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At the Speed of Retail: Web-to-Pack Offers a Myriad of Opportunity and Complexity in the World of Online Consumerism

Orders are increasing for short-run, on-demand packaging to satisfy shifting consumer purchasing requirements. While converters and web-to-pack systems are being developed to operate at the “speed of retail,” there are many opportunities, complexities and value- added offerings not seen in commercial print.

Tuesday, October 03, 2023

According to U.S. Census Bureau data, in the second quarter of 2022, e-commerce comprised 14.8% of total sales. 

The “Global E-Commerce Packaging Market—Forecasts from 2022 to 2027” report further stated that “the global e-commerce packaging market is anticipated to develop at a CAGR of 15.87%, reaching a total market value of $98.856 billion by 2027, from $35.244 billion in 2020.”

While the pandemic had some “forced effect” on purchasing for many reasons, according to a recent McKinsey & Company study, “The crisis has prompted a surge of new activities, with an astonishing 75% of U.S. consumers trying a new shopping behavior in response to economic pressures, store closings and changing priorities.”


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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

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