(All images courtesy of Texintel)

The wallcoverings market is expanding at an accelerated pace, with a special focus on luxurious prints, materials, and textural surface effects.

Established over 45 years ago, Italian company Emiliana Parati, based in the province of Cremona, operates from a manufacturing site totaling an area of 40,000 square meters. With on-site production and a talented design team, they continue to push the boundaries of design and printed wallcoverings to new heights.

Their products exude luxury, and their production facility produces exclusive printed products, created with the addition of embossed techniques and the use of pearlescent and metallic colors, gold, and silver, to deliver a luxury aesthetic.

In addition to rotogravure wallpapers, Emiliana Parati also specializes in digital printing and has invested in the latest Epson SureColor R5000 print technology to ensure that they can address the interior design industry’s requirement for customized wallcoverings, murals, and bespoke, specialized wallpaper panels. With a rich portfolio of print bases on offer, clients can choose from a selection of substrates such as linen, viscose, and cotton to create tactile, textile wallcoverings.

Wallcoverings add a luxurious element to any interior, and over the years the design team at Emiliana Parati has developed their own specialized pre-coatings which enable them able to produce unique digitally crafted products.

With a Highly Skilled Team of In-House Artisans, Their Reputation Within the Luxury Marketplace Is Renowned

The company has continually invested in new technology throughout their reign as a luxury wallcoverings design and manufacturing house. They work with luxury brands and designers to create exclusive products that complement their design ethos.

Claudio Adorni, Director at Emilana Parati, explained:

“The Emiliana Parati business was born in the early 1970s, and during the last 40 years it has developed products for all world markets with a total turnover of €18 million. Through our collaboration with Epson, we were able to develop new product types in digital printing, satisfying our customers more and more and applying new print applications we hadn’t been able to create before such as wide format installations and residential applications.”

Designer Debora Benvenut continued, “Emiliana Parati was the first company in this industry to create real wallpaper collections for the major fashion brands. In fact, we manufacture paper products for renowned designers, such as Roberto Cavalli, Blumarine, Valentin Yudashkin, and Gianfranco Ferre. Collections are created in our design studio manually using many textural elements to create rich luxurious surface effects. Sometimes we even add Swarovski crystals and gems, for example.”

Alberto Paroli, Head of Department, added:

“The production process starts in the coating department where we create our print bases. The coating is generally a paper or non-woven fabric, after which it is cured (gelation) in our oven where it becomes solid. Coated bases are then rewound into 1450m reels, which we deliver to the printing department where multiple variants of each design are manufactured. Afterwards, the printed designs are moved to the embossing department, where the product practically comes to life as it passes through the oven with a specific temperature. Finally, and in one seamless process, the paper is cut, trimmed, and rewound into 10m rolls. Packaging is also automated, and goods are transferred to the warehouse for onward distribution.”

Debora Benvenut added, “The procedure for producing digitally printed panel designs is different than standard production. When it comes to digital panels, we carried out internal studies and research to create a new product for the market. Beyond this, we also aimed to meet the requests of our valued customers and brands who desired luxury wallcovering panels printed onto gold foils, silver foils, and viscose textile fibers. Thanks to our partnership with Epson, we were able to create these new and innovative products.”

360° is a creative digital wallcoverings project by Emiliana Parati who stated, “This is a new path, undertaken with passion, driven by the will and enthusiasm to offer a broader, more flexible and versatile concept of decorative solutions.”

The addition of the 360° range offers customers a comprehensive online portfolio of luxury materials and bespoke digital printing combined with which designers and brands can create unique and exclusive interiors. It builds on their established businesses to expand into the evolving contract and hospitality markets where materials and products must meet regulatory specifications such as fire retardancy, durability and aqueous properties. Flexibility is at the range’s core—clients can choose from standard sizing for custom printed wallcoverings or customize product dimensions to client specification.

With an impressive range of tactile surface effects and print bases including cotton, viscose, glass fiber, and vinyl, designs can then be printed to create stunning, high-quality surface that mimic marble, metal, and organic surfaces. 

Emiliana Parati’s team concluded by explaining, “The intent of this project is also to make each digital panel adaptable to 360°, without limits to the imagination, providing total support for tailor-made creation. All the types of papers we produce are totally transpiring, non-toxic, washable, and fire-resistant according to the regulations of the sector. All inks used are water-based.”

“Art on the walls that add vitality and dynamism to recreate both ancient and contemporary atmospheres, giving life to these wall decoration proposals. Creative solutions are designed to meet the design and decoration needs of large hospitality spaces and to give character and depth to the dressing of concept stores, cinemas, and other public spaces.”