WhatTheyThink

Printing Industry Commentary & Analysis

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LABELS & PACKAGING TECHNOLOGY OUTLOOK—AI in Packaging Today

LABELS & PACKAGING TECHNOLOGY OUTLOOK—AI in Packaging Today

The integration of artificial intelligence (AI) tools is a game-changer. It offers opportunities to enhance creativity, efficiency, and precision in the execution of packaging projects, reshaping the landscape. Pat McGrew and Ryan McAbee show you where to start. Read More

LABELS & PACKAGING TECHNOLOGY OUTLOOK—Sustainability In Packaging: Latest Trends

LABELS & PACKAGING TECHNOLOGY OUTLOOK—Sustainability In Packaging: Latest Trends

Cary Sherburne rounds up some of the latest trends and data regarding packaging sustainability—and consumers’ perceptions of and attitudes to sustainable packaging. Read More

The Goldilocks Guide to Software Connectivity: Not Too Much, Not Too Little—Just Right

The Goldilocks Guide to Software Connectivity: Not Too Much, Not Too Little—Just Right

Automation in commercial print depends on more than just software—it relies on smart, secure, and well-timed connectivity between systems. This article breaks down the four most common integration methods—REST APIs, Webhooks, EDI, and JDF/JMF—and explains when to use each based on speed, scale, and workflow needs. If you're looking to streamline operations, reduce manual tasks, and future-proof your print business, understanding these data exchange tools is essential. Read More

PRODUCTION PRINT TECHNOLOGY OUTLOOK—Trends and Technologies in EP (Toner) Digital Printing: 2025

PRODUCTION PRINT TECHNOLOGY OUTLOOK—Trends and Technologies in EP (Toner) Digital Printing: 2025

Production inkjet has reached the offset quality barrier, and digitalized analog printing is targeting shorter run, so some believe that it is the death knell for electrophotography (EP), aka “toner.” Although, as Mark Twain said, “The reports of my death are greatly exaggerated” and based on trends and recent developments in EP technology, I believe that is the case here as well. Read More

INDUSTRIAL PRINTING TECHNOLOGY OUTLOOK—Drop by Drop: How Inkjet Printing Quietly Took Over the World

INDUSTRIAL PRINTING TECHNOLOGY OUTLOOK—Drop by Drop: How Inkjet Printing Quietly Took Over the World

From dashboards to diapers, inkjet printing has gone way beyond the label. Mary Schilling demonstrates  how a once-humble tech is reshaping how we design, manufacture, and interact with the world around us. Read More

OFFSET TECHNOLOGY OUTLOOK—Offset and Digital Mashups Put Printing in a New Groove

OFFSET TECHNOLOGY OUTLOOK—Offset and Digital Mashups Put Printing in a New Groove

With a hybridized approach, two printing processes can be better than one printing process—even if the processes are fundamentally different from each other. Patrick Henry explains.  Read More

Welcome to Our Sixth Annual Technology Outlook!

Welcome to Our Sixth Annual Technology Outlook!

The WhatTheyThink Technology Outlook Annual is now available and should have hit subscribers' mailboxes last week. This week and next, we’ll be featuring the articles from our Sixth Annual Technology Outlook, starting with Production Print. Read More

PRODUCTION PRINT TECHNOLOGY OUTLOOK—Digital Production Inkjet 2025: Technology, Trends, and Vertical Market Shifts to Watch at PRINTING United

PRODUCTION PRINT TECHNOLOGY OUTLOOK—Digital Production Inkjet 2025: Technology, Trends, and Vertical Market Shifts to Watch at PRINTING United

WhatTheyThink contributor Kelly Lawrence looks at the state of all the facets of inkjet in the commercial print and related segments. Read More

The Packaging Floor Has Changed. Has Yours?

The Packaging Floor Has Changed. Has Yours?

The packaging floor doesn’t look like it used to. Shorter runs, faster turnarounds, personalization, labor shortages, and sustainability mandates are reshaping how converters operate. Digital print is no longer optional—it’s becoming essential for agility, customer retention, and growth. The diagram below shows digital’s progression in folding carton: it has established an entry position (phase 1) and is expected to gain share from analog technologies like offset as performance and cost improve. In this article, Keypoint Intelligence explores how digital print delivers speed, flexibility, and responsiveness—giving adopters a competitive edge in meeting today’s evolving packaging demands. Read More

Around the Web: Of Tapeworms and Tallow

Around the Web: Of Tapeworms and Tallow

An AI ad campaign in NYC may go down as one of the most extensive sign defacements in history. Not one, but two Amazon drones collided with a construction crane in Arizona. An unlikely 21st century caper: an international rare books heist. The Equal Earth Map attempts to accurately represent the relative sizes of the Earth’s landmasses. A futureproof electric outlet concept. Eliminate plastic waste with a hydrogen-powered plasma torch—yes, please! In 1955, Orson Welles looked back at his 1938 “War of the Words” broadcast. Email a Melbourne tree. And perhaps ask it, can plants do math? Try the Victorian tapeworm diet. The Gaia Space Telescope’s 3D star map. What are you going to be cooking and—ostensibly—eating in 2026? (We hope you like beef tallow.) Welcome to WhatTheyThink’s weekly miscellany. Read More

3D Printing: The Shape of Things to Come for 2D Print Providers?

3D Printing: The Shape of Things to Come for 2D Print Providers?

The leap from content on the printed page to its equivalent in three dimensions has never been easier to accomplish. The question is whether the leap is worth taking. Patrick Henry looks at two solutions. Read More

Labelexpo Europe and the Digital Packaging Opportunity

Labelexpo Europe and the Digital Packaging Opportunity

Our discussions with converters, suppliers, and industry leaders at Labelexpo Europe uncovered both optimism and hesitation about the future, but one thing became abundantly clear: waiting on digital in package printing is no longer an option. This article provides a brief overview of what we heard during our discussions at the show as well as our opinions about their potential implications. Read More

The Accidental Printer

The Accidental Printer

During a time when many commercial print businesses are closing their doors, one small-town artist decided to buck the trend. She purchased a local print shop and learned the printing business from the ground up. Heidi Tolliver-Walker takes a look at her story.   Read More

The Target Report: PE Places Bets on Two New Packaging Platforms—September 2025 M&A Activity

The Target Report: PE Places Bets on Two New Packaging Platforms—September 2025 M&A Activity

Portrait Capital launches new specialty label platform, and more … Read More

Commit—Make It Happen and Learn As You Go

Commit—Make It Happen and Learn As You Go

In the latest installment of the Smart Decisions series, Wayne Lynn explains what’s needed to successfully implement a solution to your problem. Read More

Canon Digital Corrugated: Meet the CORRPRESS IB17

Canon Digital Corrugated: Meet the CORRPRESS IB17

At drupa, Canon teased their early development of a digital corrugated press. It’s no longer a tease, and at the European Federation of Corrugated Board Manufacturers (FEFCO) biennial event, Canon introduced their rumored corrugated press, this time with details. Considering the amount of time digital corrugated presses have been available, you would have expected that adoption would be much higher than the few hundred installed globally today. Canon is looking to change that with the CORRPRESS IB17. Read More

Central Asia: The Road to Digital Printing

Central Asia: The Road to Digital Printing

Digital printing adoption in Central Asia is on a steady upward trajectory. The demand for digital print solutions is being driven by several factors, including economic growth, the rapid increase in short-run jobs for digital packaging, labels, and publications, and the growth of e-commerce. WhatTheyThink contributor Oleg Litvinov reports on his visit to two Kazakhstan print businesses. Read More

Unpacking the Recycling Process

Unpacking the Recycling Process

Do you know what happens to the stuff you recycle? How much of it actually gets recycled, and how much ends up in landfills? A lot depends on your behavior, but also where you live. This includes packaging, textiles, plastics, and more. TOMRA has some answers. Read More

Q2 2025 Publishing and Advertising Revenues

Q2 2025 Publishing and Advertising Revenues

Publishing had a rough time during the pandemic, although all three publishing segments—especially books—saw a rebound afterwards, with a leveling off as revenues returned to trend. Advertising in general has been on a steep rise. Read More

Around the Web: Of Books and Bodegas

Around the Web: Of Books and Bodegas

Merriam-Webster is releasing a new edition—the Twelfth—of its Collegiate dictionary. AOL is discontinuing its dial-up service (which still exists?). A walking 3D printer robot that builds walls. Turning discarded solo cups into textiles. What is the oldest letter in the Latin alphabet? “Inflation” in a different sense than we’re used to: inflatables, a growing marketing medium. Who was the first person to ever appear on television? A Beijing bodega staffed by a humanoid robot. Put your humanity to the test with a new online game called I’m Not a Robot. Graphene-based batteries to power next-gen drones. In one public restroom, watch an ad to get toilet paper. Would you pay $38 for a jar of Pamela Anderson-branded pickles? Welcome to WhatTheyThink’s weekly miscellany. Read More

Technical Advisory: Pre/Post-Purchase—Print Quality Validation for Inkjet Devices

Technical Advisory: Pre/Post-Purchase—Print Quality Validation for Inkjet Devices

In today’s environment, when shopping for printing equipment, it’s time to move beyond the table-top beauty contest. Evaluating pre- and post-install inkjet systems based on visual inspection alone is not just outdated, it is risky. Mary Schilling explains why buyers need to shift to quantitative Print Quality Analysis (PQA). Read More

Textile Printing in Today’s Eco-Friendly World

Textile Printing in Today’s Eco-Friendly World

Although it has long been associated with water pollution and excess waste, the textile printing industry is undergoing numerous changes to do its part in becoming more environmentally conscious. This article explores just some of the practices that are helping to transform textile printing in our modern world. Read More

Colorado Goes Rigid: Canon Launches New Colorado XL Wide-Format Printer

Colorado Goes Rigid: Canon Launches New Colorado XL Wide-Format Printer

Canon has upgraded its Colorado Series of wide-format printers with the Colorado XL, a 3.4m-wide device that prints on both rollfed and rigid media. Read More

Landa Digital Printing: A Rebirth

Landa Digital Printing: A Rebirth

On September 6, 2025, the $80 million acquisition bid by FIMI was accepted by the Central District Court, giving the private equity firm 100% ownership of the Landa Corporation. Importantly, the reorganization is designed to keep the company operational and provide a solid path forward, more than 20% of their customers have placed a repeat order for a second or third press. So how do they keep it going and growing? Read More

What Makes “the Best” Salesperson? That Depends

What Makes “the Best” Salesperson? That Depends

What makes “the best” salespeople according to the C-suite? Data from 2,000 B2B decision-makers gives us insight, but are salespeople actually cutting it? SalesFuel’s B2B Buyers Scan Study (June 2025) says “sometimes.” Read More

Labelexpo Europe 2025: In the LOUPE and it’s a Wrap!

Labelexpo Europe 2025: In the LOUPE and it’s a Wrap!

Labelexpo has been evolving for years to better reflect the market and importantly the converter and exhibitor preferences. Initially, the extension brought flex pack to the event, and this year was also saw some folding carton solutions. While many service providers were selling print and packaging and therefore purchasing consumables and software solutions, between the confusing tariff situation and multiple conflict zones, they were holding back on equipment purchases. Based on the discussions with many exhibitors at Labelexpo, that may be changing. Read More

Web-to-Print is So Easy…

Web-to-Print is So Easy…

Web-to-Print (W2P) has evolved from a convenience to a must-have for today’s print businesses. With a projected market value exceeding $30 billion by 2028, W2P delivers speed, scalability, and seamless customer experiences across all print segments—from commercial to packaging. But its value isn’t limited to online storefronts. Integrated W2P platforms reduce job onboarding by up to 70%, enable faster sales cycles, and open new revenue channels. If you’re not leveraging W2P as a strategic asset, you’re likely losing ground. This is why now is the time to invest—and make W2P your print shop’s competitive advantage. Read More

PRINTING United Comes to Orlando October 22–24

PRINTING United Comes to Orlando October 22–24

The PRINTING United Expo has become one of the most anticipated industry events of the year. This year, it comes to the Orange County Convention Center in Orlando, Fla., October 22–24. Find out what new and returning events and features visitors will have in store for them. Read More

Continued Tariff Uncertainty

Continued Tariff Uncertainty

Among other things, 2025 is set to become the most uncertain year in recent memory relative to tariffs—which countries are affected, what percent each is assigned, and whether the tariffs, as assessed by the current administration, are even legal. This article looks into how the textiles and apparel industry has been impacted. Read More

Paper Bag and Coated and Treated Paper Manufacturing—2010–2022

Paper Bag and Coated and Treated Paper Manufacturing—2010–2022

According to County Business Patterns, in 2021 there were 708 establishments in NAICS 32222 (Paper Bag and Coated and Treated Paper Manufacturing). This category saw a net decrease in establishments of -14% since 2010. In macro news, Q2 GDP growth was revised up to 3.8%. Read More

Around the Web: Of Cardboard, Cameras, and Carousels

Around the Web: Of Cardboard, Cameras, and Carousels

A recession indicator with which we are unfamiliar: the cardboard box index. When was the first graphic T-shirt ever produced? We’ve all heard of novelizations of movies, but what about book coverizations? “Will you pay a premium for Montblanc's e-ink notebook?” The winners of this year’s Ig Nobel Prizes. Kodak has introduced the Charmera, a mini digital keychain camera. Samsung is unleashing refrigerators with video screens that play ads. A line of mirrors inspired by…baggage retrieval carousels? “Breakthrough for Organ Transplants May Be Realized by Turning Organs into Glass.” The James Webb Space Telescope found “strange dark beads” in Saturn’s atmosphere. In the late 19th-century/early 20th-century, watching train wrecks was the height of popular entertainment. Lost shopping carts have a very high carbon footprint. Welcome to WhatTheyThink’s weekly miscellany. Read More

Sharp Creates Straight Route to Employment with New Training Program

Sharp Creates Straight Route to Employment with New Training Program

Collaborating with the Mariano Rivera Foundation, Sharp has developed an equipment-focused curriculum that gives its graduates a full set of ready-to-hire job skills. Read More

Perfect Imperfection: The Future of Design and Craftsmanship in the Age of AI

Perfect Imperfection: The Future of Design and Craftsmanship in the Age of AI

Is the rise of artificial intelligence a death knell for human creativity, or the dawn of a new, technologically-enhanced renaissance for artisans? In this article, textiles expert and WhatTheyThink contributor Debbie McKeegan explores that question and provides key takeaways derived from a Heimtextil survey, as we enter this chapter of human history. Read More

Brains Prefer Print, But Why? Now We Know (Maybe)

Brains Prefer Print, But Why? Now We Know (Maybe)

For decades, studies have shown that brains prefer paper. Whether it’s students in a classroom or shoppers in a retail aisle, brains process information more deeply and accurately in print. But why? Heidi Tolliver-Walker looks at a recent study that sheds some light. Read More

Talent is the New Tech: Smart Strategies for Building a Skilled Print Team

Talent is the New Tech: Smart Strategies for Building a Skilled Print Team

Every print operation, whether in-plant or commercial, depends on skilled people to meet deadlines and deliver with precision. Workforce development is now a strategic necessity, with continuous training across all experience levels a key to staying competitive. Here are practical strategies to build a high-performing team by addressing the unique training needs of new hires, mid-career staff, and employees transitioning into new roles. Read More

WhatTheyThink Quarterly Journal: The Intelligent Automation

WhatTheyThink Quarterly Journal: The Intelligent Automation

Issue 3 of the WhatTheyThink Quarterly Journal, the “Intelligent Automation” issue, looks at different aspects of automation as it relates to the printing industry: the so-called “smart factory”; augmented and artificial intelligence, and the evolution from Industry 4.0—where cloud communications and data sourcing are fairly commonplace—to Industry 5.0, where we use that platform to build distributed value chains, remote production, and cyber physical systems; intelligent automation in the context of packaging; and automation is human resources (HR). Join us as WhatTheyThink’s regular and guest contributors look at the topic from a variety of angles. Read More

The Embellishment Effect: The Hidden Language of Print

The Embellishment Effect: The Hidden Language of Print

Taktiful president and WhatTheyThink contributor Kevin Abergel takes a deep dive into the psychology of texture and how it applies to print and packaging. Read More

Online Print Summit 2026: “Re:Inventing Print for the On-Demand Era”

Online Print Summit 2026: “Re:Inventing Print for the On-Demand Era”

The Online Print Symposium evolves into the Online Print Summit // New location: Alte Kongresshalle // New event concept increases the density and depth of topics // OPS motto: “Re:Inventing Print for the On-Demand Era” // OPS website is online—ticket sales have started Read More

Around the Web: Of Games, Graphene, and God

Around the Web: Of Games, Graphene, and God

Strongbow hard cider is integrating NaviLens codes into its packaging to help the visually impaired. A contender for the world’s most boring book. “A powered boxcutter that slices through even dual-layered cardboard with little effort.” Cologne and perfume designed for old computer gaming nostalgia, somehow. When in Manchester, N.H., visit the monument to Ralph Henry Baer, inventor of the video game. Media outlets unquestioningly repeat fake news about a “pregnancy robot.” Graphene defies the laws of physics! Terrific, now AI thinks it’s God. NYC rats have a distinct “language” and adapt their vocalizations as ambient conditions change. The fastest 100-meter sprint…over LEGO bricks…while barefoot. Competitive massage is apparently a thing. Yikes—having a late breakfast could be a death sentence. Welcome to WhatTheyThink’s weekly miscellany. Read More

From Digital Fatigue to Print Power: Rebalancing the Marketing Plan

From Digital Fatigue to Print Power: Rebalancing the Marketing Plan

In recent years, marketers have been shifting their budgets into digital channels. But as inboxes overflow, internet displays are ignored, and cookies disappear, a familiar/traditional option is gaining new relevance: direct mail. Keypoint Intelligence shares highlights from its US Digital Production Printing Application Forecast (2024–2029). Read More

Production Workflow in a Modern World: Making the Most of Technology

Production Workflow in a Modern World: Making the Most of Technology

It’s now more important than ever for printers to understand press utilization, automation, and emerging technologies so they can make the right investments. Citing recent research from Keypoint Intelligence, this article offers recommendations to help print service providers make the most of their capabilities. Read More

Where’s the Fire: Signarama Centers Win Franchise Awards

Where’s the Fire: Signarama Centers Win Franchise Awards

Earlier this year, the Signarama franchise held its SARCON conference and annual awards program. Meet three of this year’s award winners. Read More

Is Your Print Shop’s Work Environment “Toxic”?

Is Your Print Shop’s Work Environment “Toxic”?

On employment sites like Indeed, a common complaint of print industry workers is a “toxic/hostile” workplace environment. Clearly, no print shop wants that, but what does “a toxic/hostile environment” actually mean? How do employees define such things? We let ChatGPT do an analysis of print employee reviews to find out. Read More

Choose—Decide the Optimal Solution

Choose—Decide the Optimal Solution

In the latest installment of the Smart Decisions series, Wayne Lynn explains how all the previous steps of the decision-making process have led up to the moment when you decide the ultimate solution.    Read More

Gallus’ Flexible and Expandable Ecosystem for Future Growth

Gallus’ Flexible and Expandable Ecosystem for Future Growth

Gallus has just introduced their new System to Compose platform. It is designed with their vision of complete flexibility to manage both the specific and constantly changing packaging requirements of brands and converters. Read More

Web-to-Print is So Easy…

Web-to-Print is So Easy…

Web-to-Print (W2P) has evolved from a convenience to a must-have for today’s print businesses. With a projected market value exceeding $30 billion by 2028, W2P delivers speed, scalability, and seamless customer experiences across all print segments—from commercial to packaging. But its value isn’t limited to online storefronts. Integrated W2P platforms reduce job onboarding by up to 70%, enable faster sales cycles, and open new revenue channels. If you’re not leveraging W2P as a strategic asset, you’re likely losing ground. This is why now is the time to invest—and make W2P your print shop’s competitive advantage. Read More

The Digital Pinnacle of Corrugated Packaging at Pack Expo 2025

The Digital Pinnacle of Corrugated Packaging at Pack Expo 2025

Hanway, a part of the HanGlory Group, previews its digital inkjet technology for the corrugated market that it will be showcasing at Pack Expo 2025. Read More

Word Games: Do You Know the Meaning of These New Entries to the Cambridge Dictionary?

Word Games: Do You Know the Meaning of These New Entries to the Cambridge Dictionary?

For those of you who appreciate words as much as I do, here are the latest additions to the Cambridge Dictionary…especially if you are hiring GenZ folks—which you should be—you may hear these terms around the office or shop. Now you’ll know what they mean! Read More

Graphic Arts Employment Down in July

Graphic Arts Employment Down in July

Net printing employment in July 2025 saw printing industry employment decline 0.9% from June—overall, production employment was down 0.9% and non-production employment also down by 0.9%. Read More

Around the Web: Of Typewriters, Toasters, and Tarot

Around the Web: Of Typewriters, Toasters, and Tarot

In 1937, a group of Dutch students created remarkable art using only typewriters. A 3D-printed business card embosser. An iPhone “leash” that lets you wear an iPhone—or vice versa. A new, unique print publication called “Inque.” A new, 4-inch diameter vinyl record format. A pneumatically height-adjustable candlestick. FAFO with a smart toaster that has 38 different presets. A multi-functional oven featuring graphene heating tech. A humanoid robot that loads a dishwasher without  breaking anything. Tuscany’s Giardino dei Tarocchi, giant sculptures that depict the main figures depicted on Tarot cards. An upsettingly large number of mundane things used to be punishable by death. Red Lobster’s “Endless Shrimp” is back…sort of. Welcome to WhatTheyThink’s weekly miscellany. Read More

Do You Really Get What You Pay For? New Study Reveals Price is Not a Reliable Indicator of T-Shirt Durability 

Do You Really Get What You Pay For? New Study Reveals Price is Not a Reliable Indicator of T-Shirt Durability 

Looking for quality T-shirts that will last? Buyer beware! Price may not be the primary determining factor according to a recent study from the University of Leeds Institute of Textiles and Colour (LITAC). This article provided compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan. Read More

Labels & Packaging Technology Outlook

Labels & Packaging Technology Outlook

WhatTheyThink contributor David Zwang reviews the latest technology and product announcements from manufacturers of label and packaging solutions, highlighting key trends, innovative solutions from major vendors, and new features and applications shaping the future of the industry. Plus recommended reading for deeper insights into technology, strategy and market opportunities. Read More

Pocket Pal, Twenty-Second Edition: a Reader’s Appraisal

Pocket Pal, Twenty-Second Edition: a Reader’s Appraisal

An industry classic has been reimagined for a new audience in a format that all devotees of print will be certain to admire. Read More

The Target Report Annual Review—TTM August 2025 M&A Activity

The Target Report Annual Review—TTM August 2025 M&A Activity

Last year at this time, our view from the perspective of M&A activity in the printing, packaging, and related graphic communications industries was effectively an acknowledgement that the pandemic was finally and firmly in the rearview mirror. Many printing and packaging businesses were doing well, feeling their way to a new normal as the post-Covid demand bulge flattened out. We noted that some bumps were apparent on the road ahead. Many of those bumps have proven challenging for owners to navigate over the past year. Read More

Can Employer Reviews Hold Important Clues to Employee Turnover?

Can Employer Reviews Hold Important Clues to Employee Turnover?

Have you ever wondered why you keep losing employees like water down a drain? Why your press operator took a sick day and never came back? We asked ChatGPT to analyze the employer reviews by commercial print employees on Indeed. The results? Important takeaways every print shop owner or manager should hear. Read More

Production Print Technology Outlook

Production Print Technology Outlook

WhatTheyThink contributor Kelly Lawrence reviews the latest production inkjet technologies and product announcements, highlighting new press features, their impact on print businesses, and the trends driving growth and profitability. She also shares strategies for streamlining operations, differentiating your inkjet offering, and key questions to ask vendors at upcoming events. Plus recommended reading for deeper insights into production technology strategy and market opportunities. Read More

Intelligence and the Whole Package

Intelligence and the Whole Package

In consumer product industries there is a constant pressure to get to market faster. This creates a lot of primary and supporting challenges across the supply chain. For example,  when you want to go faster, how do you keep the process as a whole high quality and at high compliance level? Read More

PRODUCT SPOTLIGHT: Canon Entering the Label and Packaging Market with the LS2000

PRODUCT SPOTLIGHT: Canon Entering the Label and Packaging Market with the LS2000

Canon U.S.A., Inc., has extensive experience with inkjet for commercial applications and maintains a leading global position. Now it is time for them to enter the label and packaging press market with a successful new approach, initially for labels and then corrugated and folding carton in the future. Read More

AI and the Copyright Conundrum

AI and the Copyright Conundrum

There’s no question that artificial intelligence (AI) tools are evolving rapidly. But not without issues—copyright, privacy, and recent “spicy” images generated by X’s Grok without being prompted. This article explains some of the challenges with the “training” that AI systems undergo to enable them to answer a broad range of queries. Read More

Around the Web: Of Ads, AI, and Aluminum

Around the Web: Of Ads, AI, and Aluminum

The Tactile Media Alliance is a kind of trade organization for touch-minded designers. A forthcoming book collects print ads from the 1930s. In Minneapolis, 60 knitting enthusiasts gather at a local cinema to watch a movie while knitting. Wikipedia has compiled a list of signs of AI writing for use by editors. A sign publication showcases the work of manual signpainters. Aluminum “sculptural” house numbers from a Dutch artist. reMarkable’s new Paper Pro Move, a pocket-sized version of its color E Ink tablet. A robot that can walk on water. Fashion’s brief flirtation with glass dresses. Graphene heat dissipation boosts performance of AR displays. VTV is a parody of the original MTV that collects the silliest novelty songs ever recorded. “The Secret to a Perfect McDonald’s Burger.” Welcome to WhatTheyThink’s weekly miscellany. Read More

Other Paperboard Container Manufacturing Establishments—2012–2022

Other Paperboard Container Manufacturing Establishments—2012–2022

According to County Business Patterns, in 2022 there were 266 establishments in NAICS 322219 (Other Paperboard Container Manufacturing). This category saw a net decrease in establishments of -24% since 2012. In macro news, Q2 GDP growth was revised up. Read More

Developing Your Workforce with Better Employee Training

Developing Your Workforce with Better Employee Training

Staying ahead of the curve is more important than ever in today's rapidly evolving business environment. Today’s landscape demands a skilled and adaptable workforce, and this means that good employee training is critical. This article explores how to measure the impact of training programs while understanding the value that they can bring to your organization. Read More

Chat—Your Customers Trust AI More Than You

Chat—Your Customers Trust AI More Than You

Say goodbye to traditional online search. New data show how quickly (and profoundly) the transition from traditional search to AI-enabled search is reshaping the search landscape. If you want to remain relevant and discoverable online, you need to begin taking steps now. Read More

Create—Find Promising Solutions

Create—Find Promising Solutions

In the latest installment of the Smart Decisions series, Wayne Lynn explores how to amass a set of promising solutions to the initial problem. Read More

Navigating Biometric Privacy Acts: Implications for Print Shops

Navigating Biometric Privacy Acts: Implications for Print Shops

Biometric technologies—like fingerprint and facial recognition—are used in many print shops for time tracking and access control. Based on how privacy laws are written and enforced, there is a conflict setting up worth knowing. Illinois' BIPA law sets strict rules around how this sensitive data is collected, stored, and shared, with big penalties for non-compliance—even without proven harm. Other states are following suit. If your shop uses biometrics, now is the time to understand the risks, review your policies, and ensure you're compliant. This article breaks down what BIPA means, how it impacts your shop, and how to stay ahead of biometric privacy laws across the U.S. Read More

June Printing Shipments Dip Slightly

June Printing Shipments Dip Slightly

June 2025 shipments came in at $7.33 billion, down only very slightly from May’s $7.41 billion.   Read More

Around the Web: Of Caroff and Keyboards

Around the Web: Of Caroff and Keyboards

Remembering the prolific and largely anonymous graphic designer Joseph Caroff. Marking the 70th anniversary of the “Guinness Book of Records.” News editors band together and bring eight local Wyoming newspapers back from closure. “Before Hackernews, before Twitter, before blogs, before the web had been spun, when the internet just was four universities in a trenchcoat, there was ‘BYTE’”—now completely archived online. After 158 years, maybe the QWERTY keyboard layout is due for a refresh. How to “deliver a school wayfinding system on a tight deadline and at a low cost.” A monument near Grover’s Mill, N.J., commemorates a fictional alien invasion. A new graphene-based sensor can help diagnose diabetes and prediabetes based on a breath sample. “Radioactive shrimp”?!? Exploring the history of the medieval “Wound Man.” “What if there were a mole (the unit) of moles (the animal)?” The first-ever (and hopefully last-ever) Tomato Ketchup Smoothie. Welcome to WhatTheyThink’s weekly miscellany. Read More

Technology Outlook 2025

Technology Outlook 2025

The WhatTheyThink Annual Technology Outlook 2025 is our yearly review of “what’s new” in the printing industry through a series of webinars. Throughout the week, we will look at the business trends that will help shape our future, with an emphasis on the new technologies that drive product development. Read More

Leveraging Technology to Deliver Manufacturing Agility, Efficiency and Trust—A Panel discussion with NedGraphics, Adobe, and Epson

Leveraging Technology to Deliver Manufacturing Agility, Efficiency and Trust—A Panel discussion with NedGraphics, Adobe, and Epson

Textiles expert and WhatTheyThink contributor Debbie McKeegan recently convened an expert panel to discuss and address the challenges and opportunities posed by the textile industry’s transformation while highlighting strategies for success in this evolving landscape. These insights reveal how cutting-edge technologies are revolutionizing everything from design conception to final production. Read More

Reframing Gender and Ethnic Biases in AI Image Generation

Reframing Gender and Ethnic Biases in AI Image Generation

AI does not have inherent biases, but it does reflect any biases that exist in its training data. One of the places these biases can be clearly seen is in image generation. WhatTheyThink took a look at what happens when you try to create an ethnic- and gender-balanced image for Labor Day. Read More

The Value of Managing Up and Leading Down

The Value of Managing Up and Leading Down

It is critical for top sales leaders to be able to manage their managers. This is not a new concept but in today’s business climate, it rises to the top of most valuable skills required for success. Mark Pomerantz looks at the strategies of why and how to “manage up.” Read More

How Tariffs Are Affecting Apparel Imports

How Tariffs Are Affecting Apparel Imports

Although there are some efforts to reshore apparel manufacturing to the U.S., it’s far from reaching a meaningful scale. Meanwhile, supply chains are in a bit of disarray with tariffs and the associated uncertainty. Imports from China are falling off a cliff. Will that benefit other countries like the Dominican Republic and Mexico? Seems so. But the jury is still out, and Asian countries are still the primary exporters of apparel to the U.S. Read More

Folding Paperboard Box Manufacturing—2010–2022

Folding Paperboard Box Manufacturing—2010–2022

According to County Business Patterns, in 2022 there were 567 establishments in NAICS 322212 (Folding Paperboard Box Manufacturing). This category saw a net increase of 15% since 2010. In macro news,inflation is creeping up. Read More

Around the Web: Of Taxes and Toys

Around the Web: Of Taxes and Toys

Denmark is eliminating its steep book tax to encourage reading. Ersatz signage letting time-strapped moviegoers know whether they can leave after the final scene without missing anything. A 90-degree stapler for securing packaging. The “limitless insight found within the limited space of single panel comics.” An artist upcycles objects like junk mail and pencils to create elaborately layered, sculptural pieces. Nineteenth-century Welsh singer Margaret Watts Hughes could “sing” paintings. A new generation of AI-enabled toys for children could be trouble waiting to happen. Graphene-enhanced workwear for women. Highlights from China’s inaugural World Humanoid Robot Games. Good grief—men are deliberately breaking their legs and having them lengthened in a bid to become taller. The moment we realize we did an AtW item already… How about…strawberry salt? Welcome to WhatTheyThink’s weekly miscellany. Read More

Print and Document Workflows: The AI Transformation Is Just Beginning!

Print and Document Workflows: The AI Transformation Is Just Beginning!

Artificial intelligence is redefining how information is captured, processed, secured, and shared. No longer a futuristic concept, AI is a practical tool that is being embedded in daily operations. As AI becomes more integrated into the way work gets done, providers that can pair smart technology with strategic guidance will be well-positioned to lead the charge. Read More

Causes—Make the Right Diagnosis

Causes—Make the Right Diagnosis

In the latest installment of the Smart Decisions series, Wayne Lynn focus on understanding the root causes of a particular problem: identifying them, forming hypotheses to test them as the true cause, and verifying factual input separately from opinions of interested stakeholders. Read More

Paper Coupons Are Making a Comeback

Paper Coupons Are Making a Comeback

Are we about to see a turnaround in paper coupons? In its recent report, eMarketer looks at anecdotal evidence that paper coupon use is on the rise. This should not be a surprise, considering that this observation fits other trends we have been seeing in the consumer marketplace. Read More

Revisiting Share-a-Coke: The Power of Personalization

Revisiting Share-a-Coke: The Power of Personalization

From buying the world a Coke to sharing a Coke, the Coca Cola Company is a master at building the earworms that get stuck in our consciousness. They are back again with a refresh of the Share-a-Coke campaign from more than a decade ago, but this time it’s targeted to the GenZ consumers who may not remember it! Read More

Screen Print Sector Refocuses On Industrial Applications, But Feels Pressure From Digital

Screen Print Sector Refocuses On Industrial Applications, But Feels Pressure From Digital

Mainstream applications for screen printing have a weak outlook, but the technology will continue to be profitable for functional and industrial applications, such as electronics, promotional items, and apparel, according to new forecasting from Smithers. Read More

Living Ink Technologies Partners with Crocs to Replace Carbon Black Ink in Its Jibbitz Packaging

Living Ink Technologies Partners with Crocs to Replace Carbon Black Ink in Its Jibbitz Packaging

Algae Ink™ uses bio-based waste streams for a sustainable black ink alternative, Cary Sherburne talks with Devon Murrie, Director of Partnerships and Strategic Growth for Living Ink Technologies. Read More

Beyond the Big Shops: What’s Driving Wide-Format Printing

Beyond the Big Shops: What’s Driving Wide-Format Printing

While industry headlines often spotlight the largest players, it’s the small and mid-sized print service providers that are quietly reshaping wide-format printing. Operating with lean teams and tight footprints, these businesses are driving growth through fast service, niche applications, and smart investments. Keypoint Intelligence’s latest study, Beyond the Big Shops, uncovers how they’re doing it and why vendors should be paying attention. Read More

Around the Web: Of Typewriters and Tattoos

Around the Web: Of Typewriters and Tattoos

Highlights from this year’s graduating class from Otis College’s Product Design program. A tale of two “typewriter artists.” A “robotic tattooing machine.” A pair of high-tech self-warming socks that, alas, worked all too well. Apple is changing the admittedly obsolete hard drive desktop icon in the next Mac OS. The sad story of  “Wavy Dave,” a 3D-printed, crab-bot programmed to wave at other crabs. RealMe’s new smartphone features graphene cooling technology. Butter made from atmospheric carbon dioxide. The Incas’ string-based “writing” system was not just for the elite. “Why are farmers playing jazz music to cows?” Colossal Biosciences’ next “de-extincting” project: the giant moa. Kraft is introducing pizza-flavored Mac & Cheese—and they’ll even deliver it. Welcome to WhatTheyThink’s weekly miscellany. Read More

Can Fashion Decouple Profit from Volume? A Definitive Debate Hosted by Simon Platts at Source Fashion, London

Can Fashion Decouple Profit from Volume? A Definitive Debate Hosted by Simon Platts at Source Fashion, London

In this week's post compliments of textiles expert and WhatTheyThink contributor, Debbie McKeegan takes on fashion's obsession with volume and explains why that has created a dangerous pattern. Read More

HanGlobal: A Comprehensive Look at Our Innovations and Labelexpo Europe 2025 Showcase

HanGlobal: A Comprehensive Look at Our Innovations and Labelexpo Europe 2025 Showcase

This article, written and sponsored by HanGlory, introduces HanGlobal, a division of the HanGlory Group designed to lead the label and publication printing business into the digital age. Learn about the range of equipment solutions that will be on display at Labelexpo in Barcelona next month. Read More

Slate Group: How Bringing Print Embellishment In-House Elevated Both Creativity and Profitability

Slate Group: How Bringing Print Embellishment In-House Elevated Both Creativity and Profitability

This success story, written and sponsored by Duplo, highlights how the Texas-based company created new opportunities by integrating the DDC-810 Raised Spot UV Coater into their workflow. Read More

AI Search Optimization Programs Have Reached Their Time

AI Search Optimization Programs Have Reached Their Time

With AI-driven search replacing traditional Google and other traditional search platforms, to get found online printers need to start investing in content marketing programs that AI-driven search “likes.” WTT looks at the issue with Patrick Whelan, president of Great Reach Communications, which just launched a new AI-optimization program. Read More

A Peek at Canon’s Packaging Lineup

A Peek at Canon’s Packaging Lineup

Canon has extensive experience with inkjet for commercial applications and maintains a leading global position. Now it is time for them to enter the label and packaging press market with a successful new approach, initially for labels and then corrugated and folding carton in the future. With the depth and breadth of this projected packaging product line, it could ultimately give Canon the largest footprint this segment of the industry. Read More

The Target Report: Surprising Dynamism in Market for Local Newspapers—July 2025 M&A Activity

The Target Report: Surprising Dynamism in Market for Local Newspapers—July 2025 M&A Activity

Battle Erupts over Dallas Morning News, and more … Read More

How Smart Print Service Providers Can Thrive Amidst Tariff Uncertainty (Part 2)

How Smart Print Service Providers Can Thrive Amidst Tariff Uncertainty (Part 2)

Strategies for OEMs and brands to support the growth of the digital embellishment category and the expansion of the profit pool available to print service providers and the brands they serve. Read More

Paperboard Container Manufacturing Establishments—2010–2022

Paperboard Container Manufacturing Establishments—2010–2022

According to County Business Patterns, in 2022 there were 1,885 establishments in NAICS 32221 (Paperboard Container Manufacturing). This category saw a net decrease of 15% since 2010. In macro news,checking in with Calculated Risk’s “Recession Watch.” Read More

Around the Web: Of Pencils, Peacocks, Paint, and Poltergeist

Around the Web: Of Pencils, Peacocks, Paint, and Poltergeist

When in England’s Lake District, be sure to stop by the Derwent Pencil Museum. If you’re looking for a unique movie, try 1966’s horror film Incubus, starring William Shatner and made entirely in Esperanto. Designers and other creatives are integrating AI into the design process without “relinquishing authorship.” Delivering vaccines via dental floss. Peacock feathers can emit laser beams! A coffee table with a live traffic map integrated into it. On September 2, 1882, William N. Jenkins took the first photograph of lightning, which revolutionized our understanding of it. An innovative graphene paint capable of generating heat through electrical power. A low-cost home colling option: smear yogurt on your windows. Life in a round house…that rotates. The perhaps iconic “Poltergeist House” is now an AirBnB. Wendy’s “Wednesday” tie-in is an Unhappy Meal indeed. Welcome to WhatTheyThink’s weekly miscellany. Read More

Sustainability Goals: Transforming Ambition into Action

Sustainability Goals: Transforming Ambition into Action

Sustainability goals are everywhere in today’s world—there’s waste reduction, recyclable packaging, commitments to carbon neutrality, forest restoration, and conservation of resources. These initiatives are a start, but ambition alone isn’t enough to make a difference. This article explores the necessity of structure and systems when developing a sustainability strategy that stands out. Read More

Signarama Franchise Launches Sign Donation Effort to Help Texas Flood Victims

Signarama Franchise Launches Sign Donation Effort to Help Texas Flood Victims

Last month’s floods in Texas personally affected the owners of Signarama San Antonio, who launched a sign donation project to raise funds for relief efforts. Before long, other Signarama centers stepped up to help out. Read More

Solve the Right Problem: Get Clear on What it is Before You Start

Solve the Right Problem: Get Clear on What it is Before You Start

Albert Einstein once said that the formulation of a problem is more essential than its solution; poorly thought through solutions could eventually be the root cause of an even worse future problem. In the latest installment of the Smart Decisions series, Wayne Lynn explores how to make sure you know what the actual problem is before you try to solve it. Read More

Should Brands Take a Stand? Times Are Changing

Should Brands Take a Stand? Times Are Changing

Studies have historically found that consumers want their favorite brands to take a stand on issues they care about. But what happens when your customers are diverse and care about different things? Or when the priorities of different constituencies put them on opposite sides of an issue? You get a marketing minefield. Read More

Unlocking the Power of Direct Mail: Beyond the Postcard

Unlocking the Power of Direct Mail: Beyond the Postcard

The postcard. So versatile. So easy to design. Easy to mail. So easy that it may not be the most effective direct mail format for every campaign. Here are some ideas to consider when the next direct mail opportunity comes up! Read More

Want to Better Understand AI and How You Can Use It? Here’s a Book for You

Want to Better Understand AI and How You Can Use It? Here’s a Book for You

Unless you’ve been hiding under a rock lately, you will have seen a ton of information out there on artificial intelligence (AI). Much of it you probably skim over—discussions about the financials of AI companies, bits and bytes about how it works, debates over its ultimate impact on humans, etc. But what about something that helps you understand how you can actually benefit from it now? In Co-Intelligence: Living and working with AI, author Ethan Mollick does just that. We found it extremely helpful and hope you will, too. Read More

May Printing Shipments: Slipping a Bit

May Printing Shipments: Slipping a Bit

May 2025 shipments came in at $7.35 billion, down slightly from April’s $7.38 billion, an atypical May decline.   Read More

Around the Web: Of Triggers and Trash

Around the Web: Of Triggers and Trash

Reasoning language models are easily confused by “query-agnostic adversarial triggers”—specifically, random mentions of cats. A customizable 3D-printed lamp. A round-up of five of the strangest books ever written, for your summer beach reading confusion. The New York Herald’s 1874 report on “The Central Park Zoo Escape.” A sidewalk artist turns a manhole cover into a waffle iron for a chalk-drawn possum and squirrel. Motorized trash cans that scurry about and cam automatically catch garbage in mid-air. Detroit has started using robots to pick up trash and provide other municipal services. A graphene-based brain-computer interface. The latest attempt at a practical flying car. “Radioactive wasp nest discovered at nuclear waste storage site in South Carolina”—a 1950s scifi movie maker’s fantasy. An etymological exploration of perhaps the most important word in the English language: “dude.” Battery-flavored tortilla chips, for some reason. RIP, Tom Lehrer. Welcome to WhatTheyThink’s weekly miscellany. Read More

What’s the Real Price! What Would Your Profits Look Like If the Planet Sent an Invoice?

What’s the Real Price! What Would Your Profits Look Like If the Planet Sent an Invoice?

Corporate climate pledges have become the ambient noise of our time. They flash across reports and websites like antivirus pop-ups on a machine already infected. The real malware is the logic that governs the system: delay action, externalize risk, and protect short-term performance at all costs. This, according to an article by Shivam Gusain, founder of Decypher, provided compliments of textiles expert and WhatTheyThink contributor Debbie McKeegan. He insists that every company should be obligated to include a carbon-adjusted profit and loss line within their quarterly and annual filings which would have a real impact on how markets (and boards and shareholders) perceive the value of the company. Read on! Read More