Printing Industry Commentary & Analysis

Analytics: What am I doing and can I prove it?

In the tenth article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of you need to do to get audience attention, and what tools and services you need to prove you are succeeding.

FESPA Brings Global Wide-Format Printing Expertise to the U.S.

For the first time ever FESPA Americas will be held in the United States. FESPA has existed for almost 50 years, and this years’ event promises not to disappoint. Richard Romano has laid out all the details you need to learn more about the organization, the event and its history.

Googled: A Book Review

Google is arguably one of the most fascinating companies of our times. Founded in 1998, the typical Silicon Valley “two guys in a garage,” the company quickly skyrocketed to prominence as the preferred search engine for many as well as a premier advertising platform. In his book, Ken Auletta does an outstanding job of documenting the company’s history and accomplishments to date.

Building an Innovation Platform

This article discusses how Apple’s iPad has created a scalable technology platform for growth where the end customer becomes loyal and continues to invest in new applications. It also strikes a comparison to Mail Print’s Web services platform, which has created new ways of doing business and a growth platform for new offerings, applications, and services.

Océ's New Strategy for the Future

Océ is already the leader in continuous feed inkjet presses. If things are working so well, it seems unlikely they would make a drastic change. At the recent Canon Expo though, they made an announcement that Andy Tribute claims will dramatically shift their strategy.

Sharp Decrease in Layoffs Due to Bankruptcy Reflect Industry Improvement

Even something that sounds bad, like the number of printing industry layoffs due to bankruptcy, can be good if they're declining. Dr. Joe explains the sharp decline in the last four quarters and why it's very good news.

Conventional Print at the GASC Shows: What Was, Isn’t, and Will Be

The Graphic Arts Show Company (GASC) events were due to reach an inflection point, and it seems clear that at Graph Expo 2010, they reached one from which there will be no turning back. The break in the connection between showing heavy printing equipment and selling it made Graph Expo 2010 a watershed event. No longer do press manufacturers makers need elaborate displays of machinery at the GASC shows in order to achieve the marketing impact they desire.

Personalized Packaging Brings Sweet Success

Irongate Digital of Derby, U.K. has used its Web-to-print and digital color printing expertise to develop personalized chocolate boxes to catapult its clients’ candy sales. Irongate leveraged its existing technologies to enhance the value of print for its customers. WhatTheyThink.com caught up with them and assembled some recommendations for print service providers that are hoping to expand their Web-to-print offerings into packaging applications.

The Three-Letter Problem!

Why are so many companies in the print industry choosing three-initial names that prove completely indistinguishable from the next three-initial name. Whether it’s ABC or XYZ, Andy Tribute tries to sort out the confusion.

Reading Past the Employment Headline: Someone's Got to Do It

Sometimes you actually have to read past the first paragraph to find out what's going on, and looking at the tables of statistical reports with the real data leads to conclusions that are quite different than the headlines. Dr. Joe does the statistical equivalent of going into the kitchen to see how clean it is before believing a restaurant's reviews. You may have heard that there were elections last week, and that they might have been important. Keep it all in perspective, and don't get ahead of things. There's political chaos ahead that may only increase the uncertainty.

What are the required and available tools for Print + eMedia

In the ninth article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of what tools you need for your new workflows. It will cover the options you have for Design and Workflow tools to help you determine what will work most effectively for you.

Sales Strategies: Sell Print and More by Connecting the Dots

How do you wring more out of the sponge? How do you provide your clients with greater benefit? How do you match your services to your clients needs? Mike Philie of the NAPL has some advice on how to “hear” what your customer is really asking for.

Pulling the Trigger: Marketing Service Providers Are Stepping Up to the Challenge

To send timely messages, marketers must have a clear understanding of the customer’s situation so they can generate the best event-based marketing activity. This is where something called trigger-based marketing comes into play. Trigger-based marketing works on the premise that you communicate with your customers at the precise time when they have a high propensity to purchase. This article provides information on two companies (RT Associates and Associates International) that are stepping up to the challenge of trigger-based marketing.

September U.S. Commercial Printing Shipments Up +3.4%; Six Consecutive Months of Growth Versus 2009

September 2010 commercial printing shipments were $7.58 billion, up $248 million (+3.4%) compared to 2009. Adjusting for inflation, shipments were up +2.2%. “This continues the consecutive gain in current dollar shipments for six months, a welcome change for commercial printers,” explained Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center.

Thinking Creatively: It’s Time to Revisit the Basics of “Conversation”

In a world where text messages outnumber mobile phone calls...and social network usage eclipses email…and customer service has turned into self service… the nature of conversation is being revolutionized. Specifically, this means “the commercial conversation”.

That Book of Business You’ve Acquired: Could It Be Missing Some Pages?

How do you know that business you just bought is going to keep earning what you’ve been promised? What questions should you be asking, what contingency plans should you be building, and what hang-ups should you be looking out for? The partners at New Direction Partners have some answers for us.

Memjet: Bringing disruptive change to packaging and labeling?

Memjet may be a new name to many of our readers. The company was founded in 2002 and designs and manufactures low-cost high quality inkjet printheads, print controllers and inks designed for use in printers for packaging and mailing applications. Although OEMs have only had product components for 60 days, Memjet has been busy—five shows in the last six months in North America and Europe. Read more about this potentially disruptive technology.

Q3 2010 Real GDP on Quarter/Quarter and Year/Year Basis

Dr. Joe looks at the advance report for GDP in 2010's third quarter and explains what it means, what it doesn't, and why it might be worth ignoring.

Former HP Executive Bill McGlynn Talks About New Role at Memjet

Bill McGlynn was well-known to many of our readers during his 25 years with HP, where he helped accelerate the company’s printing business from $150 million to $24 billion in annual sales, including his role in the Indigo acquisition which led HP’s entry into the commercial printing space. Now McGlynn is building Memjet’s Home & Office Business as its President. Read more…

The Paper Chase

Planning for paper is one of the most important factors when running a print shop. Getting a read on the current state of the printing industry though, can feel like firing at a moving target. John Braceland tries to simplify your paper planning process and point your team in the right direction.

Pulling the Trigger: Bringing the Right Message to the Right Person at the Right Time

While marketers are doing a better job at getting the right message to the right person, it is becoming increasingly important to send that message at the right time. Sending timely messages requires marketers to have a clear understanding of the customer’s situation so they can generate the best event-based marketing activity. This article discusses the concept of trigger-based marketing and also provides some examples of common triggers.

EFI CEO Bullish About Future of Industry, Company

EFI released positive quarterly earnings last week with 28% revenue growth. CEO Guy Gecht indicated that EFI’s transformation is complete. EFI has gone from a single family of products (Fiery) to a broad portfolio of products, including VUTEk, Rastek, and Jetrion inkjet printers as well as APPS. They’ve aimed their efforts at key growth areas of the print industry: short run digital printing for documents, signage, packaging and software that automates business processes, with multiple channel strategies. WhatTheyThink spoke with Gecht following the earnings call to learn more.

King Printing - The Birthplace of Digital Book Printing?

Digital book printing is one of the hottest areas in the print industry today. Andy Tribute went to visit King Printing – a medium sized printer of modest origins - that may have been the first to provide digitally printed books. He discovered a ridiculously innovative family–run shop that has kept itself on the edge of new print technologies.

Building the Infrastructure… Managing both the content and the process

In the eighth article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of what you need to build a good infrastructure for your new workflows. It will cover Content Management as well as other options you have to determine what will work most effectively for you.

Capacity Utilization: (Virtually) Meaningless

Dr. Joe has quite the capacity to cause an argument about most anything economic, especially capacity utilization. Perhaps the state of employment in our industry is showing an unexpected shift from the big printing enclaves to new areas of growth. This unusual finding deserves some further scrutiny. Magazines get a boost from the auto industry, which was a clunker until recently. The sideways movement of the economy is obvious again, but Dr. Joe was flying high on WiFi and gives it the thumbs up.

The new world of print buying

For the majority of us lay people print buying seems like a trick for the anointed few who can piece together a much larger puzzle of production parts. Frank Romano looks at the new world of the print buyer, how it has changed, how they do their jobs, and where congregate to share their secrets.

Lessons from a Visionary: An Interview with Mike Panaggio

A visionary leader anticipates challenges and growth opportunities before they happen, positioning people to produce extraordinary business results. Real visions can lift organizations into the higher realm of new possibilities. In some ways, true visionaries spread the seeds of their visions so that those possibilities might take root in their organizations. A few weeks ago, I had the opportunity to interview DME Founder Mike Panaggio. This article outlines Mike’s predictions about the future of the communications industry.

Charlie Ying 1946 - 2010

The print industry lost a legend last month. Charlie Ying, and his company Atex, revolutionized prepress and changed the industry forever. Andy Tribute offers these memories of one of the great innovators of our industry.

The Turning Point: Graph Expo as Watershed for Digital Production

As Graph Expo made abundantly clear, there’s no longer any segment of the industry that can’t be addressed by digital solutions that will work as least as well as conventional lithography, at least in shorter runs. The industry’s embrace of digital production is now complete, and all that’s left to debate is how long it will take the pockets of resistance to get on board or go away.

Change in Commercial Printing Segments 1997-2008

Dr. Joe updates his look at the recent trends in printing industry employment and the last five months of increased sales are playing out.

Marketing and Innovation: A Lesson from Peter Drucker

Peter Drucker, the father of business consulting, stated that the business enterprise has only two basic functions—marketing and innovation. This article discusses how print service providers can leverage Drucker’s advice to improve their businesses. It also provides real-world examples from DME, Sandy Alexander, and the University of Iowa.

Value-Based Pricing: A New Business Transformation Model

The commoditization of our product is a risk we face every day. This essay by Joseph Truncale of the NAPL highlights the difference between just selling print and making the shift to being a strategic partner who can deliver unique value to his customers.

Looking Back at Graph Expo 2010

There have been mixed reviews about Graph Expo. A slow start on Sunday. Not much offset. Andy Tribute, as always, was right in the thick of things. In this article he wraps up his thoughts on the event, and looks forward to Graph Expo 2011.

Do You Live in the Future?

Looking for a good read? Check out this review of I Live in the Future and Here’s How It Works: Why Your World, Work and Brain are Being Creatively Disrupted, by Nick Bilton. Bilton calls it “a unique reading experience,” and it is. Each chapter begins with a QR Code! (And this from a “Gray Lady” reporter.) It even includes some history about how print was one of the original disruptive technologies. Read on!

I'm a printer…can I do this, or do I need a degree in programming?

In the seventh article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of what new skills are required and obstacles likely to be encountered for printers to bring cross-media services into their businesses. It focuses on how to grow the talent, or where to find the talent, that is required to be successful.

Three Numbers, 30-60-100, Foreshadow What's Ahead

Dr. Joe explains what the numbers 30, 60, and 100 have to do with 2020 and our industry. Somehow, it all adds up. The unemployment report shows an “L” shaped recession, even though we are now in an extended recovery. See what 30, 60, and 100 have in store for us.

August U.S. Commercial Printing Shipments Up +3.3%

August 2010 commercial printing shipments were $7.3 billion, up $235 million (+3.3%) compared to 2009. Adjusting for inflation, shipments were up +2.2.

Too Many Trade Shows?

The last couple of years have been difficult for both printers and suppliers to our industry. While there are positive signs that indicate a path to recovery, and many companies are investing to better position themselves for a brighter future, many suppliers to the industry believe that we have too many trade shows and too many of them are too siloed for today’s diverse environment. Hear what they—and GASC—have to say.

The Attendee Perspective: Why They Were at Graph Expo

Over the past several years, trade show attendance has declined due to economic downturns. Organizations are trying to do more with fewer people, which makes it all the more difficult to get away from the office to attend an event. Much of the product information that we used to get from trade shows is now available at your fingertips via the Internet. Barb Pellow took the opportunity to ask a number of people why they were at Graph Expo 2010 and to determine their specific areas of interest. The message was that attendees came to learn, listen, and network.

As Graph Expo Goes Digital, Where Exactly Is It Taking Us?

We’ll be happy to stand corrected if our count is wrong, but, after prowling the show floor of Graph Expo 2010 in search of lithographic printing equipment, we came up with only four fully assembled offset presses. Where did the heavy iron go? That’s not all that makes this year’s event seem a bit eerie when contrasted with the Graph Expo and Print shows of years past.

Graph Expo 2010: Back to the Future

Bo Jackson (yes, THAT Bo Jackson) was a keynote speaker. Offset presses seemed completely absent. Throngs of passionate spectators showed up at a time when some experts say the industry is perched for the second half of the double dip. Richard Romano reports on a Graph Expo that, so far, is full of pleasant surprises.

Technology's Role in Print Partnerships: Mimeo-FSI Alliance

These days software companies are building products that they know will get used in larger “mashup” solutions. The trend in software has moved towards simpler, interchangeable apps with fewer features but better functionality. The recent Mimeo-FSI partnership highlights a great example of an existing company getting dragged into the present to make the adjustments necessary to be competitive.

ISM Manufacturing Index - Selected Components Since December 2007

Dr. Joe explains the latest Institute for Supply Management manufacturing report in terms of its key components of new orders, prices paid, employment, and imports. The manufacturing side of the economy is still growing, but it looks like it's slowing down, and inflation is starting to creep into the system.

Peter Williams Discusses Ricoh’s European Business

In this interview with Senior Editor Cary Sherburne, Ricoh Europe Executive Vice President Peter Williams talks about the company’s IPEX experience, European distribution strategies, and the progress being made with integration of IKON and InfoPrint Solutions into the customer experience. Read the full interview.

HP's Inkjet Presses Succeed in Book Printing

The most successful print supplier into the book printing market has been HP with their T300 press. Andy Tribute looks at the success of HP in this market. He also visits the first installation of the new HP T200 "entry-level" continuous feed color press at O'Neil Data Systems where it will operate alongside the O'Neil's T300 press.

Chris Lyons at Kodak: The importance of an application focus

Chris Lyons, Kodak’s Global Market Segment Director, talks about his role at Kodak, what to expect from Kodak at Graph Expo, and his goals and challenges in this new role. Read the full article.

Graph Expo: Seek the Solutions that Deliver Change

Graph Expo 2010 (October 3-6 at McCormick Place South in Chicago, IL) represents an opportunity for print service providers to re-evaluate and re-assess their businesses. While this year’s event will certainly feature exciting equipment upgrades, enhancements, and new digital and traditional devices, savvy service providers will focus on solutions. This article provides an overview of just a few of the announcements that are designed to help service providers reduce their costs or grow their businesses.

Need a new way to make money? Think Business Models

You'll find the phrase "business model" mentioned in magazine articles, obsessed over by venture capitalists and overheard in thousands of conference rooms daily. Yet, it is a concept that is often ill-defined, misunderstood, or completely ignored. Research shows that a good business model is the best predictor of a company's success. This resource and link-filled article is your guide to definitions, tools, examples and out-of-the-box, business model ideas.

How Valuation Answers the Question, "What Is Your Printing Company Worth?"

What is your printing company worth? Emotionally speaking, everything. But, owners contemplating the sale of their companies have to answer this tough question in an objective and a financially realistic way. Here are three common approaches to business valuation.

Xerox - A New Business Again

Consultants in the print industry keep talking about the need for print companies to reinvent themselves. Andy Tribute takes a look at how Xerox has come back from the brink of bankruptcy to reposition themselves, and remain a power in the industry.

Dr. Joe at Graph Expo

The educational aspects of the show floor at Graph Expo are an under-utilized opportunity that companies can use to better educate their staff. The Business Cycle Dating Committee of the National Bureau of Economic Research certainly has taken its time in informing us when the recession ended and might soon be telling us the recovery is over. Dr. Joe explains it all, and even offers a review of Warren Werbitt's latest opus.

File Formats and Standards: Important keys to success

In the sixth article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of file formats and standards, two crucial components in cross-media production workflows. It will focus on what the important ones are, and how to keep up with them.

HP Seeds the “Cloud” at IPG Innovation Summit

HP is convinced that locked inside smart phones, tablets, and other web-connected devices are billions of pages yearning to be printed. On September 20, HP’s Imaging and Printing Group (IPG) showcased its latest solutions for liberating personal and business printing at an “innovation summit” in New York City.

Reaching Consumers in the "Always On" Era

The number one challenge that today’s marketers face is reaching consumers. Seismic shifts have dramatically altered the landscape, and marketing executives are entrenched in an industry that is markedly different from what it was just a few years ago. Shifts have occurred in how, where, and even if customers are receiving specific messages. This article considers how communication has evolved and discusses the cross-media marketing opportunity.

Printing in Colombia: Views from Andigraf's Grafica 2010

Colombia's printing industry association, Andigraf, held its annual meeting in Santa Marta, Colombia, in early September. WhatTheyThink's Senior Editor Cary Sherburne participated in the event as an attendee and speaker, joined via video by WhatTheyThink's Dr. Joe Webb, Director of the Economics and Research Center. Sherburne shares her thoughts about the Colombian experience.

Presstek's Jeff Jacobson Discusses IPEX, Graph Expo, the Presstek 75DI and the State of the Industry

In a recent WhatTheyThink webinar, both listeners and industry experts commented on the potential offered by the new Presstek 75DI digital offset press, which was debuted at IPEX and will be on display at Graph Expo 2010. WhatTheyThink checked in with Presstek Chairman, CEO & President, Jeff Jacobson, to get his take on what the 75DI means to Presstek and its customers, as well as his opinion on the state of the industry, and more.

Catching The Cloud: The Future of Printing and Publishing

Working from “The Cloud” is changing the way we use software applications. HP and Google are leading the charge, and it promises major changes in the print and publishing industry. Andy Tribute examines the trend and discusses how the industry can get ahead of it.

It’s More Than Keeping Score

The process of managing a printing sales staff has become much more complicated than comparing compensation with business brought in. Matching the right rep with the client has become more important than ever. Mike Philie of the NAPL offers some insights on giving your team the best chance to succeed.

Major Investment Areas Commerical Sheetfed vs. Commercial Digital Color

As we head into GraphExpo, what does our latest survey show that commercial sheetfed and commercial color digital printers are looking for? Dr. Joe explains it all

Quad/Graphics’ Joel Quadracci Speaks about Worldcolor Acquisition

As Quad/Graphics has begun to integrate its recent mammoth acquisition of Worldcolor, WhatTheyThink checked in with Joel Quadracci, the company's Chairman, President & CEO to get the latest update and his view of the state of the industry.

Digital Packaging... When Quality Counts

Few management philosophies have influenced the business world as widely as quality management. Quality management is designed to tap the potential, abilities, skills, and knowledge of the workforce. The quality revolution claimed many names in its heyday, including Total Quality Management (TQM) and Continuous Quality Improvement (CQI). The most widely known quality expert at the time was Dr. W. Edwards Deming. This article discusses how Mid-York press evolved by embracing Dr. Deming’s quality management philosophy.

U.S. Commercial Printing Businesses Produce Estimated $1.1 Billion in Profits in Second Quarter 2010

The second quarter of 2010 continued a welcome continuation of mild profitability for the industry. Much of the industry is still recovering from a very difficult 2009, and two quarters of profits can't really make up for that. But we're on the right track, even though there are still challenges ahead.

In first joint showing, Canon and Océ offer glimpse of their integrated capabilities

Canon Expo was the first opportunity since their recent merger for Canon and Océ to show their new team face. Patrick Henry was there to report back on just how well the two companies are working together and leveraging each other's strengths.

Triple Benefits for Triple A (AAA) in Transpromo Implementation

AAA, the premier association of regional auto clubs, produces 160,000 statements annually at its headquarters location. Its TransPromo implementation with DocPath has saved the organization more than $110,000 annually, streamlined the invoice-to-cash process and resulted in a more attractive statement design. This story demonstrates that TransPromo is not just for the big guys! Find out more.

Metadata: Can I get that in a Greek salad?

In his 5th article on cross-media communications, David Zwang discusses metadata and its role in cross-media production workflows. He looks at the basics of metadata and examines what you need need to know to work in an integrated environment.

What? Printers are Making Capital Investments?

The only thing certain is confusion. If business is so bad, why does our recent survey of commercial printers show they are planning to invest? Newspapers announce plans to keep their print edition - but we learned of it in non-print media! Things are certainly confusing, and this column might raise the confusion to an even higher level of sophistication.

Where has all the toxic waste gone?

Our increasingly ravenous hunger for new technology, ie. smart phones, flat screens, iPads, grows by the day. Frank Romano looks at the environmental cost of all this new stuff and considers how it compares to technologies of the past and the effect on the environment

Books Are Going Mobile!

Although there has been a lot of buzz about devices like the Kindle and the iPad displacing printed books, savvy publishers have identified opportunities for making printed books more interactive. This article discusses the concept of incorporating QR (quick response) codes in books, provides examples of publishers that have already begun doing so, and highlights the market opportunity.

July U.S. Commercial Printing Shipments Up +0.3%

July 2010 commercial printing shipments were $6.87 billion, up $18 million (+0.3%) compared to 2009. Adjusting for inflation, shipments were down -1%. This continues the consecutive gain in current dollar shipments for four months, the first time we have had a period of that extent since November 2007.

Google, HP, & FedEx Office – Cloud Printing Pioneers

We hear a lot about cloud computing being the next big thing. WhatTheyThink’s Jennifer Matt explores how this new platform is impacting printing, and how three major players are planning to use it to change how you get your printing done.

Standard Register’s Brad Cates discusses healthcare business

Standard Register recently made the decision to establish a focus on the healthcare industry. Cary Sherburne recently sat down with President of the company’s Healthcare Business, Brad Cates, and Business Director of Document and Information Management Ann B. Scales, to learn about the transition to all healthcare, EMR reform and the future of printing in the health care space.

Mobile Meets Outdoor Advertising and Signage

Thanks to the internet and smart phones, as well as tools like QR codes and text messaging, one of the oldest ad media is becoming interactive. In her current article, Barb Pellow explores the interactive features that many companies are using to enhance their billboards and outdoor signage. She provides many real world examples that range from educational to purely promotional.

Changing the Printer’s Mindset

We keep hearing that the future for print shops is to become “integrated communications providers”, but making the transition can seem like a daunting task to printers who are still stuck in the old print world. This week, Andy Tribute examines the adjustments printers need to make to survive.

So what do I need to know? Print + eMedia Part 4

In the fourth article of the series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a high level look at what you need to know to begin implementing eMedia production workflows. This overview will act as an executive summary for future articles that will delve into the specific issues and requirements.

Consumer Packaged Goods - Blending Mobile and Print to Drive Business

Due to the growing significance of electronic media, packaging is being integrated with mobile technology to drive sales. Consumer Product Goods manufacturers are beginning to incorporate mobile messaging into their packaging graphics and print advertisements to engage consumers. This article discusses why it makes sense for marketers to incorporate mobile messaging into packages. It also provides examples of companies that are currently engaging in this practice.

Show Me the Money? Don’t Look at Us, Say the Banks

It wasn’t supposed to be like this. By now, the economy should have picked up, printers’ prospects should have improved, and the banks should have responded by letting some sunlight into their vaults when borrowers from the industry came calling. What happened? Although the nation’s general banking crisis may be over, says Tom Williams, partner, New Direction Partners, there’s been little improvement in the availability of credit for business and equipment financing.

Questioning Common Wisdom is Important to Strategy

How often have we heard that print is a trusted medium, that awareness and familiarity are goals of advertising communications, or that print is key to touching prospects or customers? The new communications market is filled with opportunities for print entrepreneurs, but going against the common wisdom of industry myths is an important aspect of the entrepreneurial spirit. If you believe it's important to embrace change to be successful, then start by questioning commonly-held beliefs about the medium of print.

Use Managed Liquidation As Bankruptcy Alternative

Print owners are often looking for ways to escape companies with balance sheets that are deep in the red. Typically there’s a strategic acquirer who’s only taking on the general intangibles. Asset values are often less than debt levels. And timing between payments might not always match up with debt obligations. Bankruptcy might seem like an obvious solution, but the NAPL’s John Hyde explores the many advantages of Managed Liquidation.

New Media... More than Hype!

Marketing has evolved, and today’s marketers must use both new and traditional media channels to effectively engage their customers and prospects. It’s time to get rid of the gimmicks and utilize technology effectively. This analysis discusses how Hotels.com leveraged new and traditional media to drive results and improve its bottom line.

Living with My iPad

Andy Tribute didn’t anticipate becoming an iPad evangelist, but now he’s hooked. He wrote a few months back that he wasn’t sure what he was going to do with it, but now he has seen the light. In his latest article he sings the iPad’s praises, and explains why it might just be the most important tool in your arsenal.

How magazine circulation, ad pages and mailed by piece has changed since 2000

How have magazines changed over the last 10 years? Dr. Joe looks at subscription circulation, ad pages, postal shipments and weight, and what they tell us about this critical segment of our industry.

Were we sleeping or just too busy Googling our life away?…

In the third article of a series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications with some thoughts on how we got where we are and where we are going. This is important background that will help enable print providers and marketing services providers to stay ahead of the curve.

Old media, new media, and now newer media

There’s a new report out predicting significant growth in US media and communications spending over the next four years. Is it time to start the presses running again? Frank Romano examines what impact new media is continuing to have on media budgets.

SMS Text and Print… Reaching On-the-Go Consumers

SMS text messaging has emerged as an effective and measurable engagement tactic that marketers can use to power a variety of programs targeting sales, loyalty, and brand awareness. The nearly universal reach of text messaging makes it a tremendous platform for reaching and engaging on-the-go consumers. This article provides examples of marketers that are using a mobile call to action to establish a digital opt-in relationship with their existing customers and prospects.

Printer’s Survival Kit: Understand & Participate in the Digital Economy

The modern marketing budget has many more choices beyond print, and some of these choices are essentially free to implement. What are the roots of this massive change and how does it relate to the print industry?

The Unsatisfying L-Shaped Recovery Continues

Remember when people used to argue about a V-shaped recovery, or a U-shaped one, or even a W-shaped one? Dr. Joe kept saying the recovery was a lot earlier in the alphabet, and that letter was “L.” Recent economic data seem to be playing out exactly that way, with employment virtually the same as it was last year and GDP growth declining to levels that are indicative more of recession than recovery. Don't say you weren't warned. Yet despite all of the market pessimism, the printing industry seems to be righting itself and showing some signs of vitality.

How Do You Handle Change?

Change is something everyone in business (and in life) has to face. With the economy still fragile and the graphic arts industry in transformation, it’s likely you, your company and your customers are in some state of significant change. You might be changing your go-to-market strategy…your business model… the services you offer…or a cutback in staff or capabilities. Read on to understand how managing change more deliberately could make the difference between success and failure.

Print and Mobile… Better Together

Mobile media devices have become a primary source of portable media from which we can obtain information and communicate. This article highlights some recent examples of companies that are combining print and mobile technologies to create added value.

Email Marketing: Does it still work?

Does email marketing still work, or is it beset by too many problems with mailbox clutter, spam and more? A recent study and a specific example indicate there is plenty of life left in this medium. Is it part of your service mix?

Second Quarter U.S. Commercial Printing Shipments Up +2.8%

June 2010 commercial printing shipments were $7.2 billion, up +2.4% compared to 2009. Adjusting for inflation, shipments were up +1.3%. “This is the first three month gain in shipments on an inflation-adjusted basis since the period of October 2006 through April 2007.

All these new channels: and no Lucy…you still can’t be in the show.

In the second article of a series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications with details about the new communications channels that print service providers/marketing services providers should be considering as they lay out their cross-media strategies.

More printers interested in buying than selling books of business customer base

Who's buying and who's selling? The print business has been consolidating, and we're certain there is more to go, especially with the popularity of "tuck-ins." Dr. Joe explains why "tuck-ins" are not about what you should do with your shirt, but how it has slowly been creating a more efficient industry.

Committed to Internal Growth, Sandy Alexander Adds Capacity and Capability

We hear it constantly: the industry won't return to normal until printers start investing in their businesses again. But at one printing company in New Jersey, they never got the memo about capital investment being on hold. Sandy Alexander of Clifton isn't waiting for economists to tell it that the time finally is right to add capacity and services. The company - with a staff of 230, one of the largest printing employers in the state - has already spent $7 million on new production machinery this year, and its quest to equip itself for growth isn't over yet.

Lean and Mean: A Case Study in Remaining Competitive

Today’s printing environment is seeing shorter production cycles, diminishing run lengths, and an increased emphasis on versioning and variable data. The ability to respond quickly to varying customer demands requires the use of manufacturing production techniques and systems that can be reconfigured on the fly. This article discusses the lean manufacturing techniques that printers might utilize in today’s marketplace. It also provides background on RT Associates, who implemented lean manufacturing in 2008.

Inkjet Printing – Technology to Make a Change

The rise of inkjet printing is making its mark on the print industry. Andy Tribute has been following this trend, and he’s noticed some unexpected changes in short run book printing, shrinks sleeves production, label printing and localized news print production.

The Profitable Survivors

The printing industry may be through the worst of its restructuring efforts, but we know there is still more work to do. Dr. Joe explains how the corner may have been turned about a year ago, creating a class of surviving businesses that are claiming revenue increases. Then he puts on the green eyeshades and discusses "bonus depreciation." Of course, his take on the issue is different than what you might have heard elsewhere. (Again?)

Report from the future: The printer in 2020

None of us know what the future holds for the print industry, but Frank Romano looks into his crystal ball and sees a bright future for a trimmed down industry, run more by computers and technicians that printers, better integration between products and packaging, and a few other surprises.

Hitting the Bulls-eye with Target Marketing

Today’s successful print service providers are finding was to target the consumers that truly need and want their services. Your target market is the bulls-eye at which you want to aim all of your marketing efforts. This article discusses the benefits of target marketing, considers different strategies, and highlights a few companies that are successfully targeting certain markets.

Preparing to acquire: the basics of due diligence (Part 2)

In Part 1 of this primer on evaluating acquisition targets, Paul Reilly and Peter Schaefer of New Direction Partners reviewed the questions a prospective buyer should ask about the things that make the seller's company productive: its plant, its equipment, and the state of its relations with employees. Their discussion continues with advice for assessing the outcomes of that productivity: the quality of the financial results; the condition of the customer base; and the nature of the relationships that the seller has with its suppliers.

Change in Commerical Printing Segments 1997-2008

Dr. Joe discusses how commercial printing segments have changed their share of industry shipments from 1997 through 2008, and why digital printing's share might be even larger than the data indicate.

Commentary & Analysis

Insight You Need. Analysis You Trust.