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Dr. Joe at Graph Expo

The educational aspects of the show floor at Graph Expo are an under-utilized opportunity that companies can use to better educate their staff. The Business Cycle Dating Committee of the National Bureau of Economic Research certainly has taken its time in informing us when the recession ended and might soon be telling us the recovery is over. Dr. Joe explains it all, and even offers a review of Warren Werbitt's latest opus.


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About Dr. Joe Webb

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.


By Warren Werbitt on Sep 28, 2010

Dr Joe,

I thank you for taking the time to comment on the video. Printing’s Alive (the first video – posted on YouTube in January 2007) was created with one intention – to make people laugh! We had no expectation that our edgy video would travel around the world, open up conferences, be inducted into the Marketing Sherpa Viral Hall of Fame, become a viral success and result thousands of comments and over 216,000 views on YouTube.

Printing’s Alive 2 was created with the intention of educating people on the power of print. Printing is here to stay and we can’t live without printing (literally)! We brought more Pazazz employees into the video because Pazazz is a team and we wanted everyone to be a part of it. It shows our strength as a company and that at Pazazz we work hard and play hard! At Pazazz we believe that life is often too serious, we need to find time to laugh, take a step back and chill a little.

Sadly our industry is frowned upon. Printing is a service - not a commodity. Fact is we “the printers” are needed in everyday life more than people think. And for that we should be treated with a little respect!

There is also a misconception regarding print and the environment – most people believe that “by using less paper, trees will be saved.” Actually that is not a very valid statement. Print adds value to our society. Print on paper actually helps to grow trees and keep our forests from being sold for development. Draining energy by leaving computers on 24 hours a day is more harmful on the environment than printing. I think at the bottom of everyone’s email it should say “it's ok to print this emails but please turn off your computers and servers at the end of the day as you are sucking the energy out of our planet.”

I love what I do. I am a little surprised that more printers aren’t out there helping to promote our industry. I wish that they would!

And by the way, I do feel alone.

Warren (a.k.a The Print Fanatic)


By Lorne Patterson on Oct 06, 2010

You are not alone.
A lot of us really appreciate the work you do for the industry and hope you continue doing it.
Do you have any plans to come to Vancouver any time soon?


By Kurt Kroening on Oct 06, 2010

Warren, I am with you brother !!!



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