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EFI released positive quarterly earnings last week with 28% revenue growth. CEO Guy Gecht indicated that EFI’s transformation is complete. EFI has gone from a single family of products (Fiery) to a broad portfolio of products, including VUTEk, Rastek, and Jetrion inkjet printers as well as APPS. They’ve aimed their efforts at key growth areas of the print industry: short run digital printing for documents, signage, packaging and software that automates business processes, with multiple channel strategies. WhatTheyThink spoke with Gecht following the earnings call to learn more.
Tuesday, October 26, 2010
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Stay informed. Stay competitive. Stay ahead.Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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