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So what do I need to know? Print + eMedia Part 4

In the fourth article of the series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a high level look at what you need to know to begin implementing eMedia production workflows. This overview will act as an executive summary for future articles that will delve into the specific issues and requirements.

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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].