Triple Benefits for Triple A (AAA) in Transpromo Implementation

AAA, well known for its maps, travel guides and emergency road services, also provides travel services, loans and insurance to more than 51 million members across North America through its network of regional clubs. Allen Hall, Sr. Business Systems Analyst, AAA Accounting Systems, took time out of his schedule to talk to WhatTheyThink about the results of AAA's transpromo initiatives.

WTT: Allen, thanks so much for talking to us today. Perhaps you could start with some background on why AAA was looking to make a change in its transactional document printing.

AH: We have used J.D. Edwards as our ERP system since 1992. Back in the day, we were on J.D. Edwards World, which ran on an AS400 and used green screens to navigate. It produced spooled files for invoices and statements, and we used a custom program to reformat the standard J.D. Edwards output. In 2000, J.D. Edwards came out with One World, a GUI interface that still ran on the AS400 but was more of a windows based application. Their output became PDF files. We needed software that could run on an AS400 and could take the raw J.D. Edwards PDF and reformat it to something that was more attractive and better met our needs. We looked at a number of software packages and settled on DocPath because of its ease of use, and the fact that it could run AS400 and we could reformat the output to meet our needs

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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