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Pulling the Trigger: Bringing the Right Message to the Right Person at the Right Time

While marketers are doing a better job at getting the right message to the right person, it is becoming increasingly important to send that message at the right time. Sending timely messages requires marketers to have a clear understanding of the customer’s situation so they can generate the best event-based marketing activity. This article discusses the concept of trigger-based marketing and also provides some examples of common triggers.

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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

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Discussion

By Steven Amiel on Oct 28, 2010

great article Barb.
I believe the next step that makes trigger based marketing cost effective and take advantage of its impact is employing marketing automation to the execute the triggers.

 

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