Pulling the Trigger: Bringing the Right Message to the Right Person at the Right Time
While marketers are doing a better job at getting the right message to the right person, it is becoming increasingly important to send that message at the right time. Sending timely messages requires marketers to have a clear understanding of the customer’s situation so they can generate the best event-based marketing activity. This article discusses the concept of trigger-based marketing and also provides some examples of common triggers.
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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.