WhatTheyThink

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I'm a printer…can I do this, or do I need a degree in programming?

In the seventh article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of what new skills are required and obstacles likely to be encountered for printers to bring cross-media services into their businesses. It focuses on how to grow the talent, or where to find the talent, that is required to be successful.

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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

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