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Building the Infrastructure… Managing both the content and the process

In the eighth article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of what you need to build a good infrastructure for your new workflows. It will cover Content Management as well as other options you have to determine what will work most effectively for you.

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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

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