The new world of print buying

Print and media buyers combine art and science with just a touch of black magic. They have to be a jack- or jane-of-all-trades and balance a knowledge of paper, printing processes, mailing regulations, color reproduction, and proofreading with social and communication skills. It also helps if they can read minds. No matter how many people are involved in the print acquisition process, the last domino is the print and media buyer. That's who you go to for your print and that's who you go to if you don't get your print.

Information about print buying is still scant. The reason is that print buyers, like designers, do not congregate. But wait, for the last four years, a growing number of them have found a venue that provides the perfect forum. It is Margie Dana's Print Buyers International conference.

Over one hundred print and media buyers from all over the U.S. will come together at the 5th Annual Print & Media Conference, November 3 - 4, 2010, at the Westford Regency Inn & Conference Center, Westford, MA.

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About Frank Romano

Frank Romano has spent over 60 years in the printing and publishing industries. Many know him best as the editor of the International Paper Pocket Pal or from the hundreds of articles he has written for publications from North America and Europe to the Middle East to Asia and Australia. Romano lectures extensively, having addressed virtually every club, association, group, and professional organization at one time or another. He is one of the industry's foremost keynote speakers. He continues to teach courses at RIT and other universities and works with students on unique research projects.