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Web-to-print is a product that should do a “job” for you and/or your customers. When you look at technology purchases through the lens of “jobs” you focus on what’s really important.
After What They Think published my article Survival of the Small and Mid-sized Printing Company in Today’s Chaotic Environment, Scott Johnson commented with some nice words and the question: Had I read the book The Rule of Three: Surviving and Thriving in Competitive Markets? I had not read it but out of curiosity I found it, bought it and read it.
With pieces of Kodak being lopped off as it works to emerge from bankruptcy proceedings, some are taking root as new businesses. Senior Editor Cary Sherburne interviewed one of the founders of Three Leaf Insights, born out of the ashes of Kodak’s MarketMover Managed Campaign Services, as well as a print service provider and an end customer, to offer a view of how these services are likely to evolve after being shed by Kodak.
For the next few weeks we will be looking at the corrugated sector of packaging, which accounts for approximately $85 Billion in shipments globally and $24 Billion in North America.
Having just returned from Beijing where I attended the International Media Week, patterned after the drupa format, I can tell you that the Chinese are no longer the student and could be considered the teacher.
If silence is golden in most of the affairs of life, in M&A transactions, it’s pure platinum. Nothing assures a better outcome for a deal—or yields a worse one if it’s violated—than maintaining a policy of tight information control while negotiations are under way.
Selling a product or service requires a vision. A vision is a picture of the future that we seek to create, described in the present tense, as if it were happening now. It shows where we want to go, and what we will be like when we get there. This article provides a brief profile of Universal Wilde, which has developed a vision for its business and is using this vision to power its growth.
HP introduced its first latex-ink wide-format printer in 2008, targeting replacement of aggressive solvent printers. Since that time, HP has introduced multiple versions and the market has taken off a growth rates reflecting the beginnings of the aqueous WF industry back in 1992.
In this article, David continues the discussion of the business infrastructure by looking at some of the packaged MIS and ERP systems, and how they are structured, with an eye toward building a flexible platform with which to grow.
It is amazing to me how many of us get a “deer in headlights” reaction to changes going on around us. The leaders of a business can take a business on the downside of its life cycle and reinvent it and create something new causing it to grow again.
The greatest investment you can make in your business is to assure you living the example of a lifelong learner for your organization and then surround yourself with other lifelong learners.
New buying trends in the printing industry are driving Colson Printing to launch an extension of its website to enable 24/7 click ‘n print functionality for its clients. Expected to go live in the first half of 2013, the new website capabilities will enable Colson to broaden its market nationally and appeal to locals who prefer to order online.
I recently returned from Beijing where I attended the International Media Week at which more than 20 overseas media representatives from the U.S., UK, Germany, Italy, Denmark, Russia, India, Korea, UAE, Myanmar, Indonesia, Malaysia, Philippines, China, Hong Kong, Taiwan and Macau spent their time learning about the great strides of the China printing industry and the upcoming CHINAPRINT.
With the launch of the Labels & Packaging section of WhatTheyThink now behind us, we wanted to give you a preview of upcoming topics and what to expect.
During Dscoop8, Barb Pellow moderated a panel entitled “Building a Strategic Marketing Plan.” She was joined by three service providers who have developed strategic marketing plans to transform their businesses. This article discusses best practices for thriving in the printing industry, even during tough economic times.
Today’s superwides, which are proliferating in terms of number of models on the market, boast much better image quality, resolution, speed, and versatility than their forebears.
Recently I was in Las Vegas for PODi’s AppForum. Our team arrived on the weekend prior to the conference, which was at the Planet Hollywood. It was Sunday and time for lunch so five of us headed down to casino area where the restaurants are scattered about. Looking for a casual, inexpensive and quick lunch we settled on Burgr, a new restaurant owned by Gordon Ramsay, the chef from the TV show Hell’s Kitchen.
WhatTheyThink has become aware of a number of major changes at Mimeo.com over the last few months. With the recent decision by CEO Adam Slutsky to step down, Senior Editor Cary Sherburne talked with Co-Founder and new CEO John Delbridge to get the inside scoop.
The role that sales professionals play within our organizations continues to evolve. As clients demand more and technology changes the buying process, we need to rethink our pre-conceived paradigms regarding what we look for in top performing sales professionals, what their job is and how we will compensate them in the future.
Dscoop, the Digital Solutions Cooperative, just held its 8th annual conference. The group, comprised primarily of HP Indigo and HP Scitex users in the graphic arts industry, has continued to add member value since its inception. At Dscoop8, which concluded last week in Nashville, Tennessee, Dscoop raised the bar once again with new member value.
How does a printing company with more than a century of history and success step out of the box and reinvent itself for another century of success? Hire the right people! WhatTheyThink Senior Editor Cary Sherburne spoke to industry veteran Tom Clifford to find out how he and his team have made a difference at HCMiller.
Rumors were circulating earlier this week about the reported closure of Ferrostaal Equipment Solutions North America Inc., but the facts don’t bear them out. WhatTheyThink has learned that the Houston, TX based print equipment and services provider remains in operation, albeit with a new president, a smaller staff, and a reduced portfolio.
First introduced nearly a decade ago, near field communications (NFC) technology is entering the consumer mass market. Statistics indicate that hundreds of millions of smartphones and portable personal information devices will be NFC-enabled in the near future, creating a tremendous opportunity for integration with print applications. This article provides examples of how NFC might take hold in tomorrow’s market.
The idea of printing materials that go on walls is not exactly new. Wallpaper, posters, murals, and other items have been printed by traditional technologies for decades, if not centuries.
The tireless WhatTheyThink crew is on the road again. This time in both Orlando and Nashville attending Graphics of the Americas as well as Dscoop. Yes, simultaneously! How do they do it?
A recent press release from Tukaiz, an early adopter in color digital printing, caught the eye of Senior Editor Cary Sherburne. This interview with Frank Defino, Sr. and Frank Defino Jr. provides more “color” to the story!
As companies continue to focus on cost reduction, it gets harder and harder to locate ways to accomplish this. Freight and recycled waste are two areas where you may still be able to find some savings.
Welcome to the inaugural post for WhatTheyThink’s Labels & Packaging website. The folks at WTT and I have been speaking for quite some time on the need a version of WTT that focused on the needs of those in the packaging supply chain. I am honored to be the Managing Editor of this new endeavor and will strive to bring meaningful and timely content to those in the packaging supply chain who are looking for information and intelligence in order to do their jobs better.
Sometimes, sheer embarrassment can kill a merger—the shock of suddenly having to account for issues that ought to have been dealt with earlier in the process. Privately held printing companies can be prone to the kinds of errors that embarrass sellers and thwart M&As.
As the digital transformation of the packaging industry continues to present new challenges and opportunities for both brand owners and converters, WhatTheyThink Senior Editor checked in with Aviv Ratzman, CEO of Highcon, to see what progress the company has made relative to Euclid, its market entry for laser die cutting and creasing. Read more.
NFC is set of technology standards designed to enable short-range, "contactless" communication among phones, as well as other types of targets. Very few of today’s smartphones include embedded NFC technology, but this is expected to change over the next couple of years as more phones with the technology become available and marketers look to integrate NFC into their marketing efforts.
Having navigated the wide-format digital printing world for more than 20 years, Lynn Krinsky, president of Stella Color (Seattle, WA), knows a thing or two about growing and prospering in this innovative and competitive area.
Too many mistakes (big ones) are being made in our industry around software purchases at a time when nobody can afford expensive mistakes. Virtually all of these mistakes are preventable.
Many in the industry are still speculating about where B2-format digital presses fit into the scope of commercial print production. Sandy Alexander is weighing the merits of B2 digital printing for itself by beta-testing one of the most advanced examples of the technology.
I thought it appropriate for the first post to WhatTheyThink Labels & Packaging to be an interview with the founder of WhatTheyThink.com, Randy Davidson to get his thoughts on the new venture. So on a snowy Saturday morning with a fresh cup of coffee in front of me, Randy and I had a chat.
The printing industry is undergoing rapid changes. How do you discuss the industry and its future with high school students who are considering various careers? Coming up with a pitch provided a lot of food for thought and speculation about our future.
No trade show has taken more lumps lately than Ipex, the quadrennial print and graphic media expo in the UK. But its owner has declared that when Ipex opens for a six-day run in London on March 24, 2014, it will be a new show with a sharper focus and greater value for exhibitors and attendees alike.
Industry pundits have long been discussing the value of Web-to-Print. Firms that have developed easy-to-use Web-based services are successful because customers of all sizes are seeking convenience. This article uses data from a recent InfoTrends study to show how Web-to-print has become an essential ingredient when serving the enterprise market.
Wide format graphics ink jet printing is entering its second decade of commercialization and is belatedly being discovered by commercial print-service-providers. The ubiquitous availability of wide format output at the consumer level is opening the door to promote wide format graphics print as an alternative to traditional advertising for small businesses.
This new series by David L. Zwang focuses on the processes and products that can lead to the transformation of your current workflows and business, to prepare you for the new challenges ahead. This series runs once a month over the course of the year, with the first article appearing in January 2013. Zwang looks at process transformation and automation, and the steps you need to take to be successful. He will also look at some of the current product offerings and how they are being, or could be, used to help you transform your business and strengthen your customer relationships.
Technology is driving changes in all aspects of our business; the way we manufacture, the way we go to market, the way we engage our clients as well as our employees. So why not expand the use of technology to the way we attract, recruit, hire and on-board our next generation work force?
Please excuse this article coming after my retirement last year and my statement that you had seen my last article. I am taking the opportunity given to me by Randy Davidson to write the occasional guest editorial if I see a subject that I feel needs my own ‘unique’ take.
There has been lots of press about the struggles of traditional publishers in making the transition to a more digitally-enabled business model, but less attention has been paid to the impact of digital on catalogs and other retail-oriented pieces that typically have been produced in print. Printers take note: There is significant change coming your way if you are in the business of producing print for retail.
During EFI’s recent 2013 Connect user conference in Las Vegas, CEO Guy Gecht took time out to talk to Senior Editor Cary Sherburne, followed by a discussion after EFI released its financial results on January 24th.
Some marketers are taking funds out of their print budgets and investing in online, while others are cutting back on direct mail to focus on e-mail. In a recent InfoTrends study entitled Understanding Vertical Markets: Enterprise Communications Requirements, InfoTrends surveyed more than 1,000 enterprises with 500+ employees. The results confirmed that marketers are planning to shift more dollars to alternate media. This article discusses how print and digital channels will be linked for success in 2013.
A walk down the street, a drive on the highway, or a trip on mass transit today provides ample opportunities to experience one of the hottest specialty graphics growth areas: vehicle graphics. From personal vehicles with custom graphics, to commercial vans and tractor-trailers, to buses, rail cars, and even planes, fleets of all kinds are becoming more picture-esque than ever.
As the publishing market continues to seek ways to innovate and to take advantage of the opportunities extent in digital publications, Adobe continues to support their efforts with ongoing enhancements to its Digital Publishing Suite and a growing number of publications on board with the solution. And the executive editor of Fast Company magazine shares his thoughts on the digital transformation.
Don’t look for exhibits by Eastman Kodak Co. at Print 13 in Chicago this year, at IPEX 14 in the U.K next year, or at most other graphic communications trade shows after that. In a statement published last Friday, the company announced it would significantly reduce its participation in conventional trade shows and turn to other means of engaging with its customers.
Over the weekend, those blazing a virtual trail in the industry relative to digital printing and its applications will be blazing a different kind of trail on their way to Las Vegas to attend the 2013 PODi AppForum. WhatTheyThink will be there as a long time supporter of the event and here’s what to expect.
During the fourth quarter of 2012, InfoTrends published its most recent research on The True Cost of Business Communications. This report examined the entire document lifecycle for an array of different applications including manuals, brochures, sell-sheets, and presentations. This article provides a brief overview of the survey’s findings and explores strategies for success among service providers.
Using information from a number of surveys conducted by SGIA during 2012, I’ve put together a snapshot of a “typical” specialty imaging company. While the specialty imaging industry is highly diverse, with lots of companies doing lots of things, it is both interesting and thought-provoking to create a typical company using trends and high points from the data we’ve received.
As you attempt to execute your thoughtfully designed strategies, the greater the value your employees can add to your internal and external clients' lives, the easier it will be to differentiate your offering and gain a competitive advantage
For the last several conferences, a highlight at EFI Connect has been the fireside chat between CEO Guy Gecht and an industry luminary. This year’s “luminary” was Benny Landa, and the fireside chat was a highlight of the event. Read more EFI Connect highlights.
There is no shortage of talk about web-to-print technologies; there is too little talk about printer’s online strategies. Printers can talk for hours about how this or that web technology has failed them or this or that technology is what made all the difference.
WhatTheyThink recently visited two German printing houses that provide an aspirational lesson for printers everywhere who want to know how far investments in production technologies can take growth-minded companies.
Richard looks at the printing shipment trends that happened over the previous year, and provides a bit of analysis.
This two-part series shares Barb Pellow’s perspective on the top 10 trends that service providers should be thinking about as they plan for 2013. Part one focused on the areas where it is important to “stay the course” in terms of investing in digital print, and this second part explores the opportunities that are emerging from new media options.
Carl Gerhardt, Chairman of the Allegra Network gives some of his initial and personal observations about the recently formed National Print Owners Association.
Senior Editor Cary Sherburne recently had the opportunity to visit Allegra Network’s Marketing Resource Center, established more than two years ago to provide support to Allegra Network’s franchisees as they expand horizons into new business opportunities.
Still #1 in sheetfed, Heidelberger Druckmaschinen AG nevertheless is adjusting to a new place in an industry over which it used to loom larger. Its leaders outlined the company’s go-forward strategy in a year-end media briefing that hinted at significant change to come.
In real estate, they say, it’s all about location, location, location. In business consulting, the triple crown is perspective, perspective, perspective. The most recent addition to the consulting team at New Direction Partners brings a long and multi-angled view of the printing industry to his new role as an architect of mergers and acquisitions within it.
HP recently had a unpublicized change in management in its Graphic Arts business with the retirement of SVP Chris Morgan. Senior Editor Cary Sherburne spoke with Stephen Nigro, who has rejoined the group as Global Business Leader for Graphics Solutions and Inkjet.
This two-part series shares Barb Pellow’s perspective on the top 10 trends that service providers should be thinking about as they plan for 2013. Part one focuses on the areas where it is important to “stay the course” in terms of investing in digital print, while part two will explore the opportunities that are emerging from new media options.
In the spirit of New Year’s resolutions, becoming more “green” is one resolution that few can find fault with. Unfortunately, green printing is difficult, if not impossible, to clearly define.
Change management clearly requires talented leaders; frequently the managers on your team do not exhibit the leadership competencies that are required. Defining the critical leadership competencies required and the ability to predict who has those traits is a crucial process.
In this article, David lays out the key steps necessary to prepare for a successful transformation. While it is important to look toward the final destination goal, without a map delineating the best path to achieve that goal, there are many more pitfalls along the way and unseen problems in the future.
The 2006 merger of NAPL and NAQP has seen its share of naysayers and bumps in the road, but is a new industry association the answer? Find out why some former NAQP members think so.
In “Survival of the Small to Mid-sized Printing Company in Today’s Chaotic Environment”, I talked about the four attributes of long-term successful companies, this article will address the first attribute – Viability
I.T. Strategies surveyed Wide Format Print Converters and buyers in the US to gauge output-selling price for wide format printed output. They interviewed sellers and buyers of output produced on low-end, high-end, flat-bed and roll to roll printers, and all ink chemistries-UV, solvent, eco solvent, and latex to get a sense of current retail output prices.
The skeptics have all but writen us off The pundits call us a sunset industry Misguided marketers think electronic substitution replaces print But print will prevail
SGIA just released its Industry Pulse Benchmarking Report for the third quarter of 2012. The purpose of the report is to provide specialty imaging companies with information they can use to compare their business with the broader community.
The CMO Council recently published The State of Marketing 2012: A Global and Multi-Regional Marketing Assessment. Findings indicate that marketers are positive as they head into 2013 with confidence in their roles and their business performance. This article highlights some of the report's findings as the New Year approaches.
HP recently announced that Hamburg, Germany, based RAKO Etiketten acquired five new HP Indigo WS6600 digital presses. This large investment caught the attention of Senior Editor Cary Sherburne, who spoke to RAKO about its investment, production platform and strategy moving forward.
Developments in web-to-print are moving the industry toward automated artwork generation, says Sean Smyth of Digital Demand World, the publication for the digital print industry.
Last time, Dr. Joe explained why business development is rising as a critical function in print organizations. The nature of selling is changing just as the nature of print in the communications mix is changing. And no, cold-calling has nothing to do with Winter temperatures.
We have a choice how we react to mistakes/failures. This is an area where we can learn from the technology startup world. Mistakes are learning events; sometimes very expensive but invaluable learning opportunities which should be analyzed to get everything you can out of them. Learning from mistakes requires you to remove the moral mindset to your reaction and replace it with an economic mindset.
This new series by David L. Zwang focuses on the processes and products that can lead to the transformation of your current workflows and business to prepare you for the new challenges ahead. With this introductory article, David lays out the business drivers and some of the series topics. As the print industry and the marketplace as a whole continue their digital evolution, business process transformation becomes an increasingly critical success factor.
The rationale for adding social media services is very compelling. It's the new word-of-mouth machine that drives customer perceptions and purchasing decisions. This article outlines just a few examples of the new social media services that today's marketing service providers are offering to their customers.
New developments, and at least one new system, are opening up magnetic media to entire new applications for small- and wide-format printers and installers. Vehicle graphics is one burgeoning field, as is magnetic signage, and even entire wall coverings.
Zumbox, a digital postal mail service, recently announced that Chuck Teller, formerly of CatalogChoice.org and TrustedID, has joined the company with the objective of identifying new industries that can be served by digital postal mail and broadening the range of mail (documents) recipients can migrate to digital-only. Here's what he had to say to Senior Editor Cary Sherburne.
As companies look for ways to grow the digital printing portion of their business, they're finding multiple options. And this is great news. Every company is different. Not every company that adopts digital printing needs to become a marketing solutions provider.
WhatTheyThink's Senior Editor Cary Sherburne had the opportunity to visit Boston-based King Printing Co., Inc. recently and found an amazingly efficient manufacturing operation with a great family story behind it.
Hunkeler Innovationdays has become a tradition in the digital printing world. The organizers promise an even more exciting event in 2013, with visitors able to see live demonstrations of an impressive line-up of end-to-end multivendor digital solutions. The WhatTheyThink video team will be there to capture the action. Read more.
Although social media is clearly a vast space of infinite possibility for marketers and service providers, it is largely misunderstood, untapped, and unknown. Fortunately, there are great benefits for print service providers who can pioneer this area. This article explores the ways in which service providers are leveraging social networks to promote their businesses.
Effectively managing a team of sales professionals requires a well thought out and designed structure. Once your management system(s) are in place and the key performance indicators (KPI) are defined and communicated, management can focus on managing the system and coaching the people. Your goal should be to optimize the performance of each individual.
In Part One of this two-part column, Dr. Joe explains how the changing dynamics in the printing industry are dynamically changing the sales process. It used to be that a sales call didn't need to start with explaining print-everyone already knew what it was, and the needed it. Not so much today…successful businesses are increasingly turning to business development practices. This is much more than sales lead generation and that will be the topic of Part Two.
Technology can be used creatively to solve problems and create products that weren’t there before. Red Fluorescing Dry Ink from Kodak is one of those products that can do just that. And the judges for this year’s InterTech awards thought so too.
The print industry is facing a tectonic level change in the communication business. You have to chart a new course that takes these changes into consideration in order to remain competitive. There are many options; the only one that isn't viable is the status quo.
The Dscoop Print United event enabled owners, operators, sales personnel, and marketing professionals to exchange experiences with peers about HP Indigo equipment, applications, and related solutions. In this article, Barb Pellow discusses her participation in this event and explores the topics that were covered.
Since 1963 Tukaiz has built a $35 million, family-owned-and-operated marketing services production company. The philosophy has paid off with continued revenue growth. In fact, in 2011 Tukaiz achieved an impressive 8.3% revenue increase, earning the company a spot on a list of the 50 fastest growing companies in Chicago.
There are over 1.8 million non-profit organizations in the U.S. And direct mail is still the favored medium for non-profits. In 2010 approximately 17% of the US bulk mail sent, roughly 11 billion pieces, was related to the non-profit sector.
There was no uncertainty about the election results, but there was plenty of whining about "uncertainty" for months and months prior to the election. Now that the election is over, is there really any less "uncertainty"? Why do executives get the big bucks? To make decisions when there's uncertainty, real uncertainty. Dr. Joe explains what's uncertain and what's not... at least we think he does. Guess you'll have to read it to be sure.
With this eighteenth and final article of the series, David looks backward and forward at Digital Print, its evolution and the many changes that will continue to come. These changes will continue to have a significant impact on the print industry and marketplace as it continues its digital evolution.
Richard Romano talks about UV printing from a technology standpoint, identifies where LED technology fits into the overall scheme of things, and looks to see what the future may hold for it.
On October 29, 2012, the U.S. Postal Service released its promotions calendar for 2013-offering discounts by integrating mail with mobile and emerging technologies. There is a clear drive to make print integral to the direct marketing mix by making it interactive. This article outlines the USPS's newest promotions and discusses what they mean for the industry.
Although predominantly known as a workflow company-"Fiery" is essentially synonymous with RIPing-EFI was demonstrating at SGIA a couple of weeks ago its prowess in developing wide-format hardware, with models on display that showcased two of the company's new technological developments.
Frank Steenburgh says one thing his long experience as a business-builder has taught him is that growing revenues and profit will always be more fun and rewarding than cutting costs. Read why.
Like many of our readers, Senior Editor Cary Sherburne is increasingly depending on a tablet computer for a growing array of activities. In this article, she talks about the business opportunities these devices offer for printers, and the tools provided by Adobe that make it easy to do.
Training and coaching are critical elements in the talent challenge. Whether you are focused on developing your current workforce to improve their overall performance or re-training them to prepare for your future strategies, a systematic approach is essential. As you struggle to attract and recruit the most talented individuals from multiple generations, you will repeatedly hear the question, "how will I be trained and coached so I can grow professionally?"
All consumers are different, and these differences drive purchasing behaviors. This article explores how savvy marketers are leveraging these differences to create direct-to-consumer communications that cater to individual preferences and characteristics.
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