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What Does the iPhone 6 Mean For Printers

As a print service provider, your services help your customers build their business and their client base. To stay competitive, it's vital that you stay ahead of the game, keeping abreast of changing technology that can change the way you do business and the services you offer your customers. That's why you need to know about the new iPhone 6 and its NFC (Near Field Communication) technology, brand new for this iPhone model.


Define the Problem First

I am involved in a lot of conversations where companies and people are trying to solve a business challenge with software. Communication is so compressed nowadays, people’s time is limited, and we are almost always communicating across multiple time zones and frequently across cultures. This makes a common understanding difficult and opens up lots of opportunity for confusion.


HP Adds New Dimension to “Blended Reality”

At a launch event in New York City Wednesday morning, HP made two new technology announcements under a category it is calling Blended Reality—a 3D printing platform called Multi Jet Fusion, and a new type of interactive workstation/workspace called Sprout. Both these initiatives are part of what HP is calling its Blended Reality ecosystem designed, says the company, “to break down the barriers between the digital and physical worlds.”


Getting Ready for 2015: Helping Marketers Generate Leads

We live in an interesting time for lead generation marketing. With e-commerce and self-service sales, some companies don’t even need a sales force. They just need very effective lead generation marketing to help bring customers to them. This article highlights recent data and offers success strategies for service providers.


The Future of Kodak: A WhatTheyThink Exclusive Interview with CEO Jeff Clarke (Premium Content)

Senior Editor Cary Sherburne recently had the opportunity to spend quality time with Kodak’s new CEO, Jeff Clarke. Read on to hear what Clarke has to say about what attracted him to Kodak, where he plans to take the company, and his strategies for getting there.


High-Wire Acts: Adventures at the 2014 SGIA Expo (Part 1)

SGIA Expo exceeded virtually everyone’s expectations. In Part 1 of our show coverage we look at some of the major hardware introductions.


Memjet Tears Up Rapid’s inkjet Agreement


What Can Recent Trade Shows Tell Us about the Industry?

Now that most of the year's big trade shows are behind us, we can think back on what we've seen. The September Label Expo Americas show in Chicago offered what we believe is a good lesson—for a print-related trade show to stay vital, labels and packaging are a key source of longevity.


Getting Found: Yellow Pages to Online Search

Online search has replaced the Yellow Pages as the primary way local businesses get found. This change requires a very different approach by businesses and a steep learning curve. The online world requires you to compete to be “found” for a lion share of the search traffic. The competition is constantly changing, therefore local businesses need to make a sustained investment.


Transforming and Automating Workflows: Packaging Workflow Standards and Futures Part 1

There have been many new digital label and packaging presses released recently, and there are more to coming in the near future. However, these new digital presses will never reach optimal production levels or support and drive the new market requirements, without new standards and workflows.


What Does “Change” Mean to You?

Change evokes fear in some, excitement in others, and dread in many. What we can all agree on, change is picking up the pace.


If You Think Selling Your Business is Like Selling Your House – Guess Again! Part Two: Improving Value

This is part two of a series on the differences between selling a house and selling a business. In part one, we discussed some of the key drivers and the effects that improvements have on home value. In part two, we drill down into the effects that various improvements in a business can have on transaction value.


Xerox’s European Premier Partners Jump on the Innovation Bandwagon

There’s a quiet revolution happening in the printing industry. In an effort to jump-start innovation, printing companies are collaborating with vendors to apply new strategies, digital tools, and technologies. Xerox’s Premier Partner Congress in Madrid, Spain explored how market innovations continue to enhance print’s value as part of the overall communications mix.


Dr. Joe Truncale to Leave NAPL after 30 Years

After serving for 30 years at NAPL, Joe Truncale has decided to leave the association to accept the positon of CEO of the Public Relations Society of America (PRSA). Effective January 12, 2015, Ken Garner will become the CEO for AMSP/NAPL/NAQP. Garner was the CEO of AMSP at the time of its merger with NAPL/NAQP. Senior Editor Cary Sherburne talks with Truncale about the past, present and future of his career.


The Wrap: Label and Packaging Production Solutions at Graph Expo/CPP 2014 (Part 3)

Post-processing equipment and software solutions for labels and packaging were well represented at Graph Expo/CPP, which has come into its own as a showcase for these applications.


Graph Expo 2014: A Few Highlights

WhatTheyThink was at Graph Expo in full force, including our annual Economic Outlook Breakfast with Dr. Joe Webb and our popular WhatTheyThink Video Studio. We also made time to attend press conferences and walk the show floor in order to bring news and insight to our readers. Senior Editor Cary Sherburne shares a few thoughts about the show.


Every Print Job Doesn’t Deserve an Estimate (Premium Content)

Efficiency requires the segmentation of your workflow into at least three different workflows: self-service, light-service, and full-service. Each workflow applies the appropriate amount of labor and technology to deliver on the promise to the customer in the most efficient manner possible.


If You Think Selling Your Business is Like Selling Your House – Guess Again!

Part 1 in a two part series on the differences between selling a house and selling a business. In part one, we discuss some of the key drivers and the effects that improvements have on home value. In part two, we drill down into the effects that various improvements in a business can have on transaction value


NFIB Small Business Index Retreats Slightly, But is Still on Path of Slow Uptrend


Marketing is All About the Customer Journey!

In today’s ever-changing business world, CMOs are now responsible for forging a bond with new customers, retaining existing customers, and expanding the relationship with all customers. This article provides a brief discussion on the ways in which marketing executives are expected to shape the customer experience. It also offers insight on what service providers can do to deliver extra value to these executives.


7 Reasons to Look Forward to Next Week’s SGIA Expo

For those of us who cover wide-format and specialty graphics printing, the biggest show of the year is the SGIA Expo, coming up next week in Las Vegas. It can be tough, travel being what it is, to muster enthusiasm for far-flung trade events, but there is a great deal of value in getting out of the office and attending these kinds of shows. So in this “listicle,” here are the top seven reasons I am looking forward to next week’s show.


iBeacons: This Year’s QR Codes?

Over the past twelve months or so it seems that iBeacons, a new-ish piece of mobile tech, has pretty much every B2C marketer or technologist so excited that they’re jumping up and down like a 3 year-old with ADHD.


The Wrap: Label and Packaging Production Solutions at Graph Expo/CPP 2014 (Part 2)

The productive, colorful, versatile, and cost efficient digital systems for labels and packaging on display at Graph Expo 2014 will come to be seen as inevitable investments for every printing company that is serious about making it in the label and packaging business.


Turnkey Technology Makes HP T350 Attractive for Hudson Printing

In this article, sponsored by HP, Senior Editor Cary Sherburne follows up on progress at Hudson Printing in Salt Lake City with its customized HP T350 Color Inkjet Web Press. Paul Gardner, Director of Innovation, talks ink, applications, substrates and strategy.


What Advice Would You Give?

Wayne Lynn reflects a long successful career, the changing industry, and offers advice for future leaders.


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