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If you’re a product marketer, packaging developer or brand manager, chances are that you’ve heard about digital print. But how much do you really know about it?
Since the highly-successful SGIA Expo, which took place a little more than a month ago, I’ve been putting some new thought into wide-format digital printing, trying to come up with a new way to describe the industry to those who are new to it, or have simply put a toe in our wide-format pool.
B2B customers are more connected than ever, and this brings increased opportunities to reach prospective buyers with relevant, targeted information when they need it. This article discusses three areas of focus for service providers that are striving to make a good first impression.
Cal Poly and NYU “East Meets West” Graphic Arts Partnership Approaches 10-Year Anniversary
While the commercial printing industry has seen an overall decline in demand for print over the last 15 years, the demand for wide-format printed graphics is actually increasing. As a result, more and more commercial printers are looking at adding wide-format to their offerings.
Technology promises great potential to create leverage in our business. Leverage isn’t created in the purchase of technology; real leverage comes from how the use of the technology changes the behavior of the people who use it.
Last month, I had the opportunity to visit HP’s Boise offices along with other members of the media. While the session focused on print solutions for small to mid-sized businesses, many of the solutions we saw have implications for commercial printers.
Traditional print sales professionals continue to struggle with the business development process and companies of all sizes are trying to figure out their next moves. Building a next generation sales team doesn’t have to be that difficult if you design an effective work flow process.
Pinpointing the characteristics that make some printing companies more economically attractive than others is the short version of the mission of New Direction Partners (NDP), a consultancy specializing in mergers and acquisitions in the graphic communications industry. Some of these earmarks are classic indicators of the health of a business: cash flow, accounts receivable, EBITDA, and so on. Others, however, stem from emerging trends that NDP monitors as M&A influencers for the industry as a whole.
Last week, with no public announcement, the Printing Industries of America dismissed 15 employees with little or no notice, according to sources. Some had over 30 years of service to GATF, with whom PIA merged in the late 1990s.
Elli Cloots, formerly Director of Product Marketing at Enfocus, recently joined EFI as Senior Product Marketing Manager in EPS, the company’s software group. Senior Editor Cary Sherburne talks with her about her new role and the importance of workflow and automation in the graphic arts industry.
Industries worldwide are moving rapidly toward “green” operations, seeking to reduce environmental emissions, hazardous materials and waste streams, while at the same time striving to conserve energy and materials. In line with this trend, printing industry leaders have focused on improving the environmental aspects of their supply chain and operations to reduce waste and improve efficiency.
In today’s printing industry, uncertainty is the rule rather than the exception. Citing Eric Ries’ New York Times Bestseller entitled The Lean Startup, this article explores how print service providers can leverage the advice in this book.
At the SGIA Expo in Orlando several weeks ago, EFI garnered a Product of the Year award for its GS Pro-TF thermoforming system. Interstate Graphics Inc. (IGI), based in Machesney Park, Ill.—just outside Rockford—was the first company to install the GS Pro-TF.
Sean Smyth of Digital Demand World looks at digital print’s growing role in pack traceability.
Graphics Canada is held every two years and celebrates its 50th anniversary this year. To mark this milestone, says Dan Mustata, show manager for Graphics Canada, “we’ve brought together more features, more conferences, and more colocated events than ever.”
With all the news chatter around digital printing for packaging coming out of Print 13 and Label Expo this fall I thought it appropriate to bring the readership some insights we have on the topic.
David looks at how you get the work from your customer into your plant. What does web to print mean to you; and is it the answer to getting work into your plant, or are there multiple answers?
Minneapolis-based John Roberts has installed the first 7-color HP Indigo 10000 digital press in North America. Senior Editor Cary Sherburne spoke with CEO Michael Keene to delve into why the company made this decision and what they expect to achieve going forward.
Embracing a vertical market approach offers a number of benefits to the marketing and operations sides of a business. This article outlines the benefits of vertical marketing and explores how MSP Digital is profiting from this approach.
It’s less about belts and gears and more about software,” says Ron Diaz, press operator at Secaucus, N.J.’s Strategic Content Imaging (SCI), summing up what he sees as one of the primary differences between digital production inkjet and traditional offset printing. “We have to move four gigabytes of data in a very short period of time.
Web-to-Print is a concept that has grown rapidly, right along with the internet and e-commerce in general, and represents an efficient and effective way for printers to interact with customers and partners as they plan and execute print jobs. From submission, to online prepress previews and reviews, all the way to production, web-to-print enables customers and printers to use a variety of tools and rich user interfaces to produce impressive results.
First Customer-Sited Demo Facility for Kodak Is a North Carolina Printing Company More than Worthy of the Distinction
When Walter Payne entered the printing business from another career, he knew he’d want to do more than printing. Today, his company is so multi-functional that Kodak is using part of the plant as a demo facility for some of its most advanced digital production technologies.
The SGIA show held in Orlando this year gave evidence of continuing strong demand for inkjet printed display graphics, and increasingly also for production inkjet textile print and decorative output.
A recent Scanbuy report indicates that mobile barcode marketing continues to attract a global crowd of consumers as well as leading brands. This article provides key takeaways from Scanbuy’s study and discusses the ways in which QR codes are being used to make a difference.