The International Sign Association’s (ISA) Sign Expo came to one of its East Coast residences last week: the Orange County Convention Center in Orlando, Fla., and while the East Coast shows are rarely as big as the Las Vegas editions, there was still a lot to take in.

With this being a drupa year (so I’ve been told…), there was the possibility that there would be some holdouts, preferring Düsseldorf to Orlando. But the folks I spoke to don’t really see drupa as a display graphics or signage show. So Orlando it was. And even on the heels of the FESPA Global Print Expo only two weeks earlier, the Sign Expo still saw a big exhibitor and attendee turnout.

There were a few product announcements, although most were North American versions of announcements made at FESPA in Amsterdam.