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Moving Past SWOT Analysis for Deeper Insights

If a SWOT exercise is a regular part of your yearly strategy, and it doesn’t produce the results you expect, it may be time to change your approach. Try adding a dose of VUCA to your SWOT to build a holistic view of how your company, products, and services fit into the changing world.


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About Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.


By Paul Lattimore on Mar 27, 2024

What a great idea, Pat. I can almost see & hear the discussions around those conference tables with the Sales teams, Leadership teams, operational teams, executing this on a semi-annual basis. Good stuff and I bet a facilitator would help.


By Pat McGrew on Mar 27, 2024

Thanks, Paul! I think that changing the typical approach can benefit everyone in the room.


By Wayne Lynn on Mar 28, 2024

Pat, a few months ago Joe Truncale wrote an article about using SWOT. Joe advocates merging the W and T (Weaknesses and Threats) into one category called Concerns. SWOT becomes SOC. I find that much more useful. In my experience, the lists of weaknesses and threats always had much in common. In addition, for those who consider using VUCA as a framework in their strategy-setting process, it is very helpful to look up and understand the definitions of the terms. They are different phenomena and dealing with each is quite different.


By Pat McGrew on Mar 28, 2024

Wayne! I read that article and I like the concept. Of course, no one concept fits everyone. It is good advice to understand the terms - that goes for SWOT, too!



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