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Don’t Call It “Wide Format”: The State of Display Graphics

The term “wide format” or “wide-format printing” is very much a jargon-esque term that doesn’t mean a lot outside industry trade publications or print businesses’ service rosters, and we have made the conscious decision to wean ourselves off the term “wide format” in favor of the more understandable “display graphics.” So, regardless of what we call it, what is the state of it?


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.


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