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How Serious Are We, Really, About Saving the Planet?

Over the past couple of years, companies, governments, non-profits and individuals have made a lot of noise about achieving certain sustainability goals by 2030 (only six years away now) and Net Zero by 2050. How well are we doing? It’s a little shocking and scary!

Monday, April 29, 2024

Some examples from the real world demonstrating lethargy in responding to climate change

There is no question that sustainability is an important goal for most individuals and organizations. But are they putting their money (and spending habits) where their mouth is, to turn a phrase? In some cases, yes. We are seeing progress. But there are some major areas where progress is lethargic, if at all. In this article, we’ll take a look at a few examples. For our individual members, you might feel you can’t have much impact in some of these areas, but in the area of buying habits, consumers can drive change quickly by bargaining with their wallets. For governments and other organizations, will an increased regulatory environment or shareholder pressure drive faster change? The jury is still out.

The next edition of the United Nations Climate Change Conference (COP29) is scheduled for November 11–22 in Baku, Azerbaijan. These conferences are important forums for governments and influencers from around the globe to make their opinions known and to generate meaningful agreements across a range of sustainability targets, which presumably the stakeholders will work to quickly implement. And while November seems like a long way off, there is a great deal of work going on in the background to prepare for the conference.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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