Driven by technological advancements, changing market demands and the increasing importance of visual marketing, the display graphics and signage segment of the print industry has evolved substantially over the centuries. What started out as wood, stone or metal signs featuring basic text and symbols, it was the Industrial Revolution in the 18th and 19th centuries that marked a turning point for this print industry niche—as the increase in commercial activity and urbanization led to a greater need for signage to advertise a wider range of products and services. This period saw the introduction of more sophisticated signmaking techniques, from hand-painted signs to metalwork and, later, electric lighting for illuminated signs. The 20th century brought about rapid advancements in technology and materials, which had a profound impact on the industry. The development of plastics in the early to mid-20th century, for example, allowed for more durable and versatile signs. Screen printing technology also became popular, enabling mass production of signs and graphics with consistent quality.

It was the digital revolution that fundamentally transformed the print industry—taking signage, wide format, and display graphics right along with it. The advent of computer-aided design (CAD) software significantly enhanced the design capabilities and efficiency of sign making. High-quality, full-color graphics could now be printed quickly and cost-effectively on a variety of substrates.

Today, the display graphics and signage industry is highly dynamic, characterized by continuous innovation. Digital printing technology has advanced to include large format printing, enabling the production of large-scale graphics for billboards, banners and wraps. Furthermore, the industry has embraced sustainable practices, with eco-friendly inks and recyclable materials becoming increasingly popular.