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Book Printers—2017

The latest edition of County Business Patterns is out, which updates number of establishments and other data to 2017. In that year, there were 500 establishments in NAICS 323117 (Book Printing). The majority of these establishments (63%) had fewer than 10 employees.


Around the Web: Glowing Garments. Election Ensemble. Lasting Lore. Waning Watches. Blocking Bracelet. Pivot-Table Percussion. Victorian Vehemence. Fowl Footwear.

An LED light system to add high visibility to safety apparel. Forevernote will preserve your family memories—professional biographer included. The Apple Watch outsold the entire Swiss watch industry. “Bracelet of silence” keeps Alexa from eavesdropping. Weird punctuation in film titles. Turn Microsoft Excel into a drum machine. A Victorian shop manager quits in protest over bar codes. KFC and Crocs team up for...huh? All that and more in WhatTheyThink’s weekly miscellany.


Frank Romano and the Desktop Publishing Revolution

Late last year, Frank Romano completed History of Desktop Publishing, the third book in a trilogy that includes History of the Linotype Companyand History of the Phototypesetting Era. This book, described by Jonathan Seybold as a “Tour de Force,” is enriched with Frank’s deep knowledge of the history of the printing industry. This article offers an overview of some of the book’s highlights.


Creatives Push Digital Textile Print to The Max (Premium Content)

The push and pull between creatives and production professionals occurs in just about every industry, including textiles. Creatives want bold designs that enhance their portfolios and bring beauty to the world. Production folks just want something that they can produce! Helping bridge that gap is the topic of today’s article by WhatTheyThink contributor and textiles expert Debbie McKeegan.


Print Trade Shows and Events in Europe in 2020 (Premium Content)

While drupa will be the must-attend show in Europe in 2020, there are many other European trade shows and events worth attending—although they are usually more for local or specialized markets. European Section Editor Ralf Schlözer rounds up a selection of smaller shows that are worth attending, even in a drupa year.


We Know Martech Works—Here’s Proof

According to new research, marketing technology does more than make marketing automation easier.  It results in higher response rates and higher ROI. A look at a study from Printing for Less (PFL) and Demand Metric.


Technology + Direct Mail + Consumer Behavior = A Future to Bet On… (Premium Content)

Christine Erna explains how direct mail printers can use “enhanced print” technologies to increase engagement, generate new leads, track real-time results, and stay top of mind with customers and prospects.


Lucent Botanicals Offers Unique CBD Mints in Equally Unique Packaging (Premium Content)

As we continue to cover the burgeoning cannabis market and the business opportunities it offers, we spent time talking with Chris Cooper, CEO of California-based Lucent Botanicals, who has taken a different approach to CBD that is taken orally—mints enhanced with a variety of herbs and essences to tune their effects to different consumer requirements. He also shared his packaging strategy for these unique products.


Ghent Workgroup Launches New Specification for Sign and Display

Wide-format printing often involves a phenomenon called “apparent resolution,” which can be quite different than a print’s actual resolution. An image designed to be viewed up close, like a photograph in a magazine or direct mail piece, will have a different apparent resolution—and thus resolution requirement—than one designed to be viewed from a long ways away. Taking apparent resolution into account was the raison d’êtreof a new specification for sign and display graphics just released by the Ghent Workgroup.


Industrial Inkjet Gets RIPPED (Premium Content)

In an industrial inkjet environment, a lot of pieces go into creating a specialized solution, but it’s the raster image processor (RIP) that does the heavy lifting. Elizabeth Gooding takes a detailed look at all the criteria to keep in mind when selecting RIP software for an industrial printing workflow.


The Print Distributor Market Changes with the Times (Premium Content)

Technology and a changing print product mix drive changes in the distributor–client relationship. We spoke with Matt Bruno and Nathan Goldberg of the PSDA to get a bead on how the non-asset-based print sales market has evolved.


Pang-Wangling to Fashion Success (Premium Content)

To pang-wangle is to live or go along cheerfully in spite of minor misfortunes. That’s exactly what Jennifer John is doing with her Pang Wangle fashion business, creating sustainable fashion ideal for hot, buggy climates such as is experienced in her home state of Louisiana. We spoke to Jennifer to learn more about her background, her growing business, and the challenges she faced finding just the exact right fabric for her unique creations.


December Shipments: Ending 2019 on a High Note

The value of printing shipments for December 2019 was down from November—as we expected it would be—but not down as much as been the case in recent years. At $6.95 billion, December shipments were down from November’s $7.03 billion, but far above the depths of 2017 and 2018.


Around the Web: Cool Clipart. Book Bot. Artistic Appetizers. Calligraphic Collection. Lotsa Letters. Grotesque Garfield. Jurassic Driver.

Royalty-free illustrations from old books. A Japanese artist hand-draws every meal he eats. A new book teaches hand-lettering. An Ohio man receives 55,000 copies of the same letter from his daughter’s Student Loan Company. A reimagining (and improvement) of Garfield. Printed greeting cards are still in fashion. Making 3D printing resin from old fryer oil. Why are people getting worse at The Price Is Right? All that and more in WhatTheyThink’s weekly miscellany.


Triage for People Performance Issues (Premium Content)

Every business has employees who don’t perform as expected, or even as well as you as a manager know they are capable of performing. Why is that? There are a number of reasons why employees underperform, and they aren’t all the fault of the employee in question. Wayne Lynn details four primary reasons that people underperform on the job, and what employers can do about it.


Why Should I Buy From You?

Regardless of our job responsibilities, we, as employees and businesses, should be putting ourselves in our customers’ shoes and asking ourselves why should they buy from us? This article explores some of the questions that marketers can ask themselves to help improve sales success.


Lessons from Resonate’s “State of the Consumer” Report

Reports like Resonate’s “State of the Consumer Report” provide valuable insight into buyer types and how to understand and segment them in ways that help you develop great targeted copy. But before you can develop personalized or targeted content, there is a more fundamental question to ask. Once this question is answered, your targeting and personalization efforts will have maximum success.


Print Software Strategic Planning (Premium Content)

Your software investments deserve big picture, strategic planning. It’s time to step back and assess your core business processes and how software helps, hinders, optimizes, or ideally automates the steps required everyday to deliver on your customer promises.


Global Market for Print and Printed Packaging Output Reaches $826.5 Billion in 2019, Smithers Finds

Printing and printed packaging remains an important industry sector in 2019, with a value of more than $826 billion in sales supporting paper and substrate suppliers, ink makers, plate and cylinder suppliers, and high-tech printing equipment manufacturers. This article, adapted from a new Smithers report, looks at the future of global print to 2024.


Do Reviews Annoy Your Salespeople? (Premium Content)

Which print sales people are compensated for a sale, and at what rate, is often part of a contractual relationship between the company and the sales representative, but not always. Sometimes the relationships are based on “how things have always been done” or verbal agreements. And not every deal brought in is a winner. As a result, some kind of periodic review is necessary for the business to effectively allocate its production resources. In Part 1 of a new series, Pat McGrew discusses sales review processes.


The Sourcing Group Brings Technology Expertise to Corporate Clients (Premium Content)

At the recent EFI Connect 2020 conference, Lynn Smith from The Sourcing Group spoke on the customer panel, sharing The Sourcing Group’s unique story. We followed up with her afterward to get more details on this print-related Business Process Optimization (BPO) company.


Screen Printing Establishments—2017

The latest edition of County Business Patterns is out, which updates number of establishments and other data to 2017. In that year, there were 5,186 establishments in NAICS 323113 (Commercial Screen Printing). The majority of these establishments (74%) had fewer than 10 employees.


Around the Web: Printing Parkinson’s. Shedding Sheep. Shark Suit. Bartending ’Bots. Scorigami! Publishing Palaces. Canine Cans. Hog Hearses. Daliwood. Mobile Men’s Room. Junk Jam.

A new typeface raises awareness of, and helps fund a cure for, Parkinson’s Disease. Pineapple wool aims to replace sheep. A shark-proof wetsuit. Dye-sub transfer for non-polyester fibers. Japan experiments with robot bartenders. Private equity tries to acquire .org domain registry. Scorigami tracks rare football scores. Former newspaper headquarters have become luxury apartments. A Florida brewery puts pictures of adoptable rescue dogs on beer cans—and one woman finds her lost dog. Motorcycle hearses for uneasy riders. Salvador Dalí and Walt Disney once collaborated on an animated short film. “Uber for lavatories.” Faking a traffic jam on Google Maps. All that and more in WhatTheyThink’s weekly miscellany.


The Smartest Investor Ever Exits Newspapers—January 2020 M&A Activity

Berkshire Hathaway Gives Up on Newspapers, Transcontinental Embarks on Retail Strategy, Graphic Village Acquires Brand Consultancy, and more…


What Will AR Headsets Mean to Print Service Providers?

This article considers how the shift from mobile-based to headset-based augmented reality (AR) will impact augmented print offerings. It also explores when print service providers can expect to see the first mainstream AR headset and which company will likely introduce it.


Digital Textile Printing Unlocks the Supply Chain to Offer Speed Plus Sustainability (Premium Content)

As the world’s second largest polluter, the textiles and apparel industry has placed a huge focus on improving supply chain management to reduce its environmental footprint. WhatTheyThink contributor and textiles expert Debbie McKeegan talks about how digital textile printing can be a key to this effort, unlocking the supply chain while offering speed and sustainability.


Marketers Are Starting to “Get” the Real Benefits of Personalization

According to data from Evergage/Research International, marketers are starting to “get” one of the most fundamental values of personalized experiences. Yes, personalization drives immediate sales, but more importantly, it creates better customer experiences and higher customer loyalty, which drive better ROI over time. The shift from a short-term to a long-term perspective is great news for everyone producing personalized campaigns, whether they are doing online personalization or not.  


The Carpeted Area of Your Print Business (Premium Content)

We have spent decades focusing and optimizing the production floor (where there is no carpet). It is time to focus our energies on the carpeted areas of the business which impact customer’s perceptions of our business.


Shifting From an Omni-Channel to an Immersive Customer Experience (Premium Content)

Omni-channel campaigns have become old hat; marketers today are looking beyond omni-channel to fully immersive customer experiences, often using augmented reality. Colorkarma’s Shoshana Burgett looks at some cutting-edge examples.


drupa Preview: Corrugated Re-Envisioned—Part 3: Preprint (Print and Laminate) Even More Choices! (Premium Content)

High color corrugated packaging is growing and will continue to grow. The run sizes are getting smaller to adapt to the new market requirements, and the opportunities for print service providers to jump on this moving train abound. In Part 3 of this series, I focus on the available preprint solutions with some limited product mentions. Selecting which method is better is really based on a lot of factors, including your market opportunities, capital investment, production costs, and internal skills. Although making that determination also involves board and run size as well. Both analog and digital presses are and will continue to be in the mix and grow. It’s a pretty exciting time with some great opportunities.


How George Brown College Is Addressing Workforce Needs and More in Textiles and Apparel (Premium Content)

You can’t attend any textiles and apparel events or speak with industry professionals without the subject of workforce challenges arising. Senior Editor Cary Sherburne spoke with Marilyn McNeil-Morin about the Fashion Exchange program at Toronto’s George Brown College that has programs in place to help address these issues.


Graphic Arts Employment—December 2019

In December 2019, overall printing employment dropped -0.2% from November, and on a year-over-year basis, it is down -2.4%. Production employment was down -0.5% from November to December (and -4.4% Y/Y) while non-production employment was down -0.1% from November to December—but actually up +1.7% Y/Y.


Around the Web: Sustainable Straws. Mobile Meetings. Floating Fashion. Classic Critique. Latest Lenses. Fractious Footwear. Cleaver Calming,

The growing market for paper straws. A slow elevator designed for fast meetings. A paperboy helps save a restaurant from fire. A balloon-based fashion collection. A new book collects old airline maps. Another new book collects photographs of famous economists. Which classic novels are the most-loved—and most-hated? Contact lens-based displays. Are new running shoes “technological doping”? Merit badges for—oy—“adulting.” Three words: “meat cleaver massage.” All that and more in WhatTheyThink’s weekly miscellany.


Digital Color Print for Labels & Packaging: Aqueous Inkjet Is Rising

Although UV technology currently dominates the inkjet printing market, aqueous printing is gradually rising. This article provides a brief overview of the inkjet printing market and considers what the future may hold for UV and aqueous technologies.


EFI Connect 2020 Rounds Out a Year of Dramatic Change for the Company (Premium Content)

EFI Connect 2020 marked the 21st year this user conference has been held, and the 13th year it has been hosted at the Wynn Hotel & Resort in Las Vegas. This edition marked a year of dramatic change for the company, with the departure of long-time CEO Guy Gecht, a short-lived CEO in Bill Muir, and an acquisition by Siris Group that took the company from public to private. EFI Connect 2020 was an opportunity for customers to gain first-hand insight into what these changes might mean for them.


Emerging and Transitional Economies Drive Growth for Retail-Ready Packaging, Says Smithers Market Report

Demand growth for retail-ready packaging is originating within emerging and transitional economies, with Asia-Pacific accounting for 4.5 million metric tons—nearly half the total global demand—according to Smithers’ latest report, The Future of Retail-Ready Packaging to 2024.


New Insight into Why Targeting Works

When we think about creating relevance in marketing communications, we think about personalizing based on traditional factors such as demographics and past purchases. But the principle of “liking” adds another useful dimension to the equation.


Solving Print Business Challenges with Software (Premium Content)

Describe your business challenges: be specific, be precise. Then let go of any attachment to the “how this business challenge gets solved by print software.” You want your business challenges solved. One of the fastest ways to solve them is to describe them accurately and then to be open to all the possible solutions.


drupa Preview: Corrugated Re-Envisioned Part 2—Direct Print (Post-Print) Lots of Choices! (Premium Content)

In Part 2 of this series, I focus on the available digital post-print solutions with some limited product mentions. Leading up to drupa, I will cover some of the offerings in greater depth. All of the solutions discussed here are “single pass” printers, where the printheads are stationary and only the media moves. They include complete corrugating equipment with built in printing, to a tabletop printer with lots of other options in between. Equipment pricing ranges from in excess of $4MM to as low as $19K. In summary: Lots of Choices!


For Phoenix’s Custom Graphix, It’s a Banner Day (Premium Content)

Since its founding in 2002, Phoenix, Ariz.’s Custom Graphix Signworks has cornered the market on that most commoditized of wide-format applications: banners. We spoke with Mladen Mike Mirkovic, founder and principal of Custom Graphix.


Prima-Tex Helps Customers Understand Differences Between Digital and Analog Textile Printing (Premium Content)

At last month’s AATCC/SGIA Digital Textile Printing Conference 4.0, I had the pleasure of meeting Jonathan Tio and his brother Patrick of California-based Prima-Tex. His active and informed participation in the conference discussions were an inspiration, and he agreed to a subsequent interview for this article.


Here Is Your 2020 Sales Template (Premium Content)

One of the most important activities at the start of the year is a quick review of the processes that go into ensuring the smooth flow of business. Often overlooked is how sales team members gather the information needed to bring a job into production, whether it is a new job or one that has been in production for years. Pat McGrew offers a template to use to standardize the information captured during the sales process.  


Commercial Printing Establishments—2017

The latest edition of County Business Patterns is out, which updates the number of establishments and other data. In 2017, there were 25,256 establishments in NAICS 323 (Printing and Related Support Activities). The majority of these establishments (71%) have fewer than 10 employees.


Around the Web: Lavatory Literature. Modulated Mummy. Ubiquitous Unicorns. Streaming Salvos. Tiny Type. Cranium Confusion. Forensic Flipping. Pigeon Parade.

“Facility” is a new print magazine all about bathrooms. Giving voice to a 3,000-year-old mummy. Op-eds from the future. The opening salvos in the streaming wars. Stores are compensating for poor packaging design choices. Dante’s Inferno for language pedants. The battle over a cryonically frozen head. A home renovation show that remodels crime scenes. A concerto for orchestra and typewriter. The Nevada Avian Milliner is back. Also: Robopigeon! Hide the statues! All that and more in WhatTheyThink’s weekly miscellany.


The Perfect Print: Understanding Resolution and Color (Premium Content)

Any time textile professionals gather, color management is always a topic of discussion. It becomes even more complex when introducing digital fabric printing into the mix. WhatTheyThink contributor and textiles expert Debbie McKeegan shares insights on achieving the perfect print.


The Most Important Number(s) in 2020

As we enter another new decade, several points of disruption are expected to emerge. This article provides a brief overview of the developments that print service providers should be mindful of, as well as the financial and operational information that should be used for strategic business growth.


Purchasing a Web-to-Print Solution (Premium Content)

You purchase software to solve business problems. When evaluating software, keep your focus on the challenges you want to solve. This will keep you open-minded about all the possible ways your challenges might be solved, rather than attachment to one specific solution.


Want More Donor Revenue? Write a Better Thank You Letter

Data insights and expert testimony tell a powerful tale: a nonprofit’s “thank you” letter matters more than many people might think. Get it right and donors feel great and are motivated to keep giving. Get it wrong and they disconnect. So get it right!


drupa 2020 Packaging Preview: Corrugated Post-Print Re-Envisioned—Part 1 (Premium Content)

There are “two primary” corrugated print manufacturing processes for high graphics: a multi-process method of printing on a top sheet (liner) which is then laminated to the corrugated material, or, alternatively, a single process method of printing directly on the corrugated material, sometimes called “post-print.” In this article, we will look at the award-winning Bobst THQ (Très Haute Qualité) FlexoCloud technology focused on corrugated post-print production, and perhaps some alternative methods.


Direct Objects: Thinking—and Printing—Outside the Box (Premium Content)

One of the most exciting growth areas in print today is direct-to-object (DtO) printing, but challenges of ink adhesion, transport, and feeding abound. I spoke with Peter Baldwin, Director of Marketing for East Dorset, Vt.’s Engineered Printing Solutions (EPS), about some of the issues—and opportunities—involved in direct-to-object printing.


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