Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.
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Displaying 1801-1900 of 2309 articles
Published June 29, 2010
Published June 29, 2010
I recently read a Wall Street Journal article entitled “’Vanity’ Press Goes Digital.” It featured author Karen McQuestion, who had spent nearly a decade trying to persuade a variety of New York publishers to print one of her books. Failing to get their attention, she decided to self-publish. Although enabling technology has been available for more than a decade, many publishers have only recently begun to understand the value of print on demand in the book life cycle. Now they are faced with an even greater challenge—how to deal with e-books within the publishing framework. Karen McQuestion’s experiences are a great example of the disruptive process of self-publishing at work.
Published June 28, 2010
Published June 26, 2010
Published June 25, 2010
Published June 25, 2010
Indexx, Inc., serving upstate South Carolina, including Anderson, Greenville and Spartanburg, as well as customers throughout North America, has taken an aggressive approach to migrating its business from traditional commercial print to a marketing services business that includes print among its offerings. Owner Jordan Finn talks about his transition in this interview.
Published June 24, 2010
Published June 23, 2010
Published June 23, 2010
The Government Printing Office (GPO) was established on June 23, 1860, when President Buchanan signed the Congressional Resolution creating the agency. It opened its doors several months later on the day of Abraham Lincoln’s inauguration. Surprisingly, the only sitting President to ever visit the agency was Lincoln, but that hasn’t dampened the enthusiasm of the employees at this $1 billion agency, some of whom have several generations of family who have worked for the GPO.
Published June 22, 2010
Published June 16, 2010
Quad/Graphics has once again demonstrated a high level of innovation, being one of the first, if not the first, print manufacturer in our industry to provide its customers with a customized iPad application that offers clients another distribution channel for their publications. Hear what Jason Sawtelle, Director of Premedia Sales, has to say about this exciting move.
Published June 4, 2010
We have been hearing about QR codes for some time, but adoption rates in the U.S. have been slow compared to the rest of the world. Not sure what QR Codes are or what business opportunity they represent? This interview with Val DiGiacinto of Manhattan’s Ace Group tells the story.
Published May 27, 2010
Published May 26, 2010
Published May 21, 2010
Published May 19, 2010
Published May 17, 2010
Published May 14, 2010
Published May 13, 2010
Published May 11, 2010
Published May 11, 2010
At the end of March, Francis McMahon, director of marketing for HP's US Graphic Arts Business, Imaging and Printing Group, departed HP after being there for eight years. Effective April 12th, he joined Océ North America as the Vice President of Marketing reporting to Mal Baboyian, President of Océ Production Printing Systems Division based in Boca Raton, Florida. Here is what McMahon has to say about his new company and the Canon acquisition.
Published May 10, 2010
Published May 10, 2010
Published May 7, 2010
Cary Sherburne talks with EFI CEO Guy Gecht about their recent earnings release and acquisition of Radius Solutions.
Published May 7, 2010
Published May 6, 2010
Published May 3, 2010
Published April 23, 2010
Leading a printing company can be a challenging task in the best of times. Not only do you have to keep up with all the technology, maintain connections with and a deep understanding of your customers’ business needs, but you also have to build the right team and inspire them to carry your message to customers and prospects. A recent keynote by Joan Davidson at EFI Connect sheds some light on how a successful leader is accomplishing these objectives.
Published April 21, 2010
Published April 20, 2010
Published April 20, 2010
This is the 11th EFI Connect conference and the fourth time it has been held at the Las Vegas Wynn. Compared to 2009, the conference has 50% more attendees, and users are seeing first-hand enhancements made to PrintSmith, Pace and Monarch, EFI’s three MIS product families. Also taking center stage are inkjet offerings from VUTEk, Rastek and Jetrion, as well as Fiery.
Published April 19, 2010
Published April 18, 2010
Published April 16, 2010
I trekked to Nashville for the National Postal Forum for the first time in years and was shocked at the attendance. The Postmaster General's keynote was standing room only, more than 2,000 people. While these Forums have been larger in the past, this was quite a turnout considering the economic conditions and the experience other trade shows and conferences have had in drawing attendance.
Published April 16, 2010
Eric Owen, newly appointed as Kodak’s Worldwide Vice President of Customer Development for Digital Printing Solutions started at Scitex and moved to Creo, then Kodak, as a result of acquisitions. Read what Eric has to say about the key strategic objectives of his current position, where he sees inkjet and toner fitting, and his advice for print service providers as the economy begins to recover.
Published April 14, 2010
Yesterday, FedEx Office, Canon and HP jointly announced an alliance to create an unmatched network of printing and imaging capabilities. Over time, FedEx Office will be sole-sourcing its black & white and color staffed and self-service copying and printing equipment from Canon, wide format from HP, and will take advantage of other technological advantages and innovations derived from the three companies and their partnership. Read what Canon and FedEx Office have to say about this major announcement.
Published April 13, 2010
Published April 6, 2010
Pantone has become virtually the de facto color standard for the graphic arts industry, but we often forget that they also serve other industries, including fashion, home and industrial. Increasingly, designers need to be able to match colors across all or several of those systems for integrated projects. Today’s announcement is designed to simplify that process for designers using either an iPhone app or a free application available on the Pantone web site.
Published April 3, 2010
Published March 30, 2010
Published March 26, 2010
Published March 26, 2010
There is no question that 2008 and 2009 were difficult years for our industry. It seemed that every week, we received news of another plant closing. This week, Dr. Joe Webb, Director of WhatTheyThink’s Economics and Research Center, indicated that we are “climbing out of the swamp” and may be getting a little closer to the safety of economic high ground. We have a ways to go, but there are positive signs if you look for them.
Published March 23, 2010
Published March 19, 2010
Published March 16, 2010
Published March 12, 2010
EFI Connect, one of the larger user groups in our industry, will be taking place in April at the Wynn in Las Vegas. Since the event overlaps with the On Demand Conference in Philadelphia, WhatTheyThink is splitting its forces to cover both events. Marc Olin, Senior Vice President and General Manager, Advanced Professional Print Software, of EFI, shared his thoughts with WhatTheyThink about what attendees can expect to experience at the 11th Annual Connect conference.
Published March 9, 2010
More from the "Move Ahead with HP Graphic Arts" video series: HP's Michelle Weir on the transformation of publishing and the growth of digital printing
Published March 5, 2010
Published March 2, 2010
Published March 1, 2010
Although there has been much discussion in the industry about whether we have too many associations and how much consolidation is needed, IPA and IDEAlliance seem to rarely come up in those discussions. WhatTheyThink spoke with the Executive Directors of both organizations to learn what brought them together and the benefits they believe will come from the new integrated organization. It is a fascinating discussion. David Steinhardt: “We don’t want to be fighting or addressing past issues. We want to be moving forward with a new model and new definition…we have to get out of our bubble to get reengaged where [the market] is moving.”
Published February 22, 2010
Published February 17, 2010
As the 2010 show season begins, the emphasis has shifted increasingly toward digital solutions, including printing equipment as well as workflow. WhatTheyThink spoke with several offset press manufacturers to find out more about their plans for the most significant North American printing show, Graph Expo, scheduled for October 3-6, 2010, at Chicago’s McCormick Place.
Published February 16, 2010
In November, FUJIFILM announced a merger of its FUJIFILM U.S.A. and FUJIFILM Graphic Systems organizations to create FUJIFILM North America Corporation. At that time, the company had not made a final determination about who would lead the new organization. Today, Ryutaro Hosoda was named as President & CEO of FUJIFILM North America.
Published February 15, 2010
In September 2009, Ramesh Ratan left his position as COO at The DMA (Direct Marketing Association) to become President of Pitney Bowes’ Document Messaging Technologies (DMT). In this interview with Senior Editor Cary Sherburne, Ratan talks about his reasons for joining Pitney Bowes, his top strategic initiatives for the organization, the role printers can play in the age of digital media, and much more.
Published February 11, 2010
Published February 11, 2010
Published February 8, 2010
Xerox announced that its acquisition of ACS was completed today, transforming Xerox into a $22 billion global enterprise, tripling the size of Xerox’s service business to $10 billion, with annuity revenue representing 80% of total revenue.
Published February 8, 2010
Published February 5, 2010
Published February 4, 2010
Published February 2, 2010
Published February 1, 2010
I had the opportunity recently to visit one of the largest printing operations in the Dominican Republic, in a visit arranged by Executive Vice President Fernando A. León. I have visited many printing operations in the U.S., and I was interested to see how this compared—it was quite impressive. I thought our readers might enjoy sharing a virtual walk-through.
Published February 1, 2010
Published January 29, 2010
Published January 28, 2010
Published January 26, 2010
Published January 26, 2010
Published January 26, 2010
Published January 25, 2010
Published January 22, 2010
On January 4th, we posted a PrintCEO blog notice that Adobe had decided to discontinue the worldwide Adobe Partner Connection Print Service Provider program, effective February 4th. Since that time, we spoke with Adobe and connected with a number of people in the field, both through live conversations and dialog on the blog. This was important, since the Adobe announcement came as an email through its PR agency, rather than letters to customers or a formal press release, although we do understand that all authorized and premium members received an email about the program closure. We wondered, as did many of our readers, what was behind this, why Adobe chose to do this now and what it means for Adobe’s commitment to the printing industry.
Published January 22, 2010
Published January 21, 2010
Published January 19, 2010
The IPA Leadership Conference is taking a different route and it looks like a not-to-be-missed event where you can hear from and hobnob with thought leaders from the marketing discipline, including the former CMO of Walmart. If you think you know what marketers want, you may want to think again and take advantage of this opportunity. As a special offer for our readers, IPA is offering a $100 discount off the cost of conference attendance.
Published January 19, 2010
Published January 16, 2010
Published January 14, 2010
Published January 11, 2010
As a follow-up to Gail Nickel-Kailing’s post on PrintCEO about DS Graphics’ acquisition of LVI (formerly Lavigne Inc.), I spoke to DS Graphics’ Vice President, Jack McGrath, to find out how the integration of the two companies was proceeding, and to gain more detail about the actual events that occurred leading up to DSG’s acquisition of the assets of the company.
Published January 11, 2010
Published January 4, 2010
Published December 30, 2009
Published December 15, 2009
Published December 14, 2009
It has been some time since WhatTheyThink has hooked up with Coleman Kane, CEO of Printable. Following a flurry of press releases on new integrations, WhatTheyThink checked in with Coleman to get more detail, and to get his perspective on the industry as we exit what has been a difficult 2009 for the industry.
Published December 14, 2009
Published December 11, 2009
Published December 11, 2009
Published December 10, 2009
Published December 10, 2009
Published December 8, 2009
Published December 7, 2009
Published December 4, 2009
Published December 3, 2009
Published December 1, 2009
Published December 1, 2009
We recently spoke with The UPS Store's Christa Martin (VP of Product Development & Management) and FedEx Offices Anthony Norris (VP of Digital Access Marketing) about their businesses and competitive positioning in the marketplace.
Published November 30, 2009
Published November 30, 2009
As this recession drags on, WhatTheyThink is reaching out to various companies to see how they are doing, and what they are doing to survive and thrive. We had the pleasure of speaking recently with Jim Cohen, Executive Vice President of Mergers and Acquisitions at Consolidated Graphics. He had some very interesting insights to share.
Published November 30, 2009
Published November 23, 2009
Published November 23, 2009
I recently read two reports issued by the CMO Council that are definitely a must-read for anyone in our industry. Taken together, the two will arm innovative print service providers (dare I say marketing services providers??) with much of the ammunition they need to start a conversation at the highest levels in customer marketing organizations. Here are a few highlights, and some of them are pretty scary!
Published November 20, 2009
Published November 19, 2009
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