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Articles by Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Displaying 1801-1900 of 2309 articles

Disrupting the Future of Books

Published June 29, 2010

I recently read a Wall Street Journal article entitled “’Vanity’ Press Goes Digital.” It featured author Karen McQuestion, who had spent nearly a decade trying to persuade a variety of New York publishers to print one of her books. Failing to get their attention, she decided to self-publish. Although enabling technology has been available for more than a decade, many publishers have only recently begun to understand the value of print on demand in the book life cycle. Now they are faced with an even greater challenge—how to deal with e-books within the publishing framework. Karen McQuestion’s experiences are a great example of the disruptive process of self-publishing at work.

Is Quick Printing Obsolete?

Published June 28, 2010

M&A Advice Live at Print CEO Forum

Published June 26, 2010

Indexx, Inc., of South Carolina Expands Marketing Services Offerings

Published June 25, 2010

Indexx, Inc., serving upstate South Carolina, including Anderson, Greenville and Spartanburg, as well as customers throughout North America, has taken an aggressive approach to migrating its business from traditional commercial print to a marketing services business that includes print among its offerings. Owner Jordan Finn talks about his transition in this interview.

Guy Gecht on EFI's strategic vision

Published June 24, 2010

GPO Celebrates 150th Anniversary

Published June 23, 2010

The Government Printing Office (GPO) was established on June 23, 1860, when President Buchanan signed the Congressional Resolution creating the agency. It opened its doors several months later on the day of Abraham Lincoln’s inauguration. Surprisingly, the only sitting President to ever visit the agency was Lincoln, but that hasn’t dampened the enthusiasm of the employees at this $1 billion agency, some of whom have several generations of family who have worked for the GPO.

Quad/Graphics adds iPad app to digital edition

Published June 16, 2010

Quad/Graphics has once again demonstrated a high level of innovation, being one of the first, if not the first, print manufacturer in our industry to provide its customers with a customized iPad application that offers clients another distribution channel for their publications. Hear what Jason Sawtelle, Director of Premedia Sales, has to say about this exciting move.

Are QR Codes Finally Catching On in the U.S.?

Published June 4, 2010

We have been hearing about QR codes for some time, but adoption rates in the U.S. have been slow compared to the rest of the world. Not sure what QR Codes are or what business opportunity they represent? This interview with Val DiGiacinto of Manhattan’s Ace Group tells the story.

Printable Acquires DirecType

Published May 19, 2010

Jeff Hayzlett to Leave Kodak CMO Post

Published May 14, 2010

Francis McMahon at Océ: The Details

Published May 11, 2010

At the end of March, Francis McMahon, director of marketing for HP's US Graphic Arts Business, Imaging and Printing Group, departed HP after being there for eight years. Effective April 12th, he joined Océ North America as the Vice President of Marketing reporting to Mal Baboyian, President of Océ Production Printing Systems Division based in Boca Raton, Florida. Here is what McMahon has to say about his new company and the Canon acquisition.

EFI Announces 15% Revenue Growth for Q1, Acquisition

Published May 7, 2010

Cary Sherburne talks with EFI CEO Guy Gecht about their recent earnings release and acquisition of Radius Solutions.

Printing Leadership Made Easy: Interview with Joan Davidson of the Sheridan Group

Published April 23, 2010

Leading a printing company can be a challenging task in the best of times. Not only do you have to keep up with all the technology, maintain connections with and a deep understanding of your customers’ business needs, but you also have to build the right team and inspire them to carry your message to customers and prospects. A recent keynote by Joan Davidson at EFI Connect sheds some light on how a successful leader is accomplishing these objectives.

EFI Connect Draws 500+ EFI Customers to the Las Vegas Wynn

Published April 20, 2010

This is the 11th EFI Connect conference and the fourth time it has been held at the Las Vegas Wynn. Compared to 2009, the conference has 50% more attendees, and users are seeing first-hand enhancements made to PrintSmith, Pace and Monarch, EFI’s three MIS product families. Also taking center stage are inkjet offerings from VUTEk, Rastek and Jetrion, as well as Fiery.

Online Social Media Primer

Published April 18, 2010

Pitney Bowes Launches Innovative Product at National Postal Forum

Published April 16, 2010

I trekked to Nashville for the National Postal Forum for the first time in years and was shocked at the attendance. The Postmaster General's keynote was standing room only, more than 2,000 people. While these Forums have been larger in the past, this was quite a turnout considering the economic conditions and the experience other trade shows and conferences have had in drawing attendance.

Kodak’s Eric Owen Discusses Kodak Strategy, Shares Advice for Printing Success

Published April 16, 2010

Eric Owen, newly appointed as Kodak’s Worldwide Vice President of Customer Development for Digital Printing Solutions started at Scitex and moved to Creo, then Kodak, as a result of acquisitions. Read what Eric has to say about the key strategic objectives of his current position, where he sees inkjet and toner fitting, and his advice for print service providers as the economy begins to recover.

FedEx Office, Canon and HP Announce “Game-Changing” Deal

Published April 14, 2010

Yesterday, FedEx Office, Canon and HP jointly announced an alliance to create an unmatched network of printing and imaging capabilities. Over time, FedEx Office will be sole-sourcing its black & white and color staffed and self-service copying and printing equipment from Canon, wide format from HP, and will take advantage of other technological advantages and innovations derived from the three companies and their partnership. Read what Canon and FedEx Office have to say about this major announcement.

New PANTONE iPhone App Unifies Pantone Systems

Published April 6, 2010

Pantone has become virtually the de facto color standard for the graphic arts industry, but we often forget that they also serve other industries, including fashion, home and industrial. Increasingly, designers need to be able to match colors across all or several of those systems for integrated projects. Today’s announcement is designed to simplify that process for designers using either an iPhone app or a free application available on the Pantone web site.

Francis McMahon Departing HP for Oce

Published March 26, 2010

Positive Signs for the Printing Industry? Standard Register and a review of Global Document Solutions and Astoria Graphics

Published March 26, 2010

There is no question that 2008 and 2009 were difficult years for our industry.  It seemed that every week, we received news of another plant closing.  This week, Dr. Joe Webb, Director of WhatTheyThink’s Economics and Research Center, indicated that we are “climbing out of the swamp” and may be getting a little closer to the safety of economic high ground. We have a ways to go, but there are positive signs if you look for them.

EFI’s Marc Olin Speaks about EFI Connect

Published March 12, 2010

EFI Connect, one of the larger user groups in our industry, will be taking place in April at the Wynn in Las Vegas.  Since the event overlaps with the On Demand Conference in Philadelphia, WhatTheyThink is splitting its forces to cover both events.  Marc Olin, Senior Vice President and General Manager, Advanced Professional Print Software, of EFI, shared his thoughts with WhatTheyThink about what attendees can expect to experience at the 11th Annual Connect conference.

IPA/IDEAlliance Merger: What does it mean for members and for the industry?

Published March 1, 2010

Although there has been much discussion in the industry about whether we have too many associations and how much consolidation is needed, IPA and IDEAlliance seem to rarely come up in those discussions. WhatTheyThink spoke with the Executive Directors of both organizations to learn what brought them together and the benefits they believe will come from the new integrated organization. It is a fascinating discussion. David Steinhardt: “We don’t want to be fighting or addressing past issues. We want to be moving forward with a new model and new definition…we have to get out of our bubble to get reengaged where [the market] is moving.”

Just when we thought we were safe ...

Published February 22, 2010

Heidelberg & Komori pass on Graph Expo 2010; KBA, manroland and Presstek to exhibit

Published February 17, 2010

As the 2010 show season begins, the emphasis has shifted increasingly toward digital solutions, including printing equipment as well as workflow. WhatTheyThink spoke with several offset press manufacturers to find out more about their plans for the most significant North American printing show, Graph Expo, scheduled for October 3-6, 2010, at Chicago’s McCormick Place.

FUJIFILM Appoints President & CEO

Published February 16, 2010

In November, FUJIFILM announced a merger of its FUJIFILM U.S.A. and FUJIFILM Graphic Systems organizations to create FUJIFILM North America Corporation. At that time, the company had not made a final determination about who would lead the new organization. Today, Ryutaro Hosoda was named as President & CEO of FUJIFILM North America.

Pitney Bowes President, Document Messaging Technologies, Ramesh Ratan Shares PB Strategy, Industry Outlook

Published February 15, 2010

In September 2009, Ramesh Ratan left his position as COO at The DMA (Direct Marketing Association) to become President of Pitney Bowes’ Document Messaging Technologies (DMT). In this interview with Senior Editor Cary Sherburne, Ratan talks about his reasons for joining Pitney Bowes, his top strategic initiatives for the organization, the role printers can play in the age of digital media, and much more. 

Xerox Completes Acquisition of ACS

Published February 8, 2010

Xerox announced that its acquisition of ACS was completed today, transforming Xerox into a $22 billion global enterprise, tripling the size of Xerox’s service business to $10 billion, with annuity revenue representing 80% of total revenue.

Printing in the Dominican Republic

Published February 1, 2010

I had the opportunity recently to visit one of the largest printing operations in the Dominican Republic, in a visit arranged by Executive Vice President Fernando A. León. I have visited many printing operations in the U.S., and I was interested to see how this compared—it was quite impressive. I thought our readers might enjoy sharing a virtual walk-through.

interlinkONE's John Foley on QR Codes

Published February 1, 2010

Paul Willems talks about the future of GMG

Published January 29, 2010

Adobe Discontinues Worldwide Adobe Partner Connection Print Service Provider Program

Published January 22, 2010

On January 4th, we posted a PrintCEO blog notice that Adobe had decided to discontinue the worldwide Adobe Partner Connection Print Service Provider program, effective February 4th. Since that time, we spoke with Adobe and connected with a number of people in the field, both through live conversations and dialog on the blog. This was important, since the Adobe announcement came as an email through its PR agency, rather than letters to customers or a formal press release, although we do understand that all authorized and premium members received an email about the program closure. We wondered, as did many of our readers, what was behind this, why Adobe chose to do this now and what it means for Adobe’s commitment to the printing industry.

IPA Leadership Conference Takes Fresh Approach

Published January 19, 2010

The IPA Leadership Conference is taking a different route and it looks like a not-to-be-missed event where you can hear from and hobnob with thought leaders from the marketing discipline, including the former CMO of Walmart.  If you think you know what marketers want, you may want to think again and take advantage of this opportunity.  As a special offer for our readers, IPA is offering a $100 discount off the cost of conference attendance.

What Happened to LVI?

Published January 11, 2010

As a follow-up to Gail Nickel-Kailing’s post on PrintCEO about DS Graphics’ acquisition of LVI (formerly Lavigne Inc.), I spoke to DS Graphics’ Vice President, Jack McGrath, to find out how the integration of the two companies was proceeding, and to gain more detail about the actual events that occurred leading up to DSG’s acquisition of the assets of the company.

Coleman Kane Shares Printable Update, Industry Thoughts, Getting Marketers Hooked

Published December 14, 2009

It has been some time since WhatTheyThink has hooked up with Coleman Kane, CEO of Printable. Following a flurry of press releases on new integrations, WhatTheyThink checked in with Coleman to get more detail, and to get his perspective on the industry as we exit what has been a difficult 2009 for the industry.

FedEx Office and UPS Face Off with Online Offerings

Published December 1, 2009

We recently spoke with The UPS Store's Christa Martin (VP of Product Development & Management) and FedEx Offices Anthony Norris (VP of Digital Access Marketing) about their businesses and competitive positioning in the marketplace.

Consolidated Graphics’ Jim Cohen on the State of the Industry and CGX

Published November 30, 2009

As this recession drags on, WhatTheyThink is reaching out to various companies to see how they are doing, and what they are doing to survive and thrive.  We had the pleasure of speaking recently with Jim Cohen, Executive Vice President of Mergers and Acquisitions at Consolidated Graphics.  He had some very interesting insights to share.

Presstek Sells Lasertel

Published November 23, 2009

How Valuable Are You in the Marketing Supply Chain?

Published November 23, 2009

I recently read two reports issued by the CMO Council that are definitely a must-read for anyone in our industry. Taken together, the two will arm innovative print service providers (dare I say marketing services providers??) with much of the ammunition they need to start a conversation at the highest levels in customer marketing organizations. Here are a few highlights, and some of them are pretty scary!

Canon and Océ: More Details

Published November 19, 2009