Hi. I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Meghan Foley who is an undergrad student at Clemson in Graphic Communications. Welcome.
Meghan Foley: Thank you.
Cary Sherburne: So, tell me a little bit about what are some of the things that you're learning at Clemson in the program and what drew you to the industry.
Meghan Foley: Well, I actually started as a Biology major. So I switched.
Cary Sherburne: Oh, my goodness.
Meghan Foley: Yeah. I switched into Graphic Communications. What initially attracted me to it is that it doesn't just focus on the graphic design aspect, but it takes a step further and we gets hands-on training on printing presses. So we take it from the design to pre-press. We actually get to print it and finish and bind it. So we learn everything and I think it prepares us better than any other graphic design program for the industry.
Cary Sherburne: And then when you -- how much time do you have left in prison, so to speak?
Meghan Foley: I'll graduate next May, 2010.
Cary Sherburne: So, what do you plan to do? I mean, obviously you're going to try to find a job, but do you want to do to a printer, do you want to be with an agency, a design firm? What are you looking for?
Meghan Foley: I enjoy writing and marketing. So either something in public relations or I have actually considered law school and I could tie that into my undergrad degree with intellectual property rights. I could go into the copywriting of design and stuff like that.
Cary Sherburne: Plus also in litigation they're using a lot of large format displays and animated reenactments of things. So there's a lot of linkage actually to that.
Meghan Foley: Yeah.
Cary Sherburne: So, I'm a writer, too. So I encourage you to build up your writing skills. I mean, it's great.
Meghan Foley: I've got a writing internship at Heidelberg this summer.
Cary Sherburne: Oh, congratulations.
Meghan Foley: I'm really looking forward to that.
Cary Sherburne: Yeah.
Meghan Foley: With PR and writing.
Cary Sherburne: So May of 2010 and if anyone is looking to hire you after that they can contact WhatTheyThink and we'll put them in touch with you.
Meghan Foley: Awesome.
Cary Sherburne: Okay. Thank you Meghan.
Meghan Foley: Thank you for having me.
Learn About Anti-Counterfeiting Measures in Packaging
Published: January 17, 2017
Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.
Leveraging Standards and Specifications to Get to Great Color
Published: January 16, 2017
Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.
Are You Ready for the MarTech Explosion?
Published: January 16, 2017
Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.
Frank Looks Back at Early Variable Data Printing
Published: January 13, 2017
Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.
Change Management in Print MIS
Published: January 12, 2017
When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?
The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions
Published: January 11, 2017
Thomson Reuters Core Publishing Solutions in Minneapolis, kindly hosted the WhatTheyThnk team to view the digital transformation the operation is undergoing. Larry Soler, its Director of Prepress, Press and Digital, explains that while offset will be a core functionality for the foreseeable future, web and sheetfed production inkjet is driving change, including a 3-to-1 replacement of toner devices and migration of shorter runs from offset to digital.