Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Maigen Sawyer discusses a PURL case study and Mindfire's solution

Published on June 29, 2010

Interviewer:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Maigen Sawyer who is Director of Marketing at Ideal Printers in Houston.  Welcome.

Maigen Sawyer:  Tank you.

Interviewer:  So, I understand you’re pretty intimately involved with a lot of the campaigns that you do for customers.  Maybe you could talk about a specific customer success story that you’ve done recently where you’re used integrated marketing.

Maigen Sawyer:  Okay, well we’ve got one specific customer and the learning curve to teach them how to use what, you know, what a Pearl is capable of doing for their company was kind of steep, and she ended up – the way that I dealt with this particular company, she ended up really lacking the Pearls.  Now she’s coming back, she wants to do a certain pearl campaign for every section of you know, quarter of the year.  So it’s working out really well.  And the really good thing with that is that with My Fire, they – My client needed me on weekends because she really needed to get this up and running at first, and when the light finally came on for her she goes, “Oh gosh, we need this.”  And so I was constantly on the phone with My Fire trying to figure out how I can get this done; how I can get that done.  She’s got specific requests, and they handled it well for me and so I in turn was able to handle it well for this client. 

She calls a few months later – a few weeks later, excuse me.  And she says, “I really want to go with this again.”  So this time around, she understands a lot better, we’ve laid it out and we’re all ready to go again. 

Interviewer:  and had she done similar, I mean, had she done like quarterly campaigns like that using just static direct mail before so she had something to compare it to? 

Maigen Sawyer:  Right, she did.  And you know, I was able to teach her on the back end how she can go in and see how many people versus the direct mail she sent out, so you know, measuring ROI was huge for her and it’s turned out to be a good thing for her then. 

Interviewer:  That’s great.  And so hopefully they’ll be a recurring revenue stream for you for a long time to come. 

Maigen Sawyer:  Yes, yes.  I’m very excited about that one.  So. 

Interviewer:  And then, when you’re talking to a new customer, do you typically find that there’s kind of an awareness gap that they don’t – that they really don’t understand what’s possible? 

Maigen Sawyer:  You know, there is.  And the more that I get into this, the more that I see that if we, on Ideal side, have marketing pieces and material that’s specifically towards a Pearl Campaign and what it can do, whether it be email or direct mail, or actually both is best.  You know, that seems to work really well and I’ve actually set up demo sites so a when a client comes on and the say, “I’m kind of interested in this.  I saw your brochure.  I don’t know how well, you know, I understand what’s going on.”  Then I’m gonna go, “Let me walk you through this demo site.”  And so I walk them through.  This is this portion of, you know, and again, My Fire really helped me put that all together.  Yeah. 

Interviewer:  Put that together.  Yeah.  That’s great.  Well, that’s great.  Well thank you very much. 

Maigen Sawyer:  Thanks.  

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Interview with Koenig & Bauer CEO Claus Bolza-Schünemann on the company's 200th Anniversary

Interview with Koenig & Bauer CEO Claus Bolza-Schünemann on the company's 200th Anniversary

Published: September 22, 2017

Cary Sherburne talks to Koenig & Bauer CEO Claus Bolza-Schünemann during a press event for their 200th Anniversary Celebration. They discuss the new/old branding and how the company will be moving forward and taking on the next two hundred years.

 

Video preview: PGSF Launches New Campaign to Inform Student about Careers in Graphic Communications

PGSF Launches New Campaign to Inform Student about Careers in Graphic Communications

Published: September 21, 2017

The Print and Graphics Scholarship Foundation (PGSF) has launched a new campaign that includes a poster and brochures that show students various career paths in graphic communications. Dr. Joe Webb talks with John Berthelsen, VP of Development about the campaign. Watch to learn more about how you can get involved.

 

Video preview: Quality Tape and Labels Sees Dynamic Growth in Digital Label, Flexible and Shrink Sleeve Printing

Quality Tape and Labels Sees Dynamic Growth in Digital Label, Flexible and Shrink Sleeve Printing

Published: September 20, 2017

Rob Daniels, President of Quality Tape and Labels, joins Senior Editor Cary Sherburne to talk about how a traditional fourth-generation flexo business got into the digital business. With zero digital business 10 years ago, the company now is producing more than 14 million impressions per month on three HP Indigo presses.

 

Video preview: Zwang on Advancements Across Toner and Inkjet Digital Printing

Zwang on Advancements Across Toner and Inkjet Digital Printing

Published: September 19, 2017

David Zwang provides his perspective on digital printing technologies from toner-based machines to production inkjet. The show marked the mainstreaming of expanded color capabilities in toner such as white inks and fluorescent inks. On the production inkjet side there are number of emerging next generation platforms to consider.

 

Video preview: Print 17:

Print 17: "best show in recent years" but "our work is not done"

Published: September 18, 2017

WhatTheyThink sat down with NPES President Thayer Long at the end of Print 17 to talk about what worked with the changes to the Print show and the evolution of graphic communication trade shows in the US.

 

Video preview: Random Automation at Print 17

Random Automation at Print 17

Published: September 15, 2017

On day 3 of Print 17 Frank Romano pitched the most random idea for a show floor tour video. Frank said, "I want to do something that has never been done before." We said sure. Next time, we'll ask more questions.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved