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Maigen Sawyer discusses a PURL case study and Mindfire's solution

Published on June 29, 2010

Interviewer:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Maigen Sawyer who is Director of Marketing at Ideal Printers in Houston.  Welcome.

Maigen Sawyer:  Tank you.

Interviewer:  So, I understand you’re pretty intimately involved with a lot of the campaigns that you do for customers.  Maybe you could talk about a specific customer success story that you’ve done recently where you’re used integrated marketing.

Maigen Sawyer:  Okay, well we’ve got one specific customer and the learning curve to teach them how to use what, you know, what a Pearl is capable of doing for their company was kind of steep, and she ended up – the way that I dealt with this particular company, she ended up really lacking the Pearls.  Now she’s coming back, she wants to do a certain pearl campaign for every section of you know, quarter of the year.  So it’s working out really well.  And the really good thing with that is that with My Fire, they – My client needed me on weekends because she really needed to get this up and running at first, and when the light finally came on for her she goes, “Oh gosh, we need this.”  And so I was constantly on the phone with My Fire trying to figure out how I can get this done; how I can get that done.  She’s got specific requests, and they handled it well for me and so I in turn was able to handle it well for this client. 

She calls a few months later – a few weeks later, excuse me.  And she says, “I really want to go with this again.”  So this time around, she understands a lot better, we’ve laid it out and we’re all ready to go again. 

Interviewer:  and had she done similar, I mean, had she done like quarterly campaigns like that using just static direct mail before so she had something to compare it to? 

Maigen Sawyer:  Right, she did.  And you know, I was able to teach her on the back end how she can go in and see how many people versus the direct mail she sent out, so you know, measuring ROI was huge for her and it’s turned out to be a good thing for her then. 

Interviewer:  That’s great.  And so hopefully they’ll be a recurring revenue stream for you for a long time to come. 

Maigen Sawyer:  Yes, yes.  I’m very excited about that one.  So. 

Interviewer:  And then, when you’re talking to a new customer, do you typically find that there’s kind of an awareness gap that they don’t – that they really don’t understand what’s possible? 

Maigen Sawyer:  You know, there is.  And the more that I get into this, the more that I see that if we, on Ideal side, have marketing pieces and material that’s specifically towards a Pearl Campaign and what it can do, whether it be email or direct mail, or actually both is best.  You know, that seems to work really well and I’ve actually set up demo sites so a when a client comes on and the say, “I’m kind of interested in this.  I saw your brochure.  I don’t know how well, you know, I understand what’s going on.”  Then I’m gonna go, “Let me walk you through this demo site.”  And so I walk them through.  This is this portion of, you know, and again, My Fire really helped me put that all together.  Yeah. 

Interviewer:  Put that together.  Yeah.  That’s great.  Well, that’s great.  Well thank you very much. 

Maigen Sawyer:  Thanks.  

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