Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Print Stop's Freddy Vasquez talks about starting a new printing business in the Dominican Republic

Published on March 5, 2010

Cary Sherburne:  Hi, Cary Sherburne, I’m Senior Editor at WhatTheyThink.com and I'm here in Sosua in the north coast of the Dominican Republic with Freddie Vasquez.  Freddie, you just opened up a new print shop, it’s called Print Stop.  And I was just curious, in an economy where things are declining for the print industry in general and you’ve got a lot of copy shops around here, what was your reason for starting this new business? 

Freddie Vasquez:  Well, there was the service quality here and that people didn’t know what to print.  All the printing was low in design and the quality and everything, and we thought we could put a good designer with good print at a good price and be a good business here. 

Cary Sherburne:  So, how has it been going so far?  You’ve been open how long? 

Freddie Vasquez:  Well, I’m surprised with the response of the people.  So we have more clients than we expected, so that is good. 

Cary Sherburne:  And how long have you been open? 

Freddie Vasquez:  Two months and a-half now. 

Cary Sherburne:  Two months and a-half.  And so right now, you’ve got a DocuColor 12, and you’ve got a RISO Duplicator and then a lot of finishing equipment including what?  A laminator – talk a little bit about that. 

Freddie Vasquez:  Yeah, the laminated and plastique. 

Cary Sherburne:  Yeah, plastic cards. 

Freddie Vasquez:  Plastic cards, yeah we do that finish here, and in the areas like Cabarete and have the ocean here, so that’s too much humidity, so the menus and everything, they have to be plastic coated, or laminated. 

Cary Sherburne:  And then you also have in your parent company, you also have a business providing power and solar and stuff like that, but that parent company has an offset press, so you’re outsourcing longer runs? 

Freddie Vasquez:  Yes.  We used the machines the company has to open this and give the service.  We try now to invest more in that area so we have a better quality and more quantity of printing.  We tried to come with several services in the area that they are not used to, like web designing, hosting, and to sell domains, Dominican domains.  So, we are doing that.  We are doing security cards on this, and with holograms and everything.  And we’re doing buttons, how you call them? 

Cary Sherburne:  Buttons.  Like campaign buttons. 

Freddie Vasquez:  Campaign buttons.  Yeah. 

Cary Sherburne:  And t-shirts...

Freddie Vasquez:  Yeah, we outsource that, but we’re doing this service because people come here and find everything here.  So, there are some service that we don’t do directly, but we do it first for the customers, so they find everything here. 

Cary Sherburne:  That’s great.  So, if you can’t do it yourself, you’ll find somebody that can do it. 

Freddie Vasquez:  Yeah.  Anything.  We do.  Even though we ****, any service that they want. 

Cary Sherburne:  That’s great.  And how do you advertise?  How do you market your business? 

Freddie Vasquez:  We try to get everything in the web page and sell stuff that go directly to the customer explaining and advise them in what to invest the whole budget and where to invest it and everything, and trying to word of mouth. 

Cary Sherburne:  Word of mouth, that’s great.  I’m curious how you find the talent.  You’ve got web designers, you’ve got graphic designers.  How do you find the talent here? 

Freddie Vasquez:  We investigate several people, several school, art schools, and we found in a strange area, we found several people like surfers, who were workaholic with graphic design and we found people that were in photo studios that they were good.  And amazingly we found in an area that we didn’t even know about we could find those people.  But we have very great staff here.

Cary Sherburne:  So, they’re really not graduated – the designers haven’t graduated from a school, but they’ve got natural talent and you’ve been training them. 

Freddie Vasquez:  Natural talent, yeah.  And we manage to focus that talent to a market here and try to be as – to sell that talent like **** and marketing talent to their graphic design. 

Cary Sherburne:  Now, I noticed that the surfer guy isn’t here today.  I know the waves are really high today, so I know where he is. 

Freddie Vasquez:  He might be there. 

Cary Sherburne:  Thanks Freddie. 

Freddie Vasquez:  Thank you. 

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Hunkeler Innovationdays: Off to a Great Start

Hunkeler Innovationdays: Off to a Great Start

Published: February 21, 2017

Senior Editor Cary Sherburne and Technology Editor David Zwang discuss highlights of Hunkeler Innovationdays, where a number of new products were announced. Attendance at the show is expected to be about 6,000 people over four days in beautiful Lucerne, Switzerland.

 

Video preview: Take a Tour of the Ricoh Booth at Hunkeler Innovation Days

Take a Tour of the Ricoh Booth at Hunkeler Innovation Days

Published: February 21, 2017

Ricoh's Mike Herold, Eric Staples, Nick Fiore, and John Blyth take us on a tour of the Ricoh booth at Hunkeler Innovation Days. They discuss the VC60000, Pro C9110, and software solutions.

 

Video preview: 12th Hunkeler Innovationdays Kicks Off with New Product Announcements

12th Hunkeler Innovationdays Kicks Off with New Product Announcements

Published: February 20, 2017

For a quarter of a century, Hunkeler Innovationdays has been a preferred venue for new product announcements, and 2017 is no exception. Hear what Hunkeler President and Innovationdays Project Director Stefan Hunkeler has to say about what to expect at this year's event, which is expected to draw nearly 7,000 visitors.

 

Video preview: Interview with Crit Driessen on Canon's Launch of the Océ ProStream

Interview with Crit Driessen on Canon's Launch of the Océ ProStream

Published: February 20, 2017

Crit Driessen, VP Strategy and Alliances at Canon Océ sat down Senior Editor David Zwang to talk about the launch of the Océ ProStream. The ProStream is a continuous feed production inkjet system targeting the mid-to-high volume commercial printing market. The device leverages Océ technology from its previous continuous feed systems as well as the its sheetfed Océ VarioPrint i300.

 

Video preview: Frank and Konica Minolta's Gavin Smith

Frank and Konica Minolta's Gavin Smith "Connect" on Book Cover Embellishment

Published: February 17, 2017

Frank talks to Gavin Smith of Konica, which distributed 800 copies of “The New Print Industry” book at EFI CONNECT Conference. We discuss the cover embellishment by MGI.

 

Video preview: Software Focus:  Staying on Main Street

Software Focus: Staying on Main Street

Published: February 16, 2017

What does "staying on Main Street" with your software product mean? It means using software for what it was intended to do and not trying to add features just because you can. Tight focus on both the development of software solutions and their use will keep everyone out of trouble.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved