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Cary Sherburne previews FESPA 2010 from Munich

Published on June 22, 2010

Interviewer:  Hi, Cary Sherburne Senior Editor at WhatTheyThink.com and we’re here in Munich at FESPA, which is the international trade show for the sign and display graphics market that focuses on screen printing, textile printing and digital printing.  So, we’re really excited to see what kinds of new products and services we’re going to be seeing in the show this week here in Munich.  And it’s interesting because if you think about where the commercial printing market it in terms of its migration to digital, the sign and display graphics market still has quite a way to go in that transition and there are many, many people here I’m sure who are looking to move from screen printing, which can be a little environmentally unfriendly and is an analog process to digital printing, especially using the new UV inks, what are an environmentally friendly approach to the market.  We’ll be checking in later this week with more news from FESPA

So here we are in Munich, we’re here at FESPA, but we’re downtown Munich and it’s kind of interesting to see building wraps.  I don’t know what this building is, but that’s clearly a building wrap.  And on the other side, this is a museum and we have people peeking through the window, I think that’s Ludwig II, whose castle we visited yesterday.  So, you see the signage everywhere that the people who are attending FESPA are producing.  It’s very exciting to come out here and see the real world big display graphics compared to what we see on the show floor. 

Hello from FESPA.  Isn’t this a great show site! 

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Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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