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Thought Leadership Video Series

Guy Gecht on EFI's strategic vision

Published on June 24, 2010

Interviewer:  Hi, I’m Cary Sherburne Senior Editor at WhatTheyThink.com and I’m here with Guy Gecht who is EFI’s CEO.  It’s so nice to see you again. 

Guy Gecht:  It’s good to see you again here in Munich. 

Interviewer:  Yes, in Munich.  You know, EFI’s had a pretty interesting strategy I mean you go back to when I first knew you guys back in ‘80’s with Fiery, right? 

Guy Gecht:  Right. 

Interviewer:  And over the years, you’ve really diversified the company.  Are we looking at any new changes in strategy, or what are you looking for in Florida strategically? 

Guy Gecht:  Over the years, as we did well in the Fiery, we used that success to expand to other areas, but we were very focused on a few things.  Number one, digital printing.  Always been in our core and everybody in the company understand and believe in.  The other thing is we tried to focus on areas in printing where we felt print as a medium has tremendous volume.  Has a lot of growth.  Our customers can take the technology and run with it, got with it.  You look at the signage area, the VUTEK area; we said yesterday in the first conference that our UV ink volume is up 35% from last year. 

Interviewer:  Yes, that’s – congratulations. 

Guy Gecht:  That – well, it’s congratulation our customers.  They are gaining share, they are going after more and more jobs.  That’s what we want to see. 

Interviewer:  That’s great.  And so, so you know, so you got into software and you got into the hardware with the VUTEK, and it’s interesting to me to look at the overall portfolio of EFI, it’s kind of unusual in the industry.  I don’t know anybody else that has a portfolio quite that broad. 

Guy Gecht:  We, you know, we focused on a few areas.  In **** ink jet, with **** the packaging part and signage part, and we do quite well with that.  Business process automation, we found MIS, we are by far the world number one player in that, over 60% share in the U.S., and then of course with the Fiery, the 4 and 10, we have the largest market share across the board. 

For now, I’ll goal is – and our focus is going to be in those three areas.  They’re so much growth for our customers and us in that we see a good growth in the next few years in that to go with the billion dollar sales a year, that’s our goal for now.  And when we get close to this, maybe we’ll decide to expand again.  But right now, we believe that where we are is so much growth opportunity for us and the customers; we’ll say laser focused in those areas. 

Interviewer:  That terrific!  Okay, we’ll be watching.  We’ll be watching for that billion dollar mark. 

Guy Gecht:  Yes, please do.  Hopefully sooner rather than later. 

Interviewer:  Thanks Guy. 

Guy Gecht:  Bye, take care.  

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