Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Thought Leadership Video Series

Guy Gecht on EFI's strategic vision

Published on June 24, 2010

Interviewer:  Hi, I’m Cary Sherburne Senior Editor at WhatTheyThink.com and I’m here with Guy Gecht who is EFI’s CEO.  It’s so nice to see you again. 

Guy Gecht:  It’s good to see you again here in Munich. 

Interviewer:  Yes, in Munich.  You know, EFI’s had a pretty interesting strategy I mean you go back to when I first knew you guys back in ‘80’s with Fiery, right? 

Guy Gecht:  Right. 

Interviewer:  And over the years, you’ve really diversified the company.  Are we looking at any new changes in strategy, or what are you looking for in Florida strategically? 

Guy Gecht:  Over the years, as we did well in the Fiery, we used that success to expand to other areas, but we were very focused on a few things.  Number one, digital printing.  Always been in our core and everybody in the company understand and believe in.  The other thing is we tried to focus on areas in printing where we felt print as a medium has tremendous volume.  Has a lot of growth.  Our customers can take the technology and run with it, got with it.  You look at the signage area, the VUTEK area; we said yesterday in the first conference that our UV ink volume is up 35% from last year. 

Interviewer:  Yes, that’s – congratulations. 

Guy Gecht:  That – well, it’s congratulation our customers.  They are gaining share, they are going after more and more jobs.  That’s what we want to see. 

Interviewer:  That’s great.  And so, so you know, so you got into software and you got into the hardware with the VUTEK, and it’s interesting to me to look at the overall portfolio of EFI, it’s kind of unusual in the industry.  I don’t know anybody else that has a portfolio quite that broad. 

Guy Gecht:  We, you know, we focused on a few areas.  In **** ink jet, with **** the packaging part and signage part, and we do quite well with that.  Business process automation, we found MIS, we are by far the world number one player in that, over 60% share in the U.S., and then of course with the Fiery, the 4 and 10, we have the largest market share across the board. 

For now, I’ll goal is – and our focus is going to be in those three areas.  They’re so much growth for our customers and us in that we see a good growth in the next few years in that to go with the billion dollar sales a year, that’s our goal for now.  And when we get close to this, maybe we’ll decide to expand again.  But right now, we believe that where we are is so much growth opportunity for us and the customers; we’ll say laser focused in those areas. 

Interviewer:  That terrific!  Okay, we’ll be watching.  We’ll be watching for that billion dollar mark. 

Guy Gecht:  Yes, please do.  Hopefully sooner rather than later. 

Interviewer:  Thanks Guy. 

Guy Gecht:  Bye, take care.  

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Frank Tours the Museum of Printing

Frank Tours the Museum of Printing

Published: December 15, 2017

Frank tours the Museum of Printing in Haverhill, MA - in an unusual manner. You have to see it to believe it.

 

Video preview: Got Inkjet?  Learn How to Evaluate, Optimize, and Grow It with Inkjet Insight

Got Inkjet? Learn How to Evaluate, Optimize, and Grow It with Inkjet Insight

Published: December 14, 2017

Elizabeth Gooding, President of Inkjet Insight, talks about the new venture and the ways it can help inform those serious about inkjet about both devices, paper, software, and other equipment. The site brings a lot of information together in an easy to use way and Elizabeth highlights them.

 

Video preview: Engaging and Hiring Younger Workers Into the Printing Industry

Engaging and Hiring Younger Workers Into the Printing Industry

Published: December 13, 2017

Dr. Joe Webb talks to Gina Danner, CEO of NextPage, about a hiring story that demonstrates key issues with younger workers in our industry. They discuss key issues with how NextPage does outreach for hiring.

 

Video preview: The Advantages of Energy Curing Technologies for Package Printing

The Advantages of Energy Curing Technologies for Package Printing

Published: December 12, 2017

David Biro, Director of Paste Screen and Industrial Inks for Sun Chemical discusses the movement toward energy curing and the advantages associated with this type of curing for packaging applications. He also talks about some of the challenges associated with this kind of curing.

 

Video preview: How Digital Technologies are Impacting Package Printing with New Embellishment Tools

How Digital Technologies are Impacting Package Printing with New Embellishment Tools

Published: December 11, 2017

Jeff Peterson, President of FSEA, gives an overview of the association and how it serves members through their Odyssey show, magazine, and webinar events. He also discusses how new digital technologies like MGI and Scodix take specialty effects to the next level as well as a new study done in conjunction with Clemson University that showcases how end users tend to see embellished print first over standard package printing.

 

Video preview: Frank Flashback:  Marketing4Digital Report on Selling Digital Print to Specific Markets

Frank Flashback: Marketing4Digital Report on Selling Digital Print to Specific Markets

Published: December 8, 2017

Frank found a copy of a report from a decade ago on selling digital print to specific markets. It was called Marketing4Digital and distributed via the Digital Printing Council.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved