Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Thought Leadership Video Series

Guy Gecht on EFI's strategic vision

Published on June 24, 2010

Interviewer:  Hi, I’m Cary Sherburne Senior Editor at WhatTheyThink.com and I’m here with Guy Gecht who is EFI’s CEO.  It’s so nice to see you again. 

Guy Gecht:  It’s good to see you again here in Munich. 

Interviewer:  Yes, in Munich.  You know, EFI’s had a pretty interesting strategy I mean you go back to when I first knew you guys back in ‘80’s with Fiery, right? 

Guy Gecht:  Right. 

Interviewer:  And over the years, you’ve really diversified the company.  Are we looking at any new changes in strategy, or what are you looking for in Florida strategically? 

Guy Gecht:  Over the years, as we did well in the Fiery, we used that success to expand to other areas, but we were very focused on a few things.  Number one, digital printing.  Always been in our core and everybody in the company understand and believe in.  The other thing is we tried to focus on areas in printing where we felt print as a medium has tremendous volume.  Has a lot of growth.  Our customers can take the technology and run with it, got with it.  You look at the signage area, the VUTEK area; we said yesterday in the first conference that our UV ink volume is up 35% from last year. 

Interviewer:  Yes, that’s – congratulations. 

Guy Gecht:  That – well, it’s congratulation our customers.  They are gaining share, they are going after more and more jobs.  That’s what we want to see. 

Interviewer:  That’s great.  And so, so you know, so you got into software and you got into the hardware with the VUTEK, and it’s interesting to me to look at the overall portfolio of EFI, it’s kind of unusual in the industry.  I don’t know anybody else that has a portfolio quite that broad. 

Guy Gecht:  We, you know, we focused on a few areas.  In **** ink jet, with **** the packaging part and signage part, and we do quite well with that.  Business process automation, we found MIS, we are by far the world number one player in that, over 60% share in the U.S., and then of course with the Fiery, the 4 and 10, we have the largest market share across the board. 

For now, I’ll goal is – and our focus is going to be in those three areas.  They’re so much growth for our customers and us in that we see a good growth in the next few years in that to go with the billion dollar sales a year, that’s our goal for now.  And when we get close to this, maybe we’ll decide to expand again.  But right now, we believe that where we are is so much growth opportunity for us and the customers; we’ll say laser focused in those areas. 

Interviewer:  That terrific!  Okay, we’ll be watching.  We’ll be watching for that billion dollar mark. 

Guy Gecht:  Yes, please do.  Hopefully sooner rather than later. 

Interviewer:  Thanks Guy. 

Guy Gecht:  Bye, take care.  

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Frank and Konica Minolta's Gavin Smith

Frank and Konica Minolta's Gavin Smith "Connect" on Book Cover Embellishment

Published: February 17, 2017

Frank talks to Gavin Smith of Konica, which distributed 800 copies of “The New Print Industry” book at EFI CONNECT Conference. We discuss the cover embellishment by MGI.

 

Video preview: Software Focus:  Staying on Main Street

Software Focus: Staying on Main Street

Published: February 16, 2017

What does "staying on Main Street" with your software product mean? It means using software for what it was intended to do and not trying to add features just because you can. Tight focus on both the development of software solutions and their use will keep everyone out of trouble.

 

Video preview: Clemson University: Contributing to the Printing Industry Talent Pool

Clemson University: Contributing to the Printing Industry Talent Pool

Published: February 15, 2017

Dr. Erica Walker, Lecturer in the Graphic Communications Department at Clemson University, talks with Senior Editor Cary Sherburne about the university's program and its contribution to attracting new talent to the printing industry. She emphasizes the importance of stressing print as an important element of multi-channel communications.

 

Video preview: Are you up to date on the latest M-Series and Viewing Standards?

Are you up to date on the latest M-Series and Viewing Standards?

Published: February 14, 2017

Ray Cheydleur, X-Rite's Printing & Imaging Portfolio Manager and Chairman of CGATS, provides an update on the most recent changes in the M-Series and viewing standards, and how they interact in terms of accurately and consistently measuring color, especially when optical brighteners are involved.

 

Video preview: Why Worry about Optical Brightening Agents and Their Impact on Color?

Why Worry about Optical Brightening Agents and Their Impact on Color?

Published: February 14, 2017

Son Do, Chief Technology Officer at Rods and Cones, a color management and workflow consulting firm, talks about the impact of optical brightening agents (OBAs) on color management and how to compensate for them. He explains how new standards for viewing conditions help ensure colors are in sync across a variety of lighting conditions. He also talks about the importance of having the right controlled lighting conditions and color measurement instruments.

 

Video preview: Are Printers Investing in Professional Services?

Are Printers Investing in Professional Services?

Published: February 13, 2017

Pat McGrew, Director of Production Workflow at InfoTrends, discusses recent InfoTrends research that reveals that printers are not so willing to pay for Professional Services, but rather, expect the vendor to support them with services as part of the purchase. The fact that vendors see services as a growth area reflects a disconnect that will be important to watch play out. She provides advice to both parties.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved