Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Thought Leadership Video Series

Guy Gecht on EFI's strategic vision

Published on June 24, 2010

Interviewer:  Hi, I’m Cary Sherburne Senior Editor at WhatTheyThink.com and I’m here with Guy Gecht who is EFI’s CEO.  It’s so nice to see you again. 

Guy Gecht:  It’s good to see you again here in Munich. 

Interviewer:  Yes, in Munich.  You know, EFI’s had a pretty interesting strategy I mean you go back to when I first knew you guys back in ‘80’s with Fiery, right? 

Guy Gecht:  Right. 

Interviewer:  And over the years, you’ve really diversified the company.  Are we looking at any new changes in strategy, or what are you looking for in Florida strategically? 

Guy Gecht:  Over the years, as we did well in the Fiery, we used that success to expand to other areas, but we were very focused on a few things.  Number one, digital printing.  Always been in our core and everybody in the company understand and believe in.  The other thing is we tried to focus on areas in printing where we felt print as a medium has tremendous volume.  Has a lot of growth.  Our customers can take the technology and run with it, got with it.  You look at the signage area, the VUTEK area; we said yesterday in the first conference that our UV ink volume is up 35% from last year. 

Interviewer:  Yes, that’s – congratulations. 

Guy Gecht:  That – well, it’s congratulation our customers.  They are gaining share, they are going after more and more jobs.  That’s what we want to see. 

Interviewer:  That’s great.  And so, so you know, so you got into software and you got into the hardware with the VUTEK, and it’s interesting to me to look at the overall portfolio of EFI, it’s kind of unusual in the industry.  I don’t know anybody else that has a portfolio quite that broad. 

Guy Gecht:  We, you know, we focused on a few areas.  In **** ink jet, with **** the packaging part and signage part, and we do quite well with that.  Business process automation, we found MIS, we are by far the world number one player in that, over 60% share in the U.S., and then of course with the Fiery, the 4 and 10, we have the largest market share across the board. 

For now, I’ll goal is – and our focus is going to be in those three areas.  They’re so much growth for our customers and us in that we see a good growth in the next few years in that to go with the billion dollar sales a year, that’s our goal for now.  And when we get close to this, maybe we’ll decide to expand again.  But right now, we believe that where we are is so much growth opportunity for us and the customers; we’ll say laser focused in those areas. 

Interviewer:  That terrific!  Okay, we’ll be watching.  We’ll be watching for that billion dollar mark. 

Guy Gecht:  Yes, please do.  Hopefully sooner rather than later. 

Interviewer:  Thanks Guy. 

Guy Gecht:  Bye, take care.  

         Email Icon Email    Reprint Icon Embed/Reprint

 

 

 

Recent Videos

 

Video preview: Canon Introduces the Prisma Family

Canon Introduces the Prisma Family

Published: December 10, 2018

Bob Barbera, Senior Marketing Manager for Canon USA, unveils the Prisma family of workflow and print controller solutions for digital printing.

 

Video preview: Frank Visits Lead Graffiti, a Cutting-Edge Letterpress Shop

Frank Visits Lead Graffiti, a Cutting-Edge Letterpress Shop

Published: December 7, 2018

Frank visited Lead Graffiti in Newark, Del., and met with Jill Cypher and Ray Nichols who run a letterpress printing/publishing company. Their books and posters are works of art and they teach others how to print with wood and metal.

 

Video preview: President of Heidelberg Americas Discusses New Strategies

President of Heidelberg Americas Discusses New Strategies

Published: December 6, 2018

Felix Mueller, President of Heidelberg Americas, joins Dave Zwang in Colorado and discusses new strategies for strengthening Heidelberg's position in the markets they serve, with a new emphasis on Labels and Packaging.

 

Video preview: Sandy Alexander Acquires Wide-Format Capabilities

Sandy Alexander Acquires Wide-Format Capabilities

Published: December 5, 2018

Gary Semon, Wide Plant Manager for Sandy Alexander, shares news of the company's acquisition of Designer's Press and their wide-format technology.

 

Video preview: The New Heidelberg Fire Line

The New Heidelberg Fire Line

Published: December 4, 2018

Stephan Plenz, CTO of Heidelberg, discusses his role, and the changes in technologies and service offerings.

 

Video preview: Adding Embellishment with Duplo's Spot UV Solution

Adding Embellishment with Duplo's Spot UV Solution

Published: December 3, 2018

Si Nguyen, Vice President of Sales for Duplo, shares innovative texture and embellishment effects utilizing Duplo's spot UV solution.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved