Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

interlinkONE's John Foley on QR Codes

Published on February 1, 2010

Interviewer:  Hi.  I'm Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with John Foley who is President and CEO of Interlink One.  Welcome.

John Foley:  It's good to see you again.

Interviewer:  You guys are doing some pretty innovative things, in terms of new media, social media, and I understand that you're also working with QR Codes: Quick Response Codes.  First, maybe you can explain to our audience what those are just in case they aren't aware.

John Foley:  A Quick Response Code, I wish I had brought a picture of one.  I saw your last interview and I saw you had that thing, I was thinking, "Wow.  I should have brought something like it."  It's a 2-D barcode.  Then what it really does, it can contain more information than the barcode you might be familiar with that you see on a package; those are just numbers.  A 2-D barcode can actually hold a short story or it could be a link to a website or it could be a link to a text message or a phone number.  And what you can do with these in marketing, you can take these 2-D barcodes and then place them on things like a postcard or you can put them outside of a restaurant and with the mobile technology coming along as it is you can actually take a picture of that --

Interviewer:  With your phone. 

John Foley:  -- with a phone and you have to get a -- what we call a Quick Response Reader.  And you can take a picture of that and it would actually maybe pop the coupon right in your phone or it could place an order, give you the coupon and then place an order for you to get some other kind of content: maybe a printed piece that they know you went there.

Now, it's another response mechanism in the world of marketing.  So in campaigns we have who are you going to go after and then you have your channels and then your medias, then you have the response mechanisms.  This is just another response mechanism that I believe that service providers could offer to marketing departments to help them be better marketers. 

Interviewer:  You know, there's a couple of other applications I've heard about recently with QR Codes and the first one is that -- and I think it's in Switzerland, if I'm not mistaken.  Like a place where they have plants, you know.  All kinds of different plants from all over the world; I forgot what they call it -- what they're called, but like an arboretum or something.

John Foley:  Oh, yeah.

Interviewer:  Right.  So -- a conservatory.  So they instead of having to rent those little tape headsets to tell you all about it they put QR Codes on the plants and people can just click and they can hear an audio thing or they can go directly to a website for more information about that specific plant.

So you can see this being used in museums and parks and all kinds of things.

John Foley:  I think you see it already today in real estate.  I did a convention a month ago in San Diego and the little carts that the guys and gals drive you around in, you sit in and they pay like a taxicab.  Well they had a 2-D barcode, a QR Code, right in the back.  I took out my camera, I took a picture of it and it brought me right to the new movie District 9.

Interviewer:  Okay.

John Foley:  Right.  But it could tell me everything about that movie and it showed me a short clip right there, right away.  So there's endless possibilities.  Even to go to a business card.  If you gave out your business card and it just had a barcode on it and your name, a Quick Response Code, you could tell a whole story about -- bring them to that website and tell the whole story.  So it actually has a lot more content and I think there's going to be rapidly adopted here in the United States.

Interviewer:  And of course Asia moves a lot faster than we do and what's happening now in Japan is they're putting QR Codes on tombstones.

John Foley:  Really?

Interviewer:  So now, I mean, maybe a hundred years from now nobody can read them, I don't know.  But for right now you could actually link to the memory book of that person or more about them than you could actually put on a tombstone.

John Foley:  Right.  Well and I think one of the reasons that there's rapid adoption there is that every cell -- mobile phone has these readers already built in.  So here we have to go get those readers, but they are available for, I would say, the majority of the phones even though people don't think at first, they still need to go get that QR Code Reader and download it and then be able to use that tool.

Interviewer:  But the thing about those tombstones, I guess it takes us back to pre-Gutenberg because now the print service providers are going to have to start chipping out stones.

John Foley:  I was going to say it's not going to be easy to print those but no I just think it's -- there's so much opportunity in these new medias and I think they really have a lot of legs in this industry and I think when they embrace them they really get there.

Interviewer:  Well, I congratulate you guys on being leaders in bringing this stuff into the product.

John Foley:  Well, thank you very much.

Interviewer:  Great talking to you, John.

John Foley:  I sure appreciate it.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Wade Neff Offers an Inkjet Reality Check

Wade Neff Offers an Inkjet Reality Check

Published: May 21, 2018

At the InPrint Industrial Inkjet Conference, Wade Neff, Strategic Business Unity Manager for Strategic Factory, discusses how inkjet printing is not the solution for every application, and that print service providers need to understand, and be able to communicate to customers, both the advantages and limitations of inkjet technology.

 

Video preview: EFI's New H Series Set to Launch This Summer

EFI's New H Series Set to Launch This Summer

Published: May 21, 2018

Ken Hanulec, Vice President of Marketing, Inkjet Solutions for EFI, talks about the company's new H Series at FESPA 2018 in Berlin. This new hybrid printer, targeted at the mid-range market, is capable of printing on both rigid and flexible substrates.

 

Video preview: HP PageWide Technology Changes the Food Packaging Industry

HP PageWide Technology Changes the Food Packaging Industry

Published: May 18, 2018

This week at FESPA 2018, HP launched two new PageWide presses for ultra-high-volume digital corrugated printing. David Murphy, Worldwide Director of Marketing & Business Development–HP PageWide Industrial Division, describes the Digital Corrugated Experience at FESPA 2018. and how HP's PageWide technology has versatility and adaptability for uses in consumer, electronics, and food and beverage packaging.

 

Video preview: Massivit Launches New Entry-Level 3DPrinter

Massivit Launches New Entry-Level 3DPrinter

Published: May 17, 2018

Kevin M. Sykes, North American President of Massivit 3D, talks about the new Massivit 1500 "Exploration" 3D printer, which allows users to pursue 3D printing at a lower price point than the company's flagship product. Sykes also discusses the opportunities to be had in 3D printing.

 

Video preview: FESPA Berlin 2018 Focuses on Education

FESPA Berlin 2018 Focuses on Education

Published: May 17, 2018

Roz Guarnori, Exhibition Director for FESPA, talks about what visitors will find at this year's FESPA Berlin, from a show floor packed with the latest technologies to educational programs for textiles and corrugated.

 

Video preview: EFI Launches New Hybrid Printer Series at FESPA Berlin

EFI Launches New Hybrid Printer Series at FESPA Berlin

Published: May 16, 2018

Frank Mallozzi, Chief Revenue Officer for EFI, talks about the new hybrid VUTEk printer series the company is launching this week at FESPA in Berlin: the h Series, EFI's new mid-range line, which boasts faster speed, higher image quality, and lower operating costs. The company is also demonstrating its textile-based "mini factory."

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved