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David Hocquet raps on printing in Belgium

Published on June 25, 2010

Interviewer:  Hi I'm Cary Sherburne Senior Editor of WhatTheyThink.com and I'm here with David Hocquet from Deltron he's the CEO and maybe you could give us a little bit of information about your company and where you founded it, and what your background is. 

David Hocquet:  Sure.  First of all the company was created 60 years ago and actually the creator if we can say it Mac Deltron which was Belgian printer.  They started doing price tags, labels, and stuff like that in the screen printing industry.  And then they evolved to digital printing going forth.  He was not close to retirement but I think after more than 35 years in the business wanted to do something else, so the company was for sale.  I wanted to quit the market I was in which was steel trading industry and I was working at Caterpillar Plants in Belgium -- wanted to launch my business.  Started when I was a kid in the printing business too, paper printing with my dad so all together made the fact that we took over the company now two-in-a-half years ago.  And we pushed it in the digital business a lot in Belgium and our main customers are the food retial industry in Belgium.  And we're starting to work in the communication business also with communication ****.

Interviewer:  So you said your father used to print Vogue and some very hot - Reader's Digest for the...

David Hocquet:  Yes he was printing for the **** which is **** a lot of France also.  He had printing paper companies and I was born next to paper printing machines so I think that's what brought me to the digital printing business too because it's not totally linked but it's not so different so that's where I came and then met the people from **** Tech came down and everything went fine.

Interviewer:  So now what kinds of products do you produce for the industry?  Do you do mostly outdoor signage, in store signage, what kind of...

David Hocquet:  It's really on our side, we're starting to do outdoor signage but the basics is indoor signage mainly and it's - again go from price labels to banners but mainly indoor.  Now we're going to outdoor signage and the fact that we've got a 3.2 meter machine now helps us to go really wide formats.

Interviewer:  So you sound so excited and passionate about the business, that's wonderful.

David Hocquet:  Well maybe it's because it's new to us.  It's been two-years-in-a-half we've created the structure and we really want to go forward and move on in our business.

Interviewer:  And so even though its been a little rocky economically your business has been fine?

David Hocquet:  Really quite good.  We did a - we had a little lose last year but we still had benefits so it was okay and this year is going to - close to be skyrocketing for us because we preview almost 50 percent more **** production.

Interviewer:  Fifty percent growth?

David Hocquet:  Yeah, we're close to 50 percent growth in the numbers so that's good and we do a lot of other things.

Interviewer:  And I love your business card.  This is so cool.

David Hocquet:  Thanks.

Interviewer:  And was this printed on a Vutek? 

David Hocquet:  Unfortunately not but I'm not going to say who printed it but it's a inhouse done because we do a lot of how can I say, we have a lot of industries in our group.  We do the application also of the materials.  We do actually additional printing, screen printing.  We do injection molding, **** cutting, laser cutting, plexiglas so there's really a lot of competence in our business.  And since now its been about two weeks ago we just merged with another company and the person that is the CEO also of that company is MacTech, you now the vinyl?

Interviewer:  Yeah.

David Hocquet:  He is MacTech worldwide tester so we're going now...

Interviewer:  Now I have to say this is such an exciting conversation because so often, especially in the last couple of years its been very difficult and people are like, "Oh its been hard."  But you're just like so passionate, enthusiastic.  It's great I love it.  The excitement is...

David Hocquet:  If you don't have that flame burning about the business and about what you do you just can't do it so that's the deal for us.

Interviewer:  That is terrific.

David Hocquet:  Thank you.

Interviewer:  Thank you so much, it's a pleasure to meet you.

David Hocquet:  You're welcome, thanks to you.

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