Tim Fischer gives an update on the latest at NAPL
Published on January 11, 2010
Interviewer: Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Tim Fischer, who is Senior Vice President at NAPL. Welcome.
Tim Fischer: Well thank you, Cary.
Interviewer: So, how are things going these days at NAPL?
Tim Fischer: Doing well. We’re challenged like the rest of the industry; we’ve got to make changes and kind of keep up with what people want. We’re really seeing some great results, we’re changing the way we’re interacting with our clients in a different way as opposed to just sending information out and hope people understand and understand what to do with that information. We’re now really emphasizing interactive approach through a consultant.
Interviewer: That’s great. And I understand Cindy Woods is working with you now.
Tim Fischer: Cindy is working as – is managing our whole marketing area. And her husband, Bill Woods, has joined us also as a Senior Consultant.
Interviewer: Well that’s great. And of course, we’ve very pleased to have a partnership in place with NAPL.
Tim Fischer: Yes, we are.
Interviewer: At What They Think.
Tim Fischer: It’s going well. The premium access is a hit with our members. I’m finding more and more printers coming to your site and I think it’s well worth it. I mean –
Interviewer: And we’re selling some of your stuff through our store too.
Tim Fischer: That’s right. The studies and –
Interviewer: Yeah, so that’s been very good. And hopefully we’ll get some consultant engagements together because you’ve got a great team and as people are calling us looking for help, we can call on your to –
Tim Fischer: Absolutely. Love to.
Interviewer: Yeah, that’s great. So, well thank you very much.
Tim Fischer: Thank you.