Tim Fischer gives an update on the latest at NAPL
Published on January 11, 2010
Interviewer: Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Tim Fischer, who is Senior Vice President at NAPL. Welcome.
Tim Fischer: Well thank you, Cary.
Interviewer: So, how are things going these days at NAPL?
Tim Fischer: Doing well. We’re challenged like the rest of the industry; we’ve got to make changes and kind of keep up with what people want. We’re really seeing some great results, we’re changing the way we’re interacting with our clients in a different way as opposed to just sending information out and hope people understand and understand what to do with that information. We’re now really emphasizing interactive approach through a consultant.
Interviewer: That’s great. And I understand Cindy Woods is working with you now.
Tim Fischer: Cindy is working as – is managing our whole marketing area. And her husband, Bill Woods, has joined us also as a Senior Consultant.
Interviewer: Well that’s great. And of course, we’ve very pleased to have a partnership in place with NAPL.
Tim Fischer: Yes, we are.
Interviewer: At What They Think.
Tim Fischer: It’s going well. The premium access is a hit with our members. I’m finding more and more printers coming to your site and I think it’s well worth it. I mean –
Interviewer: And we’re selling some of your stuff through our store too.
Tim Fischer: That’s right. The studies and –
Interviewer: Yeah, so that’s been very good. And hopefully we’ll get some consultant engagements together because you’ve got a great team and as people are calling us looking for help, we can call on your to –
Tim Fischer: Absolutely. Love to.
Interviewer: Yeah, that’s great. So, well thank you very much.
Tim Fischer: Thank you.
CustomInk Believes Co-Opetition Is a Win/Win for Suppliers, Producers, and Customers in the Garment Decoration Industry
Published: March 21, 2018
Andy Louis-Charles, Vice President of Business Development at CustomInk, one of the largest online custom apparel companies in the U.S., talks about the importance of mutually beneficial partnerships with others in the industry. He believes this practice of "co-opetition" raises the level for everyone in the industry. Custom apparel for events is a $7 billion industry—there's lots of room for everyone and an opportunity to grow the pie. With a bigger pie, everyone gets a larger slice, he says.
Does Your Brand Reflect What You Are Made Of?
Published: March 20, 2018
Robert Prioleau, Partner and Brand Director at the Blue Ion agency, and a principal of Outpost, another agency, explains what he meant during his talk at ThreadX, when he said, "The best brands are defined by what they are made of, not by what they make." What values, purpose, mission and cause are you bringing to the table on top of your great products and services?" Hear what he has to say, and think about how you can apply his advice to your brand.
Is Your Tech Pack Smart Enough?
Published: March 19, 2018
Matthew Cochran, CCO of of Purchase Activated Apparel Technology (PAAT), is building an open digital product development network, looking to augment the traditional tech pack that is the DNA of a product. His Smart Tech Pack (STP) technology is a machine-readable file that takes some of the opportunity for human error out of the garment manufacturing process. The goal of this digital product development network is to move to a design-sell-produce model as opposed to today's design-produce-hope-to-sell model.
“Don’t Put Pictures of Your Press on Your Website”
Published: March 16, 2018
Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.
Published: March 16, 2018
Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.
Analog-to-Digital Transformation Is Disrupting the Textiles Industry
Published: March 15, 2018
Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.