Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA EXPO     Production Inkjet     Installations and Placements Tracker

Greg Salzman of Aleyant System on web-to-print

Published on February 4, 2010

Interviewer:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Greg Salzman, who is the President of the Aleyant Systems. 

Greg Salzman:  Correct. 

Interviewer:  Glad to have you here. 

Greg Salzman:  Thank you.  It’s good to be here 

Interviewer:  No, obviously Aleyant Systems is the name of the company, but you’ve just recently rebranded your product.  So can you tell us a little bit about what it was and what is it and what the strategy behind the rebranding was. 

Greg Salzman:  Absolutely.  The product used to be known as PrinterOrder.com, and it’s a web to print system.  And we focused primarily on small and mid-sized printing companies.  So, typically, they come to us; they need a pretty well featured highly functional web to print system, but they really don’t have a huge budget. 

Interviewer:  And this is a hosted –

Greg Salzman: Correct, this is a hosted solution.  So we work with them, we provide the web to print system, we provide a lot of training and help along the way so that they can roll this out to their customers and start to enjoy the benefits of web to print.  As alluded to, we recently rebranded.  The new name is called Presaro. 

Interviewer:  Okay.  

Greg Salzman:  Obviously, we wanted to incorporate some print reference in there, that’s the Press, but we kind of wanted to project this image of forward motion and so, we think Presaro just kind of has that ties to print, but is this kind of moving forward and trying to continue to evolve the services that we’re providing. 

Interviewer:  Now, also as part of Presaro and I guess also as a separate product if you wanted it is eDoc Builder. 

Greg Salzman:  That’s correct; we have eDoc Builder which is our web-based variable data publishing system.  It is really a variable data engine which is geared for people working with variable data directly in a web browser.  It’s something that is meant to be integrated into something else.  So certainly it’s the variable data engine that drives our Presaro system.  It’s also the variable data engine that drives other web to print systems and the web to print systems of specific print companies as well.  We’re trying to keep our variable data system very open, so rather than, as you said, have a plug-in solution, or require specific work station software, we decided to take an open standard PDF and work directly with that –

Interviewer:  Oh, I’ve hear of that.  Yeah. 

Greg Salzman:  Exactly.  So, at this point, what application can’t create PDF’s?  So we actually allow you to set up your template in any application you want, Work in Design, even Publisher if you wanted to do that. 

Interviewer:  Word

Greg Salzman:  Yes, exactly.  And what you can do then is when you are putting in – you’re texting your graphics that will get embedded in the PDF, upload that into our eDoc Builder system and it will actually scan through the PDF structure and find text, find images, and then kind of interview you so you can kind of determine what’s going to be variable elements versus static items and things like that.  

Interviewer:  Well that’s great.  Great, well thank you very much for sharing.  

Greg Salzman:  Well thank you so much. 

         Email Icon Email    Reprint Icon Embed/Reprint

 

 

 

Recent Videos

 

Video preview: BlueCrest:

BlueCrest: "A $450 Million Start-Up"

Published: November 13, 2018

Grant Miller, CEO of BlueCrest, discusses this new standalone company within Pitney Bowes that has merged Pitney Bowes' core document messaging technologies with its software portfolio.

 

Video preview: Crawford Technologies and Workflow Automation

Crawford Technologies and Workflow Automation

Published: November 13, 2018

Ernie Crawford, CEO of Crawford Technologies, defines "workflow" and talks about the company's software and automation solutions for the transactional and direct mail space.

 

Video preview: Modern Litho Expands Its Footprint

Modern Litho Expands Its Footprint

Published: November 12, 2018

Jim Tomblinson, Vice President of Operations for Modern Litho, discusses the breadth of the company's offerings, its expanding geographical footprint, and how it has benefitted from the adoption of processless plates.

 

Video preview: Two Sides'

Two Sides' "Keep Me Posted" Campaign Advocates Access to Printed Communications

Published: November 12, 2018

Phil Riebel, President of Two Sides North America, talks about the work the organization does to advocate for printing and paper, with more than 1,000 members. Through its Keep Me Posted Campaign, the organization is advocating access to printed statements and communications.

 

Video preview: Frank Visits a Mailing Museum

Frank Visits a Mailing Museum

Published: November 9, 2018

JLS Mailing Services of Brockton, Mass., traces its roots back to 1918 when Elizabeth Joyce Braddock, one of America's first female entrepreneurs, founded the Joyce Letter Shop. She first discovered the benefits of communicating through direct mail while selling hay for her dad—and the company has grown to become one of New England’s largest direct communications companies. Frank—with Bill Hogan, a local historian—tour JLS's unique mailing museum.

 

Video preview: David Fellman on Worldwide Sales Training

David Fellman on Worldwide Sales Training

Published: November 8, 2018

David Fellman, President of David Fellman & Associates and longtime Printing News contributor, shares his experiences in Australia and New Zealand in worldwide sales training.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved