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Greg Salzman of Aleyant System on web-to-print

Published on February 4, 2010

Interviewer:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Greg Salzman, who is the President of the Aleyant Systems. 

Greg Salzman:  Correct. 

Interviewer:  Glad to have you here. 

Greg Salzman:  Thank you.  It’s good to be here 

Interviewer:  No, obviously Aleyant Systems is the name of the company, but you’ve just recently rebranded your product.  So can you tell us a little bit about what it was and what is it and what the strategy behind the rebranding was. 

Greg Salzman:  Absolutely.  The product used to be known as PrinterOrder.com, and it’s a web to print system.  And we focused primarily on small and mid-sized printing companies.  So, typically, they come to us; they need a pretty well featured highly functional web to print system, but they really don’t have a huge budget. 

Interviewer:  And this is a hosted –

Greg Salzman: Correct, this is a hosted solution.  So we work with them, we provide the web to print system, we provide a lot of training and help along the way so that they can roll this out to their customers and start to enjoy the benefits of web to print.  As alluded to, we recently rebranded.  The new name is called Presaro. 

Interviewer:  Okay.  

Greg Salzman:  Obviously, we wanted to incorporate some print reference in there, that’s the Press, but we kind of wanted to project this image of forward motion and so, we think Presaro just kind of has that ties to print, but is this kind of moving forward and trying to continue to evolve the services that we’re providing. 

Interviewer:  Now, also as part of Presaro and I guess also as a separate product if you wanted it is eDoc Builder. 

Greg Salzman:  That’s correct; we have eDoc Builder which is our web-based variable data publishing system.  It is really a variable data engine which is geared for people working with variable data directly in a web browser.  It’s something that is meant to be integrated into something else.  So certainly it’s the variable data engine that drives our Presaro system.  It’s also the variable data engine that drives other web to print systems and the web to print systems of specific print companies as well.  We’re trying to keep our variable data system very open, so rather than, as you said, have a plug-in solution, or require specific work station software, we decided to take an open standard PDF and work directly with that –

Interviewer:  Oh, I’ve hear of that.  Yeah. 

Greg Salzman:  Exactly.  So, at this point, what application can’t create PDF’s?  So we actually allow you to set up your template in any application you want, Work in Design, even Publisher if you wanted to do that. 

Interviewer:  Word

Greg Salzman:  Yes, exactly.  And what you can do then is when you are putting in – you’re texting your graphics that will get embedded in the PDF, upload that into our eDoc Builder system and it will actually scan through the PDF structure and find text, find images, and then kind of interview you so you can kind of determine what’s going to be variable elements versus static items and things like that.  

Interviewer:  Well that’s great.  Great, well thank you very much for sharing.  

Greg Salzman:  Well thank you so much. 

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