Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Greg Salzman of Aleyant System on web-to-print

Published on February 4, 2010

Interviewer:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Greg Salzman, who is the President of the Aleyant Systems. 

Greg Salzman:  Correct. 

Interviewer:  Glad to have you here. 

Greg Salzman:  Thank you.  It’s good to be here 

Interviewer:  No, obviously Aleyant Systems is the name of the company, but you’ve just recently rebranded your product.  So can you tell us a little bit about what it was and what is it and what the strategy behind the rebranding was. 

Greg Salzman:  Absolutely.  The product used to be known as PrinterOrder.com, and it’s a web to print system.  And we focused primarily on small and mid-sized printing companies.  So, typically, they come to us; they need a pretty well featured highly functional web to print system, but they really don’t have a huge budget. 

Interviewer:  And this is a hosted –

Greg Salzman: Correct, this is a hosted solution.  So we work with them, we provide the web to print system, we provide a lot of training and help along the way so that they can roll this out to their customers and start to enjoy the benefits of web to print.  As alluded to, we recently rebranded.  The new name is called Presaro. 

Interviewer:  Okay.  

Greg Salzman:  Obviously, we wanted to incorporate some print reference in there, that’s the Press, but we kind of wanted to project this image of forward motion and so, we think Presaro just kind of has that ties to print, but is this kind of moving forward and trying to continue to evolve the services that we’re providing. 

Interviewer:  Now, also as part of Presaro and I guess also as a separate product if you wanted it is eDoc Builder. 

Greg Salzman:  That’s correct; we have eDoc Builder which is our web-based variable data publishing system.  It is really a variable data engine which is geared for people working with variable data directly in a web browser.  It’s something that is meant to be integrated into something else.  So certainly it’s the variable data engine that drives our Presaro system.  It’s also the variable data engine that drives other web to print systems and the web to print systems of specific print companies as well.  We’re trying to keep our variable data system very open, so rather than, as you said, have a plug-in solution, or require specific work station software, we decided to take an open standard PDF and work directly with that –

Interviewer:  Oh, I’ve hear of that.  Yeah. 

Greg Salzman:  Exactly.  So, at this point, what application can’t create PDF’s?  So we actually allow you to set up your template in any application you want, Work in Design, even Publisher if you wanted to do that. 

Interviewer:  Word

Greg Salzman:  Yes, exactly.  And what you can do then is when you are putting in – you’re texting your graphics that will get embedded in the PDF, upload that into our eDoc Builder system and it will actually scan through the PDF structure and find text, find images, and then kind of interview you so you can kind of determine what’s going to be variable elements versus static items and things like that.  

Interviewer:  Well that’s great.  Great, well thank you very much for sharing.  

Greg Salzman:  Well thank you so much. 

Email Icon Email         




Recent Videos


Video preview: Production inkjet brings scalability, improved uptime to DMS Ink

Production inkjet brings scalability, improved uptime to DMS Ink

Published: October 27, 2016

Christine Soward, President and Owner at DMS Ink in Ohio, has grown the business from $2 million to $20 million since 2005. The company introduced inkjet as a means to continue to scale the business and increase uptime. Two Canon roll-to-roll production inkjet presses and a Canon VarioPrint i300 sheetfed inkjet press replaced 7 toner devices, delivering more than 90% uptime.


Video preview: GMC: Working to bridge the print/digital gap

GMC: Working to bridge the print/digital gap

Published: October 26, 2016

Rich Lloyd, VP of Sales for GMC, shares the company's strategy to help customers bridge the gap between printed and digital communications and to service the enterprise on multiple levels. He cites the industry skills that ideally position service providers to be a single source communciations services provider.


Video preview: Digital Direct-to-Corrugated: Disruptive Technology On The Way

Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published: October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


Video preview: To Inkjet Or Not? The thINK Conference helps in the decision process

To Inkjet Or Not? The thINK Conference helps in the decision process

Published: October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved