Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     WEBINAR: Keeping Print in the Mix in Customer Communications     European Coverage

Frank Miller of Responsive Solutions on taking web-to-print to the next level

Published on January 22, 2010

Interviewer: Hi. I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Frank Miller who is President of Responsive Solutions. Welcome.

 

Frank Miller: Thank you, Cary; pleased to be here.

 

Interviewer: And we talked earlier about some of the solutions that you have to help printers expand their resource streams that they can bring into their business and I guess we could -- I guess we could -- I've been looking for a broader term than Web-to-print because Web-to-print is kind of limiting and maybe I think you have a suggestion for that.

 

Frank Miller: Yes. Well, we like the term marketing resource center.

 

Interviewer: Okay.

 

Frank Miller: Which really takes Web-to-print to the next level and what we mean by that is Web-to-print is just what it says. It's a portal to provide printed goods. And a marketing resource center really takes a look at the whole broad category of what a marketing department does and needs and needs to provide to really their sales people and the marketing resource center handles all of the type of materials or promotional items that a marketing department needs to deliver to those end-users.

 

Interviewer: If people went to your website ResponsiveSolutions.com they'd be able to see a series of little videos. You set up a fictitious company called The Mojo Copy.

 

Frank Miller: Mojo. Yes. We all know where that name came from. We actually emulate a coffee franchise where there may be thousands of franchise owners distributed across the United States ordering promotional items which include printed goods; it could be anything from menus to post card mailings and it also can include coffee makers and special promotional items that they might be offering to their best customers that come in in the morning.

 

Interviewer: Could also include the t-shirts that the employees have to wear?

 

Frank Miller: Uniforms would be an excellent use of the system where you may need to order custom uniforms with their names on it, for example.

 

Interviewer: And of course marketers are very protective of their brands and so you have in the digital asset system that's included, you can also handle audio and video. So instead of having their favorite rap music playing, they can select from a list of corporate approved music play lists.

 

Frank Miller: Yes. They're not playing rap music in their restaurants, exactly. The whole idea is to distribute some of the basic tasks that would normally be centralized and to protect the brand of the corporation and also offer all the procurement and budgetary controls necessary so that the franchise owners or the individual sales people do not overspend.

 

Interviewer: You know, and the other piece is, it's one thing for the franchisor or franchisees to be able to come in and order all this stuff but it's also important for these systems to be pretty open because you need to be able to integrate with different systems within the printer shop as well as within the enterprise. So how do you handle that?

 

Frank Miller: Yes, we have a full set of API's that we offer customers that use our system. We can connect to backend MIS Systems, Prism, for one, which we've recently announced.

 

Interviewer: Okay. Yeah, we had Philippe in here the other day.

 

Frank Miller: Yes. They have an excellent backend product. Front-end systems -- basically the -- since we have been in business roughly six years, we're on a state-of-the-art platform which allows us to offer these types of connectivity very easily through a full set of web services.

 

Interviewer: That's great. I understand you've got some white papers also that people can download from your website if they want more information.

 

Frank Miller: Yes. We've invested in just trying to help transform the industry to where the printers can make it a much easier transition to really find new revenue streams, and the white papers may help the printer make some of the decisions.

 

Interviewer: Great. Thank you very much.

 

Frank Miller: Thank you for your time, Cary.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Frank on

Frank on "Paper Shamers"

Published: January 19, 2018

Frank goes on a mini rant against those folks who shame us for using paper. He calls them “paper shamers” as he takes them to task for creating guilt trips for those who use paper.

 

Video preview: SGIA and PIA: Why the partnership?

SGIA and PIA: Why the partnership?

Published: January 18, 2018

Ford Bowers, President & CEO of SGIA, talked with us about the partnership between SGIA and PIA, and the value to their respective memberships. A key element is introducing SGIA's membership to the many conferences that PIA hosts, as well as participation in legislative affairs activities.

 

Video preview: iLearning from Printing Industries of America: All new, available 24/7

iLearning from Printing Industries of America: All new, available 24/7

Published: January 17, 2018

Michael Makin, CEO of the Printing Industries of America, shares information on PIA's iLearning University for the printing industry, which has been completely retooled and includes the opportunity for certification across a variety of disciplines, including Customer Service. Core content included in PIA affiliate membership fees.

 

Video preview: Thayer Long on NPES Rebrand and New Mission

Thayer Long on NPES Rebrand and New Mission

Published: January 17, 2018

Richard Romano talks to Thayer Long about the name change from NPES to Association for Print Technology, as well as the association's new mission to drive the industry forward.

 

Video preview: Idealliance: Taming the Wild West of the Packaging Supply Chain

Idealliance: Taming the Wild West of the Packaging Supply Chain

Published: January 16, 2018

Tim Baechle, Vice President at Idealliance, talks about how Idealliance is repositioning itself around three primary goals: communication, education and validation. With offices around the world hte organization's evolution to a think tank has changed the model of how it works. Programs like G7 and BrandQ create a swim lane for the packaging supply chain to create seamless communication. Baechle shares thoughts about how the organization is serving some of the worlds largest brands and converters to tame what he calls the Wild West of Packaging.

 

Video preview: Frank's Favorite Books about Paper

Frank's Favorite Books about Paper

Published: January 12, 2018

Frank is an unabashed paper lover and is into trees. He describes some of his favorite books about paper that are on paper. He also manages to mention Zip disks.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved