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Data Analysis

Advertising, Public Relations, and Related Services Establishments—2016

Advertising, Public Relations, and Related Services Establishments—2016

Published: May 24, 2019

in 2016, there were 37,875 establishments in NAICS 5418 (Advertising, Public Relations, and Related Services). Two-thirds of these establishments (65%) have under four employees, 79% have under 10 employees, and 88% have under 20 employees. The largest agencies (100 or more employees) only account for 2% of all establishments.

 

March Printing Shipments: A Day at the Races

March Printing Shipments: A Day at the Races

Published: May 17, 2019

The value of printing shipments for March were up from February. However, at $6.66 billion, March 2019 shipments came in below March 2018’s $6.74 billion. That’s not a huge disappointment, but we were hoping for a better month.

 

Printing’s Labor's Lost?

Printing’s Labor's Lost?

Published: May 10, 2019

Overall printing employment dropped -0.7% from March to April 2019 and on a year-over-year basis is down -2.9%. Production employment dropped a tad from March to April, and is down -4.5% from April 2018. Non-production employment was up +0.6% from April 2018 to April 2019.

 

Print Business Challenges: Some Old Cares, Some New Concerns

Print Business Challenges: Some Old Cares, Some New Concerns

Published: May 3, 2019

In Winter 2018/2019, we conducted our annual Print Business Outlook Survey and found that the top challenges for print businesses included some new cares and concerns with some of the old challenges falling by the wayside. Could this reflect a “changing of the guard” of print business management?

 

Sign Manufacturers—2010–2016

Sign Manufacturers—2010–2016

Published: April 26, 2019

In 2016, there were 5,650 Sign Manufacturing establishments (NAICS 33995). The decline and rise of sign manufacturing over the course of the 2010s reflects the impact of the Great Recession, as well as the recovery and the growth of digital printing into traditional signmaking.

 

February 2019 Printing Shipments: Starting the Year Off on the Right Foot

February 2019 Printing Shipments: Starting the Year Off on the Right Foot

Published: April 19, 2019

Printing shipments for February 2019 came in at $6.08 billion. In keeping with the industry’s seasonality, it’s down from January, but so far 2019 shipments are higher than 2018’s.

 

Outdoor Advertising Establishments—2010–2016

Outdoor Advertising Establishments—2010–2016

Published: April 12, 2019

In 2016, there were 2,556 establishments classified as Outdoor Advertising (NAICS 54185). In 2010, NAICS 54185 comprised 2,378 establishments—but note that the Census Bureau changed the name of this category in 2012.

 

Business Conditions: Up in 2018, Optimism High for 2019

Business Conditions: Up in 2018, Optimism High for 2019

Published: April 5, 2019

In Winter 2018/2019, we conducted our annual Print Business Outlook Survey and found that business in 2018 was perceived by survey respondents as overall pretty good: 42% said that revenues had increased by six percent or more compared to 2017.

 

PR Establishments—2010–2016

PR Establishments—2010–2016

Published: March 29, 2019

In 2010, there were 8,219 establishments classified as PR Agencies. By 2016, there had been a net gain of +3.2%.

 

Printing Industry Profits: Urban Sprawl in the Tale of Two Cities

Printing Industry Profits: Urban Sprawl in the Tale of Two Cities

Published: March 22, 2019

Overall, annualized printing industry profits for Q4 2018 were $3.66 billion—not a massive gain from Q3 but a gain nonetheless (we’ll take it). It also appears that the “tale of two cities” trend is—at least temporarily—on hold.

 

Advertising Agency Establishments—2010–2016

Advertising Agency Establishments—2010–2016

Published: March 15, 2019

In 2010, there were 13,248 establishments classified as Advertising Agencies. By 2016, there had been a net gain of +1.0%, the ups and downs reflecting the changing role of the ad agency.

 

December 2018 Printing Shipments: Ending 2018 on a High(ish) Note

December 2018 Printing Shipments: Ending 2018 on a High(ish) Note

Published: March 8, 2019

Printing shipments for December 2018 came in at $6.40 billion. In keeping with the industry’s new seasonality, that’s down from November, but higher than December 2017—but just barely.

 

Advertising and Related Establishments—2010–2016

Advertising and Related Establishments—2010–2016

Published: March 1, 2019

In 2010, there were 38,335 establishments classified as Advertising, Public Relations, and Related Services. By 2016, there had been a net loss of -1.2%. This is a very broad industry classification, comprising a disparate bunch of business types, each of which has its own unique dynamics.

 

Printing Shipments as a Percentage of GDP

Printing Shipments as a Percentage of GDP

Published: February 22, 2019

Since 1997, the value of printing shipments went from around 0.75% of GDP all the way down to about 0.35%. So we should not be surprised that parts of the printing industry are falling off the government’s radar.

 

Book Printing Employees—2010–2016

Book Printing Employees—2010–2016

Published: February 15, 2019

In 2010, there were a total of 28,935 employees in U.S. book printing establishments (NAICS 323117). By 2016, book printing employment had dropped to 19,842.

 

November 2018 Printing Shipments: Meeting Expectations

November 2018 Printing Shipments: Meeting Expectations

Published: February 8, 2019

Printing shipments for November 2018 came in at $6.93 billion. In keeping with the industry’s new seasonality, that’s down from October—but it’s still above November 2018’s $6.80 billion.

 

Prepress and Postpress Services Employees—2010–2016

Prepress and Postpress Services Employees—2010–2016

Published: February 1, 2019

In 2010, there were a total of 32,906 employees in U.S. prepress and postpress services establishments (NAICS 32312). By 2016, “support services for printing” employment had dropped to 24,502.

 

Latest Inflation Adjustment Multipliers

Latest Inflation Adjustment Multipliers

Published: January 25, 2019

Every January, we provide the latest inflation-adjustment multipliers so that print business owners can get a real sense of how they are performing year-over year.

 

Screen Printing Employees—2010–2016

Screen Printing Employees—2010–2016

Published: January 18, 2019

In 2010, there were a total of 57,674 employees in U.S. screen printing establishments (NAICS 323113). By 2016, screen printing employment had grown to 63,056—the opposite of what we have seen in general commercial printing during that same period.

 

Graphic Arts Employment Held Steady in December

Graphic Arts Employment Held Steady in December

Published: January 11, 2019

Overall printing employment stayed roughly the same from November to December 2018, and, compared to December 2017, declined -1.6%. Non-production printing employment was up a bit in December, production employment down by about the same bit. PR employment continues to be the industry growth spot.

 

Commercial Printing Employees—2010–2016

Commercial Printing Employees—2010–2016

Published: December 21, 2018

In 2010, there were a total of 499,622 employees in all commercial printing and related support businesses (NAICS 323). By 2016, overall industry employment had dropped to 445,992.

 

October 2018 Printing Shipments: Suitable for Framing

October 2018 Printing Shipments: Suitable for Framing

Published: December 14, 2018

Printing shipments for October 2018 came in at $7.27 billion. That’s up from September—and it’s well above October 2018’s $7.08 billion. Welcome to the new seasonality.

 

Printing Industry Profits: The Tale of Two Cities Continues

Printing Industry Profits: The Tale of Two Cities Continues

Published: December 7, 2018

Industry profits data came out earlier this week, and it was good and bad news. Overall, annualized profits for Q3 2018 were $3.07 billion—not a huge gain from Q2, but a gain nonetheless. But it’s the ongoing saga of the low profitability of large printers dragging down average industry profitability.

 

Prepress and Postpress Services Establishments—2016

Prepress and Postpress Services Establishments—2016

Published: November 30, 2018

In 2016, there were 1,545 total U.S. establishments offering prepress and/or postpress services (NAICS 32312); 51% of these establishments had fewer than 10 employees.

 

Prepress and Postpress Services Establishments

Prepress and Postpress Services Establishments

Published: November 16, 2018

In 2010, there were 2,080 establishments offering prepress and/or postpress services; by 2016, that number had dropped to 1,545. (The Census Bureau stopped breaking out prepress and postpress establishments separately in 2012.) It’s not difficult to understand why the number of these establishments has been dropping;  prepress is being absorbed into the printing process itself (especially in digital printing), and more print businesses are acquiring their own finishing capabilities.

 

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