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Data Analysis

Welcome to the WhatTheyThink data analysis section. As a service to the printing and publishing industries, WhatTheyThink provides access to economic, trend and other data that is valuable to industry executives for strategic planning and other purposes. This is also an excellent way for industry executives to stay current with the latest trends. This includes proprietary data developed by our own Dr. Joe Webb, Director of the WhatTheyThink economics and research center, as well as data from a variety of partner sources.

 

 

Manufacturing May Be Declining, but Real Retail Sales are Still Positive

Manufacturing May Be Declining, but Real Retail Sales are Still Positive

Published: September 22, 2016

Data about manufacturing from the ISM and the Commerce Department have show a contraction compared to the prior year. In some cases that slowdown and contraction has been in process for 18 or more months. Retail sales and consumer spending have been the brighter spots of the economy. The inflation-adjusted growth rate of retail sales has been slowing since the beginning of 2015.

 

Pew Offers Essential Insights into Book Readership

Pew Offers Essential Insights into Book Readership

Published: September 15, 2016

The Pew Research Center's recent report about book reading gives us a peek at the relationship of print and digital media. The report says “A growing share of Americans are reading e-books on tablets and smartphones rather than dedicated e-readers, but print books remain much more popular than books in digital formats.” The chart shows what formats their respondents used in the year prior to the survey. Only 6% were digital-only readers. The report states that 26% read no book in the last year; they may have read other things, but not books. Contrary to many reports about the “demise” of e-books, that has risen from 17% to 28%. It's been stuck there for three years. Print-only readers were 39% (remember: that used to be the entire market of book readers). Print and digital readers are now at 29%. Add the 6% digital-only, and you're at 35%. Content needs to be available in multiple media. Media selection is based on many factors, such as time, convenience, price, income, education, age, and others. Pew also offers insights into the use of audiobooks. The report is free can be downloaded from the Pew Research Center. One other note: when you hear that tablet sales are down or that e-book reader sales are down, keep in mind the versatile use of smartphones and their growing role in content engagement. Among readers 18-29 years old, 22% of them are reading books on their smartphones, 4x more than read them on e-book readers.

 

Four of Six Recovery Indicators Fall, Two Now Below Levels of Last Recession

Four of Six Recovery Indicators Fall, Two Now Below Levels of Last Recession

Published: September 8, 2016

The recovery indicators were hit hard last month last month, with two of them falling below the levels at the start of the last recession. Those levels were the readings of these indicators for December 2007.

 

US Commercial Printing Shipments Have Rough July

US Commercial Printing Shipments Have Rough July

Published: September 7, 2016

The reversal in trend for US commercial printing shipments went from somewhat benign to significant in July's data. Last year, the industry was relatively stronger than 2014, but shipments have been on a downturn for the last four months of reporting.

 

Real GDP for Q2 Revised Down Slightly to +1.1%; Durable Goods Orders Still Contracting

Real GDP for Q2 Revised Down Slightly to +1.1%; Durable Goods Orders Still Contracting

Published: August 29, 2016

The latest revision of real US GDP for Q2-2016 dropped from +1.2% to +1.1%. The estimate for Q3 from the Atlanta Fed is above +3%.

 

E-Commerce and US Retail Sales

E-Commerce and US Retail Sales

Published: August 25, 2016

E-commerce has been running at the rate of 15% annual growth for many years, but is just 8% of retail sales. That seems tiny in relation to what we've seen happen to print promotions like catalogs and direct mail, and the rise of zombie or troubled shopping malls. The problem is that big ticket items, like autos, raise the size of retail sales. Those items may be researched online, but their actual purchase is not made until it is transacted at a car dealer. Restaurant purchases are also a distorting issue in the data. This chart explains it a little better. E-commerce sales is at the bottom (red line). In the second quarter, it was just short of $100 billion. The blue line is retail sales less vehicles and parts. The green line has food service sales deducted. The black line had e-commerce sales deducted, and shows retail sales through traditional channels. Those sales through older channels are lower than they were at the start of the recession. All of the growth in non-auto and non-restaurant retail for the last decade has occurred in e-commerce channels.

 

Commercial Printing Employment: Production Employees Up +0.7%,  Administrative Down -8.1%

Commercial Printing Employment: Production Employees Up +0.7%, Administrative Down -8.1%

Published: August 11, 2016

Since January 2013, the number of production employees in commercial printing establishments has grown slightly, and is up +0.7%, from 307,700 employees to 310,000. Other employees, which are mainly administrative including sales, are down -8.1%, from 145,000 to 133,300.

 

US Commercial Printing Shipments for First Half of 2016 Up +1%; Q2 Shipments Decline

US Commercial Printing Shipments for First Half of 2016 Up +1%; Q2 Shipments Decline

Published: August 5, 2016

In data released by the US Department of Commerce, commercial printing shipments for June 2016 were down -$58 million compared to last year (-0.8%). On an inflation-adjusted basis, shipments were down -$130 million (-1.8%).

 

Recovery Indicators: 3 Up, 2 Down, 1 Unchanged

Recovery Indicators: 3 Up, 2 Down, 1 Unchanged

Published: August 4, 2016

The NASDAQ had a good month, rebounding by 6.5% last month. Compared to last year at this time, the NASDAQ is up +0.6%, which is a negative return compared to inflation (less inflation it is -0.5% because the CPI is +1.1%).

 

S&P 500 Real Sales per Share Reflects Struggling Economy

S&P 500 Real Sales per Share Reflects Struggling Economy

Published: July 28, 2016

A way of judging the health of the economy is to calculate the inflation-adjusted sales of all of the companies in the S&P 500 and divide it by the total number of public shares. This index should have a natural upward bias. S&P 500 companies are very large, and acquire or merge with other companies, many of which are outside of the 500 companies. Buybacks of stock, which has been a trend of note these last five or so years, reduce the number of shares, or slow the growth in shares, reduce the denominator, again, giving it an upward bias. Instead, this measure has suffered. It peaked in 2007, and has yet to surpass that level. This means that corporate profits, which have generally been good (though slowing lately) have been managed by refinancing of debt to lower interest rates and reductions in costs and expenses. Those better profits are not the result of increased revenues. Slow, sluggish economic growth is reflected in these figures, and is a reminder that one should not look only to GDP as an indicator of the true health of the private sector.

 

Recovery Indicators Better than Recent Economic News

Recovery Indicators Better than Recent Economic News

Published: July 7, 2016

The recovery indicators showed better economic activity in June. This ended the second quarter in a manner that seemed contrary to many recent economic data.

 

Are We Headed to QE4?

Are We Headed to QE4?

Published: July 7, 2016

This chart shows the Fed's balance sheet in the format known as the St. Louis Adjusted Monetary Base. Prior to the doubling of that balance sheet, it was growing at the annual rate of 6%, which was basically comprised of the long term rates of 1% for population growth, 2% for inflation, and 3% for economic growth.

 

May Printing Shipments Up +1.2% Versus 2015; Trend is Flattening

May Printing Shipments Up +1.2% Versus 2015; Trend is Flattening

Published: July 6, 2016

US commercial printing shipments for May16 were $7.37 billion, the highest level in current dollars for the month since 2013. For the first five months of 2016, shipments are up approximately +$476 million in current dollars (+1.4%) and up +$79 billion after inflation (+0.2%)

 

US Q1-2016 GDP Revised to +1.1%

US Q1-2016 GDP Revised to +1.1%

Published: June 30, 2016

US real GDP for Q1-2016 had its third and final revision in this reporting cycle, and was +1.1% on an annualized basis compared to Q4-2015. Q1 had been reported as +0.5% in its advance report, +0.8% in the preliminary report, and now as +1.1%. Real GDP remains very low compared to the post-WW2 +3.3% rate.

 

Industrial Production Continues its Negative Turn

Industrial Production Continues its Negative Turn

Published: June 23, 2016

The Fed’s own data probably caused them to have a more dour outlook about the economy. The chart shows that US industrial production started slowing at the end of 2014 and has been in outright contraction since Fall 2015.

 

Prices for Advertising Rise for Magazines, Stable for TV and Newspapers, Down for Digital

Prices for Advertising Rise for Magazines, Stable for TV and Newspapers, Down for Digital

Published: June 16, 2016

The chart shows that magazine advertising has gone up by more than 20% since 2010, but it's hard to know how much might have been bundled in those prices. Pricing reports sent to the Bureau of Labor Statistics are supposed to be in constant units, but it's hard to determine those in service environments, and it's hard to quantify a wink or a nod in an advertising agreement.

 

Smaller Printers Are Giants in Profits

Smaller Printers Are Giants in Profits

Published: June 9, 2016

The changes in the media markets led to the declines in magazines, catalogs, newspaper inserts, and many of the products produced by large printing organizations. For years, these companies were giants in the industry, but recently this sector has been restructuring through consolidations. Writedowns in goodwill and for closed plants have cut the profits of these organizations.

 

Q1-2016 Real GDP Revised Up to +0.8%; Economy Already Recovering from Mini-Recession

Q1-2016 Real GDP Revised Up to +0.8%; Economy Already Recovering from Mini-Recession

Published: June 2, 2016

The first estimate of Q1-2016 GDP was +0.5%, and that was revised up slightly to +0.8%. The concerns about recession are being reduced lately with some better economic news that show the economy on its sluggish pattern of sub-par growth in the +2% range, well below the post-WW2 average of +3.3%. As noted many times, there are numerous economic indicators that have yet to reach their pre-recession levels. Since this pattern has been so long in duration, even non-money denominated statistics, such as employment, have to be adjusted by population growth to discern true underlying levels. The chart shows Real GDP on a more conservative year-to-year basis as reported and with the volatile effects of inventory changes removed. The economy still seems to be digesting some long-term inventory rebalancing, some of which is related to global currency and other economic issues. The slowdown of the first quarter still seems to be limited to the first six weeks of the year. At the time of this writing, the Atlanta Fed's GDPNow estimate of Q2-2016 is at +2.5%. While that is a disappointing level, it is consistent within the lackluster level of economic growth that has come to be known these past years as “new normal.” Since 2011, real GDP has averaged only 2%. The difference in the average may not seem a lot, but a 2% annual growth rate will result in an economy doubling in size in 39 years; at 3.3%, it doubles almost 16 years sooner.

 

Retail Sales Growth Rates Reflect Changes in Competition and Consumer Preferences

Retail Sales Growth Rates Reflect Changes in Competition and Consumer Preferences

Published: May 26, 2016

Department stores are still having problems. Their year/year growth rate has been negative for more than a decade. E-commerce sales are maintaining a 15% growth rate. At that rate, they double every five years. The last peak in growth for retail sales excluding motor vehicles was in late 2011, and that rate, unadjusted for inflation, has slowed to the 2% range. Retail sales are a function of household income, and their costs, and they remain sluggish as median household income has still not reached the level it was at the beginning of the recession. In the meantime, shopping malls, the department stores that anchor them, and mall owners are having problems. A Weekly Standard article about Amazon has some insights into it. The downslide of brick and mortar retail stores and malls can create collection problems for printers who sell to them, but there are changes underway that might hold some opportunities for those printers who seek them. Developers are using mall complexes for new buildings that include office space and even hospitals and hockey rinks. There are also new efforts to treat the shopping experience not just as a matter of location, but holistically to include all digital touchpoints inside and outside the mall. How will much of this be communicated? It will often require signage, working closely with store owners and local mall management. Those printers, attuned to the nature of communications logistics and data management, can find opportunities there.

 

Printing Industry Shipments Revised from 2007 to 2016, with Minor Changes Since 2009

Printing Industry Shipments Revised from 2007 to 2016, with Minor Changes Since 2009

Published: May 19, 2016

The years 2008 through 2013 had slight revisions higher; the end of 2013 to present had slight revisions lower. The Commerce Department's revisions to all manufacturing data are leading up to a multi-year revision of GDP data at the end of July.

 

Manufacturing Still in Contraction

Manufacturing Still in Contraction

Published: May 19, 2016

The latest Federal Reserve industrial production index showed a slowdown since late 2014 and an outright contraction since mid-2015 is still in process. The business press focused on the comparison to the prior month, which looked like an improvement. The chart, however, compares to the prior year. Recent consumer retail data have been more optimistic, and the premise that we had a “micro-recession” at the beginning of the first quarter seems to be justified. There is growing pressure to weaken the US dollar to make manufacturing exports less expensive to international customers. The Atlanta Fed's GDPNow estimate for Q2 GDP is now +2.5%. At that rate, it would be a rebound from Q1's +0.5%.

 

Graphic Design Employment Up +6%, Agencies up +2.8%

Graphic Design Employment Up +6%, Agencies up +2.8%

Published: May 12, 2016

Content creation is in a strong uptrend based on the latest employment data. Graphic design employment is up +6%, and has taken over from public relations employment as the surging area of hiring.

 

19 Consecutive Months of Improved US Commercial Printing Shipments

19 Consecutive Months of Improved US Commercial Printing Shipments

Published: May 5, 2016

US commercial printing shipments have increased compared to the prior year for 19 consecutive months. March 2016 shipments were up +$85 million (+1.1%) in current dollars compared to 2015, and +$22 million (+0.3%) after adjusting for inflation. February 2016 shipments were revised up by $2 million.

 

Recovery Indicators Better than the Recent General Economic News

Recovery Indicators Better than the Recent General Economic News

Published: May 5, 2016

The recovery indicators are more positive than the general economic news. One of our indicators, the NASDAQ, is down -1.7% since last month. It's been on a rocky road for the last three quarters. Its recent peak was 5218.86 in July, and it has not gotten really close since. Stock market concerns have focused on a decline in the rate of corporate profits, and Apple's recent financial report did not really help matters. There was a bullish rise in non-manufacturing orders. Manufacturing new orders index might look like a decline, but it is still indicate moderate growth. Proprietors income, a measure of the health of small business, was up only slightly. Other reports of small business health have not been good, especially the recent NFIB Small Business report. This month's recovery indicators don't indicate recession, a word that is bandied about with greater frequency lately, but support the continuing unsatisfying levels of slow but positive growth.

 

Q1-2016 GDP +0.5%; Inventory Correction Finally Arrives

Q1-2016 GDP +0.5%; Inventory Correction Finally Arrives

Published: April 29, 2016

US real GDP for Q1-2016 was reported at annual growth of only +0.5% compared to Q4-2015. On a year-to-year basis, the growth rate was +1.95%. The inventory adjustment that the economy has needed finally came, with the lowest net inventories in two years. Real GDP growth less inventories was +2.3% on a year-to-year basis.

 

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