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Recent Commentary & Analysis from Dr. Joe Webb

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink.com's Economics and Research Center.

Order copies of Dr. Webb's latest books, Getting Business, Does a Plumber Need a Website?, and Changing Our Mindset. Click here.

Dr. Joe Sightings

Contact cary@sherburneassociates.com to book Dr. Joe for your upcoming event! He has spoken at company planning meetings, customer events, and association events, to audiences of all sizes. Many events include a book signing during the event. Feedback has been extremely positive.

  • A private presentation at Graph Expo 2011 resulted in this comment: “Thank you once again for speaking to our group. We got great feedback and our members appreciated the candid talk.”
  • An attendee at a local event stated, “Your work last Fall ‘rocked my world!’ Thank you for being honest with us. Sometimes it is hard to turn loose of the old when grasping for the new. Thanks to you, I have begun the process!”
  • A trade association sent a note said “Thank you for presenting the member webcast. We received fantastic feedback.... We appreciate the time you shared with key volunteers to hear their concerns so you could adapt your presentation [to their needs].”

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What do you think? Please send feedback to Dr. Joe by emailing him at drjoe@whattheythink.com. To have your question answered in the next column, click here

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Displaying 1-24 of 711 articles

Premium Content Running Toward Confusion is Good Advice

Published May 21, 2012

Dr. Joe is frequently asked questions at conferences, webinars, and by e-mail from around the world that sometimes turn into columns. This week, as a result of some of those questions, he explains why confusion is good, misconceptions start with ourselves, not others; how digital natives affect the workforce; and other matters. And then, there are those seemingly innocent news items that he puts into a different context. That Dr. Joe... he makes your head hurt sometimes.

 

Premium Content The “Half of All Workers Don't Pay Taxes” Mantra is Starting to Get Taxing

Published May 14, 2012

You've heard it many times from many quarters: “Half of all workers don't pay taxes.” Dr. Joe has gotten tired of hearing this and offers a different perspective. He explores who actually pays taxes, why what you commonly hear about taxes is always out of context, and how the benefits of tax avoidance are immediate, predictable, and risk-free. That's exactly what the economy does not need. Everyone will find something to dislike in this column.

 

Premium Content Another drupa is Upon Us... Now What?

Published April 23, 2012

Dr. Joe tells us what drupa and other trade shows mean to the new capital investment patterns of our industry. He thinks capital investments are becoming more tactical than strategic, more continuous than discrete. This is a problem, because “capex” often locks in a vision of media markets, making it harder to adjust to market changes. Just what we need: Dr. Joe having visions again.

 

Premium Content Economic Overview; Changing Channels Not Just for TV

Published March 19, 2012

Dr. Joe tiptoes through the economic data, discusses the nature of efficiency and expansion, and then pontificates about channels that are not of the TV kind. Then he explains why a new high in a stock index is not what it seems. Did we really say tiptoe? Where are the tulips?

 

Premium Content News Stories Underscore Today’s Media Shift and The Need for Action by Print CEOs

Published February 20, 2012

Procter & Gamble, tablet computing, and the S&P 499... Dr. Joe ties them all together and comes up with urgency and entrepreneurship and something about backbones. He even includes one of those really cluttered charts that he's famous for. It's just another Dr. Joe column, but this one might rattle the common wisdom when it doesn't want to be rattled... again.

 

Premium Content Welcome Back: I Was Wrong

Published January 23, 2012

Dr. Joe is back and he admits he was wrong. There's a season for everything, it turns out, but not the same ones there used to be. He explains how to be a hit at cocktail parties, and then wonders why we should care about economic forecasting, if at all. Sounds like he's been away from the WhatTheyThink pages a little too long...

 

Economic Outlook with Dr. Joe Webb

Published December 9, 2011

 

Premium Content Lessons from Steve Jobs

Published October 31, 2011

Steve Jobs' passing created interest in his management style and the culture of the company he left behind. What management lessons apply for other businesses? Is print a commodity? Can print campaigns be too successful for their own good? One printer blamed its disappointing financial results on that very fact.

 

Premium Content Hunker Down Financially, Market Aggressively

Published September 26, 2011

Dr. Joe explains the bearish outlook for the economy but explains how the advertising agency business has been rising and adding employees. It's important to know who your competitors are, especially in terms of an overlooked factor in decision making, the cost of failure, which sometimes trumps common sense.

 

Premium Content Recession? Sure Feels Like One

Published August 23, 2011

Dr. Joe explains that another recession may have already started, and the thought of that may be all that's needed to create demands for more Fed easing and more fiscal stimulus. The NASDAQ is down -18% from the start of the December 2007 recession on an inflation-adjusted basis. The commodities and consumer inflation trends may actually be slowing right now. Yet again, Dr. Joe explains some of the economic workings that are contrary to the morning news.

 

Premium Content Are You Using the Right Economic Benchmarks for Your Business?

Published August 8, 2011

Is it real? Is it current? No, we're not talking about philosophy or the timeliness of something, we're talking about financial data. Dr. Joe explains how to use national economic data when comparing your business performance to the economy. Use the right tool at the right time.

 

Premium Content On the Wrong Side of Creative Destruction: Now What?

Published July 25, 2011

When things are going well, everyone feels like they're the genius who's making it happen. When things get tough, you have to actually be one. Right now, it seems that Apple is a genius, showing how businesses can transcend the tough economic situations they face. A curious sign of change in employment in agencies and design firms as they now exceed commercial printing employment . Dr. Joe told everyone to consider 2010 as breathing room and to use it to urgently reconsider and restructure. In 2011, it is the time to act. He explains that we have to admit that print is a specialty and no longer mainstream as we position our businesses and beloved medium for some hostile media shifts now underway.

 

Premium Content Monthly Printing Shipments

Published July 12, 2011

Every month, the US Department of Commerce and Statistics Canada publish data about shipments of their commercial printing industries. US data are usually available 5 weeks after the close of a month, and Canada about 7 weeks after. The WhatTheyThink Economics & Research Center uses these data to develop forecasts of the industry on a current dollar and on an inflation-adjusted dollar basis. The inflation-adjustment shows a truer trend of industry direction. Canada data are also available adjusted for the exchange rate with the US dollar as well as on an inflation-adjusted basis.

 

Premium Content Changing the Mindset, Part 2 of 2

Published July 11, 2011

Two weeks ago, Dr. Joe discussed the changes that are underway in media and the amazing gadgets that access them. He continues that discussion, revealing some astonishing data about technology adoption and the change in the economic relationship of advertising agency and commercial printing demographics. Urgency is the new mandate for the print business owner, according to Dr. Webb. That probably means you should read this column right now.

 

Premium Content Changing Our Mindset, Part 1 of 2

Published June 27, 2011

Dr. Joe takes a hard look at the nature of media, the costs and definition of journalism, and what cloud computing means. It's one of those eclectic mixes of data and information that the good Doctor has been known to conjure up. The brew is so big that it has to be spread over two columns! Watch for the next edition on July 11th.

 

Premium Content Six Consecutive Profitable Quarters for U.S. Commercial Printing Businesses

Published June 15, 2011

The first quarter of 2011 continued a welcome continuation of profitability for the industry. The industry shakeout of unprofitable businesses, and the better management of healthier businesses continues to create an improved bottom line, but there are still great challenges ahead. The restructuring of the industry will be a continuing process in 2011 and beyond.

 

Premium Content Will We Be Pining for 2008 the Way We Miss 1998?

Published June 13, 2011

We wish April showers were dollars flowing into print businesses, but that did not seem to happen. Who would have thought that we would miss 2004-2008, looking at that period as a time of stability? One of our recovery indicators, the NASDAQ, seems to have relapsed and may be heading for rehab. Perhaps the wild and fun ride it had on Ben Bernanke's QE2 has now come to an end. It may not get another cruise until he pilots a brand new ship, QE3, but rumors of that cruise liner's voyage are just that-rumors. QE2's huge midnight buffet was nice, but the economic heartburn may take a while to pass.

 

Premium Content April 2011 U.S. Commercial Printing Shipments Down

Published June 9, 2011

April 2011 commercial printing shipments were $7.08 billion, down -$109 million (-1.5%) compared to 2010. Adjusting for inflation, shipments were down -$366 million (-4.5%).

 

Premium Content Urgency Gets No Summer Vacation This Year

Published May 23, 2011

What do Social Security checks, grandchildren, bedtime and doctors have in common? Dr. Joe explains it all, and has some suggestions about what the industry should be thinking about during summer vacations and summer shutdowns. He's on the "it's 1994 again" rant once more, so you've been warned.

 

Premium Content The L-Shaped Recovery Rolls On

Published May 9, 2011

Unemployment went up, but the headlines were happy. Commodities prices drop sharply, but how far they have risen seems to be forgotten. The Fed feels rewarded for its inaction, and Dr. Joe finds a silver lining.

 

Premium Content March 2011 U.S. Commercial Printing Shipments Up; Twelve Months of Increases

Published May 6, 2011

March printing shipments were up, resulting in 12 consecutive months of increase. Dr. Webb explains how the easy comparisons to the prior year are about to end, and that the balance of 2011 will be about the same as 2010. He reviews the upcoming data revisions from the Commerce Department on May 13, the importance of inflation adjusting company financial data, and the shipment rates of Canada's commercial printing industry.

 

Premium Content Shocking News! Gas is One-Fifth the Price it Was in 1980: Here's Why

Published April 25, 2011

Things are never what they seem in economics, like how we paid $10.78 per gallon for gas in 1980. Dr. Joe explains the strange math that reminds us about the distortions of inflation and the wonder of ingenuity, and how news reporters unaware of them. Pepsi made a huge blunder with social media, but we should be encouraged by their mistake because it should inspire print business executives that they are just as smart as those Ivy League execs with all their market research reports. We may have the ultimate weapon: common sense.

 

Premium Content Still Trudging Through and Trudging Some More

Published April 11, 2011

Today's economic conditions make economists wish they had more hands and while making the common people more frustrated in their attempts to figure it out. Oil and food are rising in price, but the economy seems better in some ways with some reports of improving employment. GDP is still rising, but some industries are still suffering. Dr. Joe explains why just staying busy is not enough and that it's what you're doing that really matters.

 

Premium Content U.S. Commercial Printing Businesses Produce Estimated $1.11 Billion in Profits in Fourth Quarter 2010

Published April 6, 2011

Dr. Joe Webb has compiled reports on US commercial printing profits going back to 1995, and brings it all current to Q4 2010. This report examines the latest trends in shipments, profits and capacity for the industry, of which the Federal Reserve just made revisions going back almost 25 years. How does Joe recommend printers steer the course? What will it take to get the print industry out of the hole? Dr. Webb has insights that can help.

 

Premium Content February 2011 U.S. Commercial Printing Shipments Up +4.4%, Eleven Months of Y-O-Y Increases

Published April 5, 2011

Dr. Webb looks at February's shipments, Canada's January shipments, and updated forecasts for the North American printing industry to 2017. There's an updated GDP Forecast model and commentary on why that model is not totally reliable for forecasting the print industry. Will the rest of 2011 be as positive as January and February? Dr. Joe discusses.

 

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