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Third Media Wave May Trap Print Businesses

The beginning of the 2017 should be noisy from a political perspective, but the opportunity for distraction might be the biggest opportunity one can have. Stay focused as we're in the midst of a third media wave that may trap print businesses that have not prepared for it. And then there's the teenager who bought a newspaper. No, not a copy of a newspaper, but a newspaper business. This will be a strange year.

By Dr. Joe Webb
Published: January 8, 2017


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Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.



By Robert Godwin on Jan 09, 2017

“We're about 2 million full time jobs short." And perhaps the 'demand' for a fulltime job has reduced. The Gig economy has altered the notion of full employment. The inclusion of a single person holding multiple jobs as part of the jobs creation numbers is valid. Part-time teachers, food service employees and others have managed in this type of job environment. Technology and automation have reduced the need for many fulltime positions.
It’s time to stop thinking of the US economy in terms of the post WWII growth, perhaps the biggest and longest running bubble ever. As business people we need to pivot. Small business growth has more niche opportunities than ever before. Indeed, someone sitting in their kitchen can serve a global economy. Collectively, let’s look forward and not try to replicate the past. Harder, riskier, and necessary.


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