Premium Commentary & Analysis
There are many “common wisdom” assumptions in the industry. One that refuses to die relates to print volume being related to GDP. The data are very clear; it’s technology that plays a bigger factor than macroeconomics. The other is that the effects of digital media will come to an end or will slow down. That one is obviously false; Moore’s Law may not be what it used to be, but we see how technology gets faster, cheaper, and more convenient every day. Bad assumptions lead to bad strategy, lead to dismissing opportunities that should be pursued, and reduce the urgency to act. Don’t let that happen to you or your business.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Dr. Joe Webb
Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.
WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
Join the discussion Sign In or Become a Member, doing so is simple and free