Printing Industry Commentary & Analysis

Production Inkjet Printing: Ever Expanding, Ever Evolving

Published June 18, 2026

Production inkjet technology has emerged as the cornerstone of today’s printing revolution. Inkjet has become a versatile and efficient solution for print service providers of all sizes. As we move into the future, critical factors like automation, artificial intelligence, and greater media flexibility promise to further enhance inkjet's capabilities while uncovering new opportunities for growth and innovation.

Rising Print Cost Pressures: What They Mean for You

Published June 4, 2026

Higher print costs are nothing new, and there’s no sign of them letting up. Factors like energy costs, labor pressures, inflation, logistics disruptions, and postal costs are converging on the printing industry and causing higher prices. Rather than moving in isolation, these factors are combining and intensifying. This article explores some of the key pressures that the printing industry is facing.

10 Things PSPs Should Consider Before Adopting Robotics: What You Need to Know to Begin the Journey

Published May 22, 2026

Labor shortages, production bottlenecks, and growing workflow complexity are forcing print service providers to take a closer look at robotics and automation. In this article, Keypoint Intelligence examines where robotics can deliver the greatest operational impact, the challenges PSPs should prepare for, and the practical steps companies can take to build a more efficient and stable production environment.

The Role of Label Printing in Today’s Landscape

Published May 21, 2026

Label printing doesn’t feature prominently in discussions about the digital transformation or the future of the printed page. Even so, it is one of the most consistently active segments in the broader printing landscape. This article explores the evolving factors that make label printing worth a closer look.

Fostering Connections with Improved Personalization

Published May 7, 2026

Personalized print is a tangible form of communication that can bridge the gap between a customer’s desire to be recognized and the often impersonal nature of digital-only content. This article explores the psychology of personalized print and why it’s such a powerful way for brands to connect with their audience.

Robotics in Production: How Small Steps Can Make a Big Impact

Published April 23, 2026

Modern businesses are struggling to accomplish more with less due to rising costs, an aging workforce, and ongoing labor challenges. Workflow automation is more important than ever, and robotic solutions can be an attractive way to automate. This article cites recent robotics survey findings to help determine how robots are being used today and how they might be deployed in the future.

Why Highly Targeted Communications Make Digital Print Essential to Modern Marketing

Published April 17, 2026

In a world overwhelmed by digital noise and AI-generated content, print is standing out. It is building trust, creating impact, and driving stronger results. Our research shows, marketing print applications continue to grow, reinforcing the opportunity—but capturing it requires a shift in thinking. Learn how leading print professionals are shifting the way they sell print to deliver more value, stronger results, and lasting customer partnerships.

Printed Books Maintain Their Relevance in a Digital World

Published April 9, 2026

Some people (myself included) still prefer to pack a few printed books when traveling, even if it means sacrificing a layer or two. Printed books are facing challenges in today’s digital world, but they are proving remarkably resilient. As discussed in this article, modern readers are finding new and inventive ways to share their love of traditional books.

OEMs in Packaging: Three Worlds Collide

Published March 26, 2026

Since the beginning of our post-COVID world, the printing industry has been undergoing a structural shift. Office printing has declined, commercial printing has plateaued, and OEMs across the industry are searching for the next area of growth in response. For many, packaging has become that area. This article explores packaging’s appeal and discusses the complexities of the three OEM worlds that are simultaneously entering the packaging market.

Increasing Digital Printing Volumes with AI

Published March 12, 2026

The print industry is working to identify where artificial intelligence can deliver the most meaningful value. Most of today’s AI-driven solutions are focused on improving operational performance, but there is more to the equation. This article explores how AI can be used to improve print’s effectiveness, productivity, and ROI.

Keypoint Infographic: Clear Varnish and Metallics Shine in Print Embellishments

Published February 27, 2026

Keypoint Intelligence offers some data points that tell you what you need to know to drive growth and premium pricing.

Wide Format in 2026: How Technology Is Reshaping Competitive Advantage

Published February 27, 2026

Wide-format printing no longer competes on capability alone. As production grows more complex and expectations rise, advantage depends on how deliberately technology and workflow are aligned to deliver consistent execution. This report explores automation, data, and AI shifts redefining efficiency and profitability in 2026.

Photo Merchandise: An Opportunity for PSPs

Published February 26, 2026

As digital media continues to dominate, PSPs must diversify their offerings to stay competitive. The photo book market continues to experience growth, driven by consumers’ desire for personalized and tangible representations of their memories. This article explores the market potential of photo books and considers how PSPs can benefit from adding photo book printing to their offerings.

Labels & Packaging in 2026: Turning Insight into Direction

Published February 13, 2026

The labels and packaging market is entering a phase where momentum alone is no longer enough. As digital print, software, and automation are judged more on performance than promise, technology and investment decisions are becoming more consequential. Keypoint Intelligence’s 2026 Labels & Packaging Predictions highlight the forces shaping this next phase, offering a clear view of how industry participants can turn insight into direction.

Up-and Coming Customer Communication Business Trends

Published February 12, 2026

In late 2025, Keypoint Intelligence conducted its annual customer communications research of nearly 300 business respondents in the United States. Concurrently, it also conducted a related survey of 1,480 consumer respondents. This article provides a brief overview of the results of these surveys. It also explores how organizations will likely build their communication strategies in the coming year based on this data.

Customer Communications for the Ages

Published January 29, 2026

Today’s consumers receive information through a wide range of channels, including e-mail, print, text/SMS, mobile apps, account portals, and in-app notifications. While digital channels are widely used, print continues to play an important role. This article provides a brief overview of consumers’ preferences and behaviors regarding transactional and direct mail. It also discusses how these preferences and behaviors vary by age/generation.

Print, Digital, and Everything in Between

Published January 16, 2026

Print isn’t fading away, and digital isn’t taking over the way many expected. New research from Keypoint Intelligence shows how customer behavior and regulatory realities are reshaping the communications landscape and challenging long-held assumptions about channel preference. Here we examine what that shift means for organizations working to modernize customer communications without losing trust.

Reflecting on Pantone’s 2026 Color of the Year

Published January 15, 2026

On an annual basis, Pantone selects a Color of the Year after careful trend analysis by experts to inspire design and conversation about how culture and color interact. The 2026 Color of the Year, Cloud Dancer, is an airy white. In addition to discussing Pantone’s 2026 Color of the Year, this article provides a brief history of the colors that Pantone has chosen in recent years.

Robotics in Production Print: A Turning Point for the Industry

Published December 12, 2025

Robotics is reaching a tipping point in production print, moving from experimental to essential as shops look for answers to labor shortages, bottlenecks, and rising productivity demands. Yet new Keypoint Intelligence research shows that while interest is surging, buyers still want proof: real-world use cases, reliable performance, seamless workflow integration, and partners who understand print. This article explores why robotics adoption is accelerating, what’s holding some providers back, and how your peers are evaluating the next wave of automation. If you're considering robotics—or questioning whether the industry is truly ready—this is the insight you need.

‘Tis the Season! Why Catalogs Still Capture Hearts, Carts, and Loyalty

Published December 4, 2025

Seasonal catalogs remain one of the most powerful tools in a brand’s marketing arsenal, combining inspiration and tactile engagement. Despite the dominance of digital channels, new research shows that catalogs continue to deliver strong consumer engagement, emotional resonance, and measurable results.

Artificial Intelligence in Today’s Workplaces

Published November 20, 2025

It wasn’t that long ago that AI in the workplace felt like science fiction—a distant promise of what work might someday become. Now, AI is revolutionizing how businesses create, collaborate, and deliver value to their customers. This article explores how AI is accelerating the shift from simple automation to intelligent, human-centric ecosystems that enhance productivity and collaboration.

Keypoint Infographic: Don’t Be Such a Worrywort!

Published November 20, 2025

Keypoint Intelligence offers data-based advice on how to cope with the myriad challenges we face in our businesses.

Eco-Friendly Fashion with 3D Scanning and Printing

Published November 6, 2025

Due to the prevalence of fast fashion, many articles of clothing are mass produced but soon end up in landfills or incinerators. Fortunately, some of today’s brands are experimenting with more environmentally friendly practices. This article discusses the sustainability challenges that persist in the fashion industry and explores how modern printing and scanning techniques may help lead us to a more eco-friendly future.

Seeing What’s Holding You Back: How Visibility and Automation Boost Profits

Published November 3, 2025

Every print operation wants stronger performance from its existing equipment, yet many don’t realize how much untapped potential sits on their production floor. Without clear visibility into day-to-day press activity, it’s easy to miss where time and profit slip away. This piece from Keypoint Intelligence explores how better data insight and smart automation can help print providers capture that hidden value and turn efficiency into growth.

Ghosting in Sales is Spooky! Overcoming Happy Ears Syndrome

Published October 30, 2025

Since it’s almost Halloween, let’s talk about a potentially scary and formidable enemy that has surfaced in the sales world—not hearing back from a prospect at all. Many factors contribute to ghosting, but Happy Ears Syndrome is a common pitfall. This article defines Happy Ears Syndrome, explains how it can disrupt sales processes, and offers powerful strategies for eradicating it altogether.

The Packaging Floor Has Changed. Has Yours?

Published October 10, 2025

The packaging floor doesn’t look like it used to. Shorter runs, faster turnarounds, personalization, labor shortages, and sustainability mandates are reshaping how converters operate. Digital print is no longer optional—it’s becoming essential for agility, customer retention, and growth. The diagram below shows digital’s progression in folding carton: it has established an entry position (phase 1) and is expected to gain share from analog technologies like offset as performance and cost improve. In this article, Keypoint Intelligence explores how digital print delivers speed, flexibility, and responsiveness—giving adopters a competitive edge in meeting today’s evolving packaging demands.

Labelexpo Europe and the Digital Packaging Opportunity

Published October 9, 2025

Our discussions with converters, suppliers, and industry leaders at Labelexpo Europe uncovered both optimism and hesitation about the future, but one thing became abundantly clear: waiting on digital in package printing is no longer an option. This article provides a brief overview of what we heard during our discussions at the show as well as our opinions about their potential implications.

Textile Printing in Today’s Eco-Friendly World

Published October 2, 2025

Although it has long been associated with water pollution and excess waste, the textile printing industry is undergoing numerous changes to do its part in becoming more environmentally conscious. This article explores just some of the practices that are helping to transform textile printing in our modern world.

From Digital Fatigue to Print Power: Rebalancing the Marketing Plan

Published September 19, 2025

In recent years, marketers have been shifting their budgets into digital channels. But as inboxes overflow, internet displays are ignored, and cookies disappear, a familiar/traditional option is gaining new relevance: direct mail. Keypoint Intelligence shares highlights from its US Digital Production Printing Application Forecast (2024–2029).

Robots Are Here and the Smartest Printers Are Already Making Them Part of the Team

Published September 18, 2025

AI tools have made huge leaps in job planning, scheduling, color management, and even quality checks—but they can’t move a box of envelopes or pallet of paper. Robots, however, can. Keypoint Intelligence analyst Mark Boyt looks at the state of robotics in the printing industry.

Production Workflow in a Modern World: Making the Most of Technology

Published September 18, 2025

It’s now more important than ever for printers to understand press utilization, automation, and emerging technologies so they can make the right investments. Citing recent research from Keypoint Intelligence, this article offers recommendations to help print service providers make the most of their capabilities.

Keypoint Quarterly Update: The Importance of Small and Mid-Sized Enterprises (SMEs)

Published September 15, 2025

Keypoint Intelligence Senior Principal Analyst Johnny Shell talks about small and mid-sized enterprises (SMEs) in the wide-format printing industry, how they are an important and versatile demographic and an early adopter of new printing technologies.

Developing Your Workforce with Better Employee Training

Published September 4, 2025

Staying ahead of the curve is more important than ever in today's rapidly evolving business environment. Today’s landscape demands a skilled and adaptable workforce, and this means that good employee training is critical. This article explores how to measure the impact of training programs while understanding the value that they can bring to your organization.

Print and Document Workflows: The AI Transformation Is Just Beginning!

Published August 21, 2025

Artificial intelligence is redefining how information is captured, processed, secured, and shared. No longer a futuristic concept, AI is a practical tool that is being embedded in daily operations. As AI becomes more integrated into the way work gets done, providers that can pair smart technology with strategic guidance will be well-positioned to lead the charge.

Beyond the Big Shops: What’s Driving Wide-Format Printing

Published August 15, 2025

While industry headlines often spotlight the largest players, it’s the small and mid-sized print service providers that are quietly reshaping wide-format printing. Operating with lean teams and tight footprints, these businesses are driving growth through fast service, niche applications, and smart investments. Keypoint Intelligence’s latest study, Beyond the Big Shops, uncovers how they’re doing it and why vendors should be paying attention.

Sustainability Goals: Transforming Ambition into Action

Published August 7, 2025

Sustainability goals are everywhere in today’s world—there’s waste reduction, recyclable packaging, commitments to carbon neutrality, forest restoration, and conservation of resources. These initiatives are a start, but ambition alone isn’t enough to make a difference. This article explores the necessity of structure and systems when developing a sustainability strategy that stands out.

Tariffs in the Wide Format Industry

Published July 24, 2025

Predictability has always been a quiet partner in the printing industry, but lately it feels more like a luxury. Tariffs are creating ripple effects that touch every layer of the business: rising costs on substrates, longer lead times for imported components, and shifting strategies on everything from pricing to production. Businesses around the world are feeling the strain. This article discusses how tariffs are affecting the wide-format industry and considers how artificial intelligence and automation can help.

Survey Says: Print Service Providers Are Ready for Robots

Published July 11, 2025

New data from Keypoint Intelligence shows rising interest in robotics among in-plant providers, fueled by labor shortages and new automation tech. What once felt like science fiction is now a strategic necessity—and this article reveals where robots are making the biggest impact and what PSPs need to know to stay competitive.

Filling the “Green” Skills Gap

Published July 10, 2025

As companies race to meet increasingly ambitious sustainability goals, a new challenge is coming into focus: the “green” skills gap. According to LinkedIn’s 2024 Global Green Skills Report, the demand for eco-aware talent is far outpacing supply. This article explores how businesses can close this gap, particularly as more individuals from Generation Z continue to enter the workforce.

Strategies for Selling Sustainability

Published June 19, 2025

Everyone knows that it’s important to protect our planet, but discussing sustainability in business settings can be challenging. When bombarded with inquiries about paper sourcing, energy efficiency, or waste reduction, sales reps might fear sounding uninformed. This article explores the emotional connection to sustainability and offers guidance so businesses can navigate these conversations effectively.

Where Print Fits in the Modern Communication Landscape

Published June 6, 2025

In an age of digital saturation, print’s role in marketing is shifting from routine to strategic. This article explores how print, when used strategically, doesn’t just stand out. It strengthens digital campaigns, boosts engagement, and drives results. Whether you’re a PSP, marketer, or strategist, this is a fresh look at where print fits now and why it still matters.

Differentiating Print with Special Embellishments

Published June 5, 2025

It has never been quicker or easier to create embellishments, which can make printed communications stand out with unique colors, eye-catching finishes, or appealing textures. This document cites recent research from Keypoint Intelligence to explore how PSPs and other businesses can sell and use color embellishments for market differentiation.

The European Union’s AI Act and What it Means for You

Published May 22, 2025

The European Union (EU) recently passed the AI Act, which serves as the first comprehensive regulation governing the development and deployment of artificial intelligence (AI). This legislation sets clear guidelines for AI use while aiming to protect fundamental rights. This article provides some highlights about the EU AI Act and discusses why they matter to your business.

Connecting with Younger Adults? Try Direct Mail!

Published May 8, 2025

The success of any campaign hinges on understanding the varying needs and preferences of the target audience. According to research from Keypoint Intelligence, younger adults have different priorities and values than their older counterparts. This article explores the role that age can play in fostering connections and delivering better results.

Beyond the Box: Digital Printing & Sustainability Reshaping Folding Cartons

Published April 25, 2025

Everything is changing—markets, technology, and customer expectations—so why should folding cartons be any different? While demand remains steady, consumer preferences, regulatory changes, and supply chain evolution are in constant motion. The real story lies in how print-service providers, converters, and equipment manufacturers will need to adapt.

Automation in the Packaging Industry

Published April 24, 2025

Thanks to labor shortages, rising costs, and the constant push for efficiency, automation is now more important than ever. Although some may envision a robotics takeover of jobs within the industry, the reality is much less dramatic and much more necessary. This article explores some of the reasons that automation is taking center stage.

Essential Print Communication Resources for an Evolving Industry

Published April 10, 2025

To remain competitive and keep up with the pace of change, it's essential to have the right resources working for you. The ramifications of not having them can be significant and far-reaching for even the most well-tooled organizations. This article explores how PSPs can improve business operations and strengthen their competitive edge by focusing on available resources.

INFOGRAPHIC: From SOP to AI-Powered Precision—The Evolution of Direct Marketing

Published March 31, 2025

Direct marketing is going through a major shakeup. With artificial intelligence (AI) becoming smarter, businesses rethinking outsourcing, and digital channels taking center stage, companies must stay nimble to keep up. New research from Keypoint Intelligence’s 2024 North American Consumer Communication Business Survey uncovered some of the biggest shifts happening right now.

Tech Use in the Classroom: What Does the Future Hold?

Published March 27, 2025

As was the case with many other sectors, artificial intelligence (AI) and smartphone use have come to the fore in the education industry. Students and teachers alike have begun using these applications and devices in their work, and their use is only expected to increase as time goes on. This article discusses the benefits and threats of emerging technologies in today’s classrooms.

Direct Marketing in a Changing Industry

Published March 13, 2025

Direct marketing is evolving as technologies, consumer behaviors, and data analytics reshape the way that businesses connect with their audiences. Adaptability is the key to success because today’s direct marketing techniques are more dynamic, customer-centric, and reliant on digital channels than ever before. Citing recent research from Keypoint Intelligence, this article explores how direct marketers can maximize their impact, get noticed, and deliver a better customer experience.

From SOP to AI-Powered Precision: The Evolution of Direct Marketing

Published February 28, 2025

Direct marketing is going through a major shakeup. With artificial intelligence (AI) becoming smarter, businesses rethinking outsourcing, and digital channels taking center stage, companies must stay nimble to keep up. New research from Keypoint Intelligence’s 2024 North American Consumer Communication Business Survey uncovered some of the biggest shifts happening right now. From message creation to delivery, the SOP as we know it is unrecognizable. This article explores what’s changing and how businesses can adapt to make the most of these new opportunities.

Direct Mail: Maintaining Relevance in an Evolving Industry

Published February 27, 2025

Direct mail is a long-standing staple of communication that continues to hold its ground in a digital world, but it must evolve to meet today’s demands. This article cites recent research from Keypoint Intelligence to explore how direct mail can maintain its relevance even as the digital transformation continues.

2025 Promotional Programs from the USPS

Published February 13, 2025

Postage rates are on the rise, and the USPS has launched its 2025 promotional programs to help mailers reduce costs and create more effective campaigns. This article offers insights on this year’s promotions with a special focus on the Integrated Technologies Promotion.

From Offset to Digital: The Transition Continues

Published January 30, 2025

The printing industry continues to experience a natural and organic shift from offset to digital printing, primarily driven by a growing demand for shorter print runs and greater customization. Despite this transition, a critical question persists—why is it that all potential digital printing volumes are not being produced digitally? This article explores some of the key barriers that continue to hinder the transition to digital.

Keypoint Intelligence Study Highlights Global Production Software Revenue Growth Through 2028

Published January 28, 2025

As the printing industry contends with rising material costs, faster turnaround demands, and a shrinking talent pool, efficient workflow software is more essential than ever. Keypoint Intelligence’s The 2023–2028 Production Software Forecast Report presents a focused look at the evolving global workflow software market. This article features the Global Production Software Revenue data, which illustrates key growth trends and provides an at-a-glance understanding of the market’s trajectory through 2028.

Pantone’s Color of the Year: What’s in a Name?

Published January 16, 2025

Pantone releases its Color of the Year on an annual basis, and 2025 is the year of Mocha Mousse. This article explores the matter of color psychology and discusses what this year’s hue might be able to tell us about ourselves and our current mentality as we navigate through another year.

Keypoint Intelligence Forecast Conveys Growth Patterns, Technology Shifts, and Market Opportunities in the Wide-Format Industry

Published December 9, 2024

In 2024, Keypoint Intelligence released an updated forecast for the 2023–2028 wide format printing industry. The report examines key areas of growth and identifies emerging technologies poised to shape the future of the wide format sector. This article highlights the most in-demand wide-format applications currently driving the market and uncovers the rising adoption of workflow automation, revealing significant opportunities within the automation software landscape.

Implementing Artificial Intelligence: Deriving Value at Every Stage

Published December 5, 2024

With so much focus on artificial intelligence’s potential to transform entire industries, it’s easy to feel overwhelmed or unsure about where to begin. The good news is that AI provides value at every stage of implementation, regardless of whether you’re just starting out or looking to scale advanced AI solutions. This article explores how businesses can unlock real benefits as they continue their AI journey, regardless of stage.

Safeguarding Commercial Printing: Advancements in Cybersecurity

Published November 21, 2024

The growing integration of digital technologies into commercial printing has fundamentally transformed the way that today’s companies operate. Automation, data analytics, and cloud computing are now key to improving efficiency and reducing costs. Although these innovations enable smarter production processes, they also expose operations to cyberthreats. This article discusses how strong cybersecurity protocols can help ensure operational security while maintaining client trust.

“Green” Textiles and Apparel: Digital Printing Leads the Way

Published November 7, 2024

As the world continues to prioritize sustainability and “green” practices, the textile industry is experiencing a significant transformation to meet eco-friendly standards and government regulations. This article explores what sustainability means for textile and apparel companies, and how digital printing is paving the way for a more sustainable future.

Executive Leadership’s Critical Role in AI Adoption

Published October 31, 2024

Artificial intelligence is moving from theory into practice, but its success depends on the leadership and strategic decisions made at the highest level of an organization. This article explores the critical role that executive leaders play in AI adoption and the challenges they face.

Print’s Enduring Role in Customer Communications

Published October 17, 2024

Even in today’s digital world, printed materials play a powerful role in customer communications. In fact, firms that are focused on customer experience have discovered an excellent harmony between print and digital channels. This article explores how businesses can optimize the strengths of both digital and printed media to culminate more meaningful customer relationships.

Keypoint Intelligence Study Reveals Top Challenges and Strategies for High-Volume Apparel Decorators in 2024

Published October 4, 2024

In 2024, Keypoint Intelligence conducted an in-depth study examining the operations of high-volume apparel decorators across the globe. The report explores various printing technologies, including Screen Printing, Direct-to-Garment (DTG) Printing, Hybrid Printing, and Dye Sublimation. This article highlights the top challenges faced by decorators using these technologies and discusses key strategies used to overcome them.

Smart Sales Training for Today’s Reps

Published October 3, 2024

Sales training is essential for any organization that wants to improve its revenue and build a successful sales team, but many sales representatives will tell you that they simply don't enjoy this training. This article explains why traditional training methods often fall flat and explores some alternatives that can help today’s reps sell more effectively.

Streamlining Your Workflow with AI: Lessons from The Jetsons

Published September 19, 2024

The increasing adoption of artificial intelligence has spurred a widespread integration of new technologies. AI is more than just the talk of the town—it has proven that it can walk the walk. This article explores how AI integration is leading us into the future.

Getting Noticed with Direct Mail: Strategies for Success

Published September 5, 2024

Tried and true direct mail campaigns can still attract attention, but standing out involves more than simply showing up in a recipient’s mailbox. Citing recent research from Keypoint Intelligence, this article explores some of the strategies for direct mail that drives engagement and makes an impression.

Artificial Intelligence: Current Impact and Future Potential

Published August 22, 2024

What’s really happening with artificial intelligence adoption among businesses? Keypoint Intelligence recently published an AI readiness survey of over 450 business leaders across various industries. This article provides some key observations from our survey data and helps paint a picture of AI’s current impact and future potential.

Developing a Solid Personal Brand

Published August 8, 2024

A solid personal brand can help attract clients, build relationships, and close business. A well-known and trusted brand name can eliminate decision uncertainty when it comes time to select a product or supplier. By putting thought into your brand now, you can soon see the benefits of increased visibility, credibility, and profitability.

Enhancing Direct Mail: The Impact of Personalization and Specialty Print in a Digital Era

Published August 1, 2024

A recent study of print demand in key vertical industries found the transition to digital is undeniable, but direct mail remains a vital component of modern messaging campaigns. This article explores how personalization and specialty print can further increase the effectiveness of direct mail.

The Value of Embellishments: Making the Most of Your Printed Communications

Published July 25, 2024

Human beings love bright and shiny things. Glimmering objects have a way of catching our attention, and people tend to associate shine with higher quality. Many of today’s digital printing devices come equipped with specialty inks, inline or near line spot coating, varnishes, or finishing methods that make it easier than ever to produce high-value printed products in short runs. This article explores the appeal of embellished printing.

Artificial Intelligence and What It Means for Marketers

Published July 12, 2024

Artificial intelligence (AI) significantly impacts marketing by improving customer experience and campaign effectiveness. This article explores AI's current influence and potential future impact on marketers. Discover how AI applications like static image recognition, tagging, and cyberattack prevention are transforming the marketing landscape. Arm yourself with the best data available and learn how to successfully leverage AI.

Keypoint Intelligence Releases New Vertical Market Research

Published July 11, 2024

At the end of 2023, Keypoint Intelligence completed a comprehensive multi-client study of print demand in key vertical industries. This survey serves as an update to similar research that was conducted in 2020. Over 1,200 respondents from businesses with 200+ employees participated in this study. This article provides a top-level overview of the key findings from this research.

Strengthening Artificial Intelligence with Clean and Organized Data

Published June 20, 2024

It’s hard to go anywhere these days without hearing something about artificial intelligence (AI) and how it might change our world. Before you jump on the AI bandwagon, though, it’s a good idea to take a step back and think about your company’s data. This article explores the importance of clean, well-organized data when exploring an AI infrastructure.

Vertical Market Research from Keypoint Intelligence Uncovers Key Industry Trends

Published June 10, 2024

In late 2023, Keypoint Intelligence completed a comprehensive multi-client study to gain a better understanding of how print demand is changing in key vertical industries. The vertical industries that were covered in depth include education, finance/banking, healthcare, hospitality, insurance, manufacturing, retail, and publishing.

Understanding Acronyms: What’s in a Name?

Published June 6, 2024

In specific industries or communities, acronyms can signify membership or expertise. They act as shorthand that only a select few understand, which can foster a sense of belonging. Successfully applying today's acronyms when talking with your clients involves more than just inserting trendy terms into conversations. It requires understanding your audience and the context in which the acronyms are used. This article explores acronyms and offers strategies on using them without alienating your customers.

Minimalist Packaging: A Focus on Sustainability and Smart Design

Published May 23, 2024

Minimalist packaging is not a fleeting trend. It involves using the fewest possible elements to package a product while still effectively protecting and presenting it. This article explores how minimalist packaging design is impacting every layer of the packaging food chain, including brand owners, designers, converters, digital equipment manufacturers, and consumers.

Understanding Communication Preferences to Maximize Engagement

Published May 9, 2024

Consumer preferences are changing all the time, so print service providers find themselves at a critical juncture. To remain relevant, service providers must acknowledge and respond to the dynamic shifts in communication preferences. This article delves deeper into customers’ communication preferences, highlighting Keypoint Intelligence data on the trends that are shaping today’s direct marketing spending.

Transforming Textiles: The Path to Sustainability

Published April 25, 2024

Monday, April 22 was the 54th occurrence of Earth Day. Now is a great time to reflect on the impact of one of the world’s most resource-intensive industries: Textiles. The textile industry is notorious for significant water consumption, waste, and CO2emissions. This article explores the need for a shift toward sustainability and a circular economy in the printed textile and decorated apparel industries.

Lean Manufacturing for Today’s Businesses

Published April 11, 2024

Lean manufacturing is a well-recognized and powerful practice that can help optimize productivity and reduce waste. Despite the gradual improvements in our industry's supply chain, problems still exist. This article explores how PSPs can navigate today's business priorities and refine their supply chain to address the current business climate.

Automation in Digital Textile Printing: A Cautionary Tale from “The Twilight Zone”

Published March 21, 2024

In the ever-evolving landscape of digital textile printing technology, our industry has witnessed a transformative wave of automation. This shift towards automated processes has certainly revolutionized production, but it also drew intriguing parallels to ideas from the past. This article explores how an old episode of “The Twilight Zone” teaches a still-relevant lesson about automation and the future of manual labor.

Direct Mail in a Digital World: Personalization and Specialty Print Pave the Way

Published March 7, 2024

A resent study of print demand in key vertical industries found the transition to digital is undeniable, but direct mail remains an important component of modern messaging campaigns. This article explores how personalization and specialty print can further increase the efficacy of direct mail.

The Print Label Market: Strategies for Success and Key Considerations

Published February 22, 2024

The advent of digital press technology has created new avenues for label production, delivering numerous advantages over traditional printing methods. With shorter lead times, lower quantities per order, and a growing demand for competitive prices, digital press technology is swiftly gaining popularity. This article explores the print label market and offers strategies for successful participation.

Increasing Awareness About Specialty Print

Published February 15, 2024

Ongoing technological advancements have given rise to a new generation of printed products that are more interactive and engaging than ever before, but customers aren’t always thinking about what’s new in the print technology world. Even if PSPs announce that they’ve acquired a new device or technology, their prospects and customers will rarely consider what that acquisition might mean for their printing needs. This article explores ways to bring more awareness to the upsides of specialty printing.

Keypoint Intelligence Releases New Vertical Market Research

Published January 25, 2024

At the end of 2023, Keypoint Intelligence completed a comprehensive multi-client study of print demand in key vertical industries. This survey serves as an update to similar research that was conducted in 2020. Over 1,200 respondents from businesses with 200+ employees participated in this study. This article provides a top-level overview of the key findings from this research.

Artificial Intelligence and What It Means for Marketers

Published January 11, 2024

The thought of artificial intelligence swooping in to someday make all of our jobs redundant might seem like quite a stretch, but there’s no question that AI has arrived and it is encroaching on many areas of business. The technology has created quite a shakeup, as evidenced by the vast amount of column inches that are currently devoted to the rise of ChatGPT. This article explores the impact of AI and what it might mean for marketers in the future.

Digital Printing and Its Transformation of the Corrugated Packaging Industry

Published December 7, 2023

The ever-expanding corrugated packaging industry offers much that can be investigated and analyzed. As part of Keypoint Intelligence’s State of the Industry series of reports on the labels and packaging market, we have completed a deep dive into the transformation of corrugated packaging. This article provides a brief overview of the findings from our corrugated packaging report.

A Holistic Strategy Can Unleash the Power of Print

Published November 16, 2023

Planning a marketing campaign is much more complicated than it used to be. Budgets are a key consideration, and some marketers might be tempted to abandon print in favor of electronic communications. Unfortunately, the sheer volume of electronic messages peppering today’s consumers can make it difficult to capture an audience’s attention. This article explores how printed communications, when used correctly, can still wield an irresistible power.

Getting Noticed with a Great Content Strategy

Published November 9, 2023

In today's fast-paced digital world, a strong online presence is the key to success for businesses of all sizes. Simply posting generic information to cast a wider net will not captivate and engage your best audience. This article explores why a content strategy is essential for growth, provides a few examples, and shares how to get started so you can stand apart from your competitors.

Single-Pass Textile Printing: What Does the Future Hold?

Published October 26, 2023

The first single-pass digital inkjet printer that was specifically designed to print textile fabrics came to market back in 2012, setting the stage for a new era of textile printing technologies. About a decade later, though, adoption of single-pass textile printers has been slow. This article cites recent forecast data from Keypoint Intelligence to consider what the future might hold and how single-pass textile devices can be brought to the next level.

Prioritizing the Customer Experience in Direct Marketing

Published October 12, 2023

Keypoint Intelligence’s 2023 direct marketing communications primary research highlights the importance of a positive customer experience (CX) when delivering marketing communications. Achieving a great customer experience is not without its challenges, but it is necessary for customer engagement and retention. This article explores the importance of a CX strategy, considers the best channels for engagement, and discusses personalization’s role in improving customer loyalty.

2023 FESPA Print Census Highlights Global Wide-Format Trends

Published September 28, 2023

The FESPA print census is an industry barometer that helps vendors and print service providers (PSPs) understand market dynamics in key industry segments, including signage and display, graphics, textile, and industrial. With nearly 1,800 respondents from 120 countries, this year’s survey continues a research partnership between FESPA and Keypoint Intelligence that began back in 2007. This article provides a top-level overview of the findings from our most recent survey.

ICYMI: What Do Print Buyers Want?

Published September 14, 2023

Keypoint Intelligence recently conducted a primary research study to understand print buyers’ needs and uncover purchasing trends. This article provides a brief overview of the top-level findings from that survey, including application trends and how print can be used to complement digital channels.

A Growing Demand for Robotic Process Automation in North America

Published August 31, 2023

Keypoint Intelligence’s research on Robotic Process Automation (RPA) confirms that automation is the future of work. Our research indicates that most businesses are considering document and process automation solutions. This article provides a brief overview of our survey findings and examines the factors that are contributing to the demand for RPA.

Standing Out with Visually Appealing Direct Mail

Published August 17, 2023

Direct mail marketing remains effective due to its ability to stand apart from a vast array of online marketing messages. Its tangible format provides an excellent opportunity for businesses to make a long-lasting impression on their desired audience. This article explores how visually appealing direct mail designs can maximize the effectiveness of your direct mail campaigns.

The Changing Role of Marketing Communications in a Digital-First World

Published August 3, 2023

Keypoint Intelligence recently conducted its 2023 direct marketing communications primary research to better understand how businesses’ direct marketing practices are changing over time. This article offers a brief overview of the top-level results from this year’s survey. It discusses the transition to paperless communications, the ongoing focus on customer experience, and how business marketing practices are changing over time.

Marketing in the Age of Data Overload

Published July 20, 2023

Data analytics is essential in modern marketing. It enables marketers to make more informed decisions about their strategies by providing valuable insights into customer demographics, interests, and behaviors. As marketers intensify their efforts, they must remain mindful of today’s staggering volumes of data. This article explores the challenges that direct marketers face with data management and how they can address them.

Meeting Ever-Shorter Turnaround Demands in the Wide Format Market

Published July 13, 2023

The ever-increasing demand for immediate delivery is creating some unique challenges for today’s print service providers (PSPs). Wide-format print jobs have become especially challenging because they often require a great deal of customization, personalization, and design modifications. This article discusses some top strategies that can help PSPs to manage the turnaround expectations of today’s print buyers.

Paper Maintains Its Appeal Among General Office Workers

Published June 22, 2023

Even in the digital age, paper remains essential for many office workers. This article cites recent research from Keypoint Intelligence to illuminate how today’s office workers are interacting with paper. It also explores paper’s particular appeal among younger office employees.

Finding a Happy Medium Between Greenwashing and Greenhushing

Published June 15, 2023

Consumers want to do business with firms that share their concern for the environment, but being accused of greenwashing is almost as bad as having no sustainability goals at all. As a result, some businesses are now engaging in “greenhushing,” which involves deliberately downplaying any environmental commitments. This article discusses the importance of striking a balance between the two extremes.

In-Plants: Maintaining Relevance in an Evolving Industry

Published May 25, 2023

In early 2023, Keypoint Intelligence partnered with Ricoh Corporation to conduct an in-depth survey of 50 in-plant respondents and a series of one-on-one interviews. This article provides a brief overview of our research findings to shed some light on the challenges that today’s in-plants are facing and strategies for future growth.