Published: December 20, 2016
Research indicates that 75% of U.S. adults and 87% of Millennials want to get more product information from packages and labels. But, the amount of printable "real estate" on them is limited and jealously protected by designers and marketers. This is a clarion call to make labels and packages interactive with the help of technologies that connect consumers with the information they want, says Michael Grady of Sgsco. He notes some of the possibilities and talks about why interactivity is worth the investment cost.
Published: November 22, 2016
KBA's intensive focus on the packaging market can be seen in the large portfolio of products it has developed for packaging applications of many different kinds. Eric Frank, director of marketing, talks about the new VariJet 106, a hybrid inkjet/conventional/finishing platform that will be built to order for specific market segments. He also reviews KBA's capabilities in flexography, diecutting, metal decorating, and VLF (very large format) offset.
Published: August 23, 2016
The Paper Converting Machine Company (PCMC) recently introduced its newest central impression (CI) flexographic packaging press, the Fusion C, in an open-house event at its factory in Green Bay, WI. PCMC’s Rodney J. Pennings talks about what makes the Fusion C unique and discusses the company’s commitment to lean manufacturing.
Published: July 14, 2016
Dieter Niederstadt, Technical Marketing Manager for Asahi Photoproducts, discusses the company's Pinning Technology for Clean Transfer that reduces flexo press stops for plate cleaning while delivering very high quality. These plates are primarily used in flexible packaging and are ideal for fixed color palette printing due to precise registration.
Published: June 28, 2016
Packages used to have just two principal functions: to protect their contents and convey them safely to the point of sale. Now they also have to be “brand narrators” that hold consumers in sustained post-sale engagements with the brands. Digimarc Corp.’s Larry Logan explains how technology can ensure that packaging remains “the most salient touch point between the consumer and the product.”
Published: June 15, 2016
How did a manufacturer of newspaper presses become a supplier of equipment for nearly all major printing applications, including digital output? That is the story of KBA, and the company's president, Claus Bolza-Schünemann, tells it with justifiable pride. Among the latest highlights is KBA's ongoing development, with Xerox, of the VariJET 106, an innovative hybrid sheetfed press targeting the folding carton market.
Published: June 6, 2016
HP's General Manager of Large Format Xavier Garcia shares details of the company's Strategic alliance with Smurfit Kappa in the development of the PageWide C500 digital direct-to-board corrugated press, scheduled for commercial availability in 2017.
Published: May 31, 2016
Exclusive Interview with EFI SVP/GM Scott Schinlever on the Launch of the Nozomi C18000 inkjet press. The single pass inkjet press brings high-speed corrugated board production to the $130 billion corrugated packaging industry.
Published: May 17, 2016
David Schawk (SKG Global) argues that because consumers are exposed to so many other influences, the pursuit of perfection in the look of packaging is no longer enough. Brand owners and packaging producers must learn to think of packages as “digital portals to non-linear consumer experiences.” He gives an example.
Published: May 3, 2016
Marriott Winchester (SGS Americas) says that new Food and Drug Administration regulations for food labeling represent “the most significant generational event in the food and beverage industry that we’ve seen” since placing nutritional information on labels was first mandated 23 years ago. In this conversation, he explains why food producers and packagers should move full speed ahead toward compliance.
Published: April 13, 2016
When equity investors decided it was time to give the 250-store Duane Reade pharmacy chain a brand makeover, they handed the task to Todd Maute and his partners at the CBX branding agency. CBX accomplished it in part by creating five private-label brands that required large volumes of printed packaging. Maute says the experience shows how printing technologies can put powerful branding tools in the hands of brand owners and creatives.
Published: January 26, 2016
WhatTheyThink's Patrick Henry and Cary Sherburne discuss EFI's strategies and accomplishments in the packaging industry, including labels, folding carton and corrugated with both printing and MIS/workflow solutions.
Published: December 11, 2015
HP Inc. believes that the same "megatrends" toward short-run, on demand production and versioning that have transformed other print markets will have a comparable effect on packaging. It's potentially a $13.6 billion opportunity, and HP Inc. sees corrugated as an ideal place for the transformation to begin.
Published: December 8, 2015
The two technology leaders want to take digital printing for packaging to the next level—and to several levels after that—with a 110-inch-wide web inkjet press specifically for the corrugated market.
Published: December 2, 2015
Aiden Tracey, CEO of SGS, a packaging premedia house, talks about consumers using smartphones to interact with intelligent packaging to help brands "own that moment" at the shelf and in the home. Start building for a future you believe will be there, he says.
Published: October 14, 2015
WhatTheyThink's Patrick Henry talks to Mark Abramson CEO at PrintForm about creating complex packaging product with run-lengths of one. PrintForm was recently involved in the team that created a printed virtual reality headset and talks about building teams to do this type of work.
Published: September 29, 2015
WhatTheyThink's Pat Henry talks to Mark Alexander of Xaar on the adoption of digitally printed labels, what is holding adoption back, how production inkjet is changing the the outlook for digitally printed labels, and the future of direct to shape printing.
Published: August 10, 2015
Jan De Roeck, Markering Manager for Esko, talks to Richard Romano at last June's Eskoworld about the growth of digital packaging and the trends driving it.
Published: July 20, 2015
Udo Panenka, President of Esko, talks to Richard Romano at last month's EskoWorld about the latest trends in packaging and wide-format, and Esko's role in those markets.
Published: April 29, 2015
A short film by Label Traxx tells the story of when it might be time to modernize your approach to running your label printing operations. One of the keys to thriving in an increasingly data-driven world is to have a trusted label print management system of record, that allows you to reliably manage and share data across your organization and with your customers. This film slightly exaggerates the homegrown systems used to manage a busy label printing operation. This video is presented by Label Traxx.
Published: March 31, 2015
Senior Editor Cary Sherburne talks with Ironsides Technology CEO Bill Riley about how Ironsides solutions can help packaging printers better satisfy customers through process automation and real-time reporting.
Published: March 24, 2015
Christian Unterberger EVP for Commercial Printing at Canon in Poing, Germany talks about progress with InfiniStream, the company's planned liquid toner entry into the folding carton market, including beta results and planned roll-out
Published: January 27, 2015
HP's inkjet web press platform is now in use as a solution for bringing vivid color and graphics to corrugated packaging. David Murphy, in charge of inkjet web marketing and business development for HP, explains the application and the strategy.
Published: January 20, 2015
After 40 years as an independent supplier of prepress technology, ECRM has joined forces with Chinese prepress manufacturer CRON as the master distributor in North America for CRON CTP systems. Rick Black, president and CEO of CRON-ECRM LLC, details the JV's strategy and objectives.
Published: January 6, 2015
Pat Henry, editor of WhatTheyThink's Labels and Packaging section, discusses what will drive adoption of digital printing in this segment and what will moderate the pace as printers cope with the learning curve.
Labels and Packaging Video
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