Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

Vicki Blake of CGS on packaging and the influence of digital

Published on November 2, 2012

Vicki Blake, Director of Business Development at CGS talks to Cary Sherburne about packaging and how processes are moving into the digital realm.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m here with Vicki Blake who’s the director of business development and marketing at CGS.  Welcome.

Vicki Blake:  Thank you.

Cary Sherburne:  So we’ve been talking a lot in the industry about packaging and how a lot of the processes are moving into the digital realm and maybe you can talk a little bit about your thoughts about that, about – ‘cause the brand owners need faster time-to-market, the converters need reduced costs as well as reduced cycle time and the ability to handle the shorter runs, make samples easier.  So what do you think about all that?

Vicki Blake:  Absolutely.  We’re doing some exciting things about that, Cary.  First of all, we’re working together with Roland, with both the VersaCAMM VS and the LEC, which have metallic inks or you’ve got UV to work on the different substrates and we’ve done some – we’ve got a special version of color tuner for that.  We’ve got some media and some inks that will expand the gamut and as well as hardcopy prototyping.  We’re also working with 3-D visualization.  We’ve taken on a new product called 3-D Packager from FFEI that allows you to put together an animated folding scenario and send it off through a browser to your customer and have them annotate and approve on that, which is very exciting.  That also shows metallic, cutouts, and a lot of special effects on that also.

Cary Sherburne:  So, can you also – it’ll show sort of the different ambient lighting and things like that, or…?

Vicki Blake:  Yes, you can do some different lighting.  Actually, the next version will even have more lighting features in it, but the fact that you can flip it around and look at the iridescence or metallic inks or, you know, embossing.

Cary Sherburne:  Yeah, and that’s great.

Vicki Blake:  Foil stamp.

Cary Sherburne:  You know, and there is still a need for the – as you call them, the hardcopy samples, which are being created digitally of course.

Vicki Blake:  Absolutely.  But usually there are iterations that happen up front.  So you’ll have several times they’ll go back and forth.  You can show with the visualization you can show, for example, different variations.  You can send them three or four different designs and then they pick one, and then when you kind of come to the end of that, of course, they want to see a hardcopy proof.

Cary Sherburne:  Right, right.  And so that’s helping the process, throughout the supply chain then in terms of, you know, the needs of both of those stakeholders, the brand holder, brand owners wanting to…

Vicki Blake:  Absolutely.

Cary Sherburne:  And also the ability to do the shorter runs, which all of that has to – all that up front stuff has to happen faster in order to make the whole process work.

Vicki Blake:  And the same with monitor proofing and collaboration tools, which we have as well that will allow the brands once again to do those iterations much faster.  So that as, you said, they can get on the shelves.

Cary Sherburne:  Yeah. That’s great.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: HD Flexo Wins Awards, Customer Approval, for ProAmpac

HD Flexo Wins Awards, Customer Approval, for ProAmpac

Published: June 26, 2017

Joe Lydic, Art Director at packaging converter ProAmpac, talks about how Esko HD Flexo has benefited the company in its analog to digital platemaking transformation. Its first commercial job earned the company a Print & Packaging award. ProAmpac was the first printer in the Western Hemisphere to be HD Flexo certified. He also talks about how Esko workflow helps the company be more efficient.

 

Video preview: Romano Review of Books:

Romano Review of Books: "Brand Luther"

Published: June 23, 2017

Frank reviews a book called “Brand Luther” that tells the true story of an unknown monk who used printing to challenge the mightiest force on earth at the time.

 

Video preview: Who is Running Your Business? People or Software

Who is Running Your Business? People or Software

Published: June 22, 2017

Your software should run your business, your people should run your software. Can you easily get to the trusted data of your business? Is it in a trusted system of record (Print MIS/ERP)? Or do you have to gather up data from many different sources to get to a version of the truth? Jennifer Matt interviews Jane Mugford about helping printers transition from people run business to a software run business.

 

Video preview: Prepress Opportunities for Digital Print for Packaging

Prepress Opportunities for Digital Print for Packaging

Published: June 20, 2017

Marketing Director Mike Medina of Phototype discusses some of the new directions that packaging prepress companies can take as digital production starts to take hold of the industry.

 

Video preview: O'Neil Printing: Staying at the Top of its Game with Investments in Digital Printing and Wide Format

O'Neil Printing: Staying at the Top of its Game with Investments in Digital Printing and Wide Format

Published: June 20, 2017

Anthony Narducci, President of O'Neil Printing in Phoenix, explains that the company has been operating in Downtown Phoenix for more than a century. But being a century-old company certainly doesn't mean they are old and stodgy! Narducci talks about its recent digital and wide format acquisitions and how they help O'Neil stay at the top of its game.

 

Video preview: Automation in Sign & Display Graphics Business at PSP Retail

Automation in Sign & Display Graphics Business at PSP Retail

Published: June 19, 2017

Ronald A. Whitfield, Automation Systems Manager at PSP Retail, a sign & display graphics provider, has taken a 4-person prepress department that was an operational bottleneck to a one-person department that is no longer a bottleneck and processes even more work. Find out how.

 

View More Videos

 

Label & Packaging Section

Jennifer Matt

David Zwang, Editor/Analyst
David travels the globe helping companies increase their productivity, margins and market reach.

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved