Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

Vicki Blake of CGS on packaging and the influence of digital

Published on November 2, 2012

Vicki Blake, Director of Business Development at CGS talks to Cary Sherburne about packaging and how processes are moving into the digital realm.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m here with Vicki Blake who’s the director of business development and marketing at CGS.  Welcome.

Vicki Blake:  Thank you.

Cary Sherburne:  So we’ve been talking a lot in the industry about packaging and how a lot of the processes are moving into the digital realm and maybe you can talk a little bit about your thoughts about that, about – ‘cause the brand owners need faster time-to-market, the converters need reduced costs as well as reduced cycle time and the ability to handle the shorter runs, make samples easier.  So what do you think about all that?

Vicki Blake:  Absolutely.  We’re doing some exciting things about that, Cary.  First of all, we’re working together with Roland, with both the VersaCAMM VS and the LEC, which have metallic inks or you’ve got UV to work on the different substrates and we’ve done some – we’ve got a special version of color tuner for that.  We’ve got some media and some inks that will expand the gamut and as well as hardcopy prototyping.  We’re also working with 3-D visualization.  We’ve taken on a new product called 3-D Packager from FFEI that allows you to put together an animated folding scenario and send it off through a browser to your customer and have them annotate and approve on that, which is very exciting.  That also shows metallic, cutouts, and a lot of special effects on that also.

Cary Sherburne:  So, can you also – it’ll show sort of the different ambient lighting and things like that, or…?

Vicki Blake:  Yes, you can do some different lighting.  Actually, the next version will even have more lighting features in it, but the fact that you can flip it around and look at the iridescence or metallic inks or, you know, embossing.

Cary Sherburne:  Yeah, and that’s great.

Vicki Blake:  Foil stamp.

Cary Sherburne:  You know, and there is still a need for the – as you call them, the hardcopy samples, which are being created digitally of course.

Vicki Blake:  Absolutely.  But usually there are iterations that happen up front.  So you’ll have several times they’ll go back and forth.  You can show with the visualization you can show, for example, different variations.  You can send them three or four different designs and then they pick one, and then when you kind of come to the end of that, of course, they want to see a hardcopy proof.

Cary Sherburne:  Right, right.  And so that’s helping the process, throughout the supply chain then in terms of, you know, the needs of both of those stakeholders, the brand holder, brand owners wanting to…

Vicki Blake:  Absolutely.

Cary Sherburne:  And also the ability to do the shorter runs, which all of that has to – all that up front stuff has to happen faster in order to make the whole process work.

Vicki Blake:  And the same with monitor proofing and collaboration tools, which we have as well that will allow the brands once again to do those iterations much faster.  So that as, you said, they can get on the shelves.

Cary Sherburne:  Yeah. That’s great.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Published: February 24, 2017

Senior Editor Cary Sherburne interviews Mike Herold, VP of Marketing at Ricoh about the company's production inkjet strategy and product portfolio. Ricoh recently announced the Pro VC40000. This new inkjet platform is designed for mid-volume high quality transactional and direct mail applications.

 

Video preview: Hunkeler Strategies Feature Partnerships for End-to-End Automation

Hunkeler Strategies Feature Partnerships for End-to-End Automation

Published: February 23, 2017

As a successful Hunkeler Innovationdays 2017 wraps up, Senior Editor Cary Sherburne speaks with Hunkeler CEO Michel Hunkeler about the company's strategies for the future. Key to the future is Hunkeler's partnerships with printing and finishing vendors to leverage respective strengths for the benefit of their mutual customers.

 

Video preview: Hunkeler and Horizon Partner for Automated Book Binding

Hunkeler and Horizon Partner for Automated Book Binding

Published: February 23, 2017

Yoshihiro Oe, General Manager for Export at Horizon International, highlights the company's smart book binding systems being shown in partnership with Hunkeler at Hunkeler Innovationdays for complete inline automation book binding down to a book of one at up to 800 books per hour. He emphasizes the importance of Hunkeler Innovationdays in driving deeper customer relationships.

 

Video preview: Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Published: February 22, 2017

Daniel Erni, Sales Director at Hunkeler, speaks with Senior Editor Cary Sherburne about the new products the company has on display at Hunkeler Innovationdays 2017. He highlights the increased integration among Hunkeler, Horizon and Muller Martini for better end-to-end finishing productivity.

 

Video preview: A Look Inside the Kodak Booth at Hunkeler Innovation Days

A Look Inside the Kodak Booth at Hunkeler Innovation Days

Published: February 22, 2017

Randy Vadagriff, VP of R&D for Enterprise Inkjet at Kodak, gives us an overview of the Kodak booth at Hunkeler Innovation Days. Featured are the Prosper S-Series Imprinting System, the Prosper 6000C Full Color Press, as well as Ultrastream technology unveiled at drupa.

 

Video preview: Hunkeler Innovationdays: Off to a Great Start

Hunkeler Innovationdays: Off to a Great Start

Published: February 21, 2017

Senior Editor Cary Sherburne and Technology Editor David Zwang discuss highlights of Hunkeler Innovationdays, where a number of new products were announced. Attendance at the show is expected to be about 6,000 people over four days in beautiful Lucerne, Switzerland.

 

View More Videos

 

Label & Packaging Section

Jennifer Matt

David Zwang, Editor/Analyst
David travels the globe helping companies increase their productivity, margins and market reach.

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved