Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

Vicki Blake of CGS on packaging and the influence of digital

Published on November 2, 2012

Vicki Blake, Director of Business Development at CGS talks to Cary Sherburne about packaging and how processes are moving into the digital realm.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m here with Vicki Blake who’s the director of business development and marketing at CGS.  Welcome.

Vicki Blake:  Thank you.

Cary Sherburne:  So we’ve been talking a lot in the industry about packaging and how a lot of the processes are moving into the digital realm and maybe you can talk a little bit about your thoughts about that, about – ‘cause the brand owners need faster time-to-market, the converters need reduced costs as well as reduced cycle time and the ability to handle the shorter runs, make samples easier.  So what do you think about all that?

Vicki Blake:  Absolutely.  We’re doing some exciting things about that, Cary.  First of all, we’re working together with Roland, with both the VersaCAMM VS and the LEC, which have metallic inks or you’ve got UV to work on the different substrates and we’ve done some – we’ve got a special version of color tuner for that.  We’ve got some media and some inks that will expand the gamut and as well as hardcopy prototyping.  We’re also working with 3-D visualization.  We’ve taken on a new product called 3-D Packager from FFEI that allows you to put together an animated folding scenario and send it off through a browser to your customer and have them annotate and approve on that, which is very exciting.  That also shows metallic, cutouts, and a lot of special effects on that also.

Cary Sherburne:  So, can you also – it’ll show sort of the different ambient lighting and things like that, or…?

Vicki Blake:  Yes, you can do some different lighting.  Actually, the next version will even have more lighting features in it, but the fact that you can flip it around and look at the iridescence or metallic inks or, you know, embossing.

Cary Sherburne:  Yeah, and that’s great.

Vicki Blake:  Foil stamp.

Cary Sherburne:  You know, and there is still a need for the – as you call them, the hardcopy samples, which are being created digitally of course.

Vicki Blake:  Absolutely.  But usually there are iterations that happen up front.  So you’ll have several times they’ll go back and forth.  You can show with the visualization you can show, for example, different variations.  You can send them three or four different designs and then they pick one, and then when you kind of come to the end of that, of course, they want to see a hardcopy proof.

Cary Sherburne:  Right, right.  And so that’s helping the process, throughout the supply chain then in terms of, you know, the needs of both of those stakeholders, the brand holder, brand owners wanting to…

Vicki Blake:  Absolutely.

Cary Sherburne:  And also the ability to do the shorter runs, which all of that has to – all that up front stuff has to happen faster in order to make the whole process work.

Vicki Blake:  And the same with monitor proofing and collaboration tools, which we have as well that will allow the brands once again to do those iterations much faster.  So that as, you said, they can get on the shelves.

Cary Sherburne:  Yeah. That’s great.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Published: May 23, 2017

?Jim Raffel, CEO of ColorMetrix, shares insight into what he's seeing in the industry with the continued adoption of Idealliance's G7 as a method to provide common visual appearance across various print processes including industrial print applications.

 

Video preview: Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Published: May 22, 2017

Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.

 

Video preview: A Mailer That Grows Wildflowers.  A Tree That Grows Books.

A Mailer That Grows Wildflowers. A Tree That Grows Books.

Published: May 19, 2017

Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.

 

Video preview: Dave Fenske on Value Proposition of Direct Marketing

Dave Fenske on Value Proposition of Direct Marketing

Published: May 18, 2017

As one of the early adopters of production inkjet technology, Dave Fenske of Fenske Media discusses the whole value proposition of direct marketing and how it has enhanced his business and the business of his customers.

 

Video preview: Landa Digital Printing Shares North America Rollout Plans

Landa Digital Printing Shares North America Rollout Plans

Published: May 17, 2017

Nachum Korman, VP and GM, North America for Landa Digital Printing lays out the strategy for building a US sales and support organization, and discusses the three recently announced beta sites including the first installation in the US at Imagine! in Minneapolis, MN later this year.

 

Video preview: Postal Update: Postal Reform and Rate Making Process Updates

Postal Update: Postal Reform and Rate Making Process Updates

Published: May 16, 2017

Ken Garner, VP of Ideallliance explains the current state of the US Postal Service, what it will take to strengthen its position, and what it will ultimately mean for the mailing rates.

 

View More Videos

 

Label & Packaging Section

Jennifer Matt

David Zwang, Editor/Analyst
David travels the globe helping companies increase their productivity, margins and market reach.

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved