Labels & Packaging
This section of WhatTheyThink focuses on emerging trends in the Labels & Packaging print sectors. It will feature discussions on technical and business trends that affect all those in the Packaging Supply Chain.
Published: June 28, 2016
Packages used to have just two principal functions: to protect their contents and convey them safely to the point of sale. Now they also have to be “brand narrators” that hold consumers in sustained post-sale engagements with the brands. Digimarc Corp.’s Larry Logan explains how technology can ensure that packaging remains “the most salient touch point between the consumer and the product.”
Published: June 15, 2016
How did a manufacturer of newspaper presses become a supplier of equipment for nearly all major printing applications, including digital output? That is the story of KBA, and the company's president, Claus Bolza-Schünemann, tells it with justifiable pride. Among the latest highlights is KBA's ongoing development, with Xerox, of the VariJET 106, an innovative hybrid sheetfed press targeting the folding carton market.
Published: June 6, 2016
HP's General Manager of Large Format Xavier Garcia shares details of the company's Strategic alliance with Smurfit Kappa in the development of the PageWide C500 digital direct-to-board corrugated press, scheduled for commercial availability in 2017.
Published: May 31, 2016
Exclusive Interview with EFI SVP/GM Scott Schinlever on the Launch of the Nozomi C18000 inkjet press. The single pass inkjet press brings high-speed corrugated board production to the $130 billion corrugated packaging industry.
Published: May 17, 2016
David Schawk (SKG Global) argues that because consumers are exposed to so many other influences, the pursuit of perfection in the look of packaging is no longer enough. Brand owners and packaging producers must learn to think of packages as “digital portals to non-linear consumer experiences.” He gives an example.
Published: May 3, 2016
Marriott Winchester (SGS Americas) says that new Food and Drug Administration regulations for food labeling represent “the most significant generational event in the food and beverage industry that we’ve seen” since placing nutritional information on labels was first mandated 23 years ago. In this conversation, he explains why food producers and packagers should move full speed ahead toward compliance.
Published: April 13, 2016
When equity investors decided it was time to give the 250-store Duane Reade pharmacy chain a brand makeover, they handed the task to Todd Maute and his partners at the CBX branding agency. CBX accomplished it in part by creating five private-label brands that required large volumes of printed packaging. Maute says the experience shows how printing technologies can put powerful branding tools in the hands of brand owners and creatives.
Published: January 26, 2016
WhatTheyThink's Patrick Henry and Cary Sherburne discuss EFI's strategies and accomplishments in the packaging industry, including labels, folding carton and corrugated with both printing and MIS/workflow solutions.
Labels and Packaging Video
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