Labels & Packaging
This section of WhatTheyThink focuses on emerging trends in the Labels & Packaging print sectors. It will feature discussions on technical and business trends that affect all those in the Packaging Supply Chain.
Published: May 17, 2016
David Schawk (SKG Global) argues that because consumers are exposed to so many other influences, the pursuit of perfection in the look of packaging is no longer enough. Brand owners and packaging producers must learn to think of packages as “digital portals to non-linear consumer experiences.” He gives an example.
Published: May 3, 2016
Marriott Winchester (SGS Americas) says that new Food and Drug Administration regulations for food labeling represent “the most significant generational event in the food and beverage industry that we’ve seen” since placing nutritional information on labels was first mandated 23 years ago. In this conversation, he explains why food producers and packagers should move full speed ahead toward compliance.
Published: April 13, 2016
When equity investors decided it was time to give the 250-store Duane Reade pharmacy chain a brand makeover, they handed the task to Todd Maute and his partners at the CBX branding agency. CBX accomplished it in part by creating five private-label brands that required large volumes of printed packaging. Maute says the experience shows how printing technologies can put powerful branding tools in the hands of brand owners and creatives.
Published: January 26, 2016
WhatTheyThink's Patrick Henry and Cary Sherburne discuss EFI's strategies and accomplishments in the packaging industry, including labels, folding carton and corrugated with both printing and MIS/workflow solutions.
Published: December 11, 2015
HP Inc. believes that the same "megatrends" toward short-run, on demand production and versioning that have transformed other print markets will have a comparable effect on packaging. It's potentially a $13.6 billion opportunity, and HP Inc. sees corrugated as an ideal place for the transformation to begin.
Published: December 8, 2015
The two technology leaders want to take digital printing for packaging to the next level—and to several levels after that—with a 110-inch-wide web inkjet press specifically for the corrugated market.
Published: December 2, 2015
Aiden Tracey, CEO of SGS, a packaging premedia house, talks about consumers using smartphones to interact with intelligent packaging to help brands "own that moment" at the shelf and in the home. Start building for a future you believe will be there, he says.
Published: October 14, 2015
WhatTheyThink's Patrick Henry talks to Mark Abramson CEO at PrintForm about creating complex packaging product with run-lengths of one. PrintForm was recently involved in the team that created a printed virtual reality headset and talks about building teams to do this type of work.
Labels and Packaging Video
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