Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

“Perfection” in Packaging: Nice, but Now What?

Published on May 17, 2016

David Schawk (SKG Global) argues that because consumers are exposed to so many other influences, the pursuit of perfection in the look of packaging is no longer enough. Brand owners and packaging producers must learn to think of packages as “digital portals to non-linear consumer experiences.” He gives an example.

Email Icon Email         

 

Discussion

By Joe Webb on May 17, 2016

There's always talk about printers "getting into packaging." While most all can't, this video still has an important lesson for typical printed goods. The content creator has different goals for print than they did in the past, now a gateway for future engagement in another medium. David Schawk's comments underscore this. You can't be successful in the packaging business like Schawk has unless you understand the long term objectives of the package goods companies and their brand managers, as well as having insights into their end-use consumers. This culture at Schawk is decades old, and has help them navigate significant market changes and periods of economic turmoil.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Tours the Museum of Printing

Frank Tours the Museum of Printing

Published: December 15, 2017

Frank tours the Museum of Printing in Haverhill, MA - in an unusual manner. You have to see it to believe it.

 

Video preview: Got Inkjet?  Learn How to Evaluate, Optimize, and Grow It with Inkjet Insight

Got Inkjet? Learn How to Evaluate, Optimize, and Grow It with Inkjet Insight

Published: December 14, 2017

Elizabeth Gooding, President of Inkjet Insight, talks about the new venture and the ways it can help inform those serious about inkjet about both devices, paper, software, and other equipment. The site brings a lot of information together in an easy to use way and Elizabeth highlights them.

 

Video preview: Engaging and Hiring Younger Workers Into the Printing Industry

Engaging and Hiring Younger Workers Into the Printing Industry

Published: December 13, 2017

Dr. Joe Webb talks to Gina Danner, CEO of NextPage, about a hiring story that demonstrates key issues with younger workers in our industry. They discuss key issues with how NextPage does outreach for hiring.

 

Video preview: The Advantages of Energy Curing Technologies for Package Printing

The Advantages of Energy Curing Technologies for Package Printing

Published: December 12, 2017

David Biro, Director of Paste Screen and Industrial Inks for Sun Chemical discusses the movement toward energy curing and the advantages associated with this type of curing for packaging applications. He also talks about some of the challenges associated with this kind of curing.

 

Video preview: How Digital Technologies are Impacting Package Printing with New Embellishment Tools

How Digital Technologies are Impacting Package Printing with New Embellishment Tools

Published: December 11, 2017

Jeff Peterson, President of FSEA, gives an overview of the association and how it serves members through their Odyssey show, magazine, and webinar events. He also discusses how new digital technologies like MGI and Scodix take specialty effects to the next level as well as a new study done in conjunction with Clemson University that showcases how end users tend to see embellished print first over standard package printing.

 

Video preview: Frank Flashback:  Marketing4Digital Report on Selling Digital Print to Specific Markets

Frank Flashback: Marketing4Digital Report on Selling Digital Print to Specific Markets

Published: December 8, 2017

Frank found a copy of a report from a decade ago on selling digital print to specific markets. It was called Marketing4Digital and distributed via the Digital Printing Council.

 

View More Videos

 

Label & Packaging Section

Jennifer Matt

David Zwang, Editor/Analyst
David travels the globe helping companies increase their productivity, margins and market reach.

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved