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Vicki Blake of CGS on color-proofing and packaging

Published on November 30, 2012

Vicki Blake, Director of Business Development and Marketing at CGS, talks to Cary Sherburne about the Oris product line and the implications for the packaging segment.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m here with Vicki Blake who is Director of Business Development and Marketing for CGS. And you guys have the Oris brand.

Vicki Blake: Yes.

Cary Sherburne: So what’s new with that product line?

Vicki Blake: Absolutely. Basically we’ve got a new version of color tuner 2.0, which has packaging specific things.

Cary Sherburne: And what does color tuner do if our viewers don’t know.

Vicki Blake: Color tuner basically is color management for different proofing systems. And the theme of our booth at Drupa was cross fleet color management, which basically means we had a host of different devices on the booth and what we could do is show how we can make all of them match basically.

Cary Sherburne: Okay, great.

Vicki Blake: By profiling each of the devices. And that’s what color tuner does. We also use color tuner on the Roland where we’re doing some very special things for packaging around extending the gamut with inks and materials and things like that. We’ve got our certified web product, which allows you to certify the color on a particular device as well as to actually monitor devices and you can get reports and history and different things about…

Cary Sherburne: The performance.

Vicki Blake: …the performance, yes. And how they’re performing when they’re going in and out of spec, need to be recalibrated, et cetera.

Cary Sherburne: Great. So that’s pretty exciting. Are you getting pretty good market reception?

Vicki Blake: We are. We’ve also introduced not part of the Oris product line but we’ve also introduced some new products with FFEI that we’re distributed in the Americas, which enhance that product line and fit in perfectly, again, around packaging as well as publishing.

Cary Sherburne: Some of that’s the 3-D visualization. I saw the publishing version of – I don’t know, maybe four years ago or so and was really impressed. And I’m sure in four years it’s improved a lot.

Vicki Blake: Yes, and we’re getting especially good reception on the packaging version as well because you can show folding animation of the package as well as still get annotations and approval.

Cary Sherburne: That’s great. Exciting.

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