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Frank Romano Shares Thoughts on Packaging from GOA

Published on April 10, 2013

This week, Frank shares his observations from the Graphics of the Americas Show in Orlando earlier in the year and highlights the packaging segment of the industry and why it's a growth area.

 

Discussion

By Frazer Chesterman on Apr 11, 2013

Interesting comments by Frank about the packaging and label market not losing out to internet and online advertising. I think he is right , it is clear that commercial print, signage, advertising in mags has all 'taken a hit' in the last decade, however i would suggest the other opportunity for print has to be Industrial print - functional and decorative both traditional analogue - screen and digital.
Same issues apply - the value is in flexibility, short run, creativity, precision and function. Globally Manufacturing continues to grow, it just changes geographies. But Print can provide something 'special' for manufacturers whether in the US, Asia or Brasil.
Frazer Chesterman

 

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Label & Packaging Editor

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Pat has covered graphic communications for nearly 30 years as a reporter, an editor, and a commentator.

 

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