Jon Drennan of Chesapeake gives an update on Pantone Live" />

Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

Jon Brennan of Chesapeake on Pantone Live's impact on brand owners

Published on December 3, 2012

Jon Drennan, Operations Director at Chesapeake, talks to Cary Sherburne about how Pantone Live has affected brand owners and the reasons they've converted 7 of their 10 largest customers to the platform. 11/1/12: Jon Drennan of Chesapeake gives an update on Pantone Live

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m pleased to be here with Jon Drennan, who is Operations Director for Chesapeake in the pharmaceutical and healthcare packaging part of Chesapeake, which is a big company, right.

Jon Drennan: Yeah, sure. Hi, Cary.

Cary Sherburne: Hi, it’s good to see you again. You know, we talked in early March in London and our viewers can go back and take a look at that video from the Pantone Live launch but now we’re, you know, several months into the project and I’d like to kind of understand what have you been doing with Pantone Live, what’s the reception of brand owners to the concept and maybe you can talk a little bit about how it’s affecting your business and theirs.

Jon Drennan: Okay. Thanks very much. Yeah, it’s been very successful since London. We’ve had a huge amount of interest in the launch for our customers and converters alike. And we’ve been able to support Xrite and Pantone again within drupa events, produce some packaging to further demonstrate the technologies that have been offered to us through Pantone Live. So really for us it was – it’s become very, very simple. Our customers, we’ve managed now to transfer seven of our ten largest customers to Pantone Live.

Cary Sherburne: Wow.

Jon Drennan: Fully implemented. So that’s been hugely successful. Very well received. And about 50 percent of our volume is now running through these technologies.

Cary Sherburne: Wow. And so it works and it’s real and so what are the – from the brand owners perspective, what are the – why do they buy into it? What’s the key value proposition for them?

Jon Drennan: So the key thing for the brand owner is across their range, their portfolio within a brand family, we’re able to deliver very, very consistent color in terms of packaging. Neither the colors are fully digitalized and that information can be sent all the way through the supply chain from artwork through to the presses, through to the actual ink on paper. It’s made the brand owners the confidence is growing as the months go by and it’s made the brand owners very, very happy.

Cary Sherburne: And whether they’re doing paper labels on cans or they’re doing flexible packaging or pouches or shrink sleeve, it doesn’t really matter because you can insure…

Jon Drennan: Absolutely. Because the digitalized and because the special values are available across the supply chain, the target is removable. The prints and process might change the media might change, but the target always remains constant. This is the most important message for converters like myself the propositions very simple. We’re trying to return the best quality, most consistent products for every investment in raw material that we make. So we want to deliver something that gives the customer a no reason all all not be confident in the supply chain.

Cary Sherburne: Of course. And then from a – two perspectives. From a time-to-market perspective from the brand owner, for the brand owner, and then for you in terms of cycle time and cost. How does it help?

Jon Drennan: Absolutely. I think we’re in a situation now where we actively invite customers to bring the design file to one of our sites. Within approximately an hour of them arriving and us being able to have a discussion we’re able to print the color accurate proof for them. So they’re able to see live with their own eyes exactly what that product will look like. We can guarantee the products will come out that way actually within production on the press and we have a live example very recently where a customer visited a site, within an hour we had a live color accurate proof. With a further hour we actually had the products on the press.

Cary Sherburne: Oh, my gosh. And so do you think this will reduce – actually reduce the number of hard copy proofs you’re doing and the number of press checks you have to have?

Jon Drennan: I think our plan is by the end of the year press checks will be a thing of the past. We really see that through digital to workflow we’ll be able to move away from that concept completely and with the move through currently hard proof and eventually soft proof, we calibrate the screens you can see a very, very automated workflow in the future.

Cary Sherburne: So when you look at what you’ve done in terms of requiring additional instrumentation from Xrite an being involved in the Pantone Live initiatives, so when they say color is right the first time or right every time that’s an accurate statement?

Jon Drennan: Yeah, absolutely. I mean, I’m here promoting it because I do believe in the concepts and I think we’ve got a lot of proof now and we’ve really moved on from the launch in London where we had a system that we could measure color and now we’ve managed to transfer that stage further by purchasing more Xrite technologies and through IQC and other instrumentation. We now have a database that proves beyond any shadow of a doubt of the reduction of coloration that has been delivered.

Cary Sherburne: That’s great. Thank you very much for sharing your story.

Jon Drennan: Thank you, Cary. Thanks.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Wim Fransen on Handling Disparate Data in Automated Workflow

Wim Fransen on Handling Disparate Data in Automated Workflow

Published: February 20, 2018

David Zwang talks to Wim Fransen, Managing Director, at Enfocus about building lights out automated workflow through job on-boarding, preflight, and its automation mix of software platforms.

 

Video preview: Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Published: February 19, 2018

Richard Romano talks to Adam Carver, President & CEO of Minneapolis' Pixelwerx, about his wide-format, signage, and specialty graphics business. Pixelwerx also recently acquired Canon Solutions America Océ Colorado 1640 UVgel wide-format printer.

 

Video preview: The Good Book: A Tour of Baskerville's Bible

The Good Book: A Tour of Baskerville's Bible

Published: February 16, 2018

It was an atheist who created a beautiful Bible: John Baskerville was an artist who came to printing late in life. His 1700’s Bible is truly a work of art and Frank fingers it lovingly.

 

Video preview: Designers: Are You Designing with

Designers: Are You Designing with "Considerate Color"?

Published: February 16, 2018

Cal Poly Professor Brian Lawler explains what designers should be thinking about to serve the needs of those who don't see color the same way most of us do. He recommends a process for using "considerate color" that allows the people with color vision defects to still see contrast and tonal difference in colors selected for graphic projects such as roadmaps and charts where color itself is a factor in understanding the content. He mentions specific tools designers can use to accomplish this.

 

Video preview: Ray Cheydleur Explains Why Standards are Important in Digital, Offset and Flexo Print Production

Ray Cheydleur Explains Why Standards are Important in Digital, Offset and Flexo Print Production

Published: February 15, 2018

Standards Guru and X-Rite Printing & Imaging Portfolio Manager Ray Cheydleur talks about his many roles within the standards community and the importance of standards in the printing industry. He highlights print production standards that digital, offset, and flexo printers should be aware of as they work to continuously improve their operations.

 

Video preview: Canon Solution’s America’s Francis McMahon on the Company’s Stellar 2017

Canon Solution’s America’s Francis McMahon on the Company’s Stellar 2017

Published: February 14, 2018

2017 was a good year for Canon Solutions America, in terms of both production inkjet and wide-format. From the One Canon 2018 event in Hollywood, Fla., David Zwang talks with CSA’s EVP Francis McMahon about the hot spots in the company’s portfolio.

 

View More Videos

 

Label & Packaging Section

Jennifer Matt

David Zwang, Editor/Analyst
David travels the globe helping companies increase their productivity, margins and market reach.

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved