Jon Drennan of Chesapeake gives an update on Pantone Live" />

Log In | Become a Member | Contact Us


Connect on Twitter | Facebook | LinkedIn

Jon Brennan of Chesapeake on Pantone Live's impact on brand owners

Published on December 3, 2012

Jon Drennan, Operations Director at Chesapeake, talks to Cary Sherburne about how Pantone Live has affected brand owners and the reasons they've converted 7 of their 10 largest customers to the platform. 11/1/12: Jon Drennan of Chesapeake gives an update on Pantone Live

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink and I’m pleased to be here with Jon Drennan, who is Operations Director for Chesapeake in the pharmaceutical and healthcare packaging part of Chesapeake, which is a big company, right.

Jon Drennan: Yeah, sure. Hi, Cary.

Cary Sherburne: Hi, it’s good to see you again. You know, we talked in early March in London and our viewers can go back and take a look at that video from the Pantone Live launch but now we’re, you know, several months into the project and I’d like to kind of understand what have you been doing with Pantone Live, what’s the reception of brand owners to the concept and maybe you can talk a little bit about how it’s affecting your business and theirs.

Jon Drennan: Okay. Thanks very much. Yeah, it’s been very successful since London. We’ve had a huge amount of interest in the launch for our customers and converters alike. And we’ve been able to support Xrite and Pantone again within drupa events, produce some packaging to further demonstrate the technologies that have been offered to us through Pantone Live. So really for us it was – it’s become very, very simple. Our customers, we’ve managed now to transfer seven of our ten largest customers to Pantone Live.

Cary Sherburne: Wow.

Jon Drennan: Fully implemented. So that’s been hugely successful. Very well received. And about 50 percent of our volume is now running through these technologies.

Cary Sherburne: Wow. And so it works and it’s real and so what are the – from the brand owners perspective, what are the – why do they buy into it? What’s the key value proposition for them?

Jon Drennan: So the key thing for the brand owner is across their range, their portfolio within a brand family, we’re able to deliver very, very consistent color in terms of packaging. Neither the colors are fully digitalized and that information can be sent all the way through the supply chain from artwork through to the presses, through to the actual ink on paper. It’s made the brand owners the confidence is growing as the months go by and it’s made the brand owners very, very happy.

Cary Sherburne: And whether they’re doing paper labels on cans or they’re doing flexible packaging or pouches or shrink sleeve, it doesn’t really matter because you can insure…

Jon Drennan: Absolutely. Because the digitalized and because the special values are available across the supply chain, the target is removable. The prints and process might change the media might change, but the target always remains constant. This is the most important message for converters like myself the propositions very simple. We’re trying to return the best quality, most consistent products for every investment in raw material that we make. So we want to deliver something that gives the customer a no reason all all not be confident in the supply chain.

Cary Sherburne: Of course. And then from a – two perspectives. From a time-to-market perspective from the brand owner, for the brand owner, and then for you in terms of cycle time and cost. How does it help?

Jon Drennan: Absolutely. I think we’re in a situation now where we actively invite customers to bring the design file to one of our sites. Within approximately an hour of them arriving and us being able to have a discussion we’re able to print the color accurate proof for them. So they’re able to see live with their own eyes exactly what that product will look like. We can guarantee the products will come out that way actually within production on the press and we have a live example very recently where a customer visited a site, within an hour we had a live color accurate proof. With a further hour we actually had the products on the press.

Cary Sherburne: Oh, my gosh. And so do you think this will reduce – actually reduce the number of hard copy proofs you’re doing and the number of press checks you have to have?

Jon Drennan: I think our plan is by the end of the year press checks will be a thing of the past. We really see that through digital to workflow we’ll be able to move away from that concept completely and with the move through currently hard proof and eventually soft proof, we calibrate the screens you can see a very, very automated workflow in the future.

Cary Sherburne: So when you look at what you’ve done in terms of requiring additional instrumentation from Xrite an being involved in the Pantone Live initiatives, so when they say color is right the first time or right every time that’s an accurate statement?

Jon Drennan: Yeah, absolutely. I mean, I’m here promoting it because I do believe in the concepts and I think we’ve got a lot of proof now and we’ve really moved on from the launch in London where we had a system that we could measure color and now we’ve managed to transfer that stage further by purchasing more Xrite technologies and through IQC and other instrumentation. We now have a database that proves beyond any shadow of a doubt of the reduction of coloration that has been delivered.

Cary Sherburne: That’s great. Thank you very much for sharing your story.

Jon Drennan: Thank you, Cary. Thanks.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: The Never Ending Implementation of Your Print MIS

The Never Ending Implementation of Your Print MIS

Published: July 27, 2017

Print MIS implementation is a never-ending process. Jennifer Matt interviews Jane Mugford about why the evolution of the Print MIS does not end after the initial implementation. The vendor releases new versions, your business keeps changing (new products, new workflows) - your Print MIS needs to evolve with your business forever.

 

Video preview: Zumbiel Packaging's Production Inkjet-Flexo Platform

Zumbiel Packaging's Production Inkjet-Flexo Platform

Published: July 25, 2017

Ed Zumbiel shares his thoughts on Zumbiel Packaging's exciting new digital-flexo hybrid packaging press for folding carton production. The press includes the first installation of Kodak PROSPER 6000S production inkjet press for folding cartons production.

 

Video preview: Frank on Comic Books, Paper from Stone and Retail Waste

Frank on Comic Books, Paper from Stone and Retail Waste

Published: July 21, 2017

Frank opines about blank comic books going back to print, paper made from stone, and all the waste generated by online retail. These are not related, except in Frank’s warped mind.

 

Video preview: How to Protect Your Business when Managing Software Projects

How to Protect Your Business when Managing Software Projects

Published: July 20, 2017

Jennifer Matt interviews Chris Reisz-Hanson, software architect about how to protect yourself. One of the key questions that is often missed is "who owns what?" Where is the source code stored? If you own the software, you should have access to the source code under an account in your business name.

 

Video preview: Print and Marketing: An Awesome Relationship

Print and Marketing: An Awesome Relationship

Published: July 18, 2017

Cece Smith, President of Toolbox Studios, worked for P&G for many years and brought her marketing expertise to SmithPrint. Now with her branding and marketing business operating as a sister company to SmithPrint, the two exploit the symbiotic relationship the two businesses offer to their respective clients. Smith cites her attendance at Dscoop as a key turning point for realizing how the two could be blended. She provides invaluable insight on how to create programs where print is not commoditized.

 

Video preview: Frank Finds A Museum of Interesting Things at EastPack

Frank Finds A Museum of Interesting Things at EastPack

Published: July 14, 2017

While visiting EastPack, Frank is unsurprisingly drawn to a booth called "The Museum of Interesting Things" and talks to Denny Daniel who shows him some of the cool things in their collection.

 

View More Videos

 

Label & Packaging Section

Jennifer Matt

David Zwang, Editor/Analyst
David travels the globe helping companies increase their productivity, margins and market reach.

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved