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Inside the Brand Makeover at NYC's Duane Reade Pharmacy Chain

Published on April 13, 2016

When equity investors decided it was time to give the 250-store Duane Reade pharmacy chain a brand makeover, they handed the task to Todd Maute and his partners at the CBX branding agency. CBX accomplished it in part by creating five private-label brands that required large volumes of printed packaging. Maute says the experience shows how printing technologies can put powerful branding tools in the hands of brand owners and creatives.

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