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Keypoint Intelligence

Keypoint Intelligence is a brand built upon two great companies, Buyers Lab and InfoTrends. We are a collective force of unrivalled capabilities trusted all over the world to provide true end-to-end solutions and services which include in-depth product information, game changing insights, and responsive web tools that drive business growth.

Recent Commentary & Analysis from Keypoint Intelligence

Displaying 1-24 of 98 articles

Print Remains a Vital Component of the Transactional Communications Mix

Published January 16, 2020

Although there is no denying that digital communications are becoming increasingly popular, consumers’ rising affinity for digital access does not necessarily mean that printed mail will fall to the wayside. Instead, InfoTrends’ research suggests that print will remain an important component of the overall communications mix. This article cites InfoTrends’ most recent transactional communications survey data to explore print’s changing role as market dynamics continue to shift.

 

2020: The Year of Data!

Published January 9, 2020

Up until now, technologies like cloud computing, data analytics, and artificial intelligence have largely been used independently. Moving forward, these solutions will begin to converge, building more sophisticated data-driven workflows. This article explores how 2020 will likely shape up to be a year of data.

 

Effective Sales Training Starts with Strategy

Published December 19, 2019

Print service providers with the highest growth rates employ great salespeople, so investing in your salespeople makes sense—especially with the rapid rate of change in our industry. New technologies and evolving buyer behaviors leave us with no choice; we either continue to learn or we become obsolete. Print service providers often believe that sales training is the key to closing more deals. Although this is a sound belief, it’s only part of the story. This article explores ways to ensure that your sales training investment pays off.

 

Future-Proofing Your Workflow

Published December 12, 2019

2019 ushered in new levels of interest in improving and automating workflows, but the level of actual implementation was not as high as we would have hoped to see by now. This article explores some of the barriers to workflow automation and offers insight on overcoming them.

 

Exploring the Barriers—Real and Imagined—to Augmented Reality

Published December 5, 2019

Many print service providers are considering if and how AR solutions might improve their product offerings. This article explores some of the perceived barriers to AR adoption. Although some of these barriers are very real, some PSPs may be surprised to learn that the impact of others has been exaggerated.

 

Who Went to the 2019 Digital Packaging Summit and Why?

Published November 21, 2019

The 2019 Digital Packaging Summit (November 11–13) makes keeping a finger on the pulse of the industry a little easier. The equipment and technology providers, packaging and label manufacturers, and analysts in attendance gathered together for a master's level educational experience. This article provides a brief overview of the event and its benefits to the industry.

 

Beer Giant AB InBev Launches Trial “Direct Object Printing” for UK Market

Published November 14, 2019

This month, AB InBev will launch a campaign for its Beck’s brand in the UK using glass bottles that were printed via “direct object printing” inkjet technology. ABI has partnered with Dekron to develop its first UV printing line for high-speed inkjet digital printing of glass bottles. Ths article provides a brief overview of the campaign.

 

Innovations from PRINT 19 Acknowledge Consumers’ Changing Preferences

Published November 7, 2019

The ways in which we communicate have changed with each new discovery or innovation, and the need to share information has only increased throughout history. Citing recent research from Keypoint Intelligence – InfoTrends and news from PRINT 19, this article explores the ongoing shifts in customer communications.

 

Accessibility in an Increasingly UI-Focused World

Published October 31, 2019

Like many other businesses, manufacturers of office printers and multifunctional peripherals (MFPs) are focused on improving the usability of their products. This article explores the efforts that printer and MFP manufacturers are making to improve the accessibility of their devices, including features that help workers with visual, hearing, mobility, and other physical limitations.

 

How Are You Selling Web-to-Print?

Published October 24, 2019

Years ago, most businesses only had one shop and/or one channel in a single town. Now, they will typically have a web presence and hundreds or even thousands of shops in different locations as they work to increase sales productivity. This article discusses how to successfully sell W2P solutions to marketers in today’s changing environment.

 

Hiring and Compensating Sales Personnel: Strategies for Success

Published October 17, 2019

The hiring process is more important today than it has ever been in the past. Establishing a successful organization involves developing a great sales team and retaining those employees. Print Service Providers can set their businesses up for success by hiring the right sales personnel and fostering employee loyalty with a more sophisticated compensation model.

 

Developing a Focused Strategy for Sales Growth

Published October 10, 2019

Following a focused sales strategy involves targeting offerings toward customers that need and want those services while setting aside the customers that do not fit that profile. This article provides a brief overview on how PSPs can leverage a focused sales growth strategy to position themselves for future success.

 

Digital Print in Packaging at Labelexpo: Print-for-Pay and Print-for-Use

Published October 3, 2019

There are many ways to segment digital print technologies at Labelexpo 2019, with electrophotography and inkjet being the most obvious. This article explores a different split—digital printers designed for print-for-pay service providers vs. those dedicated to print-for-use end-users. It also considers how technological changes will affect the flexible packaging market.

 

How Game Mechanics Can Grow the Print Business

Published September 26, 2019

Game mechanics may seem alien to some print service providers, but other industries have been using these principles to promote user engagement and drive revenues for decades. With augmented reality emerging as a natural upgrade for static print, now is the time to critically evaluate the potential of a well-designed application—one that incorporates gaming elements—to drive brand interaction and generate new revenue potential.

 

PrintEx 19: The Biggest Thing in Australian Print!

Published September 19, 2019

From the 13th to the 16th of August, over 8,000 print professionals converged on the Sydney Olympic Park to experience the latest in hardware and software in document production, commercial print, labels, and packaging at PrintEx 19. This article explores the factors that made this year’s event a standout.

 

The Role of Tradeshows in Modern Business Planning

Published September 12, 2019

With so much knowledge at their fingertips, decision-makers no longer need to travel—or even pick up the phone—to stay informed. Although the role of trade shows has changed as a result, these events remain an important component of modern business planning. This article explores how the role of trade shows has shifted in today’s digital age.

 

Premium Content What’s Next for Mail?

Published September 5, 2019

Given all the changes that have occurred within the mailing industry, what’s next? This article provides a overview of some current trends within the mailing industry and considers what the future might hold.

 

Do You Know the Print Cost of Every Job that Goes out the Door?

Published August 29, 2019

Not all print service providers fully understand the costs of the print jobs they create on a daily basis, and this is troubling. Without accurate, detailed reports of cost breakdowns, print companies will continue to struggle to turn a profit, instead investing in a random number of jobs—only some of which will turn a profit. With technology growing more robust, managed information systems can help organizations keep accurate, up-to-date tracks of exactly how well each print job is performing for the company. In this paper, InfoTrends outlines exactly how this information can be gathered, as well as a more detailed explanation of why it is so crucial to do so.

 

Where’s the Packaging Opportunity for Commercial Printers?

Published August 22, 2019

The ongoing digital transformation has created problems for commercial printers, namely electronic displacement. As a result, many have turned to digital wide-format equipment to add new revenue streams. Nevertheless, with more PSPs adapting wide format, this service is no longer the differentiator it once was. Commercial printers looking for the next value-add product stream should examine packaging, particularly the folding carton and label segments, to find new revenue opportunities.

 

Tips and Tricks for Cashing in on This Season’s Print Shows

Published August 15, 2019

Approaching print-related conferences with a plan can deliver a wealth of new ideas while also carving a path for business growth. This article offers some tips for making the most of your time during the upcoming trade show season.

 

OpenText Enterprise World: A Shift into the Information Era!

Published August 8, 2019

Offering insights into the latest trends as well as stories on successful digital transformations, OpenText Enterprise World is designed to help attendees unlock their information advantage. This article provides a brief overview of the 2019 event in Toronto.

 

Why is TransPromo Hot Again?

Published August 1, 2019

TransPromo—bicapitalized with a T and P to emphasize the link between transactional and promotional communications—is experiencing a resurgence. Consumer-facing communicators are using TransPromo techniques in their printed and digital communications. This article explores why TransPromo is re-emerging as a talk track.

 

Are You 100% Digitally Transformed?

Published July 25, 2019

Many businesses believe they’ve made the digital transformation, yet market shares of digitally printed pages are only in single digits. This article explores the disconnect between perceptions and reality in our industry’s digital transformation, and also discusses what must be done to help close this gap.

 

Handling Objections: It’s About Preparation and Identification

Published July 11, 2019

Sales objections can be daunting for even the most seasoned salespeople, creating a feeling of disapproval or opposition. Objections can come in many forms. This article explores how all salespeople, regardless of experience or tenure, can properly prepare for them.

 

The Bürkle and EFI Partnership: A LIGNA 2019 Interview

Published June 27, 2019

During LIGNA 2019, Keypoint Intelligence – InfoTrends caught up with José Luis Ramón Moreno of EFI and Olaf Rohrbeck of Bürkle/LIGNA to learn more about the recently announced partnership between EFI and Robert Bürkle GmbH. This article provides a transcription of the interview.

 

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