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Keypoint Intelligence

Keypoint Intelligence is a brand built upon two great companies, Buyers Lab and InfoTrends. We are a collective force of unrivalled capabilities trusted all over the world to provide true end-to-end solutions and services which include in-depth product information, game changing insights, and responsive web tools that drive business growth.

Recent Commentary & Analysis from Keypoint Intelligence

Displaying 1-24 of 38 articles

Premium Content Key Components of the Digital Textile Printing Industry

Published September 20, 2018

Consumer demand and technological innovations continue to drive growth within the apparel and home décor industries. This article outlines the key components of the digital textile printing industry and highlights how mass customization is fueling the adoption of various technologies.

 

Premium Content Continued Innovations Drive Growth in Digital Textile Printing

Published September 13, 2018

Consumer demand and technological innovations are driving growth in the apparel and home décor industries. This article explores some of the ongoing shifts that are occurring in the industry and considers how these shifts are affecting the digital textile market on a global basis.

 

Premium Content IGAS 2018: The Latest Product News

Published September 6, 2018

IGAS 2018 may not get as much attention as some of the other international trade shows, but InfoTrends analysts still found several products that we believe will make an impact on the global print market.

 

Premium Content Memjet’s DuraLink, One Year Later

Published August 30, 2018

Unveiled in 2017, Memjet’s DuraLink technology appears to be catching on with OEMs. Keypoint Intelligence – InfoTrends believes this is due to its improvements in head life and other features, which will enable Memjet products to address high-volume applications. As DuraLink evolves, it looks poised to succeed in industrial print applications such as high-speed label and packaging printing.

 

Premium Content Who Buys Continuous Feed Inkjet?

Published August 23, 2018

Keypoint Intelligence – InfoTrends records publicly announced placements of continuous-feed inkjet printers, along with the types of PSPs that acquire these devices and the major applications they print. This article provides an overview of these placements in the past nine years by major application and vendor.

 

Premium Content B2 Digital Saves the Day for Cut-Sheet Color

Published August 16, 2018

Every year, Keypoint Intelligence – InfoTrends publishes its digital printing forecast to identify placements of digital devices, installed base, print volumes, and revenues achieved. This article provides an overview of some recent top-level forecast data and also explores how new developments in a long-established market can create new opportunities while also driving print volumes.

 

Premium Content OpenText Enterprise World 2018: Defined by Real-Time Communications

Published August 9, 2018

The OpenText team held the 2018 Enterprise World meeting in Toronto, Canada, from July 10 to 12. During the opening keynote address, Mark Barrenechea explained to more than 4,000 delegates that competing and conflicting macro-trends are converging to pose unprecedented challenges for today’s businesses. Today’s enterprises must navigate a range of priorities to succeed, and OpenText has released several offerings that can assist in their journey.

 

Premium Content Print E-Commerce Marches On, Consumes More of Total Shipments

Published August 2, 2018

E-commerce activities continue to ramp up in the printing industry. Thanks to the proliferation of digital printing technologies, the number of products within consumers’ reach is simply remarkable. This article explores how print service providers can take advantage of online print growth.

 

Premium Content Identifying Successful Sales Practices for Print Providers

Published July 26, 2018

Every company has a sales process. Although these processes are sometimes well-established and well-documented, this is not always the case. If you’re struggling with your sales process, this article provides a quick-start guide on performing a sales audit.

 

Premium Content Get Ready for Change…Make Digitally Printed Packaging a Part of Your Future

Published July 19, 2018

Although digitally printed corrugated packages serve to enclose products, develop displays, and create shipping containers, they can also be used as billboards for savvy brands to advertise and increase consumer engagement. This article explores how brands can take advantage of printed packaging to differentiate their marketing messages.

 

Premium Content Smart Print Manufacturing Makes You Money

Published June 28, 2018

Smart Print Manufacturing (SPM) can help companies achieve operational excellence. This article explores how SPM enables workflow automation so businesses can create quality products and services by adding value throughout the supply chain.

 

Premium Content Pricing for Digital Part 3: Challenges in Developing Comprehensive Pricing Plans

Published June 21, 2018

As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence – InfoTrends conducted more than a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the primary pricing obstacles that stakeholders face in today’s changing market. The final in a three-part series, this article explores the challenges that providers must overcome when developing comprehensive customer communications pricing plans.

 

Premium Content Highlights from DSF 18: The DOCUMENT Strategy Forum

Published June 14, 2018

Celebrating its 10th year, the 2018 DOCUMENT Strategy Forum (DSF 18) was held last month in Boston, Mass. This peer-driven, peer-reviewed, and peer-produced conference is designed to educate professionals on how to deliver and manage customer communications, customer engagement, and information management. As was the case in previous years, the 2018 event offered a wide array of educational sessions, executive round tables, panels, and inspiring keynotes. Visitors had plenty of opportunities to network with industry peers or any of the 44 exhibitors in attendance. This article reviews some highlights from DSF 18 through the lens of customer communications.

 

Premium Content Pricing for Digital Part 2: Hurdles in Demonstrating Value through Services

Published June 7, 2018

As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence – InfoTrends conducted more than a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the primary pricing obstacles that stakeholders face in today’s changing market. The second in a three-part series, this article examines the hurdles that providers encounter in the market as they attempt to demonstrate value through their services.

 

Premium Content Pricing for Digital Part 1: Overcoming Obstacles on the Path to Profitable Pricing

Published May 31, 2018

As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence – InfoTrends conducted more than a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the primary pricing obstacles that stakeholders face in today’s changing market. The first in a three-part series, this article explores the hurdles that providers encounter in the market and considers the approaches they have developed as they attempt to establish profitable pricing models.

 

Premium Content Highlights from the 2018 National Postal Forum

Published May 24, 2018

Earlier this month, the National Postal Forum (NPF) celebrated its 50th anniversary in San Antonio, Tex., with more than 4,000 professionals from the mailing and shipping industry. In addition to the five primary educational tracks over the four-day event, NPF had nearly 130 exhibitors in the exhibitor hall. This analysis provides highlights from the NPF’s Opening General Session, as well as an overview of the USPS’s latest innovations.

 

Quad/Graphics Accelerated Insights: A Digital Revolution in Direct Mail Testing

Published May 17, 2018

Quad/Graphics has launched Accelerated Insights, a cloud-based software tool to enhance—and some might even say revolutionize—direct mail testing. This article explores the features of Accelerated Insights and describes its effects on direct mailing.

 

Premium Content New Trends in Color Management

Published May 10, 2018

Managing color in today’s ever-changing environment has long been a challenge for printers. No two scanners, monitors, or printers will reproduce colors identically, making it necessary to implement specialized color management systems to achieve an exact match across devices. This article explores some of the options that are available for printers.

 

Premium Content A Big Focus on Small Print Shops

Published May 3, 2018

Smaller print shops face many of the same challenges as larger shops, so the need for a single system of record to manage the business is just as critical. Until recently, the only solution was purchasing an expensive print MIS with integration capabilities and pay for professional services to set up the connectivity to the other software solutions. This article explores how things are beginning to change for the better for small print shops.

 

Premium Content Direct-to-Shape: An Intriguing Corner of Digital Print for Packaging

Published April 26, 2018

Within the direct-to-shape printing for packaging market, digital printing is generally growing as a complement to offset, flexo, and other analog presses that print labels, folding cartons, flexible packaging, and corrugated. This article explores the direct-to-shape market by answering some basic questions about it.

 

Premium Content The Migration to Digital Continues... But Printed Customer Communications Remain Popular

Published April 19, 2018

The results from InfoTrends’ annual transactional communications survey uncovered some surprising shifts in opinions about paper-based and electronic communications. This article cites recent survey data to explore how printed and electronic bills and statements continue to coexist in the customer communications market.

 

Premium Content Print, Personalization, and Media Integration: Delivering Results to SMBs

Published April 12, 2018

Small and medium-sized businesses (SMBs) offer a great deal of opportunity for print service providers. This article highlights key communication trends and opportunities in the SMB market, as identified in Keypoint Intelligence – InfoTrends’ recent research study In Search of Business Opportunities: Finding the Right Prospects.

 

Premium Content The Value of Platforms: A Revolution is Coming!

Published April 5, 2018

All printers are seeking ways to embrace a business and production infrastructure that enables them to add new tools as needed and depreciate tools that no longer serve a need. This article provides a brief overview of the platforms that facilitate these skills as well as a specific example of the Chili Publisher platform.

 

Premium Content The Customer Experience Potential of Critical Communications

Published March 29, 2018

Today’s empowered consumers are conditioned to expect instant access to information, goods, and services. These expectations are forcing businesses to reconsider their marketing strategies. This article cites recent research from Keypoint Intelligence – InfoTrends highlighting the importance of a positive customer experience in driving revenue growth and improving customer satisfaction.

 

Premium Content Developing Sales Talent Requires Coaching!

Published March 22, 2018

When it comes to managing—and more importantly coaching and developing sales talent—the skills that are required are different than the ones that make a good salesperson. This article highlights research from Keypoint Intelligence – InfoTrends to explore how high-growth sales organizations develop the best talent.

 

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