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Keypoint Intelligence

Keypoint Intelligence is a brand built upon two great companies, Buyers Lab and InfoTrends. We are a collective force of unrivalled capabilities trusted all over the world to provide true end-to-end solutions and services which include in-depth product information, game changing insights, and responsive web tools that drive business growth.

Recent Commentary & Analysis from Keypoint Intelligence

Displaying 1-24 of 51 articles

Mass-Optimize Your Workflow in 2019

Published January 17, 2019

Although many personal resolutions fizzle out by February, your workflow resolutions should be targeted and easy to follow. Keep things simple by committing to three resolutions and automating three tasks. This article explores why building mass optimization into your print production workflow should be a key initiative in 2019.

 

The Importance of Awareness for Print-Based Augmented Reality

Published January 10, 2019

As businesses seek to remain competitive in today’s increasingly digital landscape, many are turning toward content that is enhanced with augmented reality (AR). This article discusses how print providers can inform their clients about AR content in printed products. It also explores some barriers to market entry, including app surplus and the limited use of AR headsets.

 

An Augmented Future: How AR is Helping Production Printing

Published December 13, 2018

Augmented reality (AR) is a technology that superimposes a digital or computer-generated display (image, video, or words) onto the real world. Although AR is still young, it has advanced enough to impact multiple industries. AR enables a variety of improvements in the print space, and this article explores how AR is affecting the production print market.

 

Digital Textiles: The Next Frontier for Commercial Printers

Published December 6, 2018

For the most part, commercial printers are locked out of the existing supply chain for digital textiles. This article explores the more accessible textile segments that commercial printers can participate in, including textile-based sign and display graphics and direct-to-garment.

 

Achieving Successful Sales in 2019

Published November 29, 2018

As 2018 draws to a close, you’re likely doing one of two things: focusing on meeting/exceeding your sales goals for the year or reflecting on why your goal has proven to be unreachable. In many cases, the process used to achieve the goal fails to deliver the desired results. This article explores methods for exceeding your business goals in 2019.

 

Taylor Communications SCS: Transforming to Meet Changing Market Demands

Published November 15, 2018

Recognizing the challenges associated with making the digital transformation in customer communications, Taylor Corporation created a new organization called Taylor Communications, Secure & Customer Solutions, Inc. (Taylor Communications SCS). This article explores how Taylor has taken its printing and mailing capabilities to a new level by integrating its communications with advanced digital platforms to enhance the customer experience.

 

InfoTrends’ Global Forecast Data Suggests Growth in Emerging Countries

Published November 8, 2018

United States, Western Europe, and Japan accounted for nearly two-thirds of total production printing placements in 2017. This article provides a brief overview of how global placements and print volumes are expected to shift over time.

 

Where’s the Flash Point for Cloud Software?

Published November 1, 2018

Although the industry has not yet hit a “flash point” that would result in the significant growth of cloud-based software solutions, there are indications that this spark may not be far away. This article explores the growth potential and lingering challenges associated with cloud software.

 

Premium Content Personalized Video Part 2: How to Maximize Effectiveness

Published October 25, 2018

Personalized video advertising is a relatively new marketing method empowered by the digital revolution. This article is the second in a two-part series. It explores how companies can most effectively use personalized video advertising to reach the widest share of audience.

 

Premium Content Personalized Video Part I: Marketing for Future Generations

Published October 18, 2018

Personalized video advertising is a relatively new marketing method empowered by the digital revolution. This article, the first in a two-part series, provides an overview of personalized video advertising and explores the role that age plays in a consumer’s acceptance of the technology.

 

Premium Content Developing the Right Mix of Client Care

Published October 11, 2018

Shifting consumer expectations are increasing the demand for relevant and personalized communications, so it is becoming ever more vital for print service providers to offer their clients the tools and expertise they need to compete via all channels. This article cites recent research from Keypoint Intelligence – InfoTrends to explore how communication practices are changing.

 

Premium Content Production Dashboards Can Help Keep You “Out of the Mess”

Published October 4, 2018

In the printing industry, production dashboards provide critical and timely information for owners, managers, and operators so they can control the production chaos. This article provides a brief overview of available production dashboards and explores how they can simplify the production process.

 

Premium Content Digital Textile Printing: Recent Innovations and Environmental Impact

Published September 27, 2018

Ongoing research and forecast data from Keypoint Intelligence – InfoTrends shows that the digital textile printing market continues to grow. As the industry develops new manufacturing methods to meet this continued growth in demand, it is important to consider the environmental impact of these developments. This analysis explores some recent innovations in digital textile printing and considers the effect that these innovations may have on the environment.

 

Premium Content Key Components of the Digital Textile Printing Industry

Published September 20, 2018

Consumer demand and technological innovations continue to drive growth within the apparel and home décor industries. This article outlines the key components of the digital textile printing industry and highlights how mass customization is fueling the adoption of various technologies.

 

Premium Content Continued Innovations Drive Growth in Digital Textile Printing

Published September 13, 2018

Consumer demand and technological innovations are driving growth in the apparel and home décor industries. This article explores some of the ongoing shifts that are occurring in the industry and considers how these shifts are affecting the digital textile market on a global basis.

 

Premium Content IGAS 2018: The Latest Product News

Published September 6, 2018

IGAS 2018 may not get as much attention as some of the other international trade shows, but InfoTrends analysts still found several products that we believe will make an impact on the global print market.

 

Premium Content Memjet’s DuraLink, One Year Later

Published August 30, 2018

Unveiled in 2017, Memjet’s DuraLink technology appears to be catching on with OEMs. Keypoint Intelligence – InfoTrends believes this is due to its improvements in head life and other features, which will enable Memjet products to address high-volume applications. As DuraLink evolves, it looks poised to succeed in industrial print applications such as high-speed label and packaging printing.

 

Premium Content Who Buys Continuous Feed Inkjet?

Published August 23, 2018

Keypoint Intelligence – InfoTrends records publicly announced placements of continuous-feed inkjet printers, along with the types of PSPs that acquire these devices and the major applications they print. This article provides an overview of these placements in the past nine years by major application and vendor.

 

Premium Content B2 Digital Saves the Day for Cut-Sheet Color

Published August 16, 2018

Every year, Keypoint Intelligence – InfoTrends publishes its digital printing forecast to identify placements of digital devices, installed base, print volumes, and revenues achieved. This article provides an overview of some recent top-level forecast data and also explores how new developments in a long-established market can create new opportunities while also driving print volumes.

 

Premium Content OpenText Enterprise World 2018: Defined by Real-Time Communications

Published August 9, 2018

The OpenText team held the 2018 Enterprise World meeting in Toronto, Canada, from July 10 to 12. During the opening keynote address, Mark Barrenechea explained to more than 4,000 delegates that competing and conflicting macro-trends are converging to pose unprecedented challenges for today’s businesses. Today’s enterprises must navigate a range of priorities to succeed, and OpenText has released several offerings that can assist in their journey.

 

Premium Content Print E-Commerce Marches On, Consumes More of Total Shipments

Published August 2, 2018

E-commerce activities continue to ramp up in the printing industry. Thanks to the proliferation of digital printing technologies, the number of products within consumers’ reach is simply remarkable. This article explores how print service providers can take advantage of online print growth.

 

Premium Content Identifying Successful Sales Practices for Print Providers

Published July 26, 2018

Every company has a sales process. Although these processes are sometimes well-established and well-documented, this is not always the case. If you’re struggling with your sales process, this article provides a quick-start guide on performing a sales audit.

 

Premium Content Get Ready for Change…Make Digitally Printed Packaging a Part of Your Future

Published July 19, 2018

Although digitally printed corrugated packages serve to enclose products, develop displays, and create shipping containers, they can also be used as billboards for savvy brands to advertise and increase consumer engagement. This article explores how brands can take advantage of printed packaging to differentiate their marketing messages.

 

Premium Content Smart Print Manufacturing Makes You Money

Published June 28, 2018

Smart Print Manufacturing (SPM) can help companies achieve operational excellence. This article explores how SPM enables workflow automation so businesses can create quality products and services by adding value throughout the supply chain.

 

Premium Content Pricing for Digital Part 3: Challenges in Developing Comprehensive Pricing Plans

Published June 21, 2018

As digital delivery proliferates within the customer communications market, service providers with a legacy in print have been challenged to devise pricing models that position their operations for long-term sustainability. As part of its recently published research study entitled Pricing for Digital: Exploring New Models for Transactional Communications Delivery, Keypoint Intelligence – InfoTrends conducted more than a dozen in-depth interviews with print service providers in North America to gain a deeper understanding of the primary pricing obstacles that stakeholders face in today’s changing market. The final in a three-part series, this article explores the challenges that providers must overcome when developing comprehensive customer communications pricing plans.

 

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