Log In | Become a Member | Contact Us


Market Intelligence for the Printing Industry

Connect on Twitter | Facebook | LinkedIn

Featured: Special Report: Printing Outlook 2019     Production Inkjet     Installations and Placements Tracker

Keypoint Intelligence

Keypoint Intelligence is a brand built upon two great companies, Buyers Lab and InfoTrends. We are a collective force of unrivalled capabilities trusted all over the world to provide true end-to-end solutions and services which include in-depth product information, game changing insights, and responsive web tools that drive business growth.

Recent Commentary & Analysis from Keypoint Intelligence

Displaying 1-24 of 87 articles

Developing a Focused Strategy for Sales Growth

Published October 10, 2019

Following a focused sales strategy involves targeting offerings toward customers that need and want those services while setting aside the customers that do not fit that profile. This article provides a brief overview on how PSPs can leverage a focused sales growth strategy to position themselves for future success.

 

Digital Print in Packaging at Labelexpo: Print-for-Pay and Print-for-Use

Published October 3, 2019

There are many ways to segment digital print technologies at Labelexpo 2019, with electrophotography and inkjet being the most obvious. This article explores a different split—digital printers designed for print-for-pay service providers vs. those dedicated to print-for-use end-users. It also considers how technological changes will affect the flexible packaging market.

 

How Game Mechanics Can Grow the Print Business

Published September 26, 2019

Game mechanics may seem alien to some print service providers, but other industries have been using these principles to promote user engagement and drive revenues for decades. With augmented reality emerging as a natural upgrade for static print, now is the time to critically evaluate the potential of a well-designed application—one that incorporates gaming elements—to drive brand interaction and generate new revenue potential.

 

PrintEx 19: The Biggest Thing in Australian Print!

Published September 19, 2019

From the 13th to the 16th of August, over 8,000 print professionals converged on the Sydney Olympic Park to experience the latest in hardware and software in document production, commercial print, labels, and packaging at PrintEx 19. This article explores the factors that made this year’s event a standout.

 

The Role of Tradeshows in Modern Business Planning

Published September 12, 2019

With so much knowledge at their fingertips, decision-makers no longer need to travel—or even pick up the phone—to stay informed. Although the role of trade shows has changed as a result, these events remain an important component of modern business planning. This article explores how the role of trade shows has shifted in today’s digital age.

 

Premium Content What’s Next for Mail?

Published September 5, 2019

Given all the changes that have occurred within the mailing industry, what’s next? This article provides a overview of some current trends within the mailing industry and considers what the future might hold.

 

Do You Know the Print Cost of Every Job that Goes out the Door?

Published August 29, 2019

Not all print service providers fully understand the costs of the print jobs they create on a daily basis, and this is troubling. Without accurate, detailed reports of cost breakdowns, print companies will continue to struggle to turn a profit, instead investing in a random number of jobs—only some of which will turn a profit. With technology growing more robust, managed information systems can help organizations keep accurate, up-to-date tracks of exactly how well each print job is performing for the company. In this paper, InfoTrends outlines exactly how this information can be gathered, as well as a more detailed explanation of why it is so crucial to do so.

 

Where’s the Packaging Opportunity for Commercial Printers?

Published August 22, 2019

The ongoing digital transformation has created problems for commercial printers, namely electronic displacement. As a result, many have turned to digital wide-format equipment to add new revenue streams. Nevertheless, with more PSPs adapting wide format, this service is no longer the differentiator it once was. Commercial printers looking for the next value-add product stream should examine packaging, particularly the folding carton and label segments, to find new revenue opportunities.

 

Tips and Tricks for Cashing in on This Season’s Print Shows

Published August 15, 2019

Approaching print-related conferences with a plan can deliver a wealth of new ideas while also carving a path for business growth. This article offers some tips for making the most of your time during the upcoming trade show season.

 

OpenText Enterprise World: A Shift into the Information Era!

Published August 8, 2019

Offering insights into the latest trends as well as stories on successful digital transformations, OpenText Enterprise World is designed to help attendees unlock their information advantage. This article provides a brief overview of the 2019 event in Toronto.

 

Why is TransPromo Hot Again?

Published August 1, 2019

TransPromo—bicapitalized with a T and P to emphasize the link between transactional and promotional communications—is experiencing a resurgence. Consumer-facing communicators are using TransPromo techniques in their printed and digital communications. This article explores why TransPromo is re-emerging as a talk track.

 

Are You 100% Digitally Transformed?

Published July 25, 2019

Many businesses believe they’ve made the digital transformation, yet market shares of digitally printed pages are only in single digits. This article explores the disconnect between perceptions and reality in our industry’s digital transformation, and also discusses what must be done to help close this gap.

 

Handling Objections: It’s About Preparation and Identification

Published July 11, 2019

Sales objections can be daunting for even the most seasoned salespeople, creating a feeling of disapproval or opposition. Objections can come in many forms. This article explores how all salespeople, regardless of experience or tenure, can properly prepare for them.

 

The Bürkle and EFI Partnership: A LIGNA 2019 Interview

Published June 27, 2019

During LIGNA 2019, Keypoint Intelligence – InfoTrends caught up with José Luis Ramón Moreno of EFI and Olaf Rohrbeck of Bürkle/LIGNA to learn more about the recently announced partnership between EFI and Robert Bürkle GmbH. This article provides a transcription of the interview.

 

The Commodity Conversation: Who Are We Kidding?

Published June 20, 2019

The buying criteria within the printing industry are no different than any other—they come down to quality, service, and price. This article provides a brief overview of these three key buying criteria and explores how print service providers can shift away from a commodity conversation while still respecting customers’ inherent preferences.

 

Tracking Shifts in the Customer Communications Market

Published June 13, 2019

As part of its coverage of the customer communications market, Keypoint Intelligence – InfoTrends conducts annual research of enterprises and consumers. This article provides a brief overview of recent survey findings and also highlights the data points that will be uncovered in upcoming research.

 

Learnings from the Road: May Trade Events in Perspective

Published June 6, 2019

May 2019 saw a variety of important trade events on a global scale, including the National Postal Forum, the Fiserv Forum, Xeikon Café, and FESPA. This article provides a brief synopsis of the major trade events that occurred during the past month.

 

Memjet for Packaging: DuraLink Entries Are Ramping Up

Published May 30, 2019

Memjet’s second-generation technology, DuraLink, achieved its first commercial placements from a few OEMs, and is now expanding into industrial applications. This article provides an overview of DuraLink technology, explores how it compares to VersaPass, and considers how Memjet’s offering may compare to more established industrial jetting technologies.

 

Edelmann Demonstrates Its S10 as Landa Moves Towards Commercialization

Published May 28, 2019

Keypoint Intelligence – Infotrends’ Ralf Schlozer reports from last week’s open house at Germany’s Edelmann Group, where the company was demonstrating its Landa S10 for folding carton production. Landa aims to step up its press installations through the rest of 2019.

 

How Data Analytics Bring Value to a World of Information

Published May 23, 2019

In a recent survey, Keypoint Intelligence – InfoTrends examined the behaviors of different types of print service providers (PSPs). We determined that the most successful PSPs possess unique qualities that separate them from their competitors. One such quality that enables this group to be successful is their use of data analytics to process and leverage the marketing information they obtain for self-promotion.

 

FESPA 2019: Beer, Brats, and Dots

Published May 16, 2019

FESPA 2019 attracted attendees on a global scale under the theme of an “Explosion of Possibilities.” In partnership with Keypoint Intelligence – InfoTrends, the event’s organizers collected feedback from the 2018 Print Census research to determine key areas of focus for the 2019 event.

 

Direct-to-Garment Printing Landscape Grows Across Commercial and Industrial Sectors

Published May 9, 2019

Digital has become a viable method for printing a variety of fabric applications, and the technology is now extending its reach into the direct-to-garment (DTG) market. This article offers a brief discussion about the growth in DTG printing and discusses some key trends for the commercial and industrial printing sectors.

 

Print China Gains Ground as Asia’s Largest Printing Exhibition

Published May 2, 2019

Held every four years since 2007, Print China alternates with China Print and offers a unique focus on Southern China’s printing industry for local and international visitors. This article provides a brief overview of the most recent iteration of the event, which was held in April at the Guangdong Modern International Exhibition Center.

 

High-Value Digital Applications: New Opportunities on the Horizon

Published April 25, 2019

High-value applications and the digital devices that are required to produce them are becoming increasingly prevalent. These solutions are now moving downstream and have become accessible to medium-sized and even small print service providers. This article explores how high-value applications are coming to represent the fast track to the digital transformation.

 

Control Waste to Improve Your Bottom Line

Published April 18, 2019

Although today’s printers understand that they must automate their print operations, a bias seems to exist between the potential benefits of investing in equipment vs. software. This article cites recent research from Keypoint Intelligence – InfoTrends to highlight the importance of controlling waste. By implementing processes, procedures, and software, printers can accurately measure waste and improve their quality control.

 

1  2 3 Last Next View All

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved