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Keypoint Intelligence

Keypoint Intelligence is a brand built upon two great companies, Buyers Lab and InfoTrends. We are a collective force of unrivalled capabilities trusted all over the world to provide true end-to-end solutions and services which include in-depth product information, game changing insights, and responsive web tools that drive business growth.

Recent Commentary & Analysis from Keypoint Intelligence

Displaying 1-24 of 63 articles

Control Waste to Improve Your Bottom Line

Published April 18, 2019

Although today’s printers understand that they must automate their print operations, a bias seems to exist between the potential benefits of investing in equipment vs. software. This article cites recent research from Keypoint Intelligence – InfoTrends to highlight the importance of controlling waste. By implementing processes, procedures, and software, printers can accurately measure waste and improve their quality control.

 

Xeikon in Packaging: Ramping Up, Branching Out

Published April 11, 2019

The 2019 Xeikon Café event, which took place in late March, attracted 1,000+ visitors from about 250 companies. This article provides a brief overview of Xeikon’s recent progress while also discussing the effects of its annual event.

 

On the Edge: DSCOOP Moves

Published April 4, 2019

DSCOOP is a mature show, so its organizers are continually seeking ways to innovate, educate, and inspire. This article provides some key highlights from this year’s event and the DSCOOP Edge agenda.

 

Is Your Print Production Lifted by a Platform?

Published March 28, 2019

The first platforms appeared over four years ago and have steadily increased their performance, functionality, and partnerships over time. This article explores the characteristics of true print workflow platforms and discusses how platforms can benefit print production.

 

The Print Management Market: Where Is it Growing and How Big Can it Get?

Published March 21, 2019

Through consolidated purchasing, print management providers offer cost savings and upgraded efficiencies that in-plants struggle to match, as well as a wider array of products, applications, and expertise than a single print manufacturer can manage. This article provides an overview of the print management market and discusses key opportunities for growth.

 

What Hololens 2 Means for PSPs

Published March 14, 2019

Last month, Microsoft announced the introduction of its Hololens 2 mixed reality headset. This article explores what the upcoming product could mean to the print market, while grounding print service providers’ expectations.

 

Automation on Display at Hunkeler Innovationdays: Watch Out for the Robot!

Published March 7, 2019

During odd-numbered years, the Hunkeler-sponsored Innovationdays event in Luzern, Switzerland, features finishing solutions for the transactional, commercial graphic arts, and book industries. This article provides a brief overview of the announcements that brought the theme of automation to the forefront at this year’s event.

 

HP Highlights New Business Opportunities at the 2019 Indigo VIP Event

Published February 28, 2019

HP Indigo hosted its annual Global VIP event in Tel Aviv, Israel, from February 11–14, 2019. This year’s event drew over 650 visitors to HP Indigo’s headquarters, production, and Research & Development sites to learn about the company’s latest offerings. The event highlighted the latest devices in HP’s digital press lineup and also discussed business opportunities for growing applications.

 

Saving $1 Million with Workflow

Published February 21, 2019

Although printers acknowledge that dealing with a high number of small jobs is a major workflow bottleneck, many have not automated their processes. This article offers some quick tips for getting started with automating processes to aid employees and benefit customers.

 

Save Postage and Add Print Volume with 2019 USPS Promotions

Published February 7, 2019

In early February, the USPS opened the first of its six 2019 promotions. These new promotions encourage mailers, marketers, and printers to work together to create unique and engaging mail pieces. This article provides a brief overview of this year’s promotions.

 

EFI Connect 2019: A New CEO, Networking, and a Fashion Show!

Published January 31, 2019

Even though EFI Connect has been around for two decades now, the 2019 event included many firsts! Customers, partners, analysts, and journalists in attendance enjoyed a lively event emceed by Frank Tueckmantel and hosted by Bill Muir, EFI’s new CEO. This article provides a brief overview of EFI’s strategy as it moves into the future with a new focus and new leadership.

 

Leveraging the Power of Personalization

Published January 24, 2019

Thanks to ongoing innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they now expect any communications to reflect this level of knowledge. This article explores the impact that personalization has on the effectiveness of customer communications.

 

Mass-Optimize Your Workflow in 2019

Published January 17, 2019

Although many personal resolutions fizzle out by February, your workflow resolutions should be targeted and easy to follow. Keep things simple by committing to three resolutions and automating three tasks. This article explores why building mass optimization into your print production workflow should be a key initiative in 2019.

 

The Importance of Awareness for Print-Based Augmented Reality

Published January 10, 2019

As businesses seek to remain competitive in today’s increasingly digital landscape, many are turning toward content that is enhanced with augmented reality (AR). This article discusses how print providers can inform their clients about AR content in printed products. It also explores some barriers to market entry, including app surplus and the limited use of AR headsets.

 

An Augmented Future: How AR is Helping Production Printing

Published December 13, 2018

Augmented reality (AR) is a technology that superimposes a digital or computer-generated display (image, video, or words) onto the real world. Although AR is still young, it has advanced enough to impact multiple industries. AR enables a variety of improvements in the print space, and this article explores how AR is affecting the production print market.

 

Digital Textiles: The Next Frontier for Commercial Printers

Published December 6, 2018

For the most part, commercial printers are locked out of the existing supply chain for digital textiles. This article explores the more accessible textile segments that commercial printers can participate in, including textile-based sign and display graphics and direct-to-garment.

 

Achieving Successful Sales in 2019

Published November 29, 2018

As 2018 draws to a close, you’re likely doing one of two things: focusing on meeting/exceeding your sales goals for the year or reflecting on why your goal has proven to be unreachable. In many cases, the process used to achieve the goal fails to deliver the desired results. This article explores methods for exceeding your business goals in 2019.

 

Taylor Communications SCS: Transforming to Meet Changing Market Demands

Published November 15, 2018

Recognizing the challenges associated with making the digital transformation in customer communications, Taylor Corporation created a new organization called Taylor Communications, Secure & Customer Solutions, Inc. (Taylor Communications SCS). This article explores how Taylor has taken its printing and mailing capabilities to a new level by integrating its communications with advanced digital platforms to enhance the customer experience.

 

InfoTrends’ Global Forecast Data Suggests Growth in Emerging Countries

Published November 8, 2018

United States, Western Europe, and Japan accounted for nearly two-thirds of total production printing placements in 2017. This article provides a brief overview of how global placements and print volumes are expected to shift over time.

 

Where’s the Flash Point for Cloud Software?

Published November 1, 2018

Although the industry has not yet hit a “flash point” that would result in the significant growth of cloud-based software solutions, there are indications that this spark may not be far away. This article explores the growth potential and lingering challenges associated with cloud software.

 

Premium Content Personalized Video Part 2: How to Maximize Effectiveness

Published October 25, 2018

Personalized video advertising is a relatively new marketing method empowered by the digital revolution. This article is the second in a two-part series. It explores how companies can most effectively use personalized video advertising to reach the widest share of audience.

 

Premium Content Personalized Video Part I: Marketing for Future Generations

Published October 18, 2018

Personalized video advertising is a relatively new marketing method empowered by the digital revolution. This article, the first in a two-part series, provides an overview of personalized video advertising and explores the role that age plays in a consumer’s acceptance of the technology.

 

Premium Content Developing the Right Mix of Client Care

Published October 11, 2018

Shifting consumer expectations are increasing the demand for relevant and personalized communications, so it is becoming ever more vital for print service providers to offer their clients the tools and expertise they need to compete via all channels. This article cites recent research from Keypoint Intelligence – InfoTrends to explore how communication practices are changing.

 

Premium Content Production Dashboards Can Help Keep You “Out of the Mess”

Published October 4, 2018

In the printing industry, production dashboards provide critical and timely information for owners, managers, and operators so they can control the production chaos. This article provides a brief overview of available production dashboards and explores how they can simplify the production process.

 

Premium Content Digital Textile Printing: Recent Innovations and Environmental Impact

Published September 27, 2018

Ongoing research and forecast data from Keypoint Intelligence – InfoTrends shows that the digital textile printing market continues to grow. As the industry develops new manufacturing methods to meet this continued growth in demand, it is important to consider the environmental impact of these developments. This analysis explores some recent innovations in digital textile printing and considers the effect that these innovations may have on the environment.

 

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