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Keypoint Intelligence

Keypoint Intelligence is a brand built upon two great companies, Buyers Lab and InfoTrends. We are a collective force of unrivalled capabilities trusted all over the world to provide true end-to-end solutions and services which include in-depth product information, game changing insights, and responsive web tools that drive business growth.

Recent Commentary & Analysis from Keypoint Intelligence

Displaying 1-24 of 75 articles

Handling Objections: It’s About Preparation and Identification

Published July 11, 2019

Sales objections can be daunting for even the most seasoned salespeople, creating a feeling of disapproval or opposition. Objections can come in many forms. This article explores how all salespeople, regardless of experience or tenure, can properly prepare for them.

 

The Bürkle and EFI Partnership: A LIGNA 2019 Interview

Published June 27, 2019

During LIGNA 2019, Keypoint Intelligence – InfoTrends caught up with José Luis Ramón Moreno of EFI and Olaf Rohrbeck of Bürkle/LIGNA to learn more about the recently announced partnership between EFI and Robert Bürkle GmbH. This article provides a transcription of the interview.

 

The Commodity Conversation: Who Are We Kidding?

Published June 20, 2019

The buying criteria within the printing industry are no different than any other—they come down to quality, service, and price. This article provides a brief overview of these three key buying criteria and explores how print service providers can shift away from a commodity conversation while still respecting customers’ inherent preferences.

 

Tracking Shifts in the Customer Communications Market

Published June 13, 2019

As part of its coverage of the customer communications market, Keypoint Intelligence – InfoTrends conducts annual research of enterprises and consumers. This article provides a brief overview of recent survey findings and also highlights the data points that will be uncovered in upcoming research.

 

Learnings from the Road: May Trade Events in Perspective

Published June 6, 2019

May 2019 saw a variety of important trade events on a global scale, including the National Postal Forum, the Fiserv Forum, Xeikon Café, and FESPA. This article provides a brief synopsis of the major trade events that occurred during the past month.

 

Memjet for Packaging: DuraLink Entries Are Ramping Up

Published May 30, 2019

Memjet’s second-generation technology, DuraLink, achieved its first commercial placements from a few OEMs, and is now expanding into industrial applications. This article provides an overview of DuraLink technology, explores how it compares to VersaPass, and considers how Memjet’s offering may compare to more established industrial jetting technologies.

 

Edelmann Demonstrates Its S10 as Landa Moves Towards Commercialization

Published May 28, 2019

Keypoint Intelligence – Infotrends’ Ralf Schlozer reports from last week’s open house at Germany’s Edelmann Group, where the company was demonstrating its Landa S10 for folding carton production. Landa aims to step up its press installations through the rest of 2019.

 

How Data Analytics Bring Value to a World of Information

Published May 23, 2019

In a recent survey, Keypoint Intelligence – InfoTrends examined the behaviors of different types of print service providers (PSPs). We determined that the most successful PSPs possess unique qualities that separate them from their competitors. One such quality that enables this group to be successful is their use of data analytics to process and leverage the marketing information they obtain for self-promotion.

 

FESPA 2019: Beer, Brats, and Dots

Published May 16, 2019

FESPA 2019 attracted attendees on a global scale under the theme of an “Explosion of Possibilities.” In partnership with Keypoint Intelligence – InfoTrends, the event’s organizers collected feedback from the 2018 Print Census research to determine key areas of focus for the 2019 event.

 

Direct-to-Garment Printing Landscape Grows Across Commercial and Industrial Sectors

Published May 9, 2019

Digital has become a viable method for printing a variety of fabric applications, and the technology is now extending its reach into the direct-to-garment (DTG) market. This article offers a brief discussion about the growth in DTG printing and discusses some key trends for the commercial and industrial printing sectors.

 

Print China Gains Ground as Asia’s Largest Printing Exhibition

Published May 2, 2019

Held every four years since 2007, Print China alternates with China Print and offers a unique focus on Southern China’s printing industry for local and international visitors. This article provides a brief overview of the most recent iteration of the event, which was held in April at the Guangdong Modern International Exhibition Center.

 

High-Value Digital Applications: New Opportunities on the Horizon

Published April 25, 2019

High-value applications and the digital devices that are required to produce them are becoming increasingly prevalent. These solutions are now moving downstream and have become accessible to medium-sized and even small print service providers. This article explores how high-value applications are coming to represent the fast track to the digital transformation.

 

Control Waste to Improve Your Bottom Line

Published April 18, 2019

Although today’s printers understand that they must automate their print operations, a bias seems to exist between the potential benefits of investing in equipment vs. software. This article cites recent research from Keypoint Intelligence – InfoTrends to highlight the importance of controlling waste. By implementing processes, procedures, and software, printers can accurately measure waste and improve their quality control.

 

Xeikon in Packaging: Ramping Up, Branching Out

Published April 11, 2019

The 2019 Xeikon Café event, which took place in late March, attracted 1,000+ visitors from about 250 companies. This article provides a brief overview of Xeikon’s recent progress while also discussing the effects of its annual event.

 

On the Edge: DSCOOP Moves

Published April 4, 2019

DSCOOP is a mature show, so its organizers are continually seeking ways to innovate, educate, and inspire. This article provides some key highlights from this year’s event and the DSCOOP Edge agenda.

 

Is Your Print Production Lifted by a Platform?

Published March 28, 2019

The first platforms appeared over four years ago and have steadily increased their performance, functionality, and partnerships over time. This article explores the characteristics of true print workflow platforms and discusses how platforms can benefit print production.

 

The Print Management Market: Where Is it Growing and How Big Can it Get?

Published March 21, 2019

Through consolidated purchasing, print management providers offer cost savings and upgraded efficiencies that in-plants struggle to match, as well as a wider array of products, applications, and expertise than a single print manufacturer can manage. This article provides an overview of the print management market and discusses key opportunities for growth.

 

What Hololens 2 Means for PSPs

Published March 14, 2019

Last month, Microsoft announced the introduction of its Hololens 2 mixed reality headset. This article explores what the upcoming product could mean to the print market, while grounding print service providers’ expectations.

 

Automation on Display at Hunkeler Innovationdays: Watch Out for the Robot!

Published March 7, 2019

During odd-numbered years, the Hunkeler-sponsored Innovationdays event in Luzern, Switzerland, features finishing solutions for the transactional, commercial graphic arts, and book industries. This article provides a brief overview of the announcements that brought the theme of automation to the forefront at this year’s event.

 

HP Highlights New Business Opportunities at the 2019 Indigo VIP Event

Published February 28, 2019

HP Indigo hosted its annual Global VIP event in Tel Aviv, Israel, from February 11–14, 2019. This year’s event drew over 650 visitors to HP Indigo’s headquarters, production, and Research & Development sites to learn about the company’s latest offerings. The event highlighted the latest devices in HP’s digital press lineup and also discussed business opportunities for growing applications.

 

Saving $1 Million with Workflow

Published February 21, 2019

Although printers acknowledge that dealing with a high number of small jobs is a major workflow bottleneck, many have not automated their processes. This article offers some quick tips for getting started with automating processes to aid employees and benefit customers.

 

Save Postage and Add Print Volume with 2019 USPS Promotions

Published February 7, 2019

In early February, the USPS opened the first of its six 2019 promotions. These new promotions encourage mailers, marketers, and printers to work together to create unique and engaging mail pieces. This article provides a brief overview of this year’s promotions.

 

EFI Connect 2019: A New CEO, Networking, and a Fashion Show!

Published January 31, 2019

Even though EFI Connect has been around for two decades now, the 2019 event included many firsts! Customers, partners, analysts, and journalists in attendance enjoyed a lively event emceed by Frank Tueckmantel and hosted by Bill Muir, EFI’s new CEO. This article provides a brief overview of EFI’s strategy as it moves into the future with a new focus and new leadership.

 

Leveraging the Power of Personalization

Published January 24, 2019

Thanks to ongoing innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they now expect any communications to reflect this level of knowledge. This article explores the impact that personalization has on the effectiveness of customer communications.

 

Mass-Optimize Your Workflow in 2019

Published January 17, 2019

Although many personal resolutions fizzle out by February, your workflow resolutions should be targeted and easy to follow. Keep things simple by committing to three resolutions and automating three tasks. This article explores why building mass optimization into your print production workflow should be a key initiative in 2019.

 

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