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Keypoint Intelligence

Keypoint Intelligence is a brand built upon two great companies, Buyers Lab and InfoTrends. We are a collective force of unrivalled capabilities trusted all over the world to provide true end-to-end solutions and services which include in-depth product information, game changing insights, and responsive web tools that drive business growth.

Recent Commentary & Analysis from Keypoint Intelligence

Displaying 1-18 of 18 articles

Premium Content The Migration to Digital Continues... But Printed Customer Communications Remain Popular

Published April 19, 2018

The results from InfoTrends’ annual transactional communications survey uncovered some surprising shifts in opinions about paper-based and electronic communications. This article cites recent survey data to explore how printed and electronic bills and statements continue to coexist in the customer communications market.

 

Premium Content Print, Personalization, and Media Integration: Delivering Results to SMBs

Published April 12, 2018

Small and medium-sized businesses (SMBs) offer a great deal of opportunity for print service providers. This article highlights key communication trends and opportunities in the SMB market, as identified in Keypoint Intelligence – InfoTrends’ recent research study In Search of Business Opportunities: Finding the Right Prospects.

 

Premium Content The Value of Platforms: A Revolution is Coming!

Published April 5, 2018

All printers are seeking ways to embrace a business and production infrastructure that enables them to add new tools as needed and depreciate tools that no longer serve a need. This article provides a brief overview of the platforms that facilitate these skills as well as a specific example of the Chili Publisher platform.

 

Premium Content The Customer Experience Potential of Critical Communications

Published March 29, 2018

Today’s empowered consumers are conditioned to expect instant access to information, goods, and services. These expectations are forcing businesses to reconsider their marketing strategies. This article cites recent research from Keypoint Intelligence – InfoTrends highlighting the importance of a positive customer experience in driving revenue growth and improving customer satisfaction.

 

Premium Content Developing Sales Talent Requires Coaching!

Published March 22, 2018

When it comes to managing—and more importantly coaching and developing sales talent—the skills that are required are different than the ones that make a good salesperson. This article highlights research from Keypoint Intelligence – InfoTrends to explore how high-growth sales organizations develop the best talent.

 

Premium Content Emerging Technology Assessment: Personalized Video Outlook

Published March 8, 2018

Personalized video is a popularizing tool with potential for modern customer communications strategies. The technology provides inherently engaging one-to-one audio-visual experiences, but that doesn’t mean that it’s effective independently and by default.

 

Premium Content What is Smart Print Manufacturing?

Published March 1, 2018

The industry remains focused on reducing costs through automation. The next decade will be about making print manufacturing smarter as we transition to the next industrial revolution. This article discusses why it is important for all print service providers to prepare, plan, and take steps to implement their own version of Smart Print Manufacturing.

 

Premium Content Color Inkjet Improves Business Communications

Published February 22, 2018

The combination of more and better consumer data, the drive for personalization, and the affordability of inkjet have finally made creating higher-value communications a market reality. This article explores how IDS.com (a Doxim company) has implemented inkjet production printing technology to make messaging and color more flexible and efficient.

 

Premium Content Graphic Communications and Specialty Printing Mean BIG Opportunities!

Published February 15, 2018

When print service providers seek to expand their offerings, wide-format printing applications like sign, display, and specialty graphics are often considered an attractive opportunity. This article cites recent research from Keypoint Intelligence–InfoTrends to explore the benefits that wide format can deliver to print service providers that are hoping to enter new markets and achieve higher margins.

 

Premium Content UV and Aqueous Inkjet: Notes from a Label Converter Who Uses Both!

Published February 8, 2018

Both UV and aqueous inkjet are growing as alternates to electrophotography (EP) in label converting, and like EP they complement flexography as production-level print technology there. Where do UV inkjet and aqueous inkjet fit? Keypoint Intelligence recently interviewed DLS President Bob Hakman to help answer this question.

 

Premium Content 2018: Execution and Implementation Are Essential for Business Growth!

Published February 1, 2018

In the year ahead, changing customer demands, ongoing technological shifts, more intense market competition, and ever-changing communication trends will require print providers to make innovation a top priority. This article, the third in a three-part series, highlights the biggest challenge print service providers face—transforming their creative ideas into business realities!

 

Premium Content 2018: A Focus on Customer Needs

Published January 25, 2018

In the year ahead, changing customer demands, ongoing technological shifts, more intense market competition, and ever-changing communication trends will require print providers to make innovation a top priority. This article (the second in a three-part series) highlights key application trends that are expected to have a significant impact on print providers' prospects for growth in 2018.

 

Premium Content 2018: A Focus on Technology

Published January 18, 2018

In the year ahead, changing customer demands, ongoing technological shifts, more intense market competition, and ever-changing communication trends will require print providers to make innovation a top priority. This article (the first in a three-part series) highlights key technology trends expected to have significant impact on print providers’ prospects for growth in 2018.

 

Premium Content Direct Mail Engages…Even with Millennials!

Published November 30, 2017

Even in this digital age, tried-and-true direct mail communications continue to get noticed. This article cites recent research from Keypoint Intelligence – InfoTrends to explore how direct mail can be used to cut through the clutter and capture the attention of today’s “always on” consumers.

 

Premium Content Information is Power… Use It to Make Your Best Business Decisions!

Published November 16, 2017

Printing business executives and managers who have learned to fortify their companies' business plans and strategies with a consistent flow of useful and compelling business data will be much better positioned to unlock growth potential and protect against sales declines. This article explores how business leaders can use internal and external information to drive business expansion.

 

Premium Content A Case Story Isn’t Just a Leave-Behind: 6 Habits for Successful Delivery

Published October 26, 2017

A case story isn’t just something that you leave behind before you walk out the door. It is a tool that is delivered in a framework to bring personality and credibility to your business. This article explores how the ability to tell a compelling story can create a meaningful connection between a brand and a customer/prospect.

 

Premium Content thINK 2017: A Thriving Inkjet Forum

Published October 19, 2017

The third annual thINK 2017 event took place during October 9 – 11 at the Boca Raton Resort & Club. The sold out event was the largest thINK conference yet. This article outlines the key highlights and speakers at the show.

 

Premium Content Special Effects Beyond CMYK in Digital Printing

Published August 24, 2017

A number of today’s commercially available digital printing solutions have added units beyond four-color, either inline or offline, to enable special effects that enhance digital print. Unique imaging capabilities can transform printed materials from commodity, price-sensitive offerings to higher-value products that command a premium. This article explores how special effects can enhance the value of print and create new growth opportunities for service providers.

 

 





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