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Data Analysis

Welcome to the WhatTheyThink data analysis section. As a service to the printing and publishing industries, WhatTheyThink provides access to economic, trend and other data that is valuable to industry executives for strategic planning and other purposes. This is also an excellent way for industry executives to stay current with the latest trends. This includes proprietary data developed by our own Dr. Joe Webb, Director of the WhatTheyThink economics and research center, as well as data from a variety of partner sources.

 

 

March 2011 U.S. Commercial Printing Shipments Up; Twelve Months of Increases

March 2011 U.S. Commercial Printing Shipments Up; Twelve Months of Increases

Published: May 6, 2011

March printing shipments were up, resulting in 12 consecutive months of increase. Dr. Webb explains how the easy comparisons to the prior year are about to end, and that the balance of 2011 will be about the same as 2010. He reviews the upcoming data revisions from the Commerce Department on May 13, the importance of inflation adjusting company financial data, and the shipment rates of Canada's commercial printing industry.

 

U.S. Commercial Printing Businesses Produce Estimated $1.11 Billion in Profits in Fourth Quarter 2010

U.S. Commercial Printing Businesses Produce Estimated $1.11 Billion in Profits in Fourth Quarter 2010

Published: April 6, 2011

Dr. Joe Webb has compiled reports on US commercial printing profits going back to 1995, and brings it all current to Q4 2010. This report examines the latest trends in shipments, profits and capacity for the industry, of which the Federal Reserve just made revisions going back almost 25 years. How does Joe recommend printers steer the course? What will it take to get the print industry out of the hole? Dr. Webb has insights that can help.

 

February 2011 U.S. Commercial Printing Shipments Up +4.4%, Eleven Months of Y-O-Y Increases

February 2011 U.S. Commercial Printing Shipments Up +4.4%, Eleven Months of Y-O-Y Increases

Published: April 5, 2011

Dr. Webb looks at February's shipments, Canada's January shipments, and updated forecasts for the North American printing industry to 2017. There's an updated GDP Forecast model and commentary on why that model is not totally reliable for forecasting the print industry. Will the rest of 2011 be as positive as January and February? Dr. Joe discusses.

 

January 2011 U.S. Commercial Printing Shipments Up +4.1%, Good Start to New Year

January 2011 U.S. Commercial Printing Shipments Up +4.1%, Good Start to New Year

Published: March 10, 2011

Dr. Webb comments on what the forecasting models are projecting for shipments out to 2017. The podcast also includes an analysis of how the industry has changed between 2000 and 2009 based on the latest data from the Commerce Department.

 

2010 U.S. Commercial Printing Shipments Finish at $86.7 Billion, +0.9% Versus 2009

2010 U.S. Commercial Printing Shipments Finish at $86.7 Billion, +0.9% Versus 2009

Published: February 4, 2011

December 2010 commercial printing shipments were $7.48 billion, up $347 million (+4.9%) compared to 2009. Adjusting for inflation, shipments were up +3.3%. This brought the year's shipments to $86.7 billion.

 

November U.S. Commercial Printing Shipments Up +4.2%

November U.S. Commercial Printing Shipments Up +4.2%

Published: January 19, 2011

November 2010 commercial printing shipments were $7.48 billion, up $303 million (+4.2%) compared to 2009. Adjusting for inflation, shipments were up +4.2%. “This was a very encouraging month, and continues the consecutive gain in current dollar shipments for eight months,” explained Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center.

 

U.S. Commercial Printing Businesses Produce Estimated $1.1 Billion in Profits in Third Quarter 2010

U.S. Commercial Printing Businesses Produce Estimated $1.1 Billion in Profits in Third Quarter 2010

Published: December 14, 2010

The third quarter of 2010 continued a welcome continuation of profitability for the industry. It has had seven consecutive months of increased sales, but it's clear that the profits trend is increasing, but the long term sales trend is flat.

 

October U.S. Commercial Printing Shipments Up +1.4%

October U.S. Commercial Printing Shipments Up +1.4%

Published: December 6, 2010

October 2010 commercial printing shipments were $7.61 billion, up $108 million (+1.4%) compared to 2009. Adjusting for inflation, shipments were up +0.3%.

 

Sharp Decrease in Layoffs Due to Bankruptcy Reflect Industry Improvement

Sharp Decrease in Layoffs Due to Bankruptcy Reflect Industry Improvement

Published: November 15, 2010

Even something that sounds bad, like the number of printing industry layoffs due to bankruptcy, can be good if they're declining. Dr. Joe explains the sharp decline in the last four quarters and why it's very good news.

 

September U.S. Commercial Printing Shipments Up +3.4%; Six Consecutive Months of Growth Versus 2009

September U.S. Commercial Printing Shipments Up +3.4%; Six Consecutive Months of Growth Versus 2009

Published: November 4, 2010

September 2010 commercial printing shipments were $7.58 billion, up $248 million (+3.4%) compared to 2009. Adjusting for inflation, shipments were up +2.2%. “This continues the consecutive gain in current dollar shipments for six months, a welcome change for commercial printers,” explained Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center.

 

Q3 2010 Real GDP on Quarter/Quarter and Year/Year Basis

Q3 2010 Real GDP on Quarter/Quarter and Year/Year Basis

Published: November 1, 2010

Dr. Joe looks at the advance report for GDP in 2010's third quarter and explains what it means, what it doesn't, and why it might be worth ignoring.

 

Change in Commercial Printing Segments 1997-2008

Change in Commercial Printing Segments 1997-2008

Published: October 18, 2010

Dr. Joe updates his look at the recent trends in printing industry employment and the last five months of increased sales are playing out.

 

August U.S. Commercial Printing Shipments Up +3.3%

August U.S. Commercial Printing Shipments Up +3.3%

Published: October 11, 2010

August 2010 commercial printing shipments were $7.3 billion, up $235 million (+3.3%) compared to 2009. Adjusting for inflation, shipments were up +2.2.

 

ISM Manufacturing Index - Selected Components Since December 2007

ISM Manufacturing Index - Selected Components Since December 2007

Published: October 4, 2010

Dr. Joe explains the latest Institute for Supply Management manufacturing report in terms of its key components of new orders, prices paid, employment, and imports. The manufacturing side of the economy is still growing, but it looks like it's slowing down, and inflation is starting to creep into the system.

 

Major Investment Areas Commerical Sheetfed vs. Commercial Digital Color

Major Investment Areas Commerical Sheetfed vs. Commercial Digital Color

Published: September 20, 2010

As we head into GraphExpo, what does our latest survey show that commercial sheetfed and commercial color digital printers are looking for? Dr. Joe explains it all

 

U.S. Commercial Printing Businesses Produce Estimated $1.1 Billion in Profits in Second Quarter 2010

U.S. Commercial Printing Businesses Produce Estimated $1.1 Billion in Profits in Second Quarter 2010

Published: September 15, 2010

The second quarter of 2010 continued a welcome continuation of mild profitability for the industry. Much of the industry is still recovering from a very difficult 2009, and two quarters of profits can't really make up for that. But we're on the right track, even though there are still challenges ahead.

 

July U.S. Commercial Printing Shipments Up +0.3%

July U.S. Commercial Printing Shipments Up +0.3%

Published: September 7, 2010

July 2010 commercial printing shipments were $6.87 billion, up $18 million (+0.3%) compared to 2009. Adjusting for inflation, shipments were down -1%. This continues the consecutive gain in current dollar shipments for four months, the first time we have had a period of that extent since November 2007.

 

How magazine circulation, ad pages and mailed by piece has changed since 2000

How magazine circulation, ad pages and mailed by piece has changed since 2000

Published: August 16, 2010

How have magazines changed over the last 10 years? Dr. Joe looks at subscription circulation, ad pages, postal shipments and weight, and what they tell us about this critical segment of our industry.

 

Second Quarter U.S. Commercial Printing Shipments Up +2.8%

Second Quarter U.S. Commercial Printing Shipments Up +2.8%

Published: August 3, 2010

June 2010 commercial printing shipments were $7.2 billion, up +2.4% compared to 2009. Adjusting for inflation, shipments were up +1.3%. “This is the first three month gain in shipments on an inflation-adjusted basis since the period of October 2006 through April 2007.

 

More printers interested in buying than selling books of business customer base

More printers interested in buying than selling books of business customer base

Published: August 2, 2010

Who's buying and who's selling? The print business has been consolidating, and we're certain there is more to go, especially with the popularity of "tuck-ins." Dr. Joe explains why "tuck-ins" are not about what you should do with your shirt, but how it has slowly been creating a more efficient industry.

 

Change in Commerical Printing Segments 1997-2008

Change in Commerical Printing Segments 1997-2008

Published: July 19, 2010

Dr. Joe discusses how commercial printing segments have changed their share of industry shipments from 1997 through 2008, and why digital printing's share might be even larger than the data indicate.

 

May U.S. Commercial Printing Shipments Up +3.6%

May U.S. Commercial Printing Shipments Up +3.6%

Published: July 6, 2010

May's shipments were up compared to 2009, and April's were revised significantly upward. This is the first time since early 2008 that the industry produced two consecutive months with shipment increases. For complete details see this month's printing shipments report.

 

Dr. Joe reviews the latest economic data

Dr. Joe reviews the latest economic data

Published: June 21, 2010

Dr. Joe reviews the latest economic data and explains where we're headed for the third and fourth quarters and why.

 

April 2010 commercial printing shipments

April 2010 commercial printing shipments

Published: June 7, 2010

April 2010 commercial printing shipments were $7.05 billion, down -1.9% compared to 2009. Adjusting for inflation, shipments were down -4.1%. For the first four months of 2010, shipments were down -4.7% on a current dollar basis.

 

Commerce Department Revises Printing Shipments Data

Commerce Department Revises Printing Shipments Data

Published: May 17, 2010

The Department of Commerce revised almost 10 years of printing industry shipments data last week. The WhatTheyThink economic data elves dug into the data and explain what those revisions mean, what years were revised up, and which ones were revised down.

 

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