Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.
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It would be hard to turn in a stronger performance at a trade show than the one HP Inc. achieved at drupa 2016. The company held hundreds of customer meetings, sold most of the equipment (more than 50 digital presses) at its stand, and announced record deals with the likes of Cimpress and Shutterfly. But, says Enrique Lores, president of HP Inc.'s Imaging and Printing Business, the splash at drupa is only typical of the success the company has been enjoying as HP Indigo presses and other products continue to gain market share.
Now a branding consultant, Mike Ferrari spent more than 30 years at Procter & Gamble as a specialist in producing branded packaging. He says that over that period of time, packages have taken on a central role as promotional vehicles in omnichannel shopping for consumer goods. At drupa 2016, he saw how workflow and other advances in production are making packages even better able to meet the marketing objectives that brand owners have for them.
The business of printing labels and packaging is changing with almost unnerving speed. Made reassuringly clear at drupa was the fact that new technologies for label and packaging production can give printers the capabilities they must have.
How did a manufacturer of newspaper presses become a supplier of equipment for nearly all major printing applications, including digital output? That is the story of KBA, and the company's president, Claus Bolza-Schünemann, tells it with justifiable pride. Among the latest highlights is KBA's ongoing development, with Xerox, of the VariJET 106, an innovative hybrid sheetfed press targeting the folding carton market.
Claus Bolza-Schünemann currently is the president not only of KBA but also of drupa, the international printing and paper trade fair. Here, he traces its evolution from a heavy-iron expo into a full-spectrum graphic communications showcase that puts specialties like 3D printing and functional printing alongside the latest developments in conventional and digital print production. The goal, Bolza-Schünemann says, is to make drupa "a very attractive fair for all of our customers" that also promotes the world-bestriding stature and influence of printing in all of its forms.
Exclusive Interview with EFI SVP/GM Scott Schinlever on the Launch of the Nozomi C18000 inkjet press. The single pass inkjet press brings high-speed corrugated board production to the $130 billion corrugated packaging industry.
The main criterion for presentations at trade association meetings is relevance. Printer Tom Mercier gives high marks for relevance to the sessions he attended at the recent Epicomm Experience gathering, where mergers and acquisitions, sales development, and personnel recruitment were among the many pertinent subjects under discussion. Mercier also thinks that the success of the conference bodes well for Epicomm's merger with IDEAlliance, which he calls "a win-win for print, mailing, and everything else we do."
David Mastervich spent much of his 33-year career with the U.S. Postal Service promoting the use of direct mail. Today he works for Hewlett Packard Enterprise, but his focus on direct mail hasn't changed. Mastervich says that as printers and mailers have embraced data management and digital production, direct mail has become a much more targeted and responsive medium than it used to be. He saw plenty of evidence of this progress at the recent Epicomm Experience event, where the emphasis was on technologies for mailing.
Nobody ever said that the sheetfed offset equipment market is easy to do business in. But RMGT, a partnership between two of Japan’s best known press manufacturers, thinks it has what it takes to make the most of the opportunities that the market still holds.
So advises John Cassidy of Duplicates INK, who explored creative strategies in a highly rated presentation called "Cross the Line and Disrupt Your Market" at the recent Epicomm Experience conference. Cassidy believes that innovation is still possible even in mature industries like printing. Printers can achieve it, he says, by asking their top customers two questions: "What do you want more of out of me? What can I do to be a 10?"
Steven Portrude learned a long time ago that there is no substitute for the wisdom of his peers in the printing industry. At the recent Epicomm Experience conference, he talked about what he has learned from other owners he has come to know through taking part in trade association activities. Even competitors open up to one another at these gatherings, Portrude says. "This is where you get an education on how to run a business."
Malia Lageman, who traveled all the way from Honolulu to Savannah to take part in Epicomm Experience, found that the program made the long trip more than worthwhile. Here, she talks about the networking opportunities it gave her, especially with exhibiting vendors; the high energy of the speakers she listened to; and the ideas she gained during conference-related plant tours.
On July 1, the trade associations Epicomm and IDEAlliance will go forward as one under the IDEAlliance name. Ken Garner and David Steinhardt, respectively executive vice president and president/CEO of the combined organization, talk about how bringing the groups together will enhance the value of membership for the more than 3,000 companies now under the IDEAlliance banner. They say that the first positive outcome is the launch of a certification program for mailing professionals.
Production digital printing is 25 years old, yet only 2.5% of all printed pages come from digital devices. Yishai Amir, CEO of Landa Digital Printing, says that if digital printing is to move into the mainstream, it will have to prove that it is fully competitive with offset lithography in quality, speed, printable format size, and cost to print. According to Amir, just one process—the one he is responsible for bringing to market—can demonstrate all of these capabilities.
Because trade associations mirror the industries they serve, it’s no surprise to see consolidation taking place among the groups that serve the printing industry. IDEAlliance, an association promoting technical standards, demonstrated this by incorporating Epicomm, a group representing commercial printers, quick printers, and mail service providers. According to Marriott Winchester, the chairman of IDEAlliance, the outcome is a highly complementary relationship that benefits everyone concerned.
Jonny Kaldor is the creator of Pugpig, a mobile publishing platform for delivering content in whatever format is optimal for the end-user’s device. He says that as devices and mobile channels continue to proliferate, the only way to keep up with them will be to embrace a create-once, render-many publishing workflow. This is called structured content, and Kaldor thinks that nontraditional publishers may find it easier to develop and share than publishers locked into design-centric, print-based workflows.
Marriott Winchester (SGS Americas) says that new Food and Drug Administration regulations for food labeling represent “the most significant generational event in the food and beverage industry that we’ve seen” since placing nutritional information on labels was first mandated 23 years ago. In this conversation, he explains why food producers and packagers should move full speed ahead toward compliance.
Have you ever stressed out at a self-checkout station because you couldn’t scan the #@?§#! UPC code on the package? Digimarc Corp. has come up with a way to make the entire surface of the package scannable, but in a way that’s invisible to the eye. Digimarc’s Larry Logan explains how the innovation makes packaging a part of the Internet of Things.
When equity investors decided it was time to give the 250-store Duane Reade pharmacy chain a brand makeover, they handed the task to Todd Maute and his partners at the CBX branding agency. CBX accomplished it in part by creating five private-label brands that required large volumes of printed packaging. Maute says the experience shows how printing technologies can put powerful branding tools in the hands of brand owners and creatives.
Administered by IDEAlliance, the G7 protocols for grayscale definition and device calibration have become widely accepted standards for color management. No organization has made a stronger commitment to G7 than Konica Minolta, which claims to employ more G7-certified experts than any other printing systems vendor. Konica Minolta’s Dino Pagliarello talks about what makes the company’s belief in G7 so firmly rooted.
HP PrintOS is a new cloud-based print production operating system that will be launched by HP at drupa 2016. It consists of web and mobile apps designed to help print service providers boost the productivity of their HP devices. Simon Lewis, in charge of its development, talks about the genesis of Print OS and the range of benefits it can deliver.
Haptics is the branch of neuroscience concerned with the sense of touch. Daniel Dejean of Sappi discusses why the tactile appeal of print—along with all of the other kinds of sensory stimulation it provides—can be such a powerful advantage for the medium in brand marketing campaigns.
HP is venturing into post-print production with Pack Ready, a set of solutions it is patenting and develop with partners. The first product is Pack Ready Lamination, which uses a thermal lamination process to convert flexible pouches immediately after printing on HP Indigo equipment. HP’s Dr. Asaf Salant says that Pack Ready Lamination will be of keen interest to converters who want to reduce time to market and to label printers who want to break into flexible packaging.
A decision to attend drupa 2016 represents a major investment of time and travel expense. The director of the global event talks about why label and packaging producers are among those who should most seriously consider making it.
Exclusive Interview: Benny Landa says that the nanographic inkjet printing process he unveiled at drupa 2012 was a “promise.” At drupa 2016, he intends to deliver on that promise with live demonstrations of nanographic equipment that he says can print offset quality at offset speed on any paper stock at an offset-competitive cost. In this exclusive interview, Landa discusses why he believes the commercialization of nanography will be the second time one of his technologies has revolutionized digital printing.
Starting a trade association isn’t the same thing as establishing a trade association. Giving it a base for an extended life of service to its members requires long-range planning and determined execution. This is the story of NPOA.
Does “privacy” have meaning any more? People are sometimes willing to trade personal information for rewards—even when they know they are going to regret it. There are implications for print in the conflict.
As leaders in their respective fields, Guy Gecht and Steve Wynn share an exceptional ability to hold a stage and captivate an audience. Both played to a packed house as keynote speakers at EFI Connect 2016.
HP Inc. believes that the same "megatrends" toward short-run, on demand production and versioning that have transformed other print markets will have a comparable effect on packaging. It's potentially a $13.6 billion opportunity, and HP Inc. sees corrugated as an ideal place for the transformation to begin.
The R&D and the building of the first working model took just two years. Now, HP Inc.'s Eric Wiesner and KBA's Christoph Müller discuss how the companies will deploy marketing, sales, and support strategies with the same kind of high-efficiency cooperation.
Packaging isn’t everything at Island Pro Digital, a printing company with a highly diversified product base. But, it represents some of the most interesting work that the firm fabricates for its clients.
A label and carton company doesn’t get to be 137 years old without having made an unwavering commitment to quality. The 137-year-old label and carton company profiled here has done it by adopting a well-known philosophy of continuous improvement as its playbook.
WhatTheyThink's Patrick Henry talks to Mark Abramson CEO at PrintForm about creating complex packaging product with run-lengths of one. PrintForm was recently involved in the team that created a printed virtual reality headset and talks about building teams to do this type of work.
Those who came to the show in search of answers for packaging production should have had no trouble locating them in the vendor stands and specialty areas where packaging solutions were being featured.
Not every packaging printer has what it takes to pass muster with this performance-certifying organization. But, those that clear GMI’s high bar can claim elite status among packaging service suppliers.
The Securities and Exchange Commission wants to modernize the way the investment industry reports on what it does. The plan could include freeing these companies from having to print and mail certain shareholder documents.
On Tuesday, November 8, 2016, Americans will go to the polls to elect 435 members of the U.S. House of Representatives, 34 U.S. Senators, 11 state Governors, and one President. It’s been widely reported that next year’s election cycle will be the costliest in history, with spending by candidates, parties, outside groups, and individuals expected to be as high as $10 billion.
For many people, an empty package is an artist’s kit full of creative opportunity. Brand owners may not fully appreciate how they benefit when their packaging is repurposed for fun or practicality by end-using consumers.
For printing and printing-related businesses, penalties for safety citations in OHA’s most recent reporting period came to $735,464—not a huge sum, relatively speaking, but a number worth thinking about all the same.
Companies that print food labels work hard to make sure that the information on them is correct. It’s a matter of professional pride and, very often, also one of complying with the law. But, out there in the consumer marketplace, who cares?
Everyone who has ever made a photocopy knows the legacy of Chester Carlson, but few outside the graphics industry know his name. A television program may help to give the inventor of xerography the exposure he deserves.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.