"It Clicked": Ken Garner and David Steinhardt Review the Epicomm - IDEAlliance Merger
Published on May 23, 2016
On July 1, the trade associations Epicomm and IDEAlliance will go forward as one under the IDEAlliance name. Ken Garner and David Steinhardt, respectively executive vice president and president/CEO of the combined organization, talk about how bringing the groups together will enhance the value of membership for the more than 3,000 companies now under the IDEAlliance banner. They say that the first positive outcome is the launch of a certification program for mailing professionals.
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Learn About Anti-Counterfeiting Measures in Packaging
Published: January 17, 2017
Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.
Leveraging Standards and Specifications to Get to Great Color
Published: January 16, 2017
Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.
Are You Ready for the MarTech Explosion?
Published: January 16, 2017
Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.
Frank Looks Back at Early Variable Data Printing
Published: January 13, 2017
Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.
Change Management in Print MIS
Published: January 12, 2017
When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?
The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions
Published: January 11, 2017
Thomson Reuters Core Publishing Solutions in Minneapolis, kindly hosted the WhatTheyThnk team to view the digital transformation the operation is undergoing. Larry Soler, its Director of Prepress, Press and Digital, explains that while offset will be a core functionality for the foreseeable future, web and sheetfed production inkjet is driving change, including a 3-to-1 replacement of toner devices and migration of shorter runs from offset to digital.