"It Clicked": Ken Garner and David Steinhardt Review the Epicomm - IDEAlliance Merger
Published on May 23, 2016
On July 1, the trade associations Epicomm and IDEAlliance will go forward as one under the IDEAlliance name. Ken Garner and David Steinhardt, respectively executive vice president and president/CEO of the combined organization, talk about how bringing the groups together will enhance the value of membership for the more than 3,000 companies now under the IDEAlliance banner. They say that the first positive outcome is the launch of a certification program for mailing professionals.
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ISA Sign Expo 2018 Goes Beyond Signage
Published: March 23, 2018
The ISA Sign Expo 2018 opened in Orlando, Fla., yesterday. Alicia Auerswald, VP of Marketing, Communications, and Membership for the International Sign Association (ISA), talks about some of the new technologies on the show floor, and the increasing need for sign shops to expand into other kinds of print.
Ryonet: Driving Change in Garment Decoration
Published: March 22, 2018
Ryonet's Ryan Moor talks with Senior Editor Cary Sherburne about the overall positive impact the analog-to-digital transformation in textiles and apparel stand to have on the environment. He also discusses how his company is helping the people of Haiti by providing workers in his manufacturing operation in the country with a living wage, good working conditions, and more.
CustomInk Believes Co-Opetition Is a Win/Win for Suppliers, Producers, and Customers in the Garment Decoration Industry
Published: March 21, 2018
Andy Louis-Charles, Vice President of Business Development at CustomInk, one of the largest online custom apparel companies in the U.S., talks about the importance of mutually beneficial partnerships with others in the industry. He believes this practice of "co-opetition" raises the level for everyone in the industry. Custom apparel for events is a $7 billion industry—there's lots of room for everyone and an opportunity to grow the pie. With a bigger pie, everyone gets a larger slice, he says.
Does Your Brand Reflect What You Are Made Of?
Published: March 20, 2018
Robert Prioleau, Partner and Brand Director at the Blue Ion agency, and a principal of Outpost, another agency, explains what he meant during his talk at ThreadX, when he said, "The best brands are defined by what they are made of, not by what they make." What values, purpose, mission and cause are you bringing to the table on top of your great products and services?" Hear what he has to say, and think about how you can apply his advice to your brand.