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With Print, Brands Live Haptically Ever After

Published on April 11, 2016

Haptics is the branch of neuroscience concerned with the sense of touch. Daniel Dejean of Sappi discusses why the tactile appeal of print—along with all of the other kinds of sensory stimulation it provides—can be such a powerful advantage for the medium in brand marketing campaigns.

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Discussion

By Charity Zierten on Apr 11, 2016

We just shared an article about the value of print vs. digital.

Because of this (truly) helpful video, I've updated the post to refer to "Hapatic" and link to this content as another resource. I also shared some of the additional details.

Thank you both so much for sharing with us!

Here's our article link for reference: http://mynewlondon.com/deliver-unique-experiences-with-printed-marketing/

 

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